94 episodes

Design Thinking 101: Learning, Leading, and Applying Design Thinking

Design Thinking 101 helps listeners learn about design-driven innovation, connect design thinking to strategy and action, and explore learning from challenges overcome while applying design thinking and related innovation approaches.

You'll hear design practitioners' stories, lessons, ideas, resources, and tips. Our guests share insights on how to deliver results with design thinking in business, social innovation, education, design, government, healthcare and other fields.

Design Thinking 101 Dawan Stanford

    • Arts
    • 4.3 • 7 Ratings

Design Thinking 101: Learning, Leading, and Applying Design Thinking

Design Thinking 101 helps listeners learn about design-driven innovation, connect design thinking to strategy and action, and explore learning from challenges overcome while applying design thinking and related innovation approaches.

You'll hear design practitioners' stories, lessons, ideas, resources, and tips. Our guests share insights on how to deliver results with design thinking in business, social innovation, education, design, government, healthcare and other fields.

    Designing Brand Experience + Commercial Design for Good with Jos Harrison — DT101 E94

    Designing Brand Experience + Commercial Design for Good with Jos Harrison — DT101 E94

    Jos Harrison is the global head of brand experience and design at Reckitt. We talk about brand experience design and commercial design for good.
    Listen to learn about:
    Brand building Finding ways for companies to do good in a way that builds brand  Learning design Omnichannel communication and its effect on brand building Design’s role in creating a better future  Our Guest
    Jos is obsessed with bringing brands closer to people — in all the ways (big and small) that improve lives, making people happier and healthier.
    Jos designs experiences for people, communities and societies — never for 'consumers' — and in doing so, he tries to fulfill my responsibility to our planet: protecting and nurturing it in any way I can. 
    Show Highlights
    [01:04] Jos talks about Reckitt, building toolkits and frameworks, and the clients they work with.
    [03:01] Jos’ early background as an industrial and product designer.
    [03:21] A stint in marketing and commercial interior design.
    [03:50] Moving into branding, working at Cadbury Schweppes, and experience marketing.
    [05:14] Starting at Reckitt and diving into OTC healthcare and hygiene branding.
    [05:40] Finding his place in innovation and brand building.
    [06:18] Jos talks about the more challenging moments of his career journey.
    [07:00] Blind spots and education gaps that arise when you’re a student.
    [10:02] Ways Jos is working to close those gaps in his own team and the teams he works with.
    [10:11] How humans learn best.
    [11:56] Design doesn’t lend itself well to formal training.
    [12:14] Designers learn most when directly involved in solving problems.
    [12:28] Jos’ team makeup.
    [14:31] Things Jos wishes designers understood better.
    [16:48] Mapping is a great way to pinpoint gaps in knowledge and experience.
    [17:34] Exploring the concept of purpose with Reckitt’s clients.
    [17:56] Clarifying purpose starts with going back to the beginning of the brand.
    [18:40] People now expect corporations to make positive effects on the world in some way.
    [20:59] Jos offers an example using the Lysol brand.
    [24:03] A fascinating look into the many micro-interactions that, over time, build a brand.
    [25:32] Easier to build a brand in the past.
    [26:06] Jos talks about how the industry is different now.
    [25:24] The omnichannel experience and how it’s made brand building more complex.
    [27:39] Creating customer cohorts.
    [28:26] The experience map tool.
    [29:35] Why it’s important to understand your customer’s attitudes and behavior.
    [31:08] Why storytelling is so important in design.
    [34:22] Designers create for someone else.
    [35:16] People are Jos’ greatest resource for learning.
    [36:54] Why Jos recommends organizations partner with creatives.
    [39:27] Jos’ final thoughts about our need for more empathy, and design’s role in fostering more empathy in society. 
    Links:
    Jos on LinkedIn
    Reckitt
    Five minutes with Jos Harrison
    Q&A with Jos Harrison of RB
    How to nail your brand's purpose
    Get them talking – why designing for advocacy is crucial for FMCG brands
     
    Other Design Thinking 101 Episodes You Might Like:
    Humble Design Leadership + Design Agency and Experience Design Evolution with Aleksandra Melnikova — DT101 E33
    Learning Design + Designing for How People Learn with Julie Dirksen — DT101 E42
    Employee Experience by Design: How to Create an Effective EX for Competitive Advantage with Belinda Gannaway — DT101 E75

