Dirty Chats

Marisa Twentyman I Dirty Copy
  • 5.0 (6)
  • Marketing

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

  1. 3 days ago

    46: Kim Kardashian's Update Energy Drink Ad Is a Marketing Masterclass + the Kendall Jenner nose debate

    Kim Kardashian just dropped the most psychologically dialled ad of the year... and I'm jealous I didn't write it. 7.7 million views in nine hours (and counting). And no, it's not just because she's Kim Kardashian. But first, Dirty Dish. This week I'm covering: Robbie Williams, a FIFA interview, and the mystery white object that fell onto his mic.Amanda Batula shutting down pregnancy rumours in the most Amanda way possible.Kris Jenner going on plastic surgeon Simon Ourian's podcast to defend Kendall Jenner's nose.Then in Dirty Business, I'm breaking down Kim Kardashian's debut campaign for Update, her new energy drink brand. This isn't a "celebrity posts ad, ad goes viral" story. There are six specific psychological tactics baked into this reel, and every single one of them is stealable for your business... even if your audience is 700 followers and not 75 million. I also have a very exciting announcement about something I've been building behind the scenes. You'll want to hear this one. → Why Kim Kardashian's Update energy drink ad entertains first and sells second (and the brain chemistry that makes it work)  → How self-deprecation works as a security signal that builds audience trust  → What world-building and parasocial relationships have to do with why customers become loyal to brands  → Why pain point marketing beats listing features every single time  → How to use personality-driven marketing to convert your website visitors, even as a small business Sign up for my free 5-day workshop, How to Get Found, Liked, and Booked on AI, HERE Stalk my website HERE

  2. 17 July

    45: Did Phoebe Gates Commit Fraud? The Phia Cookie Stuffing Scandal + Justin Baldoni Breaks His Silence

    Phoebe Gates raised over $35 million for her shopping app Phia. Now the whole internet is asking one question... did she commit fraud? This week on Dirty Chats: The Phia cookie stuffing scandal taking over the tech internetJustin and Emily Baldoni's surprise statement after two years of silenceA hot take on whether you should lie in your business to get aheadFirst, Justin Baldoni and Emily Baldoni broke their silence with a statement reel nobody saw coming... and I break down why their PR playbook has been flawless from day one. Then, Phoebe Gates (yes, Bill Gates' daughter) and co-founder Sophia Kianni are accused of cookie stuffing through Phia, their AI shopping app backed by celebrity investors like Sydney Sweeney and Hailey Bieber. I explain what cookie stuffing actually means in plain English, why the word "fraud" is being thrown around, and the halo effect... the marketing shortcut that made all of us trust them without checking a single thing. I also lay out my PR comeback plan and redemption arc for Phoebe.  Then in Dirty Business, a 15K business coach posted that lying at the start of your career is basically mandatory... and I have thoughts.  I share the terrifying first time I called myself a copywriter, how I landed my first keynote without begging for it, and the one kind of lying I fully endorse. → What cookie stuffing (affiliate attribution fraud) is and why Phia's "it was a bug" defence isn't landing → How the halo effect lets founders borrow celebrity credibility... and why investors hand over millions without checking → The crisis PR moves Phia is getting wrong right now → Why "fake it till you make it" hits differently for women raising capital → The mindset shift behind booking speaking gigs, clients, and opportunities before you feel ready JOIN the Get Found, Get Liked, Get Booked Workshop HERE Check out Unstoppable Women Conference HERE

  3. 7 July

    44: TAYLOR SWIFT'S WEDDING to Travis Kelce...the full debrief + the magic of world building for your brand

