Courtside Conversations with Emile

Emile Koorey

Welcome to Courtside Conversations – the podcast that breaks down franchising and business ownership. Each week, we talk to franchise owners and business experts who share real stories and lessons on starting, growing, and running a successful franchise. We’ll cover: ✅ How franchising works and if it’s right for you ✅ The challenges of owning a business—and how to solve them ✅ Proven strategies for growth, marketing, and leadership If you're curious about franchising or owning a business, this podcast is for you!

  1. 3 days ago

    I'm Giving You 7 Years of Marketing Lessons in 10 Minutes. For Free. | EP 102

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Why marketing (not product quality) is the real lifeblood of your business — and the two biggest mistakes owners make: outsourcing before you understand the basics, and spamming CTAs instead of leading with value ✅ Why local area marketing beats national campaigns for franchisees and small businesses, and how to actually reach your local customers ✅ The content system that works: pick one platform, give three value posts before every call-to-action, put real humans on camera instead of AI/Canva 👉 If you'd like to know how to choose the right marketing channels to drive enrollments, watch next: "How to Choose the Right Marketing Channels & Drive Enrollments | Live Q&A" — https://www.youtube.com/watch?v=hryM0nDoNUA 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Ready to take the next step and see if Little Boomers Basketball is the right fit for you? Book a free discovery call with our founder, Emile Koorey, to chat about your goals, dreams, and available territories near you. 👉 https://calendly.com/emile-koorey/becoming-your-own-boomers-boss 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  2. 7 Aug

    Why You're Always Busy but Your Business Isn't Growing | EP 101

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Why "busy" isn't the same as progress — and the 5-step planning system to stop spinning your wheels ✅ How to set annual business goals, break them into quarterly "rocks," and turn those into weekly activity that actually moves the needle ✅ The habits that keep you in control: planning your week ahead, auditing your week and day, protecting your mornings, and batching meetings 📋 Grab the free Weekly Planner Checklist here: https://docs.google.com/document/d/1hDu9ggbh12fbVlMi9HlEPh70GJhJ3WHn/edit?rtpof=true&sd=true&tab=t.0 🎥 If your annual goals never seem to stick, watch this next: Why Most Business Plans Fail (and What to Do Instead) - https://www.youtube.com/watch?v=YDhW7VAhJNc 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. 📍 Want to see if there’s a Little Boomers Basketball franchise available near you? Check our live map to explore open territories and opportunities: https://littleboomersbasketball.com.au/opportunities_cat/locations-zoning/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  3. 31 July

    How I'd Get My First 100 Customers With No Audience | EP 100

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ How to craft an irresistible offer your customer can't refuse (and why marketing beats product every time) ✅ Why you should drop your ego and charge almost nothing at the start to earn trust, data, and testimonials ✅ The "Core Four" marketing blueprint: 5 hours a day, 5 days a week, using warm outreach, cold outreach, free content, and paid ads If you want to know the exact marketing that took us from 8 to 450 enrolments in a single term, watch next: 👉 https://www.youtube.com/watch?v=GH1gtck1V2w 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Thinking about owning a business, but don’t want to start from zero? The Franchise Success Blueprint shows how our franchisees launch, grow, and scale a kids basketball business with clear systems and real numbers. Download it and see if it’s the right fit for you. 👉 https://littleboomersbasketball.com.au/wp-content/uploads/100-Enrolment-Blueprint-Generic_compressed-1.pdf 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  4. 24 July

    Whose Job Is It to Get Customers, Yours or Head Office's? | EP 99

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Local area marketing (flyers, sponsorships, billboards) is the franchisee's job — and it's the biggest driver of your revenue ✅ 2 pro tips: track which channel converts best, and stay consistent over time (one franchisee hit 150 enrolments with repeat flyer drops) ✅ Head office marketing is a national brand-awareness play — different job, different purpose than your local marketing If you want to know how to choose the right marketing channels and drive more enrolments, this next episode breaks it down: 👉 https://www.youtube.com/watch?v=hryM0nDoNUA 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. 💰 Want to know how much you could make as a franchisee? Try our free Franchise Profit Calculator to see how much profit you could potentially make in your area based on real numbers — court hire, coach wages, class sizes, and more. 👉 https://littleboomersbasketball.com.au/profit-calculator/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  5. 17 July