    • 44 min
    Innovation Culture + Future of Work + Designing Value with Marc Bolick — DT101 E93

    Innovation Culture + Future of Work + Designing Value with Marc Bolick — DT101 E93

    Marc Bolick is the managing partner of the DesignThinkers Group. We're talking about innovation and culture, the future of work and designing value.
    Listen to learn about:
    DesignThinkers Group Using design thinking in innovation strategy and projects The future of work Innovative leadership International Development Change management and “corporate antibodies” Our Guest
    Marc leads DesignThinkers Group, an innovation support firm with consultants across North America and associates in 20 countries. He uses his technical, business and design skills to help organizations ask the right questions and find innovative solutions through human-centered problem solving methodologies. Marc has led projects for a range of multinational brands, non-profits, foundations, NGOs and public sector agencies both in the USA and abroad. He holds an MBA and Master of Business Informatics from Rotterdam School of Management and a BS in Mechanical Engineering from Clemson University. Marc is an inspiring speaker, a probing strategist, a curious observer of human behavior, and a highly experienced group facilitator.
    Show Highlights
    [00:59] Marc gives a brief introduction to DesignThinkers Group.
    [02:00] His early career in mechanical engineering and working for GE.
    [02:34] Seeing design first-hand in a GE research lab.
    [03:47] Representing CT service engineers gave him the chance to interact with customers.
    [05:08] Shifting into product management.
    [05:45] Becoming an “accidental consultant.”
    [06:38] Discovering design thinking.
    [07:50] Incorporating design thinking into his innovation work.
    [08:10] Jeanne Liedtka’s social technology concept.
    [11:32] Working with clients and showing what’s possible with design thinking.
    [11:58] Learning design thinking isn’t just about taking a class. You have to practice it.
    [12:38] Using design thinking to design the project.
    [13:07] Creating the guiding star for the project.
    [15:48] Working with company cultures.
    [17:41] One of Marc’s favorite questions.
    [19:10] The future of work.
    [19:48] Echoes of the Industrial Revolution.
    [20:49] Marc offers thoughts on what makes a strong innovative leader.
    [22:53] Exploring the opportunities, offered by design thinking and human-centered design, for improving how we work.
    [23:53] Why Marc doesn’t like the term “empathy building.”
    [24:30] Better connecting with customers leads to better serving them.
    [27:24] Pitfalls of personas.
    [28:27] Marc and Dawan talk about using Indi Young’s mental models instead of personas in design work.
    [32:01] Working as a designer and innovator means you’re always learning.
    [32:45] Books and resources Marc recommends.
    [34:41] Being with clients is Marc’s biggest learning space.
    [35:04] Marc talks about a co-creation workshop DesignThinkers Group did in Cambodia and using design thinking to solve wicked problems.
    [39:15] Some other projects DesignThinkers Group has worked on.
    [41:47] Innovation requires putting something of value out into the world.
    [43:55] Innovation is all about change, and change management.
    [44:19] A project DesignThinkers Group did with a large corporation that wanted to tackle the issue of gender representation in top leadership roles.
    [46:21] Corporations and the status quo fight back against change.
    [47:47] The responsibility designers have to work on better inclusivity and representation in design. 
    Links
    Marc on Twitter
    Marc on LinkedIn
    DesignThinkers Group
    DesignThinkers Group on Twitter
    DesignThinkers Group on LinkedIn
    Design Talk What is Design Thinking?
    Delivering Innovative
    Solutions Through Service Design Thinking With Marc Bolick
    How Design Thinking Can
    Take Service to Another Level, interview with Marc
    Seth Godin
    Dave Gray
    Wednesday Web Jam
    Book Recommendations
    The Connected Company, by Dave Gray and Thomas Vander Wahl
    Gamestorming, by Dave Gray and Sunni Brown
    This is Marketing: You Can’t Be Seen Until You Learn to S

    • 51 min
    Protect Your Solutions with Transformation Stories: Part 2 — Telling Well // ALD 011 — DT101 E92

    Protect Your Solutions with Transformation Stories: Part 2 — Telling Well // ALD 011 — DT101 E92

