Built To Lead

TBC Studios

 We know that the foundation of any great business is their team, but most of us are never taught how to lead them.  So I wanted to sit down with the best leaders and founders in the world and find out how they did it.  Who did they hire?  What mistakes did they make? And what do they wish someone had told them years ago? These are the stories they haven't told before and the things that made the biggest difference in their business.  If you want to stop being the bottleneck in your business, delegate properly and build a culture that people can’t wait to be part of Subscribe now wherever you're listening because you won't wanna miss these episodes. 

  1. 3 days ago

    Replay: From 36 Employees to 8: How Taki Moore Redesigned His Team to Scale with Taki Moore

    What happens when a founder stops following the rules… and designs a business around how their brain actually works? Taki Moore, the founder behind Million Dollar Coach (and coach to Dan Martel, Erika Cramer and so much more) built a multi-million dollar business… and then deliberately stripped it RIGHT back.  But not only that…  He got rid of his entire sales team. Taking his business from 30+ team members to less than 10. Now he is booked out months in advance, feels more creative, gets to spend time doing what he enjoys the most AND loves working in his business again. So how did he do this? By ditching the playbook and finally listening to what makes him a great leader. Today I’m sitting down with Taki Moore, and his CEO Toni Bache, to talk about exactly how they're running their team, what was behind the decision to get rid of their sales team and how they restructured the business so it could grow without Taki burning out. You’ll hear: 0:00 - Why Taki Moore keeps his team intentionally small (and how having less people actually made the business easier to run) 1:49 - The reality behind hiring too many people… What happened when Taki’s business started to feel bloated 6:23 - The point where most founders get stuck when trying to lead a bigger business 8:56 - How to get clear on what you need in your hires so you can stop panic hiring, and start hiring people who lift the bar in your business 9:56 - Does leading your business feel exhausting? You might need to try this approach instead 15:24 - Who manages the team in Taki’s business and why that role changed everything for him 18:29 - They key to having a team that runs well without constantly needing to check in or fix problems 20:48 - The Talent Density Test: The secret behind how Netflix hires 25:30 - What actually happened when Taki told his team he was downsizing his 30+ team to less than 10 31:05 - How to design a team around the way YOU work the best (not the way you think a “proper CEO” is supposed to work) 37:48 - The 5 step process Taki and Toni use to decide what parts of the business they can cut down on to get time and money back 40:26 - Good hires don’t come from job listings - they come from this instead 47:16 - What’s next for Taki and Million Dollar Coach 55:46 -  If Taki had to start completely all over and rebuild his whole team tomorrow… What's the first three roles he’d hire for and why Want more of Taki? Find him on IG @takimoore or over on YouTube here. Follow Toni over at https://www.instagram.com/toni.bache/?hl=en  If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠  Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy  Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠  And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/

    Replay: From 36 Employees to 8: How Taki Moore Redesigned His Team to Scale with Taki Moore
  2. 24 Aug

    Getting Acquired: What Actually Happens + the Identity Loss No One Prepares You For ft Mikhailla from 26 Talent

    From running two successful marketing businesses to shutting one down and selling the other, Mikhailla Fitzgerald has lived through the parts of leadership most founders don’t talk about.Today I’m sitting down with Mikhailla, Founder of 26 Talent Agency which was acquired and changed to Huume. Mikhailla is getting real on what actually happens when you sell your business, including how decisions get made before you feel ready, what it does to your team, and the identity loss that finally hits after the deal is done.You’ll hear: 0:00 - How to spot a real business opportunity before you feel ready2:27 - Why shutting down Mikhailla’s ‘safer’ business was one of the best decisions she made4:36 - The key to making BIG businesses decisions even when you’re not 100% sure yet5:27 - Can there truly be balance when you run a business and have a young family?7:00 - Why acquisition conversations can (and should) happen before you’re even thinking of selling9:00 - How to protect your team when you’re starting to sell your business10:20 - Who you actually to hire during an acquisition and why it might change the outcome completely13:55 - What does Mikhailla’s role look like now that the business doesn’t depend on her?15:23 - The truth behind what it’s like to manage influencers16:16 - How to hire for people management roles without wasting weeks of your time interviewing19:30 - The identity loss no one prepares you for after selling your business22:30 - The hire Mikhailla would make if she had to rebuild her team from the beginningIf you want more of Mikhailla then head over to IG @mikhailla or reach out to her on LinkedIn here.If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

    Getting Acquired: What Actually Happens + the Identity Loss No One Prepares You For ft Mikhailla from 26 Talent
  3. 17 Aug

