Catch 22

TwentyTwo Digital
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  • Marketing
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The marketers group chat. Catch 22 is the marketing podcast for anyone who's over the copy-paste AI slop information filling their algorithm. Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital. Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops shaping modern marketing. From AI and content strategy to brand positioning, agency life, and the stuff nobody else wants to say out loud. No fence sitting. Honest opinions and candid conversations.

Episodes

  1. Hashtag Take Me Back | AI Therapy, Gen-Z vs Millennial Manager, Nostalgia Marketing

    12 May

    Hashtag Take Me Back | AI Therapy, Gen-Z vs Millennial Manager, Nostalgia Marketing

    In this episode of Catch 22, we’re going from the future to the past, and somehow finding our way back to the present 🔮 We kick things off with a slightly terrifying story about AI psychosis (seriously, check Nan’s phone 👵📱) before diving into the ethics of AI “therapy”, therapy bots, and whether guardrails around AI are keeping up with reality. Then we open up the generational group chat: millennial managers 🤝 Gen Z teams. From dial-up internet and Ask Jeeves to “what’s a dongle?”, we unpack why younger generations are romanticising an offline world they never actually lived through. Finally, we throw it way back (and it’s not even Thursday) to unpack the rise of nostalgia marketing: why brands are leaning into Y2K aesthetics, loud visuals, retro internet culture, and how to tap into the trend without the cringe. Links from the episode: Coinbase “Your Way Out” advert Victa Mowers Apple “For All Mankind” Time CapsuleWhat's a Dongle

    26 min

  2. 22 Mar

    This Could Be Terrible | 2026 Trends Take-Down, AI Influencers, The Resurgence of Hashtags

    Catch 22 is here! This is our debut, so it could be terrible... we'll let you be the judge. Welcome to Episode 1 of Catch 22: the marketing podcast from TwentyTwo Digital where Ashton Tuckerman and Mikayla Nicol turn down the noise and turn up the conversations that actually matter. In this episode, we're breaking down five marketing trends defining 2026, including: 🤖 AI influencers: hype, helpful, or quietly unsettling? #Hashtags: dead, reborn, or just misunderstood?🔥 Plus: Rage-bait as a brand strategy, The offline marketing resurgence, and ChatGPT ads in Australia (early adoption play or wait-and-see era?) Finally, a little segment we call "UNspo", where we drag the campaigns that really needed another draft. Brands and campaigns we get into: Good Rituals (and the founder-led content playbook), the Dove Reddit campaign and its Real Bodies platform, Priceline Pharmacy's menopause campaign, and the industrial resin TikTok account we're secretly obsessed with. Hit play and let's catch up! 🎧 Find us at twentytwodigital.com

    25 min
  • 2 Episodes

About

The marketers group chat. Catch 22 is the marketing podcast for anyone who's over the copy-paste AI slop information filling their algorithm. Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital. Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops shaping modern marketing. From AI and content strategy to brand positioning, agency life, and the stuff nobody else wants to say out loud. No fence sitting. Honest opinions and candid conversations.

Information

  • Creator
    TwentyTwo Digital
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Explicit
  • Copyright
    © TwentyTwo Digital
  • Show Website
    Catch 22