    Thank you for listening to this Ask Like a Designer episode of the Design Thinking 101 Podcast.  This episode continues where episode 89 on crafting transformation stories left off, and focuses on telling your solution’s transformation story. 
    This episode is based on this article: ALD011 // Protect Your Solutions with Transformation Stories: Part 2 — Telling Well. Read the article and others like it on Fluid Hive’s Ask Like a Designer.
    In these short Ask Like a Designer episodes on the Design Thinking 101 podcast, you’ll find new ways to explore the show’s stories and ideas about design-driven innovation. I’ll share methods, templates, and ideas that have worked in my practice in teaching.
    What did you think of this episode? Please send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team.
    Cheers ~ Dawan
    Design Thinking 101 Podcast Host
    President, Fluid Hive
    Show Highlights
    [00:54] What is a transformation story?
    [01:15] The magic bridge.
    [01:44] Defining a good transformation story.
    [02:19] Fluid Hive’s Story Shield checklist.
    [02:28] Story.
    [03:14] Translating.
    [03:49] Shape-shifting.
    [04:21] The 360 perspective.
    [04:40] Be Bold.
    [05:10] Be Natural.
    [05:36] Always Ask.
    [06:05] Avoid the Spandex.
    [06:50] Fluid Hive’s free thinking tool will help you tell your solution’s transformation story.
    The Design Thinking 101 Podcast’s Ask Like a Designer series 
    Ask Like a Designer — DT101 E61

    Design, and One Question to Rule Them All // ALD 002 — DT101 E63
    There Are No Problems Worth Solving — Only Questions Worth Asking // ALD 003 — DT101 E65
    Your Good-Life OS: Designing a System for Living Well and Peak Performance // ALD 004 — DT101 E67 
    The Swiss-Army Lives of How-Might-We Questions // ALD 005 — DT 101 E69
    Designing Facilitation: A System for Creating and Leading Exceptional Events // ALD 006 — DT101 E73
    The Innovation Saboteur’s Handbook // ALD 007 – DT101 E77
    Three Little Words for Better (Business) Relationships // ALD 008 — DT101 E79 
    The 30-Minute Solution Matrix: How to Think and Solve Under Pressure // ALD 009 — DT101 E87
    Protect Your Solutions with Transformation Stories: Part 1 — Crafting Well // ALD 010 — DT101 E89

    • 7 min
    Design + Afrofuturism + Doomsday Optimism with Raja Schaar — DT101 E91

    Design + Afrofuturism + Doomsday Optimism with Raja Schaar — DT101 E91

    Raja Schaar is an industrial designer, afrofuturist and doomsday optimist. She is the Director at Drexel University's product design program and co-chair of the Industrial Designers Society of America, Diversity Equity and Inclusion Council.
    Listen to learn about:
    Raja’s career in design Climate change and design How Raja uses science fiction and futurism in her teaching and work Black Girls STEAMing Through Dance Social Impact Design The power of design Media resources for designers wanting to explore future-thinking  
    Our Guest
    Raja Schaar, IDSA (she/her) is Director and Associate Professor of the Product Design Program at Drexel University’s Westphal Collage of Media Arts and Design. She co-chairs IDSA’s Diversity, Equity, and Inclusion Council is the past Education Director for the organization. Raja studies the ethical implications of design and technology through the lenses of speculative design and climate change. Her current projects address biases maternal health through wearable technology and participatory design; community-based co-design for engaging black girls and underrepresented minorities in STEM/STEAM; and generating frameworks and tools to embed Afrofuturism, biomimicry, sustainability, and climate justice into Design praxis. 
     
