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  1. 3 days ago

    Inside Alexa Plus: Amazon's Blake Nussey on Voice AI, Far Field Tech and Building for Australia

    Blake Nussey leads at Amazon on Alexa, and he joins Georgie for a deep dive into Alexa Plus, now live in Australia. They cover the shift from rigid voice commands to a true personal assistant powered by over 70 models, and why Amazon built a model agnostic architecture to trade off speed against reasoning depth. The conversation gets personal fast: a customer who broke her leg and called for help through Alexa, Blake's Alexa run wind down routine, and why "don't lead the witness" has become his and Georgie's go to line for settling arguments with a neutral AI referee. They dig into what it actually took to make Alexa understand Australian English (avo, servo and all), the far field listening tech that lets Alexa hear you across a noisy room, and how privacy and trust are engineered in, down to a hardware mute button. They also talk accessibility (Alexa's role for vision impaired and elderly users), kids and voice AI, and Blake's prediction for when voice hits 50% of how we interact with tech. Plus a rapid fire round covering Tesla FSD, Brazilian Jiu-Jitsu, flat whites, and Jimmethy the raccoon. *** Georgies Alexa+ Prompts to Try “Alexa, remember that Imogen can't have dairy” Alexa+ will remember preferences and factor it into recommendations like dinner ideas “Alexa, remember my frequent flyer number is [number].” “Alexa, it’s too hot in here.” Nelly disagrees, but use this with a connected air conditioner to adjust the room temperature “Alexa, every morning at 7, check the weather, recommend what to wear and play the news.” Create a Routine like the corporate athlete you are “Alexa, what happened while I was out?” Alexa+ reviews footage from connected doorbells and cameras like a deliveries *** CHAPTERS 00:00 – Cold open: FSD and "don't lead the witness" 01:18 – Intro: Georgie's honest take on Alexa Plus 04:04 – Sponsor: Deel 04:22 – Welcome + Blake's favorite AI hack (voice routines + Tesla FSD) 06:27 – Most non-AI thing: Brazilian Jiu-Jitsu 08:30 – Evolution of Alexa to Alexa Plus 09:59 – Behind the scenes: how Alexa picks the right model 12:51 – Smart home routines and the "corporate athlete" habit 15:29 – Alexa recommends a book (the Kindle story) 16:25 – Sponsor: Deel 17:12 – Building Australian Alexa: colloquialisms and local speech 20:58 – What made the Aussie rollout hard 22:36 – 2 billion interactions and Australian usage patterns 24:32 – Kids and Alexa: safety, kids mode, and development 26:44 – Presence, phones, and family dinner table use 27:44 – Privacy, trust, and the hardware mute button 30:52 – Accessibility: vision impairment, aging, and emergency use 34:21 – Near field vs far field: how Alexa actually hears you 39:19 – Voice AI hype, predictions, and wearable mic concepts 46:17 – Privacy culture, recording etiquette, and Meta glasses 48:44 – Rapid fire round 55:16 – Outro Mentioned in this episode: Deel x BAI_Script 01 - Sep 2026 Deel x BAI_Script 02 - Sep 2026

    Inside Alexa Plus: Amazon's Blake Nussey on Voice AI, Far Field Tech and Building for Australia
  2. 5 days ago

    Why Everybody Unpacks the Dishwasher: Ella Brennecke, People Operations Manager at Everlab

