DogCo Secrets

Michelle Kline
  • 0.0 (0)
  • Entrepreneurship

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.

  1. 1 day ago

    When, Not If | Ep. 126

    The words we use reveal more about what we believe than we often realize. In this episode, I share a moment that completely challenged the way I think about leadership, goal setting, and the mindset I bring into my own business. What started as a simple piece of feedback from a team member turned into one of the most significant personal leadership lessons I’ve had this year. We explore the subtle difference between saying “if” we reach our goals versus “when” we reach them, and why that shift reflects something much deeper than optimism. It exposed a posture I didn’t realize I was carrying, one that left me pursuing goals while still holding part of myself back. I also reflect on how a concept from Tony Robbins’ Awaken the Giant Within reinforced this lesson and challenged me to think differently about commitment, vulnerability, and the stories we tell ourselves about success and failure. Toward the end of the episode, I share a practical exercise that helped me identify the beliefs I want to keep and the ones I no longer want shaping the decisions I make. My hope is that it gives you a framework for examining some of your own thinking as well. Sometimes the biggest breakthroughs don’t come from learning something new. They come from finally noticing the belief that’s been quietly influencing everything you’ve been doing. 🧠 Key Takeaways • The language we use often reveals our underlying beliefs • Commitment begins with deciding fully, not cautiously • Leadership grows through honest feedback from trusted people • Success is something we intentionally create, not something that simply happens to us • Failure is not a reflection of personal worth or ability • Disempowering beliefs often operate unnoticed until they’re challenged • Writing down your beliefs creates clarity and self-awareness • Insecurity often disguises itself as truth • Beliefs shape actions, and actions shape outcomes • You can choose new beliefs that better support the future you’re building 🚀 Join Me at the DogCo Business Summit If you’re serious about becoming a stronger leader, growing a healthier business, and surrounding yourself with ambitious pet care professionals, I’d love to have you join us at the DogCo Business Summit, October 2nd–4th in Winston-Salem, North Carolina. In-person and digital tickets available 👉 dogcosummit.com -M

    9 min

  2. 5 days ago

    Top Strategies to Protect Profit for Pet Care Companies | Ep. 125

    Most business owners spend a lot of time thinking about how to make more money. Far fewer spend time thinking about how to keep the profit they’ve already created. In this episode, I walk through some of the most practical strategies I use when helping pet care companies protect margin and improve profitability. This isn’t a conversation about lofty business principles or complicated financial theory. It’s a tactical discussion about where profit is won, lost, and protected inside a service-based business. We talk about labor costs, pricing strategy, fee structures, and marketing investments, but the larger theme running through the conversation is visibility. You cannot protect what you cannot see. If you don’t have a clear understanding of where your money is going, where your labor is being deployed, or which marketing efforts are generating a return, it becomes almost impossible to make confident decisions. I also share some of the labor benchmarks I use when evaluating pet care businesses, why I’ve become increasingly passionate about strategic surcharges, and how to think about marketing investments through the lens of return rather than activity. ⏱️ Timestamps 0:00 – Why profit protection matters more than profit creation 0:50 – The difference between increasing and protecting margin 1:37 – The first leverage point: labor costs 2:09 – Why every business owner needs a profit & loss statement 3:59 – You can’t protect what you can’t see 4:24 – Healthy labor benchmarks for pet care companies 6:12 – Three ways to improve labor efficiency 10:16 – Pricing, fee structures, and protecting margin 11:05 – Why “I can’t raise prices” is usually not true 12:03 – The case for before-hours and after-hours surcharges 13:06 – Marketing ROI and investing in what actually works 14:18 – The Google Ads lesson most owners miss If you’ve ever looked at your revenue and wondered why there isn’t more profit left at the end of the month, this episode will help you identify some of the biggest leverage points available inside your business. Because ultimately, profitability isn’t just about generating more revenue. It’s about becoming more intentional with the resources you already have. 🧠 Key Takeaways • Profit protection is often more important than profit creation • Financial visibility starts with accurate bookkeeping and reporting • You cannot improve numbers you cannot see • Labor costs remain the highest-leverage financial metric in pet care • Healthy labor percentages create operational flexibility • Compensation structures directly affect profitability • Strategic pricing adjustments can dramatically improve margin • Surcharges can increase profitability without significantly affecting demand • Marketing investments should be measured by return, not activity • When something is working, double down before chasing new channels 🚀 Join Me at the DogCo Business Summit If you’re serious about building a healthier, more profitable pet care business, I’d love to have you join us at the DogCo Business Summit, October 2nd–4th in Winston-Salem, North Carolina. In-person and digital tickets available 👉 dogcosummit.com #PetCareBusiness #BusinessGrowth #Profitability -M