    Show Highlights
    [02:09] Raja takes us on a fun trip through her childhood “what do you want to be when you grow up?” dreams.
    [05:47] STEM and creativity.
    [06:24] How Raja ended up going into industrial design in college.
    [09:03] The interdisciplinary design class that changed everything.
    [11:37] Diving into materials life cycles and sustainability in her junior year.
    [13:31] Why Raja got angry at her major and wanting to change the way we do design.
    [16:37] Volunteering at a science museum and discovering a love of exhibition design.
    [17:22] Replacing the museum’s carpet tile introduced Raja to Interface, Inc. and their sustainable modular carpet system.
    [19:28] Product design can be ethical and sustainable and conscientious of its environmental impact.
    [20:38] Creating a conceptual project for the Children’s Museum of Atlanta.
    [21:13] Graduate school and studying critical pedagogies and looking at new ways of teaching rooted in social change.
    [21:59] How Raja got into teaching.
    [23:52] Raja talks about some of the design challenges she’s passionate about right now.
    [24:03] Climate change.
    [24:34] Economic accessibility and inclusion.
    [24:50] Usability.
    [25:27] Social impact design.
    [26:00] Who has access to the power of design?
    [28:00] Raja’s mission to open the doors of design to young black girls.
    [28:40] What Raja loves about design.
    [30:06] The true power of design.
    [31:14] Founding Black Girls STEAMing Through Dance at Drexel.
    [32:37] Looking at the effects of climate change on communities of color worldwide.
    [35:01] Science fiction and speculative design in Raja’s work.
    [35:18] Everybody’s a futurist.
    [36:14] Raja’s love of science fiction came from her parents.
    [37:08] Reading Mary Shelley’s Frankenstein in an engineering ethics class.
    [40:25] There’s a lot to learn from science fiction’s futurist thinking.
    [41:41] Using ideas from science fiction in her work on climate change.
    [44:54] Raja calls herself a “doomsday optimist.”
    [49:35] Octavia Butler’s Parable of the Sower.
    [53:25] Looking at the world through the eyes of black women.
    [58:14] The connection between science fiction and speculative design.
    [58:41] Designing the future.
    [1:01:10] Speculative design allows us to ask deep questions.
    [1:01:46] The Keurig K-Cup example.
    [1:04:35] Speculating and futuring has to be part of how we teach and learn.
    [1:05:07] The importance of reflecting on our own design decisions and their potential future consequences.
    [1:06:36] Books and resources Raja recommends for those wanting to explore...
    [1:07:07] Climate change.
    [1:15:25] The role of technology in society.
    [1:16:19] Netflix’s docume

    • 1 hr 51 min
    Lego Serious Play + Creating Together + Designing for Being with Jane Hession and Ronan Healy — DT101 E90

    Lego Serious Play + Creating Together + Designing for Being with Jane Hession and Ronan Healy — DT101 E90

    Dr. Jane Hession and Ronan Healy are the founders of How Might We, a service design studio in Ireland. We talk about Lego Serious Play, creating together, and designing for being.
     
    Listen to learn about:
    The importance of giving adults permission to be playful The LEGO Serious Play method  How LEGO Serious Play can unlock creativity and innovation The changing view of the workplace and how teams work post-COVID-19 Design for Being philosophy  
    Our Guests
    Dr. Jane Hession and Ronan Healy are co-founders of How Might We, an Irish Service Design studio that facilitates meaningful conversations to improve employee and customer experiences.
    At the very core of their studio’s capability is the LEGO SERIOUS PLAY method. They LEGO Serious Play to make service design and systems thinking more accessible to organisations.
    Ronan and Jane believe the LEGO Serious Play method has untapped potential in the corporate world and they see great potential for its usage.
     
    Show Highlights
    [01:24] Ronan and Jane talk about their very different career paths into service design.
    [05:32] Moving home to Ireland after living in Australia and founding their studio.
    [07:04] The How Might We studio and its services.
    [09:44] An introduction to the LEGO Serious Play method.
    [10:37] The role listening plays in How Might We’s workshops.
    [10:58] The need for bravery and vulnerability in managers wanting to use Lego Serious Play.
    [11:44] The importance of play.
    [14:01] LEGO Serious Play encourages marginalized team members to speak up and share ideas.
    [15:07] The three-step process Jane and Ronan start their workshops with.
    [17:45] How LEGO Serious Play taps into our innate curiosity.
    [18:21] Play as a prehistoric survival mechanism.
    [19:33] The way in which Legos draw people into the experience.
    [20:18] Jane offers thoughts on ways organizations can use LEGO Serious Play.
    [20:44] COVID-19 is changing the way teams work and our ideas about the workplace.
    [23:33] Using LEGO Serious Play with systems thinking and design.
    [27:02] Embodied cognition.
    [30:16] LEGO Serious play creates a social environment.
    [31:31] Play vs playfulness.
    [32:37] LEGO Serious Play as an extension of the mind.
    [33:21] Ronan talks about the coherent communication that happens in a LEGO Serious Play session.
    [34:27] Prototyping ideas using LEGO Serious Play.
    [37:13] Having a physical object to play with can help teams better grasp the system they are working with, and subsequently ask better questions about the problem they are trying to solve.
    [39:57] LEGO Serious Play democratizes the design process and levels organizational hierarchies.
    [41:30} Jane and Ronan talk about how they work with clients.
    [47:31] Designing for being.
    [55:29] Complex Responsive Processes Thinking.
    [56:12] LEGO Serious Play is open source.
    [57:00] Be Brave and Play.
     