    DESCRIPTION Most people teams wait until someone with an HR background is in the room before they build a culture function. Ella Brennecke didn't have one, and Everlab's culture is stronger for it. In this episode of Building Tech Teams, James MacDonald sits down with Ella Brennecke, People Operations Manager at Everlab, the preventative health company that has grown past 130 people across Sydney and Melbourne. They get into how Ella broke into people and culture from a hospitality and founder-support background, why she deliberately targeted startups with nobody yet in HR, and how she uses AI as a research partner without letting it write the memo a human is meant to read. It's a hands-on look at building culture at speed: onboarding designed to start before day one, an "everybody unpacks the dishwasher" ownership principle that runs through hiring and customer care alike, and why Everlab puts every new hire through its own health protocol before they touch the product. They also cover the real tension in AI-assisted hiring, why a genuine cover letter still beats a strong resume, and what years in hospitality taught her about designing experiences long before she had a people title. CHAPTERS 00:00 Cold open 00:43 Intro: why culture is the glue past 100 people 02:57 Designing experiences where people excel 04:03 Magic is designed, not accidental 05:20 Holding culture across Sydney and Melbourne 07:31 Supporting technical people leaders 09:28 Leaning on your VC as a resource 10:56 Breaking into people and culture with no HR background 14:45 Creating your own luck 16:11 Just ask for the title 16:41 Why she stays close to the founder 18:51 What breaks as you scale: onboarding first 21:43 The interview is a two way sell 25:01 Inside the hiring process 26:26 What a culture interview actually looks like 28:27 New York restaurants and fast feedback loops 31:36 Get the ops right, then add the magic 33:12 Automating the busy work 35:38 AI can level you up or level you down 37:52 Teaching the next generation to still think 39:44 AI slop: produce better, not more 41:29 Using AI to synthesise, not to judge 42:37 Why she still reads every cover letter 45:30 The win: annual review cycles 48:07 Design for the people you're actually serving 49:05 Everybody unpacks the dishwasher 51:41 Every employee sits with a customer each quarter 54:34 Final advice: leave threads for people to pull 56:37 Wrap ABOUT THE GUEST Ella Brennecke is People Operations Manager at Everlab in Sydney, where she has built the people and culture function largely from scratch since joining roughly nine months ago. She came to Everlab via the Founder Success team at Blackbird Ventures and the guest experience team at cabin retreat company Unyoked, and works closely with Everlab's founder on hiring, onboarding and culture across the company's Sydney and Melbourne offices. LINKS Ella Brennecke, Everlab · LinkedIn: https://www.linkedin.com/in/ariella-werner-seidler/ James MacDonald, NTP Talent · LinkedIn: linkedin.com/in/jamesmacdonaldau · Site: ntptalent.com.au Hosted by James MacDonald, Managing Director of NTP Talent. Building Tech Teams is produced by Day One®, trusted partners in the technology space and the production partner behind Blackbird Ventures' Wild Hearts. Sister shows include First Cheque, Oversubscribed and In The Blink of AI. Episodes are cross-promoted across the network.

    Why Everybody Unpacks the Dishwasher: Ella Brennecke, People Operations Manager at Everlab
  3. 6 days ago

    Stephen Wools – Be a Cockroach: You Can Survive Anything

    Stephen Wools has built creative agencies, toured Jordan Peterson and Theo Von, opened one of Melbourne's most talked-about bars, signed the biggest hospitality lease in the city's history four weeks before lockdown, and lost a house and millions of dollars along the way. His advice on how to survive all of it: be a cockroach. Stephen walks through how a floppy disk and a hungover all-nighter got him through his one and only year of uni, how a chance meeting at Big Brother auditions turned into a 20-year business partnership with Josh Lefers, and how "everything's for sale" became the concept behind Pawn & Co, right down to the grand piano someone bought off the DJ booth. Then comes the harder part: signing the lease on a 2,500 square metre venue in January 2020, watching the brewing business collapse under COVID, and rebuilding while banks called in their money. He gets honest about what he'd change, what resilience actually costs, and the three life lessons he's learned the hard way: being ruthless about who you surround yourself with, learning to respect risk instead of running on pure optimism, and knowing when more stops being more. Find Stephen Stephen on LinkedIn: https://www.linkedin.com/in/stephen-j-wools-b5240811/ Ballers Clubhouse: https://www.ballersclubhouse.com.au/ Good Times Tech: https://www.goodtimestech.com.au/ Pawn & Co: https://www.pawnandco.com.au/ Join the Aussie Founders Club The Slack community, the newsletter and everything else live here: https://www.aussiefoundersclub.com Want to partner with Life After Launch? Explore sponsorship and partnership opportunities at https://lifeafterlaunchpod.com/partner-with-us Time Stamps 00:00 Cold open: the cockroach theory 00:23 Welcome to Life After Launch, introducing Stephen Wools 01:51 Growing up, uni, and the floppy disk story 04:20 From Big Dog Creative to touring Jordan Peterson and Theo Von 05:28 Meeting Josh Lefers and the TV shows that started it all 09:44 Learning to love rejection 13:42 Competitiveness, imposter syndrome, and outworking everyone 20:26 Building Pawn & Co and the story of the $5,000 piano 23:13 Launching East 9th Brewing 24:30 COVID hits: losing the brewing business, a house, and millions 30:28 Signing the Ballers Clubhouse lease weeks before lockdown, and building through it 40:26 Scaling Ballers, launching Good Times Tech, and the plan to go global 53:41 Building systems, working with AI, and staying frictionless for the customer 56:29 Life lesson 1: be careful who you surround yourself with 1:02:59 Life lesson 2: respecting risk instead of running on pure optimism 1:09:01 Life lesson 3: more is more, and knowing when enough is enough 1:22:24 Closing thoughts + outro

