Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton
  • 5.0 (11)
  • MARKETING
  • UPDATED FORTNIGHTLY

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

  1. 244: Designing for Emotion, Not Just Aesthetics: How to Make People Feel Something

    4 HRS AGO

    244: Designing for Emotion, Not Just Aesthetics: How to Make People Feel Something

    Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Or learn more about DIY Design my Biz 👉 https://diydesignmybiz.com/limited Ever scrolled past a graphic on Instagram and… instantly forgot it existed? That might be exactly what’s happening with your graphics if they’re missing this one crucial thing: emotion. In this episode, I’m diving into one of the most underused design strategies in business: using feeling to guide how you design. When your visuals convey emotion, they don’t just look good, they connect. That’s what drives action, clicks and clients I’ll walk you through how to uncover your brand’s “vibe words”, what they mean for your colours, fonts and layout, and why your graphics should never try to please everyone. You’ll learn: The real reason your graphics might be falling flatHow to define 3–5 core emotions your brand should expressWhat your colour palette and fonts are secretly saying to your audienceHow to attract the right people and repel the wrong ones with intentional designA key mindset shift that’ll make every graphic you create so much easierTimestamps Intro 0:00 Design with emotion 1:15 Consider your audience's feelings 2:23 Colours to consider 2:54 Tip 1 5:32 Tip 2 6:23 Tip 3 7:15 Tip 4 7:54 PSA 9:33 Watch on YouTube: https://youtu.be/v7sRiledj-k Read on the Blog: https://whitedeer.com.au/ep244/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    11 min
  2. 243: The Anti-Design Trend: Doing Less (Visually) to Stand Out More

    8 DEC

    243: The Anti-Design Trend: Doing Less (Visually) to Stand Out More

    Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass If you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value. In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating graphics that feel clear, clean and high-end, without needing to touch every Canva trick in the book. What you’ll learn: Why adding “more” design can make your brand look cheaperWhat the “Science of Simplicity” isThe #1 principle to apply insteadHow to use size contrast to immediately improve your graphicsWhat to strip back in your design (fonts, colours, effects, and more)Timestamps Intro 0:00 Making everything simple 2:30 Thoughts on hierarchy 3:19 Don't use too many fonts 6:00 Don't use too many effects 6:26 Final thoughts 8:34 PSA 9:17 Watch on YouTube: https://youtu.be/CCA3QQbAsWw Read on the Blog: https://whitedeer.com.au/ep243/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    12 min
  3. 242: The time & profit shortcuts to create a freedom‑first business

    1 DEC

    242: The time & profit shortcuts to create a freedom‑first business

    Joining me is Shay Brown, co‑founder and COO of Bucketlist Bombshells, freedom‑lover and business strategist extraordinaire. We dig into how she’s built a purpose‑driven, multi‑6‑figure business without burning out; how she works roughly 25–30 hours a week; and how you can choose the right business model for your season too. Whether you’re curious about whether to do a course, a membership or high‑ticket ‘done‑with‑you’, this chat is for you. What you’ll learn: Why your business model should start with “What does your niche want?” The trap of low‑ticket courses vs the power of high‑ticket offersThe “trash - trim - transfer” framework: how to reclaim time and scale your businessHow to map your energetics + lifestyle to your business modelBoundary setting, rhythms and the beautiful reality of working 25 hours a week on purposeTimestamps Intro 0:00 Interview 2:05 Wrap-up 41:27 ABOUT SHAY: Shay is the Co-Founder and COO of Bucketlist Bombshells, a purpose-driven business coaching company that empowers women to build successful service-based online businesses – specifically in graphic design, branding & website design, digital & content marketing, social media management, public relations, and business operations. Originally from Vancouver Island, Canada, Shay’s holistic business coaching style blends her expertise in sales, operations, and financial management with a compassionate focus on mindset development. Over the past 10 years, she has helped grow Bucketlist Bombshells to generate over $6 million in revenue and serve over 10,000 women worldwide, achieving recognition in Forbes, BBC and CNBC. When she’s not coaching women inside their business programs Bucketlist Bombshells Launch Camp™, She’s Fully Booked® and Scale With Purpose Mastermind™, you can find her co-hosting their top-charting podcast, The Freedom Filled Life™ Podcast, inspiring entrepreneurial women. Shay now enjoys a balanced life with a part-time 4-day workweek, allowing her to travel, pursue her hobbies, and focus on her personal wellness! CONNECT WITH SHAY: Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/seriouslyinbusiness Get booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybooked Hit 6 figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermind Tune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/ Connect with Shay directly in the DMs here: https://www.instagram.com/bucketlistbombshells/ Watch on YouTube: https://youtu.be/DxQeWzmH_nQ Read on the Blog: https://whitedeer.com.au/ep242/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    43 min
  4. 241: Why Rebranding Alone Never Works (Here's What You're Missing)

