Copy And

Sam Burmeister | Conversion Copywriter @ Nomad Copy
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The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.   I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now. And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...   Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.

  1. 1 DAY AGO

    31. How to Give Your Service Provider Feedback

    In this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI.  A friend vented to her on Voxer, Samantha took it to Threads (see the conversation here), and the responses confirmed two things: 1. Service providers DO NOT want AI-generated feedback and 2. They also realize that giving feedback isn't easy So instead of leaving it at the rant, she breaks down what good client feedback looks like and why it matters to the process of working with a copywriter, designer, or other service provider. This episode is for anyone who has ever hired a service provider and found themselves unsure how to respond to a deliverable, AND for service providers who want some additional language around AI & feedback.  Giving feedback is a skill, and it's one worth developing. --- I mention Laura Rae Consulting in this episode - she has a depth of funnel building knowledge after nearly a decade with LeadPages. Highly recommend her friendship and expertise :) Connect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    12 min

  2. 30 MAR

    30. The Most Common Copywriting Mistakes in Q1 2026

    In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it too. So she's bringing it to the podcast. This episode covers nurture emails, freebie copy, and the sales page vs. checkout page confusion that came up after her Funnels 101 series. Samantha breaks each one down with her signature blend of specifics, story, and zero patience for vague advice. What You'll Learn: What your nurture emails should include (and the one thing every single email needs, no exceptions)Why your freebie is probably really good, and also quietly costing you clientsThe actual difference between a sales page and a checkout page, explained with lifting shoes and her own websiteHow assertive copy builds trust faster than any other tool in your arsenalWhy copy that says what something "isn't" is confusing your readers right out of your funnel Resources Mentioned:  Funnels 101 series (start here!)My fav lifting shoes Hire Samantha for an hour through Can You Write This For Me: https://canyouwritethisforme.comGrab my stickersConnect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    26 min

  3. 23 MAR

    29. Edu-selling: Sales That Feel Darn Good

    This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster.  And, on a more personal note, I tell a few stories about things I bought that felt really icky - like  the time I got got by a $6,000 coaching program I had no business buying (and only made $100 from what I learned in it lol). This is a 'good, bad, and ugly' episode that you'll want to take notes on! Key points covered in episode: What edu-selling is and why it makes people feel good about giving you their moneyWhy my realtor who has sold millions of dollars doesn't consider herself a salesperson (and what that means for your business)The coaching program horror story that shaped how I sell everythingWhy renaming your discovery call could change the entire energy around itHow to use copy to smooth the sales processAdditional resources mentioned: Episode about pricing transparencySubmit a copy confessionTrust recession episodeConnect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    17 min

  4. 16 MAR

    28. Copy And Confidence Goals for 2026

    Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy. In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year.  Hear what's really on her bingo card in this episode! Connect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    14 min

  5. 9 MAR

    27. What Copy Goes in Ads - Funnels 101

    This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend).  Melissa digs in to what copy goes where in your ads so that you can write high-converting ads that sound like you, but convert better. You can find Melissa and Litchfield media: On ThreadsOn their websiteConnect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    9 min

  6. 2 MAR

    26. What to Write In Your Nurture Emails - Funnels 101

    In this episode of Copy And, Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails. Nurture emails are the messages sent outside of launches or promotions to keep an email list engaged, warm, and ready to buy. Samantha explains why nurture emails are essential for maintaining trust, improving deliverability, and ensuring that future sales don’t feel abrupt or forced. She introduces a simple framework for writing nurture emails when inspiration feels nonexistent. Instead of overthinking storytelling, Samantha encourages business owners to focus on five core angles: who they help, what they offer, where and when their audience is in life or business, and why their work matters. Each email only needs to answer one of these questions clearly and intentionally. The episode also covers how storytelling naturally fits into nurture emails using a problem–decision–outcome structure, making emails easier to write and more relatable to readers. Samantha emphasizes that nurture emails are not anti-sales. In fact, consistently positioning offers inside nurture content makes future conversions easier and more natural. Finally, she explains how nurture emails keep brands top of mind, even when subscribers aren’t ready to buy immediately. While every email won’t generate revenue, consistent nurture emails ensure that when the timing is right, the reader knows exactly who to turn to. This episode is essential listening for service providers and creators who want to sell more without relying solely on launches. Connect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    16 min

  7. 23 FEB

    25. Welcome Email Sequence Copy - Funnels 101

    Samantha writes dozens of welcome sequences each year, either for or with her clients.  In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when creating your own! To submit a Copy Confession, click here.  Welcome Sequence Copy Bot (first two emails, updated based on 2026 best practices)Welcome Sequence Template (more emails, a little old-school)Connect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    21 min

  8. 16 FEB

    24. Checkout Page Copy Essentials and Upgrades - Funnels 101

    Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page. Checkout pages are where a buyer is seconds away from handing over their credit card, which makes this page less about persuasion and more about clarity, trust, and momentum. Samantha explains why checkout pages should avoid excess copy, distraction, or confusion, and instead focus on reinforcing that the buyer is in the right place making the right decision. She walks through the non-negotiable elements every checkout page needs, including clearly restating what the buyer is purchasing, reinforcing the value and intended transformation, and making pricing and payment options fully transparent. Trust signals, such as secure checkout indicators and testimonials, are also discussed as subtle but powerful confidence builders at this stage. The episode also explores how checkout pages can increase average order value through thoughtful order bumps and VIP upgrades. Samantha explains how to position add-ons that naturally support the buyer’s next step, without disrupting the checkout experience or feeling out of alignment with the original offer. Finally, she emphasizes the importance of mobile optimization and technical ease, noting that a clunky checkout process can signal a messy client experience overall. This episode is a must-listen for service providers and digital product sellers who want to improve conversions without rewriting their entire funnel, simply by optimizing the page where decisions are finalized. Check out the Pricing Episode (Episode 17) here Connect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube  Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

    9 min
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About

The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.   I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now. And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...   Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.

Information

  • Creator
    Sam Burmeister | Conversion Copywriter @ Nomad Copy
  • Years Active
    2025 - 2026
  • Episodes
    32
  • Rating
    Explicit
  • Copyright
    © 2026 Copy And
  • Show Website
    Copy And

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