Cutting Through The Noise

Cutting Through The Noise
  • 5.0 (9)
  • ENTREPRENEURSHIP

Join Australian business women, Stephanie Mason, and Hayley Mears as they explore the new business landscape in a post-pandemic world. They will take a deep dive into the disruption and changes across digital marketing, the supply chain, the influence of culture in business and the latest news in tech. https://cuttingthroughthenoisepodcast.au/en-aud

  1. Episode Thirty Two. S3: Just Start: The Foil Me Story with Emily Ciardiello

    9 OCT

    Episode Thirty Two. S3: Just Start: The Foil Me Story with Emily Ciardiello

    In this episode, Hayley Mears chats with Emily Ciardiello, entrepreneur and founder of Foil Me, the Australian brand that revolutionised pre-cut foils for hairdressers. Emily shares her journey from being a school teacher to launching Foil Me alongside her husband, growing it into an internationally recognised brand — all while navigating business, family, and well-being. ✂️ Highlights from the Episode From Teacher to Entrepreneur: Emily opens up about her career beginnings in education, teaching in Mount Gambier before moving back to Adelaide to raise her family. After becoming a mother of two, she decided to take the leap into entrepreneurship — founding Foil Me from her kitchen table. The Birth of Foil Me: Foil Me began during a hair appointment when Emily’s husband questioned why hair foils weren’t pre-cut — an idea borrowed from his experience in the food industry. After testing prototypes with local hairdressers, Foil Me launched “The Originals,” setting new standards for malleability, grip, and tear resistance. Overcoming Early Challenges: From visiting salons twice a week to gather feedback to refining the product’s unique alloy, Emily built the brand through persistence and genuine connection. Her focus on listening to stylists shaped Foil Me’s reputation for innovation and quality. Global Growth & the US Expansion: Emily shares the highs and lows of taking Foil Me global — from tackling US tariffs to the decision to establish their own American branch for better control and customer connection. Despite challenges, Foil Me’s commitment to quality continues to win over stylists worldwide. Balancing Business & Family: Emily reflects on the reality of running a business while raising a family, emphasising the importance of prioritising children’s well-being while accepting the moments she’s missed. Transcendental meditation has been key to maintaining focus, calm, and clarity throughout her entrepreneurial journey. Well-being, Fitness & Boundaries: From yoga and strength training to meditation and sauna therapy, Emily discusses how her personal health practices have become essential tools for longevity — both in business and life. The Dressing Gown CEO Podcast: Emily talks about her podcast The Dressing Gown CEO, which celebrates authenticity, comfort, and realness in business — encouraging listeners to show up as they are and share knowledge without the gloss. Advice for Entrepreneurs: Emily’s message to aspiring founders: back yourself and just start. Don’t wait for perfection or a detailed business plan — focus on solving a real problem, stay authentic, and reflect on how far you’ve come. 🔗 Useful Links Foil Me Foil Me on Instagram Emily Ciardiello

    43 min
  2. Episode Thirty One. S3: Flexibility, Innovation & Independence in Hairdressing with Gavin Hinton

    3 OCT

    Episode Thirty One. S3: Flexibility, Innovation & Independence in Hairdressing with Gavin Hinton

    In this episode of Cutting Through the Noise, Hayley Mears sits down with Gavin Hinton, co-founder of Freedom Suites and long-time contributor to the Australian Hairdressing Council (AHC), to explore the changing landscape of the hair and beauty industry. With 25 years of experience spanning software, sustainability, and distribution, Gavin has played a pivotal role in shaping the business side of hairdressing. From his early career with Ketrastase and Shortcut Software to founding Orb Distribution and now Freedom Suites, his passion for creating innovative solutions has always been driven by supporting hair professionals. Together, Hayley and Gavin cover: ✨ The Freedom Suites model — private, fully equipped co-working suites for freelancers, designed with both style and functionality in mind. 🌏 International perspective — why salon suites dominate the US market and how Australian design is taking it further. 💼 The role of the AHC — elevating professional standards, advocating for the industry, and shaping government perception. 💇 Diverse career pathways — from salons and franchises to chair rentals and suites, and why flexibility makes hairdressing a future-proof career. 🔑 Advice for going solo — practical tips for professionals considering the leap into a salon suite. 🤝 Collaboration over competition — why unity within the industry is key to thriving in the face of external competition. Whether you’re a salon owner, freelancer, or considering your next move, Gavin’s insights offer inspiration and practical knowledge on building a sustainable and independent future in the hairdressing industry. 🔗 Useful Links https://www.instagram.com/gavinhinton/ https://www.instagram.com/freedomsuites/ https://www.freedomsuites.com.au/ https://www.instagram.com/aushaircouncil/

