Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton
  • 5.0 (11)
  • MARKETING
  • UPDATED WEEKLY

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

  1. 235: The Mindset Shift That Turns Your Canva Designs Into Cashflow

    1 DAY AGO

    235: The Mindset Shift That Turns Your Canva Designs Into Cashflow

    So many women in business get tangled up in all the things they “should” be doing with design. But I firmly believe: mindset (your brain) will always override skills. In this episode, I walk you through three mindset traps I see over and over: perfectionism, comparison, and fear of visibility...plus a bonus mindset shift you can start applying today. Key Takeaways Perfectionism: Why chasing “perfect” stops you from ever showing up Comparison: The sneaky way comparing yourself to others paralyzes creativity (and what to do instead)Fear of Visibility: Why you might avoid showing up, and how stepping into the spotlight is a muscle you can growBonus: You are creative even if you don’t feel like itGet your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclass Timestamps Intro 0:00 Tip 1 2:30 Tip 2 6:04 Tip 3 9:23 Bonus Tip 12:26 Extra things you should know 14:22 Wrapping up 17:36 Watch on YouTube: https://youtu.be/O8DLs_YdE8E Read on the Blog: https://whitedeer.com.au/ep235/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    20 min
  2. 234: How to Use Storytelling in Your Marketing to Become More Visible with Trang Nova

    6 OCT

    234: How to Use Storytelling in Your Marketing to Become More Visible with Trang Nova

    I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling. In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection. If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you’re going to love this episode. We discuss: How your morning routine is non-negotiableUsing storytelling to build trust, curiosity, and emotional connectionHow to convert a bland summary into a compelling storyStarting lessons with a story, whether in emails, social media, workshops, or pages on your websiteABOUT TRANG: Trang Nova is a speaking coach for entrepreneurs who want to speak with confident authority so they can be recognised as visible leaders in their businesses and on stages. Through Trang’s lifelong journey from being a withdrawn introvert to now being featured on global platforms like TEDx and Medium, she realised that speaking is a skill that can be mastered by anyone, not just those to whom it comes naturally. So now, she is on a mission to help others harness the power of their voice. Trang believes that when more visionaries speak up, then more leaders will successfully fulfil their potential and lead powerful movements to make this world better for us all and future generations. When she’s not on stage or coaching others, you’ll probably find her hiking on a mountain somewhere, giving her dogs forced cuddles, or stuffing her face with ice cream! CONNECT WITH TRANG: Instagram: https://www.instagram.com/trang_nova/ LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/ Website: https://www.trangnova.com Podcast: https://open.spotify.com/show/60IpvCPgc4amSdwhcatUpm?si=6ae13a26e03f4f37 Email: trang@trangnova.com Watch on YouTube: https://youtu.be/Q8DjUze63IA Read on the Blog: https://whitedeer.com.au/ep234/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    39 min
  3. 233: The $100 Social Media Shortcut That Could Save You 30+ Hours

    3 OCT

    233: The $100 Social Media Shortcut That Could Save You 30+ Hours

    You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming. In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating. What we’re covering: Myth of consistency alone: Posting regularly isn’t enough if your content is off-brand or directionlessIngredient 1: Strategic Content Pillars: five content pillars (Conversion, Authority, Proof, Engagement, Perspective shift) you can lean intoIngredient 2: On-Brand Content: your branding (fonts, colours, aesthetic) helps people recognise you and stop the scrollIngredient 3: Ease of Use: systems, templates, repeatable structure mean you don’t burn outHow to use these together to create a content engine (bonus: I explain my 30-day Socials Kit and how it solves all three)Offer alert: Between Oct 3–9, you can grab the 30-Day Socials Kit (templates + tutorials + planning system + extra resources) at a steeply discounted price Bundles that Benefit (Get my socials pack and thousands of other resources for just $100USD) Only available October 3 - 9 2025: https://www.whitedeer.com.au/30day Or, if you’d like to purchase my 30-Day Socials Kit separately: https://www.whitedeer.com.au/30day Timestamps Intro 0:00 PSA 2:08 Ingredient #1 4:47 Ingredient #2 5:18 Content Pillar #1 5:39 Content Pillar #2 7:04 Content Pillar #3 7:52 Content Pillar #4 8:46 Content Pillar #5 9:24 Ingredient # 12:45 Wrap up 13:50 Watch on YouTube: https://youtu.be/5UXvF86rkGA Read on the Blog: https://whitedeer.com.au/ep233/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    16 min
  4. 232 The Expansion That Led To One Of The Biggest Months In My Business Yet

    22 SEPT

    232 The Expansion That Led To One Of The Biggest Months In My Business Yet

    I’m pulling back the curtain on what’s really been going on behind the scenes in life and business lately. From building our dream home to launching my course again, winning an award I never thought I’d even enter, and hosting a retreat with my baby in tow, there’s been a lot. If you’re a fellow business owner trying to do big things while living a full life, this episode’s for you. What I share in this episode: The heart (and chaos) behind building our family homeHow I finally re-recorded my 6-year-old course... and why I almost didn’tWhat winning an award taught me about worthinessHosting my first retreat (with baby + exhaustion!)Finally hitting 10k on Instagram after YEARS of showing upWhy delegation is the secret in this seasonTimestamps Intro 0:00 House build 1:37 DIY Course 4:17 Business Award 10:19 Retreat 16:20 Instagram 18:30 Watch on YouTube: https://youtu.be/0SVK0dIwXQA Read on the Blog: https://whitedeer.com.au/ep232 WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    24 min
  5. 231: I Roasted 30 Instagram Feeds: Here are the Top 5 Mistakes I Saw

