CulturalPulse

Activating Today's Australia
  • 5.0 (2)
  • SOCIETY & CULTURE

CulturalPulse is the only end-to-end multicultural agency offering our clients and partners media, marketing and communications that authentically engage and grow Culturally and Linguistically Diverse (CALD) audiences. We activate today's Australia and we get multicultural communities talking. With more than 12 years of experience, CulturalPulse understands that CALD audiences behave differently and the use of highly trusted and targeted multicultural channels and community engagement is critical to delivering awareness and behavioural change whilst achieving efficiencies in media spend. Cultural adaptation of marketing messages means we can drive message relevance and true engagement with your target audiences. Our approach is scaleable and with data-driven campaign measurement tools, campaign learnings are leveraged and optimised over time. CulturalPulse service offerings include: Insights & Strategy:• 2,500 high value segments + AskGenie analysisCALD Content & Creative: • 200+ languages CALD Media: • Potential to reach 10+ million CALD AustraliansCultural Ambassadors & Activation: • 1,500 cultural expertsWe work directly with our clients and partners and we welcome collaborative partnerships that seamlessly augment your existing creative and media agency approach.

Episodes

  1. 05/12/2023

    CALD Talks Episode 6: Engaging Multicultural Audiences through Language and Translation

    The final episode of CALD Talks focuses on language and linguistic levellers within the spheres of communication, creativity, and messaging. Exploring how the power of language and translation delivers growth. We specifically examine how brands can enhance effectiveness and foster inclusivity by cultivating linguistic sensitivity. We finally explore the practical steps involved in positioning a multicultural approach to marketing and communications as a strategic investment and a driver for business success. This episode features:︎ ✔︎ Leisa Bacon, Director of Audiences, ABC ✔︎ Tea Dietterich, Founder and CEO, 2M Language Services ✔︎ Reg Raghavan, CEO, CulturalPulse ✔︎ Nadia Cameron, CALD Talks Host CALD Talks Podcast Series Overview: CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens.  Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We're on a mission to empower marketing teams with actionable insights. We're equipping marketers to not only reach but genuinely connect with Australia's diverse population. Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population.  More information here: https://culturalpulse.com.au

    44 min

  2. 21/11/2023

    CALD Talks Episode 5: Media Targeting and CALD Audiences

    In this episode, we discuss how the current approach to media targeting has the potential to hinder brands' ability to connect with multicultural audiences. We delve into the existing limitations and explore possibilities for the evolution of media targeting. We also talk through the current options available for brands seeking to engage with culturally and linguistically diverse (CALD) audiences. This episode features: ✔︎ Christina Smart, Head of Data Innovation & Audience Insight, JCDecaux ✔︎ EJ Gamboa, Chief Growth Officer, Active Adventures and Austin Adventures ✔︎ Reg Raghavan, CEO, CulturalPulse ✔︎ Nadia Cameron, CALD Talks Host CALD Talks Podcast Series Overview: CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens.  Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We're on a mission to empower marketing teams with actionable insights. We're equipping marketers to not only reach but genuinely connect with Australia's diverse population. Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population.  More information here: https://culturalpulse.com.au

    55 min

  3. 07/11/2023

    CALD Talks Episode 4: The Power of Influencer Marketing and Word of Mouth with CALD Audiences

    In this episode we explore the dynamic realm of word-of-mouth and influencer marketing. Discover how these strategies can propel brands to new heights in connecting with Australia's multicultural consumers, while also uncovering potential challenges they may pose. We talk deeply about Hofstede's Cultural Dimensions, dissect contemporary influencer and culturally and linguistically diverse (CALD) community strategies. Uncovering the significant rewards that come from mastering word-of-mouth engagement within CALD communities. This episode features: ✔︎ Georgia Hack, Chief Digital and Marketing Officer, L'Oreal Australia ✔︎ Sharyn Smith, Founder and Executive Director, Social Soup ✔︎ Reg Raghavan, CEO, CulturalPulse ✔︎ Nadia Cameron, CALD Talks Host CALD Talks Podcast Series Overview: CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens.  Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We're on a mission to empower marketing teams with actionable insights. We're equipping marketers to not only reach but genuinely connect with Australia's diverse population. Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population.  More information here: https://culturalpulse.com.au

