Cutting Through The Noise

Cutting Through The Noise
  • 5.0 (9)
  • ENTREPRENEURSHIP

Join Australian business women, Stephanie Mason, and Hayley Mears as they explore the new business landscape in a post-pandemic world. They will take a deep dive into the disruption and changes across digital marketing, the supply chain, the influence of culture in business and the latest news in tech. https://cuttingthroughthenoisepodcast.au/en-aud

  1. Episode Four. S4: Andrea MacKellar & Ash Lennan on Motherhood, Partnership & Salon Leadership

    9 FEB

    Episode Four. S4: Andrea MacKellar & Ash Lennan on Motherhood, Partnership & Salon Leadership

    In this episode of Cutting Through the Noise, Hayley Mears is joined by Soul Hair co-owners Andrea MacKellar and Ash Lennan for an honest conversation about career growth, partnership, motherhood, and building a values-led salon in regional New South Wales. Andrea shares her journey from starting hairdressing at 15 to relocating from Sydney to Gunnedah for a slower pace of life — a move that unexpectedly led to opening and scaling a thriving salon. What began as a small, personal space evolved into a fully structured business, shaped by strong leadership, clear goals, and a commitment to team culture over rent-a-chair models. Ash reflects on her unconventional career path, returning to hairdressing as a young mother and using her ambition to set an example for her daughter. Her progression from team member to salon manager — and ultimately buying into the business — highlights the power of mentorship, belief, and shared vision. Together, Andrea and Ash unpack the realities of juggling motherhood and business ownership, sharing practical strategies like “healthy compartmentalisation” and “brain allocation” to stay present both at work and at home. They also discuss the importance of supportive partners, emotional resilience, and creating a workplace that genuinely accommodates working parents. The episode dives into Soul Hair’s strong team-first culture, including their success with mature-age apprentices who bring drive, discipline, and lived experience. They also share their innovative commission model, where upsell treatments contribute to a team education fund — helping finance external training such as Salon Forum, where Andrea will appear on the Mom Panel. This is a heartfelt and practical conversation about leadership, loyalty, learning, and redefining success — especially for women balancing family, ambition, and business. In this episode, we cover: Building and scaling a salon in regional NSWFrom team member to co-owner: Ash’s partnership journeyMotherhood, mindset, and managing mental load“Healthy compartmentalisation” and brain allocation strategiesCreating a supportive, family-first team cultureEmploying and empowering mature-age apprenticesTeam-based commission and education incentivesPreparing for Salon Forum and the Mom PanelUseful Links: https://www.instagram.com/soulhairstudiogunnedah https://www.instagram.com/andrea_soulhairstudio https://www.instagram.com/ash_soulhairstudio

    32 min
  2. Episode Three. S4: From Pulp Riot to Danger Jones: A Candid Conversation with David Thurston (The Hairdressing Startup That Sold for USD $100 Million in 23 Months… Meet David Thurston)

    31 JAN

    Episode Three. S4: From Pulp Riot to Danger Jones: A Candid Conversation with David Thurston (The Hairdressing Startup That Sold for USD $100 Million in 23 Months… Meet David Thurston)