    24 NOV

    241: Why Rebranding Alone Never Works (Here's What You're Missing)

    Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum. We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of. What we cover: Jessica’s story: launching her business in maternity leave, outgrowing her brand, and feeling misaligned.The truth about rebranding: why it doesn’t always happen, even when you know designThe value of external eyes and accountabilityStrategic systems in Canva to save timeJessica’s tips for getting startedTimestamps Intro 0:00 Interview 3:00 Wrap up 26:00 GET IN TOUCH WITH JESSICA: Free Website Audit: https://jessicahainesdesign.com/website-audit-checklist Website: https://jessicahainesdesign.com Free Facebook Group: https://jessicahainesdesign.com/facebook Instagram: https://www.instagram.com/jessicahainesdesign ABOUT JESSICA: Jessica Haines is a website designer and SEO coach for women in service-based businesses. She creates websites that capture your magic, get you found in searches and turn your visitors into clients and subscribers. Watch on YouTube: https://youtu.be/EkyHfwRlIbY Read on the Blog: https://whitedeer.com.au/ep241/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    30 min
  5. 240: The Carousel Post That Beat Their Reels (Getting 28K views!)

    18 NOV

    240: The Carousel Post That Beat Their Reels (Getting 28K views!)

    Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club Today I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the exciting results that followed. Key Takeaways: How they transformed raw membership‑statistic data into a visually compelling carousel The importance of brand colours, font hierarchy, arrows, movement and design elements in making slides work, not just “look nice”How combining strategy (know your audience) + design (make it scroll‑stop) + CTA/coaching content = meaningful resultsThe results: ~28,500 views, 89% non‑followers reached, 394 profile visits, 71 new followers from one carousel postWhy templates, brand asset libraries and on‑brand visuals save massive time and increase consistency (especially for busy business owners)The value of ongoing support, feedback and community in the ClubTimestamps: Intro 0:00 Interview 2:06 Wrap up 26:25 Vickie and Chloe are the co-founders of The Movement Perspective and the powerhouse duo behind the Studio Mastery™ Method; a six-month mastermind helping female boutique Pilates studio owners add $10K+ in monthly revenue, fill their classes on repeat, and finally pay themselves without burning out. After building their own 7-figure studio, Breathe Pilates Studio, they now teach others how to do the same.. with simple systems, smart strategy, and a whole lot of fun. Follow Vickie and Chloe on @the.movement.perspective Watch on YouTube: https://youtu.be/GdxJI8YKFTA Read on the Blog: https://whitedeer.com.au/ep240/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    28 min
  6. 239: The Shortcut to a Brand You Actually Love

    10 NOV

    239: The Shortcut to a Brand You Actually Love

    Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club Today I’m chatting with Sarah from the Co+Creation Design Club (and previously the DIY Design My Biz crew) about what happens when your visuals don’t feel like you anymore. We dig into the moment when you know “something’s off”, how to spot it, and how to move from uninspired graphics to a brand you own and love. This one’s for you if you’re showing up in business but your graphics are just… there. It’s time to make them matter. Key Takeaways: Your brand visuals are doing more than “looking nice”That feeling of “something’s off” usually means there’s a misalignment between how you show up and how your visuals make you feelA rebrand isn’t always massive, but sometimes you do need to go full‑tilt if the old colours, graphics, templates no longer serveWhy you should build systems & templates (for social, podcasts, lead magnets, courses) once, reuse them oftenHow having support (a coach, design team, community) means you don’t get stuck mid‑carousel or mid‑templateYour Facebook (or community) space isn’t just an “offer platform”...it’s building relationshipsTimestamps Intro 0:00 Interview 2:13 Wrap Up 24:58 Sarah is a Facebook group strategist and business coach for Christian women. She helps them start, grow and monetize their Facebook groups so they can grow their online businesses with more peace and less overwhelm. Connect with Sarah in my Facebook Group: https://sarahbeisel.com/community Grab my free guide - 100 Conversation Starters for Facebook Groups: https://offers.sarahbeisel.com/conversationstarters Join the Group Growth Club: https://offers.sarahbeisel.com/club Watch on YouTube: https://youtu.be/zMW_bD2Ba-Y Read on the Blog: https://whitedeer.com.au/ep239/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    27 min
  7. 238: Hire Right, Lead Boldly with Ash Battye