    47 min

  4. 24/10/2023

    CALD Talks Episode 3: CMOs Share Their Personal Stories of Cultural Diversity

    Australian CMOs, each with a rich multicultural background, open up about their unique experiences representing Australia’s culturally and linguistically diverse (CALD) communities. In this episode, we will learn about their personal stories, exploring the impact of cultural influences on their attitudes, behaviours, purchasing habits, product preferences, and areas of passion. We discover the barriers CMOs identify in the pursuit of proactive multicultural approaches for brand growth. Gaining insights into how they're incorporating a CALD lens into their team diversity and marketing strategies. This episode features: ✔︎ Yash Gandhi, Head of Marketing, Baiada ✔︎ Naysla Edwards, VP Brand, Marketing and Member Experience, American Express ✔︎ Karissa Fletcher, Chief Growth Officer, CulturalPulse ✔︎ Nadia Cameron, CALD Talks Host CALD Talks Podcast Series Overview: CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens. Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We're on a mission to empower marketing teams with actionable insights. We're equipping marketers to not only reach but genuinely connect with Australia's diverse population. Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population. More information here: culturalpulse.com.au

    40 min

  5. 15/10/2023

    CALD Talks Episode 2: CALD Calling

    CulturalPulse dives into Australia’s modern multicultural make-up. We bust a few myths, while discussing the importance of acknowledging and addressing culturally and linguistically diverse (CALD) communities in marketing activities. We look at how cultural representation and community engagement at a grassroots level has been helping businesses. Exploring how to drive marketing engagement/effectiveness and therefore growth through a CALD lens. This episode features: ✔︎ Malini Raj, Head of Community Engagement, Commonwealth Bank ✔︎ Michael Minassian, VP and Head of APAC, Instarem by Nium ✔︎ Patrick Skene, Chief Creative Officer, CulturalPulse ✔︎ Nadia Cameron, CALD Talks Host CALD Talks Podcast Series Overview: CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens. Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We're on a mission to empower marketing teams with actionable insights. We're equipping marketers to not only reach but genuinely connect with Australia's diverse population. Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population. More information here: culturalpulse.com.au

    45 min

  6. 22/09/2023

    CALD Talks Episode 1: Cultural Unconscious Bias and Stereotypes - Inclusivity through a Cultural Lens

    The first episode takes a look into the traps of cultural unconscious bias occurring internally and externally across the marketing community today. We journey through the intricate web of biases and ethical stereotypes, exploring how they can play out through a creativity lens. Finally, we look at strategies that marketers and their creative teams can adopt to mitigate the risk of falling into the trap of cultural stereotyping. This episode features: ✔︎ Steven Asnicar, CEO of Diversity Australia ✔︎ Simone Clarke, CEO of UN Women Australia ✔︎ Reg Raghavan, CEO of CulturalPulse ✔︎ Nadia Cameron, CALD Talks Host CALD Talks Podcast Series Overview: CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens. Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We're on a mission to empower marketing teams with actionable insights. We're equipping marketers to not only reach but genuinely connect with Australia's diverse population. Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population. More information here: culturalpulse.com.au

    32 min

  7. 09/04/2021

    Pacific Island Food Revolution

    "The story of the food is the story of the people".  That's the compelling tag line from the Pacific Island Food Revolution.  In this episode, we discuss how the biggest cooking competition in the Pacific is using the power of television to inspire Pacific communities both in Australia and their home countries to celebrate the foods of their ancestors.  Let's join our panel of community, international aid and global food experts to find out more. Reg is joined by Dr. Gordon Peake, Ronda Thompson & Mark Peter Notaras

    45 min

  8. 01/04/2021

    One Man's Search for his Filipino Mother with Matthieu Heimel

    Matthieu Heimel’s incredibly touching story on the search for his birth mother Nenita has taken many twists and turns.  What happened to Nenita Evans, affectionately known as Anita or Annie and who disappeared mysteriously in Melbourne in 1987?  Join Reg, for an amazing journey and discussion with Matthieu Heimel and Filipino community leader Melba Marginson.  It’s an incredible story of one man's search for the truth about his mother. You can watch the vodcast on our Youtube channel here: https://youtu.be/tCDJ4DxxhTg Don't forget to follow us on the socials @culturalpulseau