    Stephen Wools – Be a Cockroach: You Can Survive Anything
  4. 13 Sept

    VC Jargons 101: What Investors Really Mean When They Say “It’s Not a Fit"

    Episode Summary“It’s not a fit.” “You’re too early.” “Let’s have one more meeting.” “We’re still building conviction.” If you’ve ever walked out of an investor meeting wondering what the hell any of that actually meant, this episode is for you. In this episode of First Cheque, Cheryl and Maxine decode the language of venture capital — from fundraising and negotiations to what happens once an investor is on your cap table. They unpack what investors might really mean when they say you’re too early (or somehow too far along), why “one more meeting” can be a sign they’re sitting on the fence, and when “keep us in the loop” is actually just a polite no. They also get into the weird world of VC jargon — including “conviction”, “due dilly”, “foundies”, “bridgie” and the ever-popular “let the lawyers sort it out”. Once the cheque has landed, they unpack what it really means when investors ask for an update, start asking about runway and burn, want to see revenue hit a certain milestone, or suddenly ask, “How’s it going with X?” They also talk about why regular communication matters, even when things aren’t going well. The big lesson? Founders shouldn’t have to speak fluent VC — and investors could probably do a much better job of explaining themselves. Time Stamps00:00 – Intro: Welcome to VC Gibberish 01:20 – “It’s not a fit for us”: what does that actually mean? 03:05 – Is it the company, the stage… or the founder? 05:00 – The value of asking for honest feedback 06:03 – Investors could be clearer too 07:09 – “You’re too early”: is it really a no? 08:45 – What “too far along” actually means 11:05 – “Let’s have one more meeting” 11:59 – Why investors ghost 13:23 – Sitting on the fence and waiting for FOMO 15:00 – “We’re discussing internally” and what happens inside a VC 16:41 – When a slow process means you’re not a priority 17:08 – Why the “momentum raise” is dead 18:35 – The dangers of a June 30 deadline 20:16 – What investors mean by “conviction” 23:17 – “Keep us in the loop”: the polite no 24:59 – When investors want to stay close for the next round 25:28 – “Let us know when you have a lead” 26:16 – When investors simply don’t have the capital 27:16 – Negotiating the deal: welcome to the jargon 28:23 – “Val”, “do dilly” and other questionable VC vocabulary 30:03 – Information rights vs. investor updates 32:01 – Foundies, Cindy and Bridgie 32:47 – ESIC, ESVCLP and other acronyms 33:40 – “Let the lawyers sort it out” 35:50 – The strange two-week period when founders and investors aren’t on the same side 36:38 – Once they’re on the cap table 36:45 – “Can we get an update?” 38:09 – What investors really mean when they ask about runway 39:05 – Why you should update investors when things aren’t going well 41:26 – When investors don’t want to lead or follow your next round 42:40 – “Get to this revenue number and then we’ll talk” 43:37 – The moving goalposts of investor benchmarks 44:21 – How to benchmark against the best companies instead 45:15 – “How’s it going with X?” 46:23 – Ask why before you answer 47:03 – Please send us your VC gibberish 47:50 – Outro Sponsors:First Cheque is supported by our wonderful sponsors:Deel: Global hiring and payroll can be a headache. Deel brings HR, IT and payroll together in one platform, helping companies including Shopify, Revolut and ElevenLabs scale internationally. Ready to expand your business? Build your global team with Deel at deel.com/dayone. ___ Pear Tree: Pear Tree helps Australian and New Zealand founders build high-performing offshore teams without the agency middleman. As local hiring becomes more expensive and harder to fill, many operators are turning to offshore talent across engineering, development, marketing, accounting and operations at a fraction of local salary costs. The offshore horror stories you hear usually aren’t a talent problem. They’re the result of outsourcing agencies that overcharge clients while underpaying staff. Pear Tree takes a different approach through a direct, transparent model where your team is paid fairly, fully compliant, and focused entirely on your business. As part of the Day One community, you’ll receive a free team audit to identify where offshore talent could move the needle in your business, plus 20% off your first hire. Learn more at http://dayone.fm/peartree First Cheque is part of Day One.Day One helps founders and startup operators make better business decisions more often. To learn more, join our newsletter to be notified of new First Cheque episodes and upcoming shows. Mentioned in this episode: Deel x FC_Script 01 - Sep 2026 Pear Tree If you're a founder or operator trying to scale, here's the reality — Australian hiring is getting harder, salaries are at record highs, and the talent you need is increasingly out of reach. The best operators are quietly building offshore teams of engineers, marketers, accountants and analysts at a fraction of the cost. Pear Tree does it differently. We headhunt highly skilled talent from the Philippines and South Africa with full transparency on where every dollar goes, so your team is paid fairly and fully focused on your business. As a Day One listener, you’ll receive a free team audit to identify where offshore talent could move the needle in your business, plus 20% off your first hire. Deel x FC_Script 02 - Sep 2026 This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    VC Jargons 101: What Investors Really Mean When They Say “It’s Not a Fit"
  5. 13 Sept