    The $100M AI Founder Playbook Every Founder Needs with Jeremy Cabral

    Is your business bogged down by bloated teams and outdated marketing playbooks? In this episode, I sit down with Finder co-founder Jeremy Cabral to unpack the exact strategies he used to help scale Finder to over $100M in revenue. We also dive into why the next 12 to 18 months will define which businesses win and which fall behind. If you’re a founder looking to break through revenue ceilings, streamline AI into your day-to-day operations, or make smart hiring decisions, this episode is packed with practical takeaways. Jeremy shares honest insights on how SEO is shifting to AI platforms like ChatGPT and Claude, how to run a lean core team, and why real human connection will always give you a competitive edge. Key moments: 00:00: This Is What It Actually Takes To Build A $100M+ Business 1:23: What Is Happening To Traditional SEO And Link-Building 14:00: Why Your Current Growth Playbook Is Stopping You From Scaling 22:44: How To Push Your Business Past The $5M–$10M Wall 29:54: Why Tech Layoffs Aren't Actually Caused By AI 41:12: The Thing You Need That AI Can Never Replace 47:19: How To Run A Lean, High-Performing 3-Person Core Team Want to learn more about AI strategy and scaling operations? You can connect with Jeremy Cabral directly on LinkedIn or Instagram @jeremyjcabral.   To check out his latest advisory work and private leadership network, head over to jeremycabral.com or visit executiveark.ai/ – If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

    The $100M AI Founder Playbook Every Founder Needs with Jeremy Cabral
  4. 3 Aug

    The Daily Habits Top Performers Use to Avoid Burnout with Exec Performance Coach - Jess Spendlove

    Most founders treat recovery like a luxury or a reward for hard work, but high performance isn't sustainable when you're running on empty.  In this episode, I sit down with Jess Spendlove,  Executive Performance Coach, Accredited Sports Dietitian, author of For The Long Run, and former health advisor to over 30 professional sports teams, Special Forces units, and executive leaders at PWC, AirTree, and QBE.  If you are a busy founder struggling with chronic fatigue, relentless stress, or the trap of hustle culture, this conversation will equip you with practical micro-habits, recovery rhythms, and actionable strategies to safeguard your health while scaling your business. Key moments: 00:00: What Founders Get Wrong About Biohacking and Wellness Fads 4:24: Why You Should Fix Your Morning Domino Habit Firs 12:49: This Is The Guide to Eliminating Afternoon Energy Crashes 13:50: What Most Leaders Don't Realise About Workplace Culture 16:28: Why You Should Learn How Special Forces and Athletes Recover 32:15: What Founders Need to Know About True Burnout and Deloading 37:41: This Is The Guide to Balancing Ambitious Business Goals with Motherhood 45:31: Why You Should Build a Personal Health Operating System to Scale You can secure your copy of Jess’s new book For the Long Run via Amazon or Booktopia.   Want more insights from Jess? Check out her website jessicaspendlove.com/,  follow her on LinkedIn, and Instagram (@jess_spendlove_dietitian), or subscribe to her podcast Stay at the Top.  If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

    The Daily Habits Top Performers Use to Avoid Burnout with Exec Performance Coach - Jess Spendlove
  5. 27 July

    120,000 Orders, Why So Many Founders Have ADHD …And How to Use It with Tarah Elizabeth from Voomie

    She built a business that's sold 120,000 orders in two years, with the same ADHD brain she once thought was working against her. Tarah Elizabeth Clark is the co-founder of Voomie Supplements, a brand for busy brains. Since launching in May 2024, she's grown her team from 5 to 17, sold out twice in the first two months, and shipped over 120,000 orders. Today, we talk about ADHD, the culture Tarah's built for neurodivergent minds, and the hiring lessons and leadership shifts that came with scaling a business fast. Key moments: 00:00 - Selling out 12 months supply in 24 hours  10:25 -  Why Corporate Offices Don’t Work for most people with ADHD  11:34 - How to build a culture that increases productivity (even if it doesn’t look like it)  13:24 - The Small Leadership Move That Changed How Her Team Worked 14:34 - Is ADHD a superpower? 15:58 - What Workplaces Get Wrong About Supporting Mums 19:00 - Do you really need to hire another person?  20:59 - How Tarah and Barry Split Their Roles in the Business 30:11 -  The Hiring Lesson Tarah Had to Learn the Hard Way 34:04 - The one thing ADHD founders struggle with 37:01 - Should Founders Tell Their Team They Have ADHD? 39:32 - The First 3 Hires Tarah Would Make If She Started Again You can follow Tarah, Barry and Voomie on instagram on @tarahelizabeth_,  @tarah.and.barry amd @voomiesupplements  If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