    In this episode of Cutting Through the Noise, Hayley Mears sits down with industry disruptor, founder, and author David Thurston to unpack the release of his book The Spiral Staircase and the seismic shifts shaping the global hair industry. David reflects on the deeply personal journey behind the book — a candid account of his path from the independent salon movement through the rise of social media and into the current AI-driven era. Written in his signature “rock and roll swagger,” the book captures the highs, failures, reinvention, and purpose that defined his career, offering lessons that extend far beyond hair. The conversation explores the industry’s current era of change, with both Hayley and David sharing concerns around the rapid acceleration of AI and the blurring of professional and consumer channels. David doesn’t shy away from calling this shift “troubling,” warning that brands and businesses who fail to adapt risk being left behind at speed. David also opens up about selling Pulp Riot, the unexpected emptiness that followed financial success, and the clarity that led to creating Danger Jones — a brand built on community, culture, and creative impact rather than quick wins. From paying artists instead of himself to launching the global Dangerfest event, his focus remains firmly on legacy, not ego. They discuss partnership, purpose, and what it truly means to build something meaningful in a noisy industry — touching on failure, humility, reinvention, and choosing both freedom and ambition. This is an honest, future-facing conversation about leadership, creativity, and staying human while everything else evolves. In this episode, we cover: The story behind The Spiral Staircase and why David finally wrote itHow the hair industry has transformed across multiple revolutionsAI, automation, and why those who don’t adapt will fall behindThe blurring of professional and consumer channels — and why it’s concerningSelling Pulp Riot and redefining purpose beyond financial successBuilding Danger Jones as a community-first brandThe power of partnership, failure, and long-term visionWhy culture, creativity, and human connection still matter mostUseful Links: @davidthurstonofficial Thurston Productions Website The Spiral Staircase BOOK http://dangerjonescreative.com/en-au https://www.instagram.com/dangerjonesbalayage/ https://www.instagram.com/dangerjonesbold/

    31 min
  3. Episode Two. S4: Discomfort, Change & Sustainable Success with Tabatha Coffey

    6 JAN

    Episode Two. S4: Discomfort, Change & Sustainable Success with Tabatha Coffey

    In this episode of Cutting Through the Noise, Hayley Mears is joined by industry icon Tabatha Coffey for a wide-ranging and deeply honest conversation about growth, discomfort, and the realities of building a sustainable career in the hair industry. Drawing from salon forum discussions and decades of global experience, Tabatha shares why growth isn’t meant to feel comfortable — and why chasing too much expansion at once can fragment focus and energy. From scaling a business to personal reinvention, they unpack the importance of planning, logistics, and creating a sense of safety when navigating disruption. The conversation also explores the differences between the Australian and US hair industries, with Tabatha highlighting Australia’s strong team-based culture, high calibre of work, and thoughtful approach to education. While AI and automation are rapidly reshaping admin, marketing, and customer touchpoints, both agree that human connection, communication, and touch remain irreplaceable — making soft skills training more important than ever. Tabatha introduces somatic work as a powerful tool for overcoming resistance to change, helping salon owners and creatives move beyond paralysis, procrastination, and burnout. By aligning decisions with personal values and learning to respond rather than react, long-term confidence and self-trust become possible. The episode closes with a candid discussion on hustle culture, the difference between hard work and sacrifice, and why “not all money is good money.” Tabatha offers grounded advice for both seasoned salon owners and those just starting out: sustainable success comes from fluidity, self-awareness, and a willingness to stay uncomfortable — on purpose. In this episode, we cover: Why growth always involves discomfort — and why that’s a good thingThe danger of chasing too many goals at onceKey differences between the Australian and US hair industriesHow AI will reshape admin, but not human connectionWhy soft skills and communication training are essentialUsing somatic work to move through fear and resistanceMaking decisions aligned with personal valuesHard work vs sacrifice — and dismantling hustle cultureAdvice for the next generation of hair professionalsUseful Links: https://www.tabathacoffey.com/ https://www.instagram.com/tabathacoffey/

    30 min
  4. Episode One. S4: From Olaplex to Goddess: Jordan Alexander on Building Brands That Serve Hairdressers

    1 JAN

    Episode One. S4: From Olaplex to Goddess: Jordan Alexander on Building Brands That Serve Hairdressers