    The Cancer Vaccine That Worked and the Wearables That Don't?

    A personalised mRNA cancer vaccine has succeeded in a late-stage trial for the first time, and Moderna's shares ripped as much as 177% in a single day on the news. Cancer vaccines have been a graveyard for decades. Something changed. In the third What the Health Wrap, host Emily Casey is joined by two of her Tenmile colleagues — Dr Joey Man and Dr Michael Lamprecht, investors and scientists with roughly 30 years between them across molecular biology, therapeutics and biotech in the US, Singapore and Australia — for the lunchroom conversation, not the press release. They start with Moderna and Merck's Phase 3 result. Intismeran autogene, given alongside Keytruda after melanoma surgery, met its primary endpoint of recurrence-free survival and a key secondary endpoint in a trial of more than 1,100 patients. Michael explains what an individualised neoantigen therapy actually is: take a piece of the patient's tumour, work out which signals mark it out from healthy tissue, and turn those into a bespoke vaccine that teaches the immune system what to attack. Joey walks through the part she finds most elegant — an algorithm that reads the patient's normal tissue against their tumour, predicts the mutations a future metastasis would express, picks the top 36, and produces a single-patient batch on a six-to-eight-week timeline deliberately synchronised with the surgery and the standard Keytruda schedule. The more interesting question is why this one worked when so many didn't. Michael's answer has three parts: it is given in combination with a drug that releases the brake on the immune system, it uses antigens specific to that patient rather than the off-the-shelf antigens that failed before, and — critically — the sponsors got regulators to assess the process rather than each individual antigen. The COVID years, for all the reputational damage they did to mRNA, built the manufacturing infrastructure that makes a one-patient batch possible at all. Joey's read on the share price: a fair reward for patience and a pivot, and a sign that the market has not written off mRNA the way the politics suggested. From there the conversation turns to the thing Joey is genuinely worried about. From 1 February 2027, Australian reforms will let health technology providers — wearables and monitoring platforms included — collect, use and disclose individual healthcare identifiers with patient consent for permitted purposes. It is close to a world first, and it lands just as a roughly US$44 billion wearables market pushes from wellness towards diagnostics. Joey's objection is not the pipe, it is the water: "just because the pipe is there, it doesn't mean the water quality inside that pipe is good." Storing consumer-sensor data alongside blood work risks lending it a validity it has not earned. Michael pushes back — data is data, sensors improve, and a continuous monitor beats a patient's recollection in a consult. Emily makes the case that a single blood test at a single moment is not the gold standard people assume either, and that longitudinal data is exactly what has been missing. That tension runs straight into Oura, which is reportedly preparing a US IPO that could value it above US$16 billion while facing a proposed class action over its sleep-tracking claims. Joey is blunt: clinical sleep staging needs EEG, eye movement and muscle movement, and a ring cannot measure EEG. She contrasts the marketed accuracy figure with the 50–53% range she has seen in published work, and notes the awkwardness of defending a 95% claim with "we're not a medical device." Her own ring is a RingConn, bought with expectations set accordingly. Where she does see real progress is in the headband EEG work now being used to track sleep as a treatment-efficacy signal in depression trials. Then women's health, where the same problem shows up wearing better marketing. Whoop's expanded partnership with Natural Cycles lets overnight skin temperature feed an FDA-cleared contraceptive app — but, as Joey points out, the clearance and the algorithm belong to Natural Cycles, not to Whoop. Oura is building out cycle, pregnancy, postpartum and menopause features. Emily's UltraHuman sends her cycle predictions that are unnervingly accurate, and none of them