52 episodes
Clever Copy Chats Kate Toon
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- Business
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5.0 • 52 Ratings
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A podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter.
The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day.
So come with me on a journey through colons and interrobangs.
Through client Zooms and last-minute amends, we'll have some laughs and learn a thing or two along the way.
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How to be a tactful editor and proofreader (Awards)
Welcome to another award winner's episode.
In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022.
I’ll be asking:
What do they think made them stand out to win the awards?
What advice and tips can they offer you?
What are the challenges they’ve faced?
And common mistakes they see their peers making.
Today we’re chatting with our proofreading winner and our editing winner.
These are useful, practical and hopefully inspiring episodes from glorious yet humble writers.
I hope you enjoy it.
Tune in to learn:
What qualities make an award-winning editor
What qualities make an award-winning proofer
The main differences between editing and proofreading
How to start off with structural editing
How to tackle editing a book
Why editorial guidelines can be helpful
What proofreaders should focus on
Why Mary got involved with editing
Why Tanja prefers proofing and editing over creative copywriting
How to approach editing so the client doesn’t feel overwhelmed
Tanja and Mary’s top recommended tools
Useful resources:
Grammarly
Draftium
Loom
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Following copywriting formulas to victory (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about my favourite copywriting formula.
PAS (Problem / Agitate / Solve)
Other useful formulas:
AIDA (Attention/Interest/Desire/Action) ACCA (Awareness/Comprehension/Conviction/Action) BAB (Before/After/Bridge) FAB (Features/Advantages/Benefits) CCCC (Clear/Concise/Credible/Compelling) AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours)
Listen to all tip episodes here.
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Becoming a confident copywriter with Emma McMillan (Chat)
Do you feel like a confident copywriter?
Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis.
So how do we overcome that?
Today I’m chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads.
Tune in to learn:
How Emma made her way from teaching to copywriting. What Emma’s first steps were as a copywriter What a copywriting coach is Common problems small business owners have when writing their own copy What business owners should be focusing on in their marketing What Emma’s pricing structure as a copywriting coach looks like How Emma deals with self-doubt Emma’s favourite copywriting tool Emma’s top copywriting tip for small business owners
Useful resources:
Hemingway Editor
Google Docs
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Be a fruit seller (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.
Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves.
Listen to all tip episodes here.
Freebies
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How to wow your clients with content marketing with Jody Carey (Chat)
Ugh, content marketing, it just sounds so, well boring.
And content, really? Does it actually generate sales or just contribute to the noise on the interwebs?
How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards?
Today’s guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice.
Get ready to hear how you can woo and wow your client through the power of content marketing services.
Tune in to learn:
How Jody moved from corporate marketing to copywriting
How the US copywriting market compares to Australia
How content writing differs from copywriting
How long-form content writing fits into building brand awareness and making the sale
Where long and short-form content works best
How Jody incorporates AI as a tool in client projects
How Jody packages and sells content marketing strategy to clients
The biggest challenges Jody has faced as a copywriter and content writer
Jody’s top copywriting tools
Jody’s advice for new copywriters
Useful resources:
Grammarly
NaturalReader
Head to episode notes
Freebies
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Get your legal bases covered (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about legal. I know it's boring, but it's super, super important.
This is one that should be really front of mind, and it's all about getting your legals sorted.
Listen to all tip episodes here.
Useful Resources:
Copywriting Project Terms and Conditions Copywriter Legal Bundle Freebies
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Customer Reviews
Full of golden nuggets
Kate’s episodes are entertaining (she’s got a great sense of humour), down to earth and full of golden nuggets. I have so many ahha moments listening to Kate on the podcast (and in her trainings and membership). Tune on in!!
Love it!
This is such an amazing podcast! Kate is able to share enormously helpful tips and tricks without and of the unnecessary fluff and filler that usually pads out podcasts. Kate and her incredible guests help build a wonderful sense of community amongst fellow “copy beasts” with this informative and fun podcast. Would highly recommend you give it a listen!
The podcast I didn't know I had been waiting for
Kate Toon is delivering super usable nuggets of copywriting genius. The discussion of the how , what and why of copywriting is discussed in an insightful and easy to use way.
Thank you so much Kate for this gem of a podcast that I never knew I needed, that I am now unashamedly addicted to and hanging out for the next episode to drop :)
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