    29 min
  3. Episode Thirty. S3: The Unfiltered Evolution of Sophia Hilton: Courage, Coaching, and Cutting Through the Noise

    22 SEPT

    Episode Thirty. S3: The Unfiltered Evolution of Sophia Hilton: Courage, Coaching, and Cutting Through the Noise

    In this episode, Hayley Mears welcomes Sophia Hilton, who discusses her business's transformation from a salon owner to a holistic business and life coach with "Not Another Club," already boasting 320 members and aiming for 1,000 within two years. They delve into Sophia's organisational strategies for a "disorganised brain," their shared use of AI for efficiency, and the unexpected value of mundane tasks. PLUS..Sophia's upcoming appearance at CPR's 2026 Salon Forum in Tasmania, focusing on courage and embracing a digital nomad lifestyle. Sophia Hilton's Instagram: https://www.instagram.com/hiltonsophia/Not Another Club Website: https://www.notanotherclub.com/Sophia Hilton's Linktree: https://linktr.ee/sophiahiltonNot Another Salon Instagram: https://www.instagram.com/notanothersalon/Book Your Ticket to See Sophia at Salon Forum: https://www.the-circle.cprhair.com/the-salon-forum

    36 min
  4. Episode Twenty Nine. S3: GODDESS - the NEXT big thing! Simon and Megan Pitt talk about the NEXT super product in the market following in the footsteps of Olaplex and k18

    8 SEPT

    Episode Twenty Nine. S3: GODDESS - the NEXT big thing! Simon and Megan Pitt talk about the NEXT super product in the market following in the footsteps of Olaplex and k18

    In this episode of Cutting Through the Noise, host Hayley Mears is joined by Simon Pitt and Megan Pitt to discuss their shared mission of bringing cutting-edge innovation to both hair and skin. Together, they unpack the stories behind two standout brands—Goddess, a dual-peptide hair repair and protection product, and Matter of Fact, a Korean-inspired skincare line designed to simplify and elevate consumer routines. Simon Pitt, with over 40 years in the hairdressing industry, reflects on a career that’s taken him from Steiner in the UK through to global names like Wella, Sebastian, and Schwarzkopf. His years at Oz Hair saw him play a major role in launching the cult brand Eleven and later K18 during the height of COVID. Today, he’s driving the next evolution of professional haircare with Goddess—a biotech-powered innovation that rebuilds and protects hair against the biggest modern culprit: heat damage. Megan Pitt introduces Matter of Fact, a skincare line born out of founder Paul Beck’s personal journey with acne and his passion for developing stable, effective products. With just seven multi-functional products—split into a nourishing “white range” and a targeted “blue range”—Matter of Fact makes advanced skincare accessible without overwhelming clients. Megan highlights the breakthrough technology of waterless Vitamin C, which maintains potency and tackles concerns from pigmentation to rosacea. Throughout the conversation, Simon and Megan stress their commitment to accessibility. Goddess and Matter of Fact aren’t exclusive to high-end salons—they’re designed to be adopted across the industry, with simple education and consumer-friendly resources that empower stylists and salon owners to recommend with confidence. 🔑 Key Highlights from the Episode: The major objectives: Increasing stockists and building brand awareness for both hair and skincare lines.Simon’s career journey: Four decades in hairdressing, global education, and product launches that shaped the industry.Goddess innovation: Dual-action peptides that repair hair internally and protect externally—plus the biotech blowout that extends blow dry life.Matter of Fact skincare: A Korean-inspired line with stability at its core, offering simplicity and efficacy with only seven products.Consumer education: Why clients are more interested than ever in the “why” behind products—and how brands can meet that demand.Accessibility for all salons: Both ranges are designed to align with market needs and fit seamlessly into any salon environment.Future plans: Global launches, travel, and connecting with key innovators driving these brands forward.🎧 If you’re a salon owner, stylist, or beauty professional looking for the next wave of innovation in both hair and skin, this episode is packed with insights, education, and inspiration. 🔗 Useful Links https://salonproaus.com.au/ https://www.instagram.com/salonproaus/ https://www.instagram.com/matteroffact/