    15 min

  3. 19 June

    Stop Doing the 80% That Doesn't Matter | Ep. 124

    Most business owners don’t have a work ethic problem. They have an allocation problem. In this episode, I challenge you to take a hard look at where your time, money, energy, and attention are actually going, and whether those investments are producing a meaningful return.   We talk about the 80/20 Principle, the idea that a small percentage of your efforts are responsible for the majority of your results, and more importantly, how to actually identify those leverage points inside your business. This isn’t a philosophical conversation about productivity. It’s a practical framework for finding what is driving growth, what is creating drag, and what may need to be eliminated altogether. I walk through three areas where I recommend every business owner perform an 80/20 analysis: * Your business data * Your personal time * Your profit and loss statement Because growth doesn’t usually come from doing more things. It comes from identifying the few things that matter most and giving them more resources, more focus, and more attention. One of my favorite ideas from this episode is that when we’re stuck, we’re often missing one of four things: understanding, knowledge, data, or courage. The challenge is figuring out which one it is. If you’ve been feeling overwhelmed, stretched thin, or uncertain where to focus next, this episode will give you a practical roadmap for finding clarity. 🧠 Key Takeaways • Most business growth comes from a small number of high-leverage activities • The 80/20 Principle can be applied to clients, teams, time, and finances • Data helps reveal opportunities that assumptions often miss • Business owners frequently overestimate where their time is actually going • Time audits create clarity around priorities and distractions • Operational spending should be evaluated based on return, not habit • Not all problems deserve equal attention • Strategic focus outperforms constant activity • Leverage is often hidden inside existing business data • Clarity comes from understanding, knowledge, data, and courage 🚀 Join Me at the DogCo Business Summit If you’re serious about becoming a stronger operator, making better decisions, and growing your pet care business with intention, I’d love to have you join us at the DogCo Business Summit. October 2nd–4th 📍 Winston-Salem, North Carolina. In-person and digital tickets available 👉 dogcosummit.com

    11 min

  4. 15 June

    How Top Performers Organize Their Time | Ep. 123

    Most business owners know that time is valuable. The challenge is that knowing time matters and actually managing it well are two very different things. In this episode, I break down three patterns I consistently see among high-performing business owners, leaders, and operators when it comes to how they structure, protect, and invest their time.   This conversation was inspired by a realization I’ve been working through in my own business: as your role evolves, your relationship with time has to evolve too. The systems, habits, and priorities that got you to one stage of growth often aren’t the same ones that will get you to the next. We talk about why structure matters, how top performers move from reactive to proactive leadership, and why learning to defend your calendar may be one of the most important skills an entrepreneur can develop. I also share some of my own challenges around time management, time blocking, leadership transitions, and creating enough margin for strategic thinking and creativity. If you’ve ever felt like your days are running you instead of the other way around, this episode will help you think differently about where your time goes and whether it’s supporting the future you’re trying to build. Because ultimately, the goal isn’t to become busier. It’s to become more intentional. ⏱️ Timestamps 0:00 – Why time is a business owner’s most valuable resource 0:38 – The leadership shift that changed how I think about time 1:31 – Learning from top performers and high-level operators 3:01 – Habit #1: Create structure around your time 4:35 – My own leadership and identity shift this year 5:25 – The benefits and pitfalls of time blocking 6:49 – Habit #2: Be proactive instead of reactive 8:02 – Why pet care businesses struggle with time management 9:13 – Habit #3: Play defense with your schedule 10:00 – Applying the 80/20 Principle to your calendar 🧠 Key Takeaways • Time is often a more valuable business resource than cash flow • High performers build structure around their calendars • Leadership changes require changes in how time is allocated • Time blocking works best when paired with intentional margin • Proactive planning creates more leverage than constant reaction • Business growth requires protecting strategic thinking time • The 80/20 Principle applies directly to your schedule • High performers identify and prioritize high-return activities • Clear boundaries make better decision-making possible • Intentional time management creates sustainable growth 🚀 Join Me at the DogCo Business Summit If you’re serious about becoming a stronger leader, building better systems, and growing your pet care business with intention, I’d love to have you join us at the DogCo Business Summit - October 2nd–4th 📍 Winston-Salem, North Carolina. In-person and digital tickets available 👉 dogcosummit.com -M