    In this kick-off episode for 2026 of Cutting Through the Noise, Hayley Mears sits down with Jordan Alexander — co-founder of Goddess — to unpack what it really takes to build a global hair brand without losing sight of the hairdresser. Although recorded in late 2025, this conversation looks firmly ahead. Jordan shares why 2026 marks the first full year of Goddess following its launch in April 2025, and how the brand has spent its early months prioritising compliance, regulation, and long-term foundations before rapid global expansion — with plans to be present in over 100 countries by early 2026. Jordan reflects on growing up in the hair industry, rebelling against it briefly through a pre-law degree, before finding their way back behind the chair via Toni & Guy. A move to Los Angeles and working alongside celebrity colourist Tracy Cunningham sparked a deeper passion for chemical services, eventually leading to the launch of category-defining brands including Olaplex and later K18. Now with Goddess, Jordan explains why this chapter feels different. With mentors Ed Conigan and Denise Russell as hands-on owners, the focus has shifted toward simplifying the stylist’s life — creating products that genuinely perform, not just market well. Central to that philosophy is Goddess’s move away from repair-led narratives toward protection-first hair science, including the development of the brand’s proprietary “Goddess molecule” inspired by silk biomaterials. The conversation dives deep into product development, including the upcoming shampoo and conditioner launching in January, and why high performance must always outweigh hype. Jordan breaks down how Goddess functions like a Swiss Army knife for hair — strengthening strands over time, extending blow-dries, reducing styling time, and improving manageability with continued use. Beyond product, Hayley and Jordan explore broader industry shifts — from the rise of booth and suite models in the US to the decline of major trade shows and education platforms. Jordan shares concerns around the loss of collaboration, mentorship, and inspiration when hairdressers operate in isolation, and reinforces the importance of lifelong education at every stage of a career. The discussion also touches on retail, distribution, and the evolving role of technology. While innovation has its place, both agree that hairdressing remains a human-to-human industry — one built on touch, intuition, relationships, and shared experience — something AI and automation can never fully replace. Jordan also reflects on working with celebrity clients, the realities of global travel, and the biggest lesson learned across decades in the industry: brands only thrive when hairdressers and salons remain the top priority. A thoughtful, honest conversation about protection over repair, people over platforms, and why the future of hair depends on staying human. Useful Links Jordan Alexander: @jordanstylist Goddess: @goddessmaintenanceco

    27 min
  5. Episode Thirty Eight. S3: Ascension: Lisa Vitale’s Return to Creative Greatness

    03/12/2025

    Episode Thirty Eight. S3: Ascension: Lisa Vitale’s Return to Creative Greatness

    In this episode, Hayley Mears is joined by two industry icons — Emiliano Vitale and Lisa Vitale of the award-winning é Salon. Celebrating 25 years in business, é Salon is built on a core philosophy that has shaped every part of their success: “We see people first, hair second.” Emiliano shares the story behind é Salon’s legacy — from starting in the industry at age 11 to opening their first salon at just 22, and later building one of Australia’s most respected creative and cultural pillars. Their formula? Values, consistency, and the power of “repetition, repetition, repetition.” Lisa opens up about her evolution as a creative force. From winning major national awards to stepping back during motherhood, and now returning with more hunger and maturity. Her new avant-garde collection, Ascension (shot in the UK) marks her entry into the Australian Hairdresser of the Year category at AHFAS. A reset, a rise, and a reclaiming of artistry. Together, the Vitales unpack culture, work ethic, leadership, and the importance of being uncompromising on vision while remaining flexible in how that vision is delivered. They discuss how hard work always beats talent, why culture starts with the owners, and why they're entering a new renaissance season as their family grows. A powerful and deeply human episode for anyone wanting longevity, legacy, and creativity in the hair industry. KEY TOPICS COVERED The 25-year history and philosophy behind E SalonCulture: why owners set 50% of it — and how the team shapes the restLisa Vitale’s creative resurgence and her new collection, AscensionWhat it takes to enter the “Australian Hairdresser of the Year” categoryThe impact of motherhood, maturity, and realigning purposeAvant-garde hair artistry vs. commercial trendsWhy repetition is the foundation of E Salon’s profitabilityHard work over talent — and the values they teach their childrenInternational opportunities and future collaborationsRebuilding the brand for its next era USEFUL LINKS https://esalonhair.com.au/ E Salon – https://www.instagram.com/esalonhair/ Lisa Vitale – https://www.instagram.com/lisa.esalonhair/ Emiliano Vitale – https://www.instagram.com/emilianovitale.esalonhair/