    24 min
  5. Episode Twenty Eight. S3: Coachella Vibes, Salon Tech & the Future of AI: Vagaro at HairCon

    14 AUG

    Episode Twenty Eight. S3: Coachella Vibes, Salon Tech & the Future of AI: Vagaro at HairCon

    In this special episode recorded live at HairCon in Manchester, Hayley sits down with Jason and Charity from Vagaro—the tech company making serious waves in salon software. With a stand that stole the show (think Coachella meets hair tech), Vagaro didn’t just bring innovation—they brought vibe. This conversation explores: Why Vagaro returned to HairCon with an even bigger impact in 2025How the brand brought California flair to the UK festival sceneTheir unique customer-first product strategy using “User Voice”What sets Vagaro apart in the competitive salon tech landscapeWhy they’ve got their eyes set on Australia for future expansion💡 Customer-Centric Innovation Vagaro’s journey began over 16 years ago, catering to solo hairdressers. Today, the platform supports multi-location salons with dozens of staff, thanks to its commitment to listening, evolving, and innovating. With tools like automated websites, e-marketing powered by AI, and seamless booking via Instagram, Vagaro empowers salon owners to streamline operations and focus on what they do best—serving clients. 🌏 A Global Vision with Aussie Appeal While already successful in the UK and US, Vagaro has its sights firmly set on Australia. The team believes Aussie salon culture is perfectly aligned with their user base: creative, community-driven, and tech-embracing. And with their responsive software and robust education tools, they’re eager to help Australian salon businesses thrive. 🤖 The Role of AI in Everyday Salon Life Forget gimmicks—Vagaro is weaving AI into everyday salon operations like spell-checking marketing emails, generating on-brand content, and syncing business tools in real time. For them, AI isn’t a feature—it’s the future. As Charity explains, “In the future, AI will be like electricity. It just works in the background. You won’t even realise you’re using it.” 🎯 Why Small Business Owners Inspire the Tech Team Charity highlights that her biggest inspiration isn’t a Silicon Valley guru—it’s the salon owners themselves. From solopreneurs to multi-salon operators, these are the people navigating creativity, business, and leadership every day. Vagaro’s mission is to support them with tools that save time, generate income, and simplify the business side of beauty. 💬 From the Episode: “Everything we build is about our customers. From features to visuals, we use real user feedback to shape the roadmap.” — Jason “Salon owners wear so many hats. We want to be the tool that makes it easier to juggle them all.” — Charity 📲 Don’t miss the social content from this episode—Hayley captured the full Vagaro HairCon experience, from stage design to behind-the-scenes moments. It’s a visual treat and a lesson in branded storytelling. Connect with Jason and Charity 📸 @jasonjdownes 📸 @charity_hudnall Connect with Vagaro: 🔗 Visit Vagaro https://www.vagaro.com/en-au/pro 📸 @vagaropro on Instagram

    13 min
  6. Episode Twenty Seven. S3: How Phenix Salon Suites Is Redefining Independence in the UK Hair Industry

    7 AUG

    Episode Twenty Seven. S3: How Phenix Salon Suites Is Redefining Independence in the UK Hair Industry