    11 min

  5. 12 June

    Firing with Kindness | Ep. 122

    Firing someone is one of the hardest responsibilities that comes with leadership. In this episode, I tackle a topic most business owners would rather avoid and share my approach to handling employee terminations with as much clarity, dignity, and kindness as possible.   While I never take the decision to let someone go lightly, I do believe that protecting your business, your team, and your culture requires making difficult decisions. The challenge isn’t just knowing when it’s time to part ways. It’s knowing how to do it well. I walk through five principles that have guided me when navigating these conversations, including why it’s important to be direct, why focusing on the decision matters more than debating the reasons, how to create clear expectations during an employee’s exit, and why emotional neutrality can actually be one of the kindest things you bring into the conversation. I also share my perspective on severance, protecting relationships where possible, and helping people transition with dignity even when the outcome is difficult. This is not a fun topic, but it is an important one. If you’re leading a team, these conversations are part of the responsibility that comes with leadership, and my hope is that this episode gives you a framework for navigating them thoughtfully. 🧠 Key Takeaways • Hiring slowly and firing decisively protects both people and businesses • Unaddressed people problems rarely improve on their own • Termination conversations should be clear, direct, and brief • Focus on the decision rather than debating the reasons • Clear expectations help employees exit successfully • Emotional neutrality is often more helpful than emotional expression • Respect and dignity should remain priorities even during difficult conversations • Severance can create a healthier transition for everyone involved • Leadership requires making difficult decisions when necessary • Kindness and clarity can coexist 🚀 Join Me at the DogCo Business Summit If you’re serious about becoming a stronger leader, building a healthier team, and growing a more resilient pet care business, I’d love to have you join us at the DogCo Business Summit. October 2nd–4th 📍 Winston-Salem, North Carolina. In-person and digital tickets available 👉 dogcosummit.com -M