    43 min
  6. Episode Thirty Seven. S3: Building a Regional Powerhouse: How Bonce Hair Boutique Wins Through Community & Culture

    27/11/2025

    Episode Thirty Seven. S3: Building a Regional Powerhouse: How Bonce Hair Boutique Wins Through Community & Culture

    In this episode, Hayley Mears sits down with Vince Saunders, owner and founder of Bonce Hair Boutique in regional South Australia — a salon known for its sharp branding, strong culture, and clever community-led marketing. Vince opens up about the recruitment crisis facing salon owners, why fewer stylists want to work in traditional teams, and how shifting expectations around work–life balance are reshaping the industry. He shares how buying a salon in a town of 8,000 became a strategic advantage, and why standing out in a regional market requires a totally different approach than competing in a capital city. Hayley and Vince also unpack Bonce Hair Boutique’s unique marketing strategy — using local community engagement, SEO, and blog content to drive new clients. For Vince, social media is last on the list. Instead, he focuses on building a digital presence that works when people search, not scroll. The conversation dives into Vince’s leadership philosophy, the importance of nurturing a unified team culture, and the mindset shift required to stop “wearing too many hats” as a salon owner. Vince also reveals his next big move: expanding into the booming pet industry with a dog daycare and grooming facility, leveraging his existing salon audience to diversify revenue. A grounded, insightful episode for salon owners navigating growth, leadership, and the realities of running a modern business. Key Topics Covered Why salon recruitment is harder than ever — and how to attract team-minded stylistsThe advantage of owning a salon in a regional townBranding that cuts through: how Bonce Hair Boutique positioned itself against local competitorsUsing local events, blogs, and SEO to generate new clients organicallyThe declining role of social media in client acquisitionLeadership lessons: setting the “weather” in your salonStaff expectations, work–life balance, and evolving employment modelsDiversifying beyond hair: launching a dog daycare and grooming businessImproving delegation and letting go of too many rolesPodcasts and resources Vince uses to stay aheadUseful Links https://boncehairboutique.com/ https://www.instagram.com/boncehairboutique/

    38 min
  7. Episode Thirty Six. S3: Whatever It Takes: The Power of Intention with Chrystofer & Hannah Benson

    11/11/2025

    Episode Thirty Six. S3: Whatever It Takes: The Power of Intention with Chrystofer & Hannah Benson

    In this episode of Cutting Through the Noise, Hayley Mears sits down with Chrystofer Benson and Hannah Benson — the creative forces behind CBC Productions — for an honest conversation about purpose, partnership, and the power of intention. The discussion opens with a shared appreciation for authenticity in podcasting — a natural, unfiltered flow where real stories of success and struggle connect deeper than scripted soundbites ever could. Chrystofer, a third-generation hairdresser with over 30 years in the industry, shares how a single “non-win” at a competition became the turning point that fuelled his global career. He reflects on the evolution of CBC Productions, founded in 2015, and how it became a creative space designed to help other artists thrive in a rapidly shifting, social-media-driven landscape. Hannah, who began as a model in one of Chrystofer’s shows before transitioning into a creative partnership, shares her journey from beauty school to full-time production director. Her intentionality — from diagramming cuts backstage to producing cinematic-level videos — caught Chrystofer’s attention and ultimately led to a dynamic collaboration that has accelerated both their careers. Together, they’ve built a brand known for its signature aesthetic, creative integrity, and high-value educational content. Their chemistry, built on trust and shared values, has made CBC Productions synonymous with quality and innovation in the global hair community. The conversation also explores the deeper side of leadership and creativity — wellness, boundaries, and surrounding yourself with the right people. Chrystofer shares his biggest career lesson: learning to be “less loyal to a fault”, while Hannah highlights the importance of “making the most of every opportunity.” Both emphasise that intention drives everything they do — from creative direction to client relationships — guided by the mantra: “Intent. Plan. Action. Outcome. This episode is a masterclass in authenticity, creative discipline, and how intention shapes every part of your journey. 💡 Highlights The evolution of CBC Productions and creative synergy between Chrystofer & HannahBuilding a business grounded in intention, integrity, and energyChrystofer’s biggest career lesson: being less loyal to a faultHannah’s biggest takeaway: make the most of every opportunity“Not all money is good money” — setting values-based boundaries in businessWhy wellness, planning, and clear intention are vital for creative longevityThe mantra: Intent. Plan. Action. Outcome.Elevating education and production in the global hair industryThe importance of surrounding yourself with the right people🔗 Connect & Follow https://www.instagram.com/cbensonhair https://www.instagram.com/collectiveinkd https://www.instagram.com/haircbc_pro https://www.instagram.com/hannah.patricia.benson https://weteachme.com/classes/1044785-the-salon-forum-2026-tasmania?srsltid=AfmBOoretLn7ajpvjFS-25-U-jkxtXXIRIJ4v7h0aKw80tj46BvHOpKP