    Links
    Dr. Jane Hession on LinkedIn
    Ronan Healy on LinkedIn
    Ronan Healy on Twitter
    How Might We website
    How Might We on Twitter
    How Might We on Instagram
    How Might We on LinkedIn
    Listen Notes: Dr. Jane Hession and Ronan Healy, The Power of Play
    Lego Serious Play applications to enhance creativity in participatory design
    Threshhold Concepts, LEGO Serious Play and whole systems thinking: towards a combined methodology
    An Introduction to Complex Responsive Process: Theory and Implications for Organizational Change Initiatives
    Ralph Stacey on complex responsive processes of relating at the Complexity and Management Conference
     
     
    Other Design Thinking 101 Episodes You Might Like
    Collaboration + Facilitation + Workshops with Austin Govella — DT101 E83
    A Designer's Journey into Designing for Health and Healthcare with Lorna Ross — DT101 E45
    Mapping and Service Design + Implementation + Accessibility with Linn Vizard — DT101 E17

    • 58 min
    Protect Your Solutions with Transformation Stories: Part 1 — Crafting Well // ALD 010 — DT101 E89

    Protect Your Solutions with Transformation Stories: Part 1 — Crafting Well // ALD 010 — DT101 E89

    Thank you for listening to this Ask Like a Designer episode of the Design Thinking 101 Podcast.
    This episode shows you everything you need to create your solution’s transformation story (and why it’s so important to do so).
    This episode is based on this article: ALD010 // Protect Your Solutions with Transformation Stories: Part 1 — Crafting Well. Read the article and others like it on Fluid Hive’s Ask Like a Designer.
    In these short Ask Like a Designer episodes on the Design Thinking 101 podcast, you’ll find new ways to explore the show’s stories and ideas about design-driven innovation. I’ll share methods, templates, and ideas that have worked in my practice in teaching.
    What did you think of this episode? Please send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team.
    Cheers ~ Dawan
    Design Thinking 101 Podcast Host
    President, Fluid Hive 
     
    Show Highlights
    [00:56] Why we need stories.
    [01:27] What is a transformation story?
    [01:33] The magic bridge.
    [02:14] Storytelling neglect.
    [02:43] We tell stories all through the design process.
    [03:51] The transformation story creation pattern.
    [04:07] The people.
    [04:45] The problem.
    [05:19] Influence.
    [05:27] Using the COM-B behavior change model.
    [06:47] Bridges, the heart of the transformation story.
    [07:38] Evidence.
    [08:09] Solution outcomes.
    [08:45] Destination: a better world.
    [09:27] Fluid Hive’s Transformation Story Questions.
    [11:08]  This Ask Like a Designer Thinking Tool download will help you use the transformation story questions.
     
    Other Design Thinking 101 Episodes You Might Like
    Ask Like a Designer — DT101 E61
    Design, and One Question to Rule Them All // ALD 002 — DT101 E63
    There Are No Problems Worth Solving — Only Questions Worth Asking // ALD 003 — DT101 E65 
    Your Good-Life OS: Designing a System for Living Well and Peak Performance // ALD 004 — DT101 E67
    The Swiss-Army Lives of How-Might-We Questions // ALD 005 — DT 101 E69 
    Designing Facilitation: A System for Creating and Leading Exceptional Events // ALD 006 — DT101 E73
    The Innovation Saboteur’s Handbook // ALD 007 – DT101 E77
    Three Little Words for Better (Business) Relationships // ALD 008 — DT101 E79
    The 30-Minute Solution Matrix: How to Think and Solve Under Pressure // ALD 009 — DT101 E87

    • 11 min

Customer Reviews

4.3 out of 5
7 Ratings

7 Ratings

Melati Russ ,

Well designed

Consistently engaging conversations with bright thinkers, illustrating the application, challenges, depths, nuances and impact of design thinking across diverse industries and situations.

ScottieWnts a cracka Arrrrkkk! ,

Design thinking

Needs to be more about what it
Is than how good someone thinks they are

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