    In this exciting live episode from Manchester, we sit down with industry veteran and entrepreneur John Gillespie, whose work with Phenix Salon Suites is shaking up the UK hair and beauty scene. A hairdresser by trade with deep roots in the industry, John has gone from sweeping floors in his parents’ salon to performing in over 60 countries and launching a game-changing business model that empowers stylists across the globe. Highlights from the Episode: From Salon Owner to Global Educator: John shares his journey from a small salon in Scotland to stages across Asia, Australia, and the U.S., and how he learned every facet of the hairdressing world—from technical education to live QVC appearances.Discovering Phenix in the U.S.: During a trip to Dallas, John encountered the salon suite model for the first time—and immediately knew it had the potential to transform the UK industry. His reaction? “I need to get into this.”The Phenix Salon Suite Model: Unlike traditional salon rentals, Phenix offers stylists:Fully equipped, customisable private suites24/7 access and complete autonomyNo long-term contracts—just a 45-day notice periodAll-inclusive weekly rent (starting around £250)Built-in business, social media, and pricing supportA community culture with connection events and mentoringAdapting to a Post-COVID Industry: COVID accelerated the demand for 1:1 beauty services, wellness, and work-life balance—values at the core of Phenix Salon Suite’s model. John calls it “true independence, on your terms.”Massive UK Expansion (and Beyond): With six UK locations and counting—including their flagship in Manchester—Phenix is aiming for 25–30 locations nationwide, with global expansion also in motion (Australia, Japan, Europe).Why It’s Not Just About Renting a Room: Phenix isn’t just renting space—it’s about giving creatives the tools to thrive in business. John’s mission: “I want to see hairdressers doing well. I want to see them making the money they deserve.” 🎧 Listen now for an honest, inspiring conversation about disrupting tradition, building community, and empowering beauty professionals to truly take control of their careers. 🔗 Useful Links: Phenix Salon Suites UK: https://phenixsalonsuitesuk.com/ Instagram – Phenix UK: @phenixsalonsuitesuk Facebook - Phenix UK: Phenix Salon Suites UK Instagram – John Gillespie: @jgcreativegroup

    18 min
  7. Episode Twenty Six. S3: Made for Originals: Behind the Scenes with O&M

    2 AUG

    Episode Twenty Six. S3: Made for Originals: Behind the Scenes with O&M

    In this special episode, Hayley welcomes back the inspiring Josie Bryce Smith—founder of Original & Mineral (O&M)—alongside creative powerhouse Jay Edwards and international educator Kindale Godbee from the United States. Together, they take us behind the scenes of one of the most anticipated events on the hairdressing calendar: Made for Originals 2024. Now in its third year, Made for Originals has evolved into a truly immersive and globally recognised event, celebrating innovation, individuality, and artistry in the hair industry. With major brand partners like TikTok, Dyson, and Timely, and an impressive lineup of 24 industry talents, this is not just an education event—it’s a full-blown hair experience. 💡 The Vision Behind Made for Originals Josie shares the origin story of the event—born out of a desire to disrupt traditional education formats and create something experiential, mobile, and artistic. Inspired by Refinery29’s 29Rooms, Josie envisioned an event where hairdressers could explore, create, and connect without limits. What started as a concept for a small in-office activation now attracts over 700 attendees and has a national reputation. 🌏 Global Talent, Local Impact Jay and Kindale reflect on their journeys with O&M—what drew them to the brand, how their roles have evolved, and what they’ll be bringing to this year’s event. From express colour services that deliver maximum impact in minimum time, to curl-focused education that empowers stylists and clients alike, both educators are committed to offering practical, high-impact insights that reflect global trends and client behaviour. ✨ What to Expect This Year: A stunning venue at White Bay Terminal with panoramic natural lightExclusive product launches, including O&M’s new Curl RangeA sneak peek at a new science-backed range launching in OctoberBusiness education, interactive installations, and hands-on sessionsA replica of Josie’s home for intimate podcast-style interviewsA commitment to supporting apprentices and emerging stylists📊 Education That Reflects Today’s Salon Reality Jay breaks down his decision to focus on simplified, luxurious colour services that speak to current client demands—lower-maintenance, higher-value services that support salon sustainability. Kendall highlights a global shift toward texture celebration, colour confidence, and curl freedom—sharing how she plans to bring this energy to Australian audiences. 🎟️ Made for Originals is a once-a-year chance to experience education, community, and culture in a way Australia has never seen before. Whether you’re a seasoned stylist or an apprentice just getting started, this event is your invitation to evolve, connect, and be inspired. 🎫 Secure Your Spot & Stay Connected: Tickets https://originalmineralpro.com/pages/mfo-2025Limited apprentice tickets available—DM O&M for accessInstagram: @originalmineral