    15 SEPT

    231: I Roasted 30 Instagram Feeds: Here are the Top 5 Mistakes I Saw

    Ever wondered what’s really holding back your Instagram from looking professional and attracting clients? After running an Instagram audit experiment with my audience, I discovered some BIG recurring mistakes...and in this episode, I’m sharing the top five. From font choices that confuse your audience, to post sizes that kill your reach, to the magic of consistent branding… this episode is packed with practical fixes you can apply today. Inside you’ll learn: Why consistency is the #1 thing your Instagram is probably missingHow fonts tell a story (and what yours are currently saying)The post size and shape that actually gets seenHow to use hierarchy so people don’t skip your contentWhy showing up branded (even in reels) builds trust fastIf your Instagram has felt a little “off” lately, this episode is going to be an eye opener! Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass Intro 0:00 Consistency 1:44 Fonts 5:49 Size & Shape Matter 7:28 Hierarchy 9:27 Not Enough Brand Focus 10:54 Wrap Up 12:34 Watch on YouTube: https://youtu.be/7MRi3d4ntPY Read on the Blog: https://whitedeer.com.au/ep231/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    14 min
  6. 230: Your Million-Dollar Course Idea Is Already in You (and How to Find It)

    8 SEPT

    230: Your Million-Dollar Course Idea Is Already in You (and How to Find It)

    Ever wondered if online courses are still worth it in 2025? With AI, free content everywhere and a crowded market, you might be questioning whether your audience would really pay for one. In today’s episode, I chat with Sara Vezensek, who went from private chef on luxury superyachts to building her freedom-based business online. We dive into the realities of online courses, what makes them succeed (or flop), and why YOU already have a million-dollar course idea inside you. Here’s what we cover: Sara’s story from “golden cage” yachting life to online coaching freedomWhy online courses are still thriving in 2025 (if done right)How to figure out your course idea when you feel “not expert enough”The biggest reason most online courses fail (and how to avoid it)Pricing and mindset tips to sell with confidenceListen in to get inspired and finally take action on that course idea you’ve been sitting on! ABOUT SARA VEZENSEK: Sara Vezensek grew up in Slovenia, a place where the luxury yacht world wasn’t even something people believed was real outside of movies. But by her early 20s, she was living it: working as a private chef on superyachts, flying private, managing million-dollar deals, and earning $10K/month. From the outside, it looked like a dream. But on the inside, she felt trapped, constantly on call, and completely disconnected from her own freedom and purpose. Now, she’s an online business coach and mentor who helps ambitious women turn their lived experience into profitable, freedom-based businesses. Sara is known for helping her clients package their brilliance into high-impact offers, shift their money mindset, and finally stop trading time for money. She’s bold, real, and passionate about showing women how to build a business that actually supports the life they want. CONNECT WITH SARA: Website: www.saravezcoach.com FREE offers: https://sara-vezensek.mykajabi.com/freedownloadshere Instagram: https://www.instagram.com/saravezensek/ Intro 0:00 Interview 1:18 Wrap Up 42:08 Watch on YouTube: https://youtu.be/R5dHVO7fRnk Read on the Blog: http://whitedeer.com.au/ep230/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    43 min
  7. 229: How to Finally Look Consistent on Every Platform (Without Spending Hours)

    1 SEPT

    229: How to Finally Look Consistent on Every Platform (Without Spending Hours)

    If your Canva feels like chaos and your feed feels like a guessing game, no matter how hard you try, nothing just falls together...you’re not alone. That’s exactly what today’s episode is all about. In the first four episodes, we covered your Foundations (B), Aesthetic (U), Identity Toolkit (I), and Logo (L). Now we top the pyramid with D, Design Suite. It’s what brings your brand together, makes your graphics cohesive, and saves you HOURS of time and overwhelm in Canva. Key Takeaways: Fonts, colours, elements create cohesionBuild an at‑a‑glance brand style guide or “mini style guide” as a referenceTemplates ≠ random pretty thingsCanva Pro’s Brand Kit is your bestieA properly built design suite can slash your design time from an hour to five‑ten minutes per post. Want help building your own Design Suite? Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass Intro 0:00 Recapping the Build Brand Method 1:13 Design Suite 2:49 Graphics Examples 4:21 Questions to ask 7:56 PSA 11:19 Wrapping up 12:18 Watch on YouTube: https://youtu.be/u7lJiYnVGrE Read on the Blog: https://whitedeer.com.au/ep229/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    15 min
  8. 228: Is Your Logo Doing Its Job? (Most Aren’t)

    25 AUG

    228: Is Your Logo Doing Its Job? (Most Aren’t)

    If your logo is “fine” but doesn’t feel like you, attract the right clients, or work across platforms... it’s probably not doing its job. In this episode, I’m diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials. What You’ll Learn: Why your logo should be one of the last things you designWhat makes a logo purposeful, not just prettyKey mistakes that make logos clunky or hard to useWhat to include (and exclude!) in a clean logoWhy your logo supports (not defines) your full brandHow to design logos in Canva properlyGet your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclass Intro 0:00 Business Award Story 1:27 Tip 1 3:55 Tip 2 5:25 Tip 3 6:55 Tip 4 8:07 PSA 10:11 Tip 5 10:52 Tip 6 11:07 Tip 7 11:42 Tip 8 11:57 Watch on YouTube: https://youtu.be/LvAdNyigY-g Read on the Blog: https://whitedeer.com.au/ep228/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    13 min
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About

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

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