Comic Lab

Brad Guigar and Dave Kellett
  • 4.9 (14)
  • Visual Arts
  • Updated Weekly

The podcast about making comics — and making a living from comics! It's half shop talk, half how-to, and half friendship. WE SQUEEZED IN THREE HALVES. It's tips and tricks and all the joys of cartooning as a pro. So pull up your drawing chair, put on some headphones, and join us while you draw! And if you like what you hear, join our community at patreon.com/comiclab (For sponsorship inquiries: comiclabpodcast@gmail.com)

  1. 7 hrs ago

    How to Calculate Churn — and Why

    Patreon backers have access to an exclusive ComicLab Churn Rate spreadsheet — it does the math for you! Is your Patreon actually growing—or are new members disguising a retention problem? Brad walks Dave through the process of calculating churn rate and shows how one number can unlock a much clearer understanding of a membership business. They discuss subscriber retention, lifetime value, onboarding, well-timed interventions, and how to determine whether advertising or convention appearances are truly worth the investment. Then, Dave asks whether publishing a children’s book page by page on his existing webcomic could finally help him finish it. Topics include: Skunk Watch 2026 What churn rate means for a Patreon creator Why total membership and revenue can give you an incomplete picture Finding the necessary numbers in Patreon Insights Two methods for calculating churn rate What constitutes a healthy churn rate Why one month of data isn’t enough Calculating your average churn rate over time Calculating your retention rate Estimating average subscriber lifetime Calculating average monthly revenue per member Determining the lifetime value of a Patreon backer Why retaining a current member is cheaper than acquiring a new one Using Patreon Autopilot to reduce cancellations Evaluating the quality and value of your Patreon rewards Improving the onboarding experience for new members Welcome messages, digital gifts, and personalized Bonjoro videos Brad’s one-week Patreon check-in Helping new backers navigate a complicated archive Using average subscriber lifetime to schedule a retention intervention Brad’s 18-month check-in and longtime-backer gift Repackaging older work into valuable digital rewards Rewarding and recognizing your longest-serving supporters Exclusive livestreams, previews, and “inner circle” benefits Calculating an acceptable customer-acquisition cost Evaluating paid advertising with lifetime-value data Tracking whether a comic convention was financially worthwhile Why free webcomics may still be the best customer-acquisition strategy Dave’s productivity tip: drawing to Brazilian Carnival music Using a webcomic schedule to force yourself to complete a children’s book Why serialized children’s-book pages may not satisfy online readers Publishing complete thematic sections instead of individual pages Building a new project into an established comic’s schedule The difficulty of building an audience for an independent children’s book When a traditional children’s-book publisher may be helpful Creative control, editorial notes, and refusing unwanted revisions Breaking publishing rules and trusting your own experience Releasing a finished independent book before seeking wider distribution Why experienced cartoonists may resist redrawing or revising completed work ComicLab LIVE at the National Cartoonists Society Reuben Awards   You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  2. 30 July

    First Pages First

    What belongs at the beginning of your book? Brad and Dave discuss whether an anti-AI statement offers creators any meaningful protection, break down the information that belongs on a copyright page, and explore the many ways cartoonists can approach the first page of a story or chapter. The best opening isn’t determined by a universal rule—it should establish the right expectations, reflect the story you’re telling, and give readers a reason to keep going. Topics include: Skunk Watch 2026 Do anti-AI statements offer creators legal protection? Why a standard copyright notice may already cover AI training The difference between creating, declaring, and registering a copyright What information belongs on a copyright page Copyright and trademark ownership When to use ™ and when to use ® Print location, printing numbers, and edition information ISBNs and Library of Congress numbers Combining copyright, title, credit, and dedication pages Should a comic begin with a splash page? Does the main character need to appear on page one? Using the opening page to establish tone and make a promise to the reader Why different stories require different kinds of openings Brad’s two-page system for beginning a new Evil Inc chapter Creating separate covers for SFW and NSFW editions Using chapter openers as archive markers, promotional art, and production buffers Dave’s approach to prologues, chapter openings, and world-building vignettes The difference between the first page and the first chapter ComicLab LIVE at the National Cartoonists Society Reuben Awards You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  3. 23 July

    Special Guest Dylan Meconis

    Cartoonist and author Dylan Meconis joins Dave Kellett to discuss marketing middle-grade webcomics, working with fans who offer to translate your work, and finding the right balance between control and accessibility. They also share practical advice for cartoonists creating an autobiographical avatar — including how simplification, posture, clothing, line quality, and tone can make a character feel unmistakably like you. Topics include: Marketing and monetizing middle-grade webcomics Reaching young readers through parents, newsletters, libraries, and local events Using print editions, zines, and snail-mail clubs to complement online comics Deciding whether to permit fan translations Maintaining quality control with beta readers and creator-hosted translations Balancing copyright concerns with the desire to reach new audiences Designing a cartoon version of yourself for memoir and autobiographical comics You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  4. 16 July

    What's the Best Business Model for Comics?