    19 min
  8. Episode Twenty Five. S3: Bridging the Gap Between Science and Style: A Chat with Dyson’s Demetri

    28 JULY

    Episode Twenty Five. S3: Bridging the Gap Between Science and Style: A Chat with Dyson’s Demetri

    In this special HairCon edition of Cutting Through the Noise, Hayley Mears sits down with the vibrant and passionate Demetri Deacon-Jones, EMEA Beauty Experience Training Manager at Dyson, for an energetic chat on the intersection of engineering and creativity in professional hairdressing. Set against the buzzing, festival-style backdrop of HairCon—a venue filled with exposed beams, music, and hairdressing's best minds—this episode captures the magic of the event while diving deep into how Dyson is changing the hair game with tools designed for both professionals and consumers. 💡 Key Topics Covered: What makes HairCon such a unique and inclusive eventHow Dyson’s professional tools—including the Supersonic r™ and Corrale™—are built with stylists in mindDemetri’s journey from salon stylist to global beauty educatorWhy authenticity and innovation are central to Dyson’s product developmentThe experience of working at a globally recognised brand that’s deeply rooted in technology and designHow Dyson bridges the gap between scientific engineering and creative stylingCultural differences and similarities in hairdressing across international marketsDemetri’s favourite tools and the hair looks he’s most passionate aboutIndustry icons that inspire Demetri—including Trevor Sorbie and Sam McKnight Demetri shares what it’s like being at the forefront of Dyson’s pro-education initiatives and how he helps translate technical innovation into real-world creativity. Whether he’s on set with stylists or collaborating with engineers behind the scenes, Demetri’s mission is clear: empower hair professionals with tools that are powerful, intuitive, and truly pro-first. Expect candid moments, laughs, and thoughtful reflections on where the hair industry is heading—and what it means to work for a brand that’s leading with purpose. 🔗 Guest Link: @demetrideaconjones Bio: Demetri Deacon-Jones is the EMEA Beauty Experience Training Manager at Dyson. With over 15 years of experience in the beauty and wellness industry, Demetri is passionate about enhancing customer experiences, fostering talent development, and driving business growth through cutting-edge training initiatives. 🔗 Connect with Dyson 🌐 Dyson Professional Hair Tools 📸 Instagram: @dysonhairpro 📸 Instagram: @dysonbeauty Engineered for stylists, Dyson’s tools are built for maximum control, comfort, and performance. Featuring the Dyson Supersonic™ r™ Professional hair dryer, Supersonic™, and the Corrale™ Straightener, this professional range is designed to deliver stunning results while maintaining hair health.

    11 min
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Ratings & Reviews

5
out of 5
9 Ratings

About

Join Australian business women, Stephanie Mason, and Hayley Mears as they explore the new business landscape in a post-pandemic world. They will take a deep dive into the disruption and changes across digital marketing, the supply chain, the influence of culture in business and the latest news in tech. https://cuttingthroughthenoisepodcast.au/en-aud

Information

  • Creator
    Cutting Through The Noise
  • Years Active
    2022 - 2025
  • Episodes
    79
  • Rating
    Explicit
  • Copyright
    © Cutting Through The Noise
  • Show Website
    Cutting Through The Noise

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