make the wellness-versus-clinical line any clearer. All three agree the demand is real and long overdue: women have been asking for information about their own bodies that the research never generated. Joey came to the recording from the Women's Health Foundry investment roundtable, and gives a live read on why the money has been slow. The blockage is upstream — without the research, you cannot define the problem precisely enough to build or fund a solution. Australia produces strong women's health research; the work now is consolidating it into something commercially investable, because commercial dollars move faster than academic ones. Michael's counter is that pharma appetite follows market clarity, not the other way around, and that the market is unambiguously huge. Sun Pharma's roughly US$11.75 billion acquisition of Organon — the women's health business Merck spun out in 2021 — is the proof point. The last stretch is neuropsychiatry, and Michael's home turf. Eli Lilly has agreed to acquire atai Beckley for US$2.8 billion upfront and up to US$1 billion more in milestones, for a lead programme delivering a short in-clinic psychedelic experience in treatment-resistant depression. Psilocybin and MDMA are both up for approval decisions. Michael explains what a neuroplastogen is — a drug that reopens the brain's ability to rewire, on the theory that depression traps people in a loop they cannot think their way out of — and why he is most interested in the programmes chasing that effect without the trip. Xylo, formerly Psylo, is the Tenmile portfolio company working on exactly that; Michael sits on its board. His prediction: full-day psilocybin protocols will be a niche, because the personnel and infrastructure required cannot compete with a short-acting drug that produces a comparable result. You'll also hear why Michael thinks AI applied to small molecules is the most underhyped thing in the field, Joey's case for patient-relevant preclinical models replacing animal models in women's health, an unhedged "wearables" when Emily asks what's most overhyped, and a rapid fire that lands on the table-flip emoji, the side eye, the generosity of strangers on the other side of the world, Chopin's Étude No. 5, and two very tired investors who would both quite like some sleep. GuestsDr Joey Man Investment Associate, Tenmile Ventures (Melbourne). PhD in Molecular Biology from Monash University's Biomedicine Discovery Institute (breast cancer cell signalling and metastasis); former CSIRO postdoc researching zero-gravity effects on stem cells, with an investing background from Main Sequence Ventures and CSIRO's ON Accelerator. Dr Michael Lamprecht Investment Manager, Tenmile Ventures (Sydney), specialising in biotech and early-stage investment. PhD in Biomedical Engineering from Columbia University; previously Entrepreneur-in-Residence at Xora Innovation and Director of Regulatory Affairs at EpiBone, with 15+ years building regulatory and clinical strategy for cell-based therapies. Chapters:00:00 Cold open 01:03 Welcome and meet the guests 02:59 This fortnight's headlines 04:57 Merck and Moderna's personalised cancer vaccine, explained 11:06 Why working with regulators made this vaccine possible 19:18 Australia's 2027 healthcare identifier reform and the wearables boom 26:38 Oura's sleep-tracking accuracy claims and the class action 30:29 Wearables push into women's health 36:21 Why women's health struggles to attract investment 41:50 Big pharma's next-gen psychiatry bet 51:43 Rapid fire Links and resourcesMerck and Moderna — Phase 3 INTerpath-001 results: https://www.merck.com/news/merck-and-moderna-announce-phase-3-interpath-001-trial-of-intismeran-autogene-plus-keytruda-met-endpoints-of-recurrence-free-survival-rfs-and-distant-metastasis-free-survival-dmfs-in-patient/Australia's healthcare identifier reforms, effective 1 February 2027: https://www.minterellison.com/articles/digital-health-reforms-the-regulatory-reform-omnibus-actDepartment of Health — Healthcare Identifiers Service: https://www.health.gov.au/topics/health-technologies-and-digital-health/about/healthcare-identifiersOura's reported US IPO plans: https://techcrunch.com/2026/08/24/oura-is-reportedly-eyeing-a-september-ipo-that-could-value-it-at-more-than-16b/Whoop's expanded Natural Cycles partnership: a...