    Taylor Swift married Travis Kelce at Madison Square Garden, and everyone (except me) is reading it wrong Taylor Alison Swift is married, and the internet is losing its mind over a peach curtain. In Dirty Dish, I'm unpacking the royal wedding of the year: the thousand guests, the raffle, the "T and T married" billboard in the world's most boring font, the Adam Sandler of it all.  I've got a theory that reframes this whole thing the second you stop looking at it as a wedding...😏 I also get into the Blake Lively snub (a thousand people invited and she still didn't make the list), and the Karlie Kloss feud that may have quietly healed itself.  Then in Dirty Business, we stay right on Taylor, because she is the single greatest living example of the one marketing skill every commentator is obsessed with in 2026: world-building. Why do we all feel personally betrayed by a venue choice? Because Taylor has spent years making millions of strangers feel like they know her, and she did it on purpose. I break down exactly how, plus two brands pulling off the same trick with zero celebrity attached. → Why world-building is the marketing skill everyone's talking about in 2026, and how Taylor Swift quietly mastered it years ago  → How giving your audience a job inside your brand (instead of just talking at them) turns casual followers into people who defend you  → What Duolingo's fake owl funeral and Liquid Death's billion-dollar "canned water" empire teach you about building a brand world  → Why effort is the glue that makes people loyal, and how small rituals get your audience marketing for you for free  → The one thing AI genuinely cannot copy in 2026, and why it's your biggest competitive advantage

  4. 29 June

    43: Evan Spiegel lost billions launching Snapchat's AI glasses...here's what he should've done

    Evan Spiegel launched Snapchat's new Specs AR glasses, and within 48 hours Snap had lost 2 billion dollars. Yes, with a B.  This week I get into the Snap Specs launch... the keynote, the $2,195 price tag, and why everyone online blaming the "ugly" glasses has it completely wrong. I break down the actual reason Evan Spiegel's launch tanked (it isn't the design, and it isn't the cost), then I rebuild the entire campaign the way I'd have run it. (Miranda Kerr, you're so welcome.) Then in Dirty Business, I get personal about my "bad audio." A friend literally gasped when I admitted my podcast audio wasn't perfect. So I'm unpacking why I hit publish anyway, and the one thing that's quietly grown this show to number one in multiple countries while I spent 10 months getting around to the curtains, the carpet and the sound. → Why Evan Spiegel's Specs keynote led with features instead of feelings... and the buyer psychology mistake that sank the launch  → How Apple beat Microsoft in the early 2000s with identity-first marketing, and why people buy who they become, not what a product does  → The celebrity-seeding FOMO tactic that turned an unknown bikini brand into a sell-out, and how to borrow it with zero ad budget  → Why a $2,195 price tag isn't the problem (people queue for $2,000 sneakers... it's never about cost)  → How "start before you're ready" took an imperfect podcast to #1 in multiple countries in 10 months  → The perfectionism trap that quietly handicaps your launch, your email list and your content Check out my website HERE Podcast host: Marisa Twentyman, website copywriter for brands that don't do boring, founder of Dirty Chats, and wannabe PR specialist to the stars.

  5. 21 June

    42: Olivia Rodrigo VS. Taylor Swift, Summer House Reunion, annnd I rewrite Brooklyn Beckham's terrible Doordash ad

    Olivia Rodrigo VS Taylor Swift (the whole story), how popstars market themselves, Brooklyn Beckham's DoorDash commercial annnnd I give my Summer House reunion thoughts.  Today's episode is mostly gossip...except the part where I unpack Olivia Rodrigo's personal branding and the common marketing thread that exists between popstars like Olivia Dean, Olivia Rodrigo, Taylor Swift, Katy Perry and Chappell Roan.  SO ON THIS EPISODE: Olivia Rodrigo vs Taylor Swift.Brooklyn Beckham's $1 million DoorDash collaborationThe Summer House reunion, where Amanda blew up two relationships at once and still can't work out why she's the villainI give Brooklyn a full DoorDash makeover, and I hand Amanda a PR recovery plan she did not earn but very much needs. No Dirty Business this week, but there's a real branding lesson tucked into the Olivia Rodrigo segment about what actually makes a personal brand memorable. It's the opposite of what most people do. → Why Olivia Rodrigo vs Taylor Swift and the alleged feud  → What Brooklyn Beckham's DoorDash flop teaches you about brand collaborations  → How the biggest pop stars build a memorable personal brand on purpose  → The Summer House reunion, fully recapped, with PR plans included

  6. 11 June

    41: Blocked, Threatened, Deplatformed: The Huffer AI Scandal With Elijah Timmins-Scanlon

