26 episodes

Connect your business with your customers. Stay connected to your integrity while you market and grow your business. And connect with me, Natasha Berta, here on this podcast.

Connected Marketing Natasha Berta

    • Business
    • 5.0 • 1 Rating

Connect your business with your customers. Stay connected to your integrity while you market and grow your business. And connect with me, Natasha Berta, here on this podcast.

    How to create content intuitively and productively

    How to create content intuitively and productively

    Today I'm going to share a simple, practical structure to support wild, rule-defying creatrix women to create content.
    What???

    I mean: I work with a lot of women (and I myself am one) who dislike norms. Women who need to pave their own way. Who have a lot to share but say “f*&# you” to shoulds.

    Or maybe they’re not quite that shouty but they find it hard to follow a regular set of rules about content creation.

    I have been there. I thought I knew how to create content and I would just go with the flow. I would just pop into Facebook and post a bit there and then pop to Instagram and do a bit there and then pop to LinkedIn and then POP – the day was over and I wasn’t sure what I’d really achieved and where the time had gone.

    Plus, I wasn’t sharing my gold.

    I was kind of splatter gun promoting, not really building an audience around my deeper soul work.

    Sound familiar?

    Find more on the blog: https://connectedmarketing.com.au/how-to-create-content-intuitively-and-productively/


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    • 15 min
    Your Offer

    Your Offer

    What do you offer your clients?
    Your offer is the solution you deliver, and it’s also your service that you promote.
    It’s the way you serve others and it’s the way you make money in your business.
    Generally when I’m supporting women in business I’m seeing 2 things:


    Making offers all the time and not sharing content
    Not making offers at all and just sharing content

    Other concerns people have about their offer is around pricing.
    I have spoken before about Compassionate Pricing. This can be pay what you can, or just affordable pricing that still allows you to feel fairly remunerated and feed your family.

    Other concerns that I have about people’s offers relate to: “how did you figure out what your offer is?”

    Did you just pluck it out of thin air, or receive a download? Or did you base it on intel from your customers and prospective customers?

    If your offer is not aligned with what your audience actually wants they will not buy. The easiest way to figure out what your audience wants is to ask them.

    Read the full article with all the links to past articles here: https://connectedmarketing.com.au/your-offer/


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    • 11 min
    What is a sustainable business?

    What is a sustainable business?

    When I first heard the term sustainable business I thought people were talking about sustainability in terms similar to environmental sustainability. and I thought to myself “well I use recycled paper I try to reduce my impacts in terms of the environment so I don't really need to read that article do I?”.

    What I've learnt over time is a clearer understanding of what a sustainable business is. While it's not strictly about environmental sustainability, I think that when you look after yourself, care for yourself and craft a life where you are eating well and keeping mentally well, that you would naturally tend towards environmental sensitivity and care as a flow on effect. So it’s not explicitly about recycled paper and care for the environment but at a micro/macro level it is.

    What I'm really talking about today is having a business that can be sustained. a business where you're not going to burn out and a business that is going to provide what you need from it in terms of income and also in terms of what feeds your soul.

    You can read the blog version here: https://connectedmarketing.com.au/what-is-a-sustainable-business/


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    • 10 min
    The Management, the Muse, the Mindset, the book - Interview with Tamara Protassow

    The Management, the Muse, the Mindset, the book - Interview with Tamara Protassow

    If you're thinking about (or driven to) writing a book, I hope you enjoy this chat with book writing coach + editor Tamara Protassow.

    We talked about:

    Who writes the book?

    The Management

    The muse

    Mindset

    and more

    Tamara Protassow is a non-fiction writing coach and editor who specialises in developing and editing non-fiction books with visionary writers.  

    Tamara has developed and edited books with over 50 authors, including Denise Duffield Thomas, Leonie Dawson and Lisa Lister, and has edited both freelance for self-published authors as well as for Hay House UK.   

    Her favourite moment is when an author sees their book as real in their mind for the first time and believes that they can actually write it into existence, knowing it will go on to help their reader.   

    Tamara lives in the hills outside of Melbourne, Australia with her husband, two teenagers, dog, two cats and five chickens.

    More from Tamara https://tamaraprotassow.com/ and get on the waitlist for the next round of Tamara's course/group program: https://tamaraprotassow.kartra.com/page/BookWriteNowNotification

    More from Natasha https://connectedmarketing.com.au/


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    • 23 min
    Should I start a YouTube channel lin 2021?

    Should I start a YouTube channel lin 2021?

    YouTube has become a large platform where some people seem to make a tonne of money making videos and doing affiliate and referral marketing. Most people say: it’s never too late to start a YouTube channel and I agree.
    I would like to make a distinction now

    There are 2 kinds of YouTube channels:

    The channel is the primary business

    The channel is for marketing to the primary business

    One type of YouTube channel is where creating the content is the main offering and you focus on having affiliate relationships and sponsorship deals to generate your income. Some people also like to create Merch merchandise to supplement their income.

    If you are a service based entrepreneur, you don’t need to have a YouTube channel at all...you aren’t looking at being famous like Mr Beast. You want to serve more people doing what you love. Right?

    This podcast is for you. 

    To view the video demo and written out article go to: https://connectedmarketing.com.au/should-i-start-a-youtube-channel-in-2021/


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    • 9 min
    Why, What + How Australian Bush Flower Essences for marketing

    Why, What + How Australian Bush Flower Essences for marketing

    Australian Bush Flower Essences are a vibrational medicine. They work on the subtle energy bodies/fields. Their biggest ninja powers are to correct imbalances in these fields.

    Imbalances in the energy field manifest as emotions.

    That’s why I love to use Australian Bush Flower Essences (ABFE) for issues that arise in business and marketing. Our resistances, fears and worries poke their little heads up when we are trying to grow our businesses.

    Learn more: https://connectedmarketing.com.au/why-what-how-australian-bush-flower-essences-for-marketing/


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    • 5 min

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