    This week, Brad and Dave talk about the best business model for longform webcomics — and why putting your comic online for free is still the strongest way to build a sustainable career. Also: Kickstarter’s late-pledge and pledge-manager tools, the difference between market research and mirror research, and how to keep going when your first posts get nothing but crickets. ON THIS WEEK'S SHOW... Dave’s backyard skunk problem may or may not require Super Soakers What’s the best business model for longform webcomics? Why fear of theft can stop creators from building an audience Why free-to-read comics remain the best foundation for a comics business “First comes the crowd, then comes the funding” Why readers who enjoy your work online are often first in line to buy the book How delayed access and early-access posts fit into a Patreon strategy Why exclusive side stories can work better than paywalling your main archive Avoiding physical rewards on Patreon and Substack Dave will be at San Diego Comic-Con booth 1228 with free ComicLab pins (use the super-easy mnemonic: 1BAT)  Kickstarter late pledges and Pledge Manager are bringing in real money Why charging shipping closer to fulfillment can be safer Market research vs. mirror research How to estimate Kickstarter shipping more accurately What to do when you start posting online and get “crickets” Why seven posts is not enough time to expect traction Reframing early work as building an archive for future fans Social-media advice for giving readers a reason to engage Why success in comics is a marathon, not a sprint You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  5. 9 July

    Why Some Punchlines Don’t Land

    Dave Kellett returns from his first-ever college reunion with a full heart — and a renewed appreciation for old friends, running jokes, and the occasional listener washing dishes through the cold open. From there, Brad and Dave dig into one of the trickiest parts of writing comics: how much work should the reader have to do to “get” the punchline? Using Brad’s motorcycle-jump-over-a-ravine metaphor, they discuss why wider joke “canyons” can create bigger laughs, why shorter jumps can feel merely “technically funny,” and why the best cartoonists learn how to build strong launching ramps while understanding that every reader brings a different landing ramp. Also in this episode: How to show music in a silent medium, why semi-realistic comics should still embrace comics iconography, a quick San Diego Comic-Con update, Bluesky’s expanded image carousel, and why obsessing over analytics can become a form of creative procrastination. Topics covered in this episode include: Writing punchlines that require inference from the reader Brad’s “motorcycle jumping a ravine” metaphor for humor Why wider joke gaps can produce bigger laughs The difference between “funny” and “technically funny” Why some jokes land for one reader and miss for another How audience literacy, life experience, and context affect comedy Why “it took me a second” can be a feature, not a bug The danger of making every joke too obvious Why memorable comics often take bigger comedic swings Why being someone’s “top three cartoonist” matters more than broad mild approval The difference between newspaper-era comics and webcomics-era audience building Dave’s San Diego Comic-Con booth update The free ComicLab pin for listeners at Booth 1228 Bluesky expanding post image limits from 4 images to 10 How the new Bluesky carousel can help sequential artists How to communicate piano music in comics Why floating music notes are not “too cartoony” for semi-realistic comics Using established comics iconography instead of reinventing the wheel Why comics can suggest music but rarely reproduce the experience of music How manga and anime use visual language more freely Using musical notation as a visual “spice,” not the whole dish Why analytics can become creative avoidance Whether it matters how quickly a comic reaches its maximum views Why “magic number” thinking can distract from improving the next comic Why creators should spend less time dusting bookcases and more time making better comics What's better? A simple gag or one that requires the audience to think? UPDATE: Comic-Con International booth 1228 Update: Bluesky update... 10 images per post! Indicating music in a realistic comic How long does it take to achieve maximum views? You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  6. 2 July