    46 min

  9. 29/03/2021

    Pasifika Identity with MC Trey & Sevu Waqa

    MC Trey & Sevu Waqa joined Reg to have a multidimensional conversation on Pacific Identity, Music, Sport, Western Sydney and some of the amazing talent that's coming through at local and international level.  MC Trey (Thelma Thomas)MC Trey’s Fijian / Samoan heritage and father’s gospel singing helped inspire and mould her musical abilities. MC Trey has over 20 year’s experience as a hip-hop/ soul artist, with nominations for the ARIA, Urban Music, 3D and Jack Music Awards. She has performed locally and internationally, offering a unique style of melodic and insightful rhymes and delivery about life, love and her experiences. Sevu Waqa Fijian-born Sevu is now the director of Kokonutvibe; a Social Enterprise providing consulting services for business development between Australia and its Pacific Island nations. Specialising in marketing and producing key events to promote trade between Australia and the Pacific Island nations. You can watch the vodcast on our Youtube channel here: https://youtu.be/8Xzk-036_O8 Don't forget to follow us on the socials @culturalpulseau

    1h 21m

  10. 08/02/2021

    Bollywood Dance with Jinnie De & Anisha Mistry

    Jinnie De & Anisha Mistry joined Reg & Jake to talk about the contemporary expression of Bollywood dance in Australia. Jinnie DeJinnie De’s first guru was her mother Manjusha. While Manjusha continued her traditional and creative styles, Jinnie is now steering ahead with the Contemporary Bollywood styles with great success. Trained in the classical Odissi and contemporary Hip-Hop styles, she incorporates both in her choreography resulting in an extremely rich form of dance. Prior to arriving in Australia, Jinnie learnt Kathak in India from the age of four. Now running Nupur Dance Group, Jinnie has performed with the likes AR Rahman, Bally Sagoo, Apache Indian and Jay Sean. Anisha MistryAnisha Mistry has been a student of Bollywood dance since the age of 10 when she was dragged to practice by her parents as part of her extra-curricular activities. Soon, her unwillingness to attend weekly class transformed into a love of the dance form, and it became her key link to her Indian background, having previously struggled with developing an identity that seamlessly blended the South Asian and Western influences in her life.  You can watch the vodcast on our Youtube channel here: https://youtu.be/nQ6VEkWJR64 Don't forget to follow us on the socials @culturalpulseau

    1h 19m

  11. 11/01/2021

    CMO Series: What Are Micro-Communities? With David Morgan

    David Morgan joined Reg to discuss Micro-Communities. What are they??  Australia is now full of micro-communities that are diverse and growing. David Morgan is a CMO Advisor with over 20 years of global marketing expertise. Holding CMO roles at Nestle, Samsung, Citibank, Proctor & Gamble, Bankwest. You can watch the vodcast on our YouTube channel here: https://youtu.be/x0JnjHH0EFA Don't forget to follow us on the socials @culturalpulseau

    56 min
  • 11 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

CulturalPulse is the only end-to-end multicultural agency offering our clients and partners media, marketing and communications that authentically engage and grow Culturally and Linguistically Diverse (CALD) audiences. We activate today's Australia and we get multicultural communities talking. With more than 12 years of experience, CulturalPulse understands that CALD audiences behave differently and the use of highly trusted and targeted multicultural channels and community engagement is critical to delivering awareness and behavioural change whilst achieving efficiencies in media spend. Cultural adaptation of marketing messages means we can drive message relevance and true engagement with your target audiences. Our approach is scaleable and with data-driven campaign measurement tools, campaign learnings are leveraged and optimised over time. CulturalPulse service offerings include: Insights & Strategy:• 2,500 high value segments + AskGenie analysisCALD Content & Creative: • 200+ languages CALD Media: • Potential to reach 10+ million CALD AustraliansCultural Ambassadors & Activation: • 1,500 cultural expertsWe work directly with our clients and partners and we welcome collaborative partnerships that seamlessly augment your existing creative and media agency approach.

Information

  • Creator
    Activating Today's Australia
  • Years Active
    2020 - 2023
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © 2023 CulturalPulse
  • Show Website
    CulturalPulse