    How 7-Eleven Legally Took $890,000 From Its Own Franchisees | EP 98

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ How 7-Eleven's $890K franchise saga actually unfolded — why renewal isn't automatic and how a franchise agreement can expire, get bought back, or be taken over with nothing paid to the franchisee ✅ The real conditions behind selling a franchise — vetting buyers, head office's "first right of refusal," and why it's nothing like a private sale ✅ What actually counts as a breach (unpaid fees, underpaying staff, missing super) and why "goodwill" built over years legally stays with the franchisor, not the franchisee Whether you're researching franchise opportunities, looking to become a franchise owner, or planning your eventual exit, this next episode breaks down what really happens when you go to sell. 👉 https://www.youtube.com/watch?v=k4lTHh1tBDE 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Ready to take the next step and see if Little Boomers Basketball is the right fit for you? Book a free discovery call with our founder, Emile Koorey, to chat about your goals, dreams, and available territories near you. 👉 https://calendly.com/emile-koorey/becoming-your-own-boomers-boss 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  6. 10 July

    You're Losing Customers and You Don't Even Know It (Here's the Number That Proves It) | EP 97

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Retention rate is the #1 number in your business — it determines how many spots you need to refill each term (and how well you sleep at night) ✅ CAC (cost to acquire a customer) shows why keeping existing customers is free, but replacing lost ones costs real money ✅ 3 ways to boost retention: deliver an exceptional product, survey your best customers, and catch early warning signs with a mid-term NPS survey Want to know how some franchise owners double their revenue without adding a single new customer? Watch this next: 👉 https://www.youtube.com/watch?v=Q_qITobbE4I 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Want to see if there’s a Little Boomers Basketball franchise available near you? Check our live map to explore open territories and opportunities:https://littleboomersbasketball.com.au/opportunities_cat/locations-zoning/ utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  7. 8 July

    Meet Justin: The Man Behind Our Little Boomers Basketball Franchise in Hornsby | EP 96

    Meet Justin, our Little Boomers Basketball franchisee in the Hornsby area. In this video, he shares his story, why he got into the business, what running his franchise looks like day to day, and the impact it's having on local kids and families. Little Boomers Basketball helps kids build confidence, coordination and a love of the game in a fun, supportive environment. Subscribe for more franchisee stories and behind-the-scenes of building a basketball business.

  8. 3 July

    Why Knowing Your Numbers Changes Everything as a Franchise Owner | Live Q&A | EP 95

    In this live Q&A, franchise owners across the Little Boomers Basketball network check in on progress, ask real questions, and get coached on what actually moves the needle. We check in with a franchisee tracking 48 enrolments toward a 100-enrolment target — with ads, a shopping center promo, and a referral program all running. The biggest shift? She now knows her retention rate off the top of her head. That's the mindset change that separates franchises that grow from those that guess. We also cover the network-wide phase-out of size 6 basketballs, why size 5 is now the standard for under 12s, and what to do with the balls you already have. Plus: a look ahead to Allstar Day Queensland with 56–60 kids expected across the network. Whether you're tracking your first 100 enrolments or fine-tuning your marketing mix, this session is packed with real, practical insights from people doing it right now. Subscribe for more on franchising, local marketing, and building a thriving kids sports program.

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About

Welcome to Courtside Conversations – the podcast that breaks down franchising and business ownership. Each week, we talk to franchise owners and business experts who share real stories and lessons on starting, growing, and running a successful franchise. We’ll cover: ✅ How franchising works and if it’s right for you ✅ The challenges of owning a business—and how to solve them ✅ Proven strategies for growth, marketing, and leadership If you're curious about franchising or owning a business, this podcast is for you!

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