    Never Outsource Your Vision

    This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them away from their own best judgment. Topics covered in this episode include: Why readers are experts in consumption, not creation The danger of asking your audience to make business decisions for you Brad’s cautionary tale from his early days as a newspaper designer Why negative comments carry more psychological weight than positive ones The difference between listening to readers and asking readers to decide Why feedback should be treated as a compass, not a steering wheel How polling readers can create factions and resentment among backers Why creators should rely first on their own instincts, goals, and judgment The value of seeking advice from trusted peers and experienced professionals Why no single expert — including ComicLab — should be treated as the only authority Dave’s hierarchy of advice: Heart and mind first, peers and pros second, passive reader feedback third Erika Moen’s thoughtful counterpoint about social-media assistants How a social-media assistant can protect creators from harassment, criticism, and burnout The difference between a social-media assistant as a partner versus a replacement Plans and possibilities for future live ComicLab events Dave’s San Diego Comic-Con appearance at Booth 1228, including free ComicLab pins for listeners A listener question about “boomer humor” and whether it should be taken as an insult The difference between old-fashioned joke structure and out-of-touch subject matter Why traditional setup-and-punchline comedy still works How Reddit comments often reflect meme culture more than thoughtful criticism When repeated criticism might be worth filtering for a useful grain of truth Why creators should protect their confidence while staying open to thoughtful feedback You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  7. 25 June

    Surviving Your Own Success

    This week, Brad and Dave discuss what happens after a cartoonist achieves the dream: making a living from comics. They explain why success can create its own time-management problems, how to protect the thing that’s already working, and why adding books, Kickstarter campaigns, merch, newsletters, or conventions should happen gradually. They also talk about practical systems for numbering webcomic pages, naming files, and keeping longform comics organized over time. Main topics covered Weird convention-reader encounters, including disputed signatures and free-sketch requests What to do when your comic and Patreon are working, but there’s no time for anything else Protecting the “engine” of your business before adding new projects Avoiding concentration risk when most income comes from one platform Adding new business layers slowly instead of trying to do everything at once Using small projects, like enamel pins, as manageable learning experiences Why side projects can derail your main comic if you’re not careful Finding extra time without wrecking your life or mental health Dave’s San Diego Comic-Con booth and the free ComicLab enamel pin How to number pages for longform webcomics The difference between website numbering and book-page numbering Using SEO-friendly titles, focus keyphrases, transcripts, and alt text File-naming conventions for comics, including dates, chapters, pages, and vertical-scroll segments Planning ahead for long-running comics so your numbering system doesn’t break later You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

  8. 18 June

    Exclamation points!!!

    What seems like a simple question about exclamation points opens up a much bigger discussion about the power of comics lettering. Brad and Dave talk about punctuation, word balloons, font choices, and the unique grammar of comics — and why cartoonists have tools that prose writers can only dream of. They also share thoughts on staying creative during major disruptions, from studio moves to home renovations. On today's show... Exclamation points in comics: how many is too many? Whether to use one, two, or three exclamation points Why comics grammar differs from prose grammar Using lettering, font size, bolding, and balloon shape instead of extra punctuation When punctuation becomes unnecessary in comics lettering Nate Piekos’s The Essential Guide to Comic Book Lettering Question marks, exclamation points, and the interrobang How punctuation order can affect emotional meaning Writing dialogue for comics: numerals, abbreviations, and natural speech Jim Davis, Garfield, and simplifying comics language Meeting readers where they are through visual storytelling NCS Reuben Awards weekend in Columbus, Ohio Brad and Dave’s panel: “Actionable Advice in a Time of Change” Remodeling, moving studios, and creative disruption Setting up a dedicated creative space during chaos Managing the cognitive load of unfinished studio/home projects Why working ahead matters before a move or remodel The danger of putting fun distractions in your studio The temptation of arcade cabinets, pool tables, and other creativity killers You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

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4.9
out of 5
14 Ratings

About

The podcast about making comics — and making a living from comics! It's half shop talk, half how-to, and half friendship. WE SQUEEZED IN THREE HALVES. It's tips and tricks and all the joys of cartooning as a pro. So pull up your drawing chair, put on some headphones, and join us while you draw! And if you like what you hear, join our community at patreon.com/comiclab (For sponsorship inquiries: comiclabpodcast@gmail.com)

Information

  • Creator
    Brad Guigar and Dave Kellett
  • Years Active
    2018 - 2026
  • Episodes
    451
  • Rating
    Explicit
  • Copyright
    © 2018-2026 Brad Guigar and Dave Kellett
  • Show Website
    Comic Lab

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