    This week I sit down with Elijah Timmins-Scanlon, the Auckland model (signed to Red Eleven) who called out New Zealand streetwear brand Huffer of using AI to generate campaign images that looked suspiciously like him. Or like him and his brother, also a model, blended into one person. He tells me how he found it, what he did next, and how aggressively the brand moved once he said something out loud. (Getting blocked by a brand's own Instagram is not the move that makes you look innocent.) We get into Huffer's official line that "computer-assisted design has been used in the industry for 30 years," the other model who clocked AI figures wearing his exact garments from a past shoot, and the quietly terrifying fact that New Zealand has almost no rights... the legal right to control how your own face and identity get used to sell things. Then Elijah shares where he thinks all of this is heading, for models, photographers, and every creative whose work just became very easy to fake. → Why blocking Elijah Timmins-Scanlon did more damage to Huffer than the original AI ad ever could  → The scary reason NZ law can't protect a face that's been AI-cloned  → How the same garments turning up on "new" models turns a hunch into receipts  → Why "computer-assisted design" became the corporate non-answer of the year  → What AI really means for working creatives right now, from someone living through it  Follow Elijah on IG HERE, Tiktok HERE I'm Marisa Twentyman, podcast host of Dirty Chats, and founder of Dirty Copy. Find me on Instagram HERE

  7. 3 June

    40: How to go Viral in 2026 (my experience) + Taylor Swift Gets Sued

    I unpack the 4 ways accounts are blowing up in 2026, and the common thread between my viral posts (that translates to reels, YAP videos and carousels). Also, Taylor Swift gets sued and the title of her new song is suspicious.  On Dirty Dish this week I get into: Taylor's Toy Story 5 song, "I Knew It, I Knew You"... and the Gracie Abrams of it allThe Maren Wade lawsuit over The Life of a ShowgirlThen we get into Dirty Business. This week I'm answering the thing everyone wants answered and almost no one can pull off... how do you actually go viral in 2026? I break down the four ways I'm watching people blow up right now, and the fourth one is the exact technique behind two of my recent carousels that did 370,000 and 113,000 views. → Why hyper-specific relatable pain points still print views (and why "pain points are dead" is a lie people keep telling me)  → How one creator added 70,000 followers from a single post about... styling a bed  → Why controversial, quirky, non-neutral content is the only thing that stops the scroll  → My most repeatable viral strategy: mining real emotion as engagement bait across carousels, Reels, emails and Substack  → How the Belle Burden "Strangers" carousel tapped a deep emotional reservoir and pulled 13,000 likes and 700+ comments Get the Viral Carousel Course HERE Visit my website HERE Follow me on IG HERE Follow me on TikTok HERE

  8. 27 May

    39: Meghan Trainor gets trolled online (PR plan inside) + Anne Hathaway lies about her facelift

    There's a new most-trolled Meghan in town... and I have a full PR plan to save her. In Dirty Dish I cover: The Anne Hathaway "I swear it's just two tight braids" facelift sagaMarciano and Jessi from Love Is Blind and how they pulled off the redemption arc of the centuryThen in Dirty Business... I break down why Meghan Trainor's latest album Toy With Me debuted at #198 on the Billboard 200, why she cancelled her Get In Girl tour, and why the TikTok comments under her single tease have become a competitive sport for trolls.  Spoiler: this is not actually a music problem. It's a brand identity problem. And naturally, I break it down.  I also pitch Meghan a full PR plan, including a bonus track concept... Still waiting for my cheque 😏 → Why Meghan Trainor's brand identity broke when her body changed, and what that means for any business going through a rebrand → The Taylor Swift principle of brand evolution vs. brand 180, and why one works and the other gets you cancelled → How to rebuild emotional connection with an audience that feels betrayed by your pivot → Why "marketing is mining for feelings" is the only sentence you need to memorise this week → The exact PR move that turns trolls into your highest-performing content Follow me on Insta HERE Check out my website HERE

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5
out of 5
6 Ratings

About

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

Information

  • Creator
    Marisa Twentyman I Dirty Copy
  • Years Active
    2025 - 2026
  • Episodes
    46
  • Rating
    Explicit
  • Copyright
    © 2026 Dirty Chats
  • Show Website
    Dirty Chats

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