    3 NOV

    238: Hire Right, Lead Boldly with Ash Battye

    What if hiring someone isn’t the answer… because you haven’t defined your OWN job yet? In this episode, I’m joined by Ash Battye - leadership coach, business owner and founder of Emerald HQ - to unpack the not-so-glamorous but super essential reality of hiring in small business. We dive into what actually needs to happen before you post your first job ad (spoiler: it starts with YOU), how to delegate without micromanaging, and how to recover if a hire isn’t the right fit. Whether you’re prepping for your first VA or trying to grow your team with intention, this episode will help you step into your leadership role with clarity and confidence. We chat: Why defining your own role is step one before hiring anyoneWhat mindset shift helps small business owners become strong leadersHow to attract the right candidates (and avoid hiring from overwhelm)The difference between delegation and micromanagementWhat to do if a hire isn’t working out, and how to handle it with integrityTimestamps Intro 0:00 Interview 1:58 Wrap up 41:28 About Ash Battye and Emerald HQ At Emerald HQ, we support women in business to build teams that actually work - the kind where people share your values, take ownership, and grow with the business. We focus on hiring the right people the first time, HR admin that sets you up for long-term success, leadership support that helps you step out of being the employee and into your role as leader of your business, and defining and embedding culture that attracts and keeps the right people. Everything we do is real-world, people-first, practical, and built for small businesses. Founded by Ash, Chief Hiring Nerd and Hiring & Leadership Partner, our work combines clarity, culture, and confidence to create trusted teams and sustainable success. At Emerald HQ, our focus is ultimately on supporting women to build with intention a business they enjoy and life they love, whatever success looks like for them. Connect with Ash: https://www.instagram.com/emeraldhqau/ https://www.linkedin.com/in/ashleighbattye/ Step into your role as leader of your business and join the Emerald Leaders Lounge as a founding member for just $79 per month - https://www.emeraldhq.com.au/emerald-leaders-lounge Watch on YouTube: https://youtu.be/im279J3cqV8 Read on the Blog: https://whitedeer.com.au/ep238/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    42 min
  8. 237: My Personal Canva Organisation System: How I Keep My Designs (and Sanity) in Check

    27 OCT

    237: My Personal Canva Organisation System: How I Keep My Designs (and Sanity) in Check

    Ever opened Canva and immediately wanted to close your laptop again? Maybe it’s the 47 unnamed files… Or that logo you swear you uploaded but can’t find anywhere… Or just the time-suck of starting from scratch every single time. In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month. Here’s what you’ll learn: Why your Canva chaos isn’t about the app 5 must-do steps to organise your Canva for goodHow naming files and using folders can literally save you hoursThe sneaky search feature inside Canva most people don’t useWhy your Brand Kit is the key to consistency (even if it’s not perfect yet!)💜 Ready to finally make Canva your shortcut, not your stress? Join me for The Canva Shortcut: Canva Made Simple for Busy Business Owners: a 2-hour live virtual workshop happening Nov 10! 🎨 Get your free ticket: https://www.whitedeer.com.au/canvashortcut Or join me in person: https://www.whitedeer.com.au/unboxed Try Canva Pro 👉 https://partner.canva.com/whitedeer Timestamps Intro 0:00 Tip 1 4:53 Tip 2 6:56 Tip 3 9:24 Tip 4 11:17 Tip 5 12:36 Wrapping up 14:29 Watch on YouTube: https://youtu.be/ddbOUBt6PA4 Read on the Blog: https://whitedeer.com.au/ep237/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    17 min
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About

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

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