    48 min
  8. Episode Thirty Five. S3: Cloud Nine to Cutting Through the Noise: Stephanie Mason and Hayley Mears on Growth, Change & What’s Ahead

    04/11/2025

    Episode Thirty Five. S3: Cloud Nine to Cutting Through the Noise: Stephanie Mason and Hayley Mears on Growth, Change & What’s Ahead

    In this episode of Cutting Through the Noise, Hayley Mears and Stephanie Mason finally reconnect after a whirlwind year of global events, career milestones, and industry evolution. Steph shares her journey stepping into her new role as Global Managing Director of Cloud Nine, reflecting on leadership, brand integrity, and what it’s like to run a family-owned powerhouse from Europe. She gives a behind-the-scenes look at how Cloud Nine’s founders continue to build smart, intentional growth — and what that’s teaching her about running a global business with purpose. The two dive into the energy of HairCon and Hair Festival, calling HairCon “Coachella for hair” — a raw, authentic, and immersive experience that’s setting a new benchmark for how industry events should feel. From meeting the CEO of K18 on the floor to celebrating Aussie talent like Cain Mackay, it’s clear these events have redefined connection and creativity in the salon space. Their chat moves into the deep end with a real talk on AI and the business of hair. Steph and Hayley explore how automation and AI will reshape the salon landscape — from admin and marketing to education and efficiency. They discuss how salon owners can upskill fast, get ahead of the curve, and use AI tools to work smarter, not harder. They also reflect on post-COVID business realities — the salon closures, sole trader boom, and the evolving definition of success in today’s economy. Both agree: the future belongs to those who adapt. This episode is raw, unfiltered, and filled with valuable insight on leadership, innovation, and what’s next for the global beauty industry. 💡 Highlights Steph Mason’s transition to Global MD at Cloud NineKey lessons from working with founders Gavin and MartinReflections on HairCon and Hair Festival — redefining industry eventsThe changing face of the UK and Australian salon marketsPost-COVID business realities: closures, resilience, and reinventionAI in the salon industry — efficiency, education, and empowermentWhy upskilling in AI is now a must, not a maybe🔗 Useful Links Connect with Hayley Mears: Instagram: @haylsmears Connect with Stephanie Mason: Instagram: @stephaniemason

    26 min
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Ratings & Reviews

5
out of 5
9 Ratings

About

Join Australian business women, Stephanie Mason, and Hayley Mears as they explore the new business landscape in a post-pandemic world. They will take a deep dive into the disruption and changes across digital marketing, the supply chain, the influence of culture in business and the latest news in tech. https://cuttingthroughthenoisepodcast.au/en-aud

Information

  • Creator
    Cutting Through The Noise
  • Years Active
    2022 - 2026
  • Episodes
    89
  • Rating
    Explicit
  • Copyright
    © Cutting Through The Noise
  • Show Website
    Cutting Through The Noise

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