    The Cancer Vaccine That Worked and the Wearables That Don't?
  6. 9 Sept

    Marketing at the Speed of AI: Luke Marshall's One-Man Growth Machine

    Luke Marshall, CEO at GradEngage runs growth marketing from a single Claude Code instance — hosted on a cloud VM so he can reach it from any device, tied to a running knowledge archive, and extended into everything from lead generation to his own workout tracker. GradEngage helps companies keep graduate hires warm and prepared in the months between accepting an offer and actually starting the job. Luke, who describes himself as the growth marketing automation lead among his co-founding team, opens his screen to show the system behind it: a landing page and product video rebuilt with Claude Code and shipped to WordPress, and a lead-generation workflow that scrapes public prospect data to auto-generate personalised landing pages and email previews for each target company. The setup starts with infrastructure. Luke hosts Claude Code on a cloud VM synced to Dropbox, so it's reachable from any device, and pairs it with a skill that finds his latest reference notes without him re-explaining context each time. From there, he walks through a standalone Convex database built to track GradEngage's roughly 6,500-company target market — kept deliberately separate from the CRM so early-stage prospects can be nurtured slowly, without cluttering the pipeline tools the sales team relies on day to day. Judgement still sits with Luke throughout. He explains why he switches between typing and voice dictation depending on the task, and why he pushed back on a cold pitch offering to run his marketing on full autopilot. That judgement call gets tested directly in the episode's most useful failure: an outreach automation tool re-messaged the same contacts with no response, burning leads before Luke caught it. The fix wasn't more automation — it was less. AI now runs read-only on outbound messaging, tracking open threads for a human to action rather than sending anything itself. The system extends past work, too. Luke shows a custom workout generator that pushes Claude Code output to his phone and watch, and a from-scratch AI assistant he built for his wife to handle weather, tasks, and a shopping list — settling on a cheaper model to keep it running affordably day to day. Luke Marshall works in growth and marketing automation at GradEngage. Chapters: 0:00 Cold open: a look at Luke's AI stack 0:55 Meet Luke Marshall and GradEngage 2:34 Rebuilding a landing page and demo video with Claude Code 7:29 Running Claude Code from a cloud VM for lead gen 13:00 A standalone database for the entire target market 17:25 Voice versus typing: planning out loud 19:29 Planning mode and a clarifying-questions skill 22:47 Personal builds: a workout generator and an AI assistant for his wife 27:41 When automated outreach went wrong 31:07 Rapid-fire round 32:00 Where to find Luke and how he sources new ideas Resources: Luke Marshall: https://lukemarshall.net/ | https://www.linkedin.com/in/marshwah/ Claude Code: https://claude.com/product/claude-code Convex: https://www.convex.dev/ Apify: https://apify.com/ Superwhisper: https://superwhisper.com/ HeyReach: https://www.heyreach.io/ Beeper: https://www.beeper.com/ wger: https://wger.de/ Grill Me: https://github.com/mattpocock/skills/blob/main/docs/productivity/grill-me.md Readwise Reader: https://read.readwise.io OpenRouter: https://openrouter.ai/ About the host: Zachary King is the founder of Works, where he installs AI into how Australian companies operate. He has worked at the commercial pointy end of AI for almost twenty years and runs his own company largely from the command line. About the show: Operator AI is the show where real operators open their screens and show exactly how they run the real parts of their business with AI. The real stack, not the hype. If you want AI installed into how your business actually operates, learn more at https://workshq.com.au/ or book a time with Zachary King at https://savvycal.com/Zachary-King/zac-at-works-30. Operator AI is part of Day One Network, the podcast and media network from W2D1 Media: https://dayone.fm/.