    120,000 Orders, Why So Many Founders Have ADHD …And How to Use It with Tarah Elizabeth from Voomie
  6. 20 July

    The Hiring Strategy Behind an 8-Figure Side Hustle That Scaled Using Airtasker with Dean Leibbrandt

    The year they went full time … they tripled.  In this episode, I sit down with Nakie co-founder Dean Leibbrandt to unpack the team and hiring decisions behind their growth. They went three and a half years without paying themselves, used Airtasker to survive Black Friday, and built a lean remote team around life rather than growth at any cost. Dean also shares the mistakes that cost them hundreds of thousands of dollars, including one discount code error that wiped out $205,000 in profit. If you’re building a business around a full-time job, struggling to know when to hire, or wondering how to scale without creating a business that owns you, this episode is for you. Key moments: 00:00: How to Turn a Problem You Care About Into a Product That Sells 03:47: How to Get a Manufacturer to Say Yes When Everyone Else Says No 06:55: Why Your Next Product Could Grow Revenue Faster Than More Ads 08:07: The First Hire That Gives E-commerce Founders Their Time Back 09:16: How to Know When It’s Finally Time to Quit Your Day Job 16:31: The Scrappy Hiring Hack That Can Save Your Biggest Sales Period 19:19: How Running Out of Stock Can Unlock Better Supplier Terms 21:22: How to Build an Eight-Figure Business Without a Bloated Team 23:06: The Offshore Hiring Mistake That Costs You Great Employees 23:42: Why Weekly Check-ins Keep Good Employees From Leaving 24:52: The Leadership Habit That Earns Your Team’s Respect 26:27: The Hiring Advantage Remote Businesses Have Over Everyone Else 31:41: The Fastest Way to Learn What Bigger Businesses Already Know 38:34: The Tiny Discount Error That Cost $205K in Profit To see more from Dean you can follow him on instagram @dean.leibbrandt or on LinkedIn. To find out more about Nakie you can follow them @nakie or nakie.com If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

    The Hiring Strategy Behind an 8-Figure Side Hustle That Scaled Using Airtasker with Dean Leibbrandt
  7. 13 July

    You are the biggest bottle neck in your business … do this to fix it Matt Srama

    Most founders think the answer to "I need to grow" is to work harder. But Matt Srama learned the opposite. Matt Srama went from wrestling 100 kilo men on an NRL field to running Srama Property, the 2026 Buyers Agency of the Year and when his growth really started? The moment he realised he was the bottleneck.  In this episode, I sit down with Matt to unpack the discipline he carried over from professional sport, the framework that changed how he hires ("who, not how"), and the exact process he used to find his first team members, right down to filming his own house cleaning routine to hire a house manager. If you're a founder stuck doing everything yourself and wondering when it's actually time to let go, this episode is the playbook. Key moments: 00:00: The 60/40 split every founder eventually has to make  01:50: Why building people comes before building the business 8:06: The one skill that separates founders who make it from those that don’t 11:53: Why the first six month of any business has to be just you 13:19: The first hire you make is rarely the right one, and that’s OK  14:51: The Finder, Minder, Grinder framework every service business needs 16:04: Why chasing the “Unicorn” hires early is a trap 17:17: The real test of hiring people form your own network 22:09: The book that will rewire how you think about scaling 24:38: Why paying more for experience beats training from scratch 34:54: The time and energy audit that will expose where you're leaking focus 37:10: Upgrading from a personal assistant to an executive assistant and why is changed everything 41:20: The unconventional way to hire a house manager You can follow Matt on instagram @matt_srama and Linkedin. Or to Matt’s property podcast Buying Gold Coast. If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ If you want to get access to our time audit tool, head over to https://agentsync.com.au/founder-freedom-formula Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

    You are the biggest bottle neck in your business … do this to fix it Matt Srama

Ratings & Reviews

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About

 We know that the foundation of any great business is their team, but most of us are never taught how to lead them.  So I wanted to sit down with the best leaders and founders in the world and find out how they did it.  Who did they hire?  What mistakes did they make? And what do they wish someone had told them years ago? These are the stories they haven't told before and the things that made the biggest difference in their business.  If you want to stop being the bottleneck in your business, delegate properly and build a culture that people can’t wait to be part of Subscribe now wherever you're listening because you won't wanna miss these episodes. 

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