Brandwidth® Big Ideas on Small Business Marketing

Dean Millson & Sam McEwin
  • 5.0 (6)
  • MARKETING
  • UPDATED FORTNIGHTLY

Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.

  1. 10/11/2025

    What Does AI Mean for the Future of SEO?

    Search is changing — fast! Thanks, AI. In this forward-looking episode of The Brandwidth Podcast, Sam and Dean explore how AI is shaking up SEO — from search behaviour and algorithms to content creation and discoverability. Here’s what you’ll learn:• How tools like ChatGPT are reshaping how people search• What AI means for your content...

    55 min

  2. 27/10/2025

    What is Brand Health for Small & Medium Businesses?

    Think brand health tracking is just for big brands with big budgets? Think again. In this episode of The Brandwidth Podcast, Sam and Dean dive into how small and medium-sized businesses can measure and improve brand health — without expensive tools or complex metrics. Here’s what you’ll learn:• What brand health really means (and why...

    43 min

  3. 13/10/2025

    Is The Medium The Message?

    Does where you advertise impact how your brand is perceived?Spoiler: It absolutely does. In this episode of The Brandwidth Podcast, Sam and Dean dive into the relationship between advertising medium and brand trust — unpacking how everything from Meta ads to TV spots shapes consumer perception. Here’s what they explore:• Digital vs traditional: Which mediums...

    39 min

  4. 29/09/2025

    Jaguar vs Mazda: The Story of Two Rebrands

    What makes a rebrand actually work, and what happens when it tries too hard? In this episode of the Brandwidth podcast, Sam and Dean break down two big auto campaigns — Jaguar’s latest rebrand and Mazda’s iconic Zoom Zoom — to explore the do’s, don’ts, and deeper strategy behind brand reinvention. Here’s what they dig...

    37 min

  5. 08/09/2025

    Digital Marketing Is Dead!

    So naturally, everyone’s asking the question:Is digital marketing dead? Spoiler: nope. Then again, people said radio, TV, and print were dead too… So, of course, digital marketing is not dead, but is today’s middle aged version of digital marketing starting to look a little flabby around the waist? Perhaps. In this week’s Brandwidth podcast, Sam...

    33 min

  6. 25/08/2025

    Via Negativa Branding

    What if the secret to better branding isn’t doing more — but doing less (and avoiding the wrong things)? In this thought-provoking episode of the Brandwidth podcast, Dean and Sam explore via negativa, a concept pulled from Nassim Taleb’s Antifragile, and how it might apply to modern brand strategy. Here’s what they dig into:• What...

    28 min

  7. 18/08/2025

    WTF is Account Based Marketing?

    SEO not cutting it for your niche B2B biz? Time to think differently. In this episode of Brandwidth, Sam and Dean unpack the power of Account-Based Marketing (ABM) — especially for complex sales and high-value customers. Here’s what’s inside:• What ABM is and why it works for B2B• A real client story where ABM made...

    33 min

  8. 11/08/2025

    11 Types of Insight

    Ever wondered what a real marketing insight is and why it matters? In this episode of Brandwidth, Sam and Dean go deep into the world of insights and how they power creativity, strategy, and brand storytelling. Here’s what’s inside:• What insights actually are (and what they’re not)• 11 different types of insights — from eureka...

    50 min
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Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.

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