    Marketing at the Speed of AI: Luke Marshall's One-Man Growth Machine
  7. 7 Sept

    Nick Maxwell – Be the Duck on the Pond

    Nick Maxwell got cut by the same football club four years running. Cut at 14. Cut at 15. Cut at 16. Cut at 17, three minutes into a trial, with a snapped vertebra. He made the squad on his fifth attempt and still went undrafted. Four days before Christmas, a phone call changed everything. Nick walks through the voicemail that told him he'd been picked up by Collingwood, the 200-plus games that followed, and how being captain had nothing to do with being the most talented player on the field. It was about the 1%, the tackles, the sprints nobody saw, and showing up for a team that eventually made him captain and led them to a premiership after 20 years without one. Twenty years in sport later, Nick walked away from a stable, structured career to build something of his own. He's honest that the four years since have been harder than anything football put him through, learning IT infrastructure, managing staff, and figuring out leadership without a scoreboard to tell him if he's winning. Stick around for his three life lessons: why resilience is the whole story, why he now buys himself time before reacting to anything, and what two decades observing the Melbourne Storm's most successful leaders taught him about chasing the extra 1%. Find Nick Nick on LinkedIn: https://www.linkedin.com/in/nick-maxwell-060a2922/ Eclat: https://eclat.com/ Want to partner with Life After Launch? Explore sponsorship and partnership opportunities at https://lifeafterlaunchpod.com/partner-with-us Life After Launch is an Aussie Founders Club podcast. 🦘 Aussie Founders Club is a community for founders, operators, and investors navigating the Australian startup ecosystem. What started as an events-first, in-person community has grown into a network of thousands, connecting people building startups with the people who've done it before. Join the conversation and the community at https://aussiefoundersclub.com/ Connect with Megan Luttrell on LinkedIn - https://www.linkedin.com/in/meganluttrell/ Connect with Geo George on LinkedIn - https://www.linkedin.com/in/contactgeo/ 🤝 Kairos Recruitment is a recruitment company supporting startups and scale-ups across Australia, helping founders find the right people to grow their teams. Led by Megan Luttrell. Learn more at https://www.kairosrecruitment.com.au/ 💵 Mayfly Ventures is a venture studio building industry-focused AI and software ventures. Mayfly is an Australian AI venture studio. We work with industry leaders to validate, build, and scale AI ventures, starting with the strategy and commercial foundations most teams skip. Learn more about Mayfly's approach at https://www.mayflyventures.com/ Time Stamps00:00 Cold open: cut 4 times, then 4 voicemails 01:31 Welcome to Life After Launch, introducing Nick Maxwell 03:07 Manure at 12, KFC at 14, and getting cut from the Falcons 4 times 15:15 The Collingwood voicemails, and playing 200+ games 17:20 Not the most talented player: doing the 1%ers and becoming captain 22:13 Leadership styles, the Melbourne Storm, and the "finished product" trap 33:07 Media, an MBA in 18 months, and deciding to leave sport 35:57 Why Eclat, and building a "life MBA" into a workspace 44:04 Building the team, ownership, and trusting people to do their jobs 54:24 The hardest 4 years of his life: building Eclat from scratch 58:56 Life lesson 1: resilience is the whole story 59:54 Life lesson 2: buy yourself time before you react 1:02:41 Life lesson 3: chasing the extra 1%, with lessons from Craig Bellamy 1:09:35 Closing thoughts + outro

    Nick Maxwell – Be the Duck on the Pond

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