    10 min

  6. 8 June

    Designing Software for the Pet Care Industry with Jordy McNamara | Ep. 121

    What happens when a pet care business owner decides the industry doesn’t need another scheduling tool, it needs better growth tools? In this episode, I sit down with Jordy McNamara, founder of Critter, to talk about where pet care technology is headed, why marketing remains one of the biggest untapped opportunities in our industry, and how business owners can use automation without sacrificing the relationships that make this work so meaningful. Jordy brings a unique perspective. He entered the pet care industry through technology, started a pet care company to better understand the challenges operators face, and ultimately built Critter after seeing a gap between operational software and true business growth tools. 🐾 Learn More About Critter. Jordy and the Critter team will be joining us as the Premium Sponsor of the DogCo Business Summit. If you’d like to learn more about Critter, schedule a demo, or connect directly with Jordy: 🌐 critter.pet - 📧 jordy@critter.pet We discuss everything from CRM systems and marketing automation to AI, client retention, referral programs, and the evolving role technology will play as pet care businesses continue to grow and mature. One of my favorite parts of this conversation is the shared belief that technology should strengthen relationships, not replace them. As our industry grows, finding that balance may be one of the most important challenges we face. If you’re curious about the future of pet care, marketing, automation, and scaling a service-based business, I think you’ll enjoy this one. ⏱️ Timestamps 0:00 – Introducing Jordy McNamara and Critter 1:21 – How technology led Jordy into pet care 5:57 – Why Critter shifted from scheduling to growth tools 8:21 – Relationship-driven marketing in pet care 12:01 – The state of technology in the pet care industry 15:00 – AI, automation, and the future of software 18:18 – Why growing businesses need better technology 20:21 – Can pet care become over-automated? 28:16 – The biggest marketing opportunities for pet care companies 33:36 – Critter joins the DogCo Business Summit 🚀 Join Us at the DogCo Business Summit If you’re serious about growing your pet care business, building stronger systems, and connecting with some of the most ambitious operators in the industry, I’d love to have you join us at the DogCo Business Summit. October 2nd–4th 📍 Winston-Salem, North Carolina. In-person and digital tickets available 👉 dogcosummit.com 🧠 Key Takeaways • Technology should support relationships, not replace them • Pet care remains early in the technology adoption curve • Marketing and client engagement represent major growth opportunities • Good automation depends on good data • Referral systems remain one of the highest-leverage growth channels • Software should be viewed as a growth investment, not just an expense • AI will likely evolve differently inside pet care than in other industries • Business owners need better visibility into marketing ROI • Scaling businesses requires different tools than solo operators • The future belongs to companies that combine operational excellence with intentional growth My conversation with Jordy left me feeling optimistic about where our industry is headed. While technology continues to evolve rapidly, the businesses that will thrive are still the ones that build trust, create great experiences, and invest in meaningful relationships. If you’re curious about what the next chapter of pet care could look like, I think you’ll enjoy this discussion. -M

    37 min

  7. 5 June

    Your Team Isn't Quitting Over Pay. They're Quitting Over This. | Ep. 120

    Most business owners assume employee turnover comes down to compensation. If people leave, they must have found a better-paying opportunity somewhere else. In this episode, I challenge that assumption. Drawing on insights from Joey Coleman’s research on employee retention, as well as my own experience building and leading a pet care company, I explore why pay is often a much smaller factor in retention than we think. The good news? If compensation is only one piece of the puzzle, that means there are many other levers available to us as leaders. I break down four of the most common reasons great employees choose to move on, even when they genuinely like the work and knew exactly what the pay would be when they accepted the position. We talk about growth paths, workplace relationships, unresolved leadership friction, and what happens when a role no longer fits the realities of someone’s life. This episode is ultimately about creating an environment where people can see a future, feel connected, and understand what’s expected of them. Because retention isn’t just about getting people to stay longer. It’s about building a company that the right people genuinely want to be part of. 🧠 Key Takeaways • Pay is rarely the primary reason employees leave • Employees need a clear path for growth and development • Workplace relationships are a major driver of retention • Unresolved friction with leadership creates turnover risk • Clear expectations reduce stress and confusion • Flexibility can significantly improve retention outcomes • Great employees often leave when the role no longer fits their life • Strong communication systems support healthier teams • Retention is built intentionally, not accidentally • The best retention strategies start with understanding people 🚀 Join Me at the DogCo Business Summit If you’re serious about improving retention, building stronger leaders, and creating a pet care company people want to stay with, I want you in the room at the DogCo Business Summit - October 2nd–4th 📍 Winston-Salem, North Carolina. In-person and digital tickets available 👉 https://dogcosummit.com -M

    15 min

  8. 1 June

    5 Things I Believe Now that I Didn't 5 Years Ago | Ep. 119

    In this episode, I’m reflecting on five beliefs that have fundamentally changed for me over the last five years as a business owner.   When I look back at who I was coming out of the pandemic, I see someone who was working hard, growing quickly, and learning constantly, but I also see someone who held very different assumptions about leadership, feedback, success, time, and personal growth. This conversation is less about tactics and more about perspective. The beliefs we carry shape the decisions we make, the risks we take, the opportunities we see, and ultimately the results we create. I talk about why I no longer believe business success is primarily driven by luck, how my relationship with feedback has completely changed, why I’ve come to view myself through the lens of inputs and outputs, and the mindset shift that has helped me stop labeling myself as “bad” at certain parts of business. If you’ve been in business for a while, I think you’ll recognize some of your own evolution in this conversation. And if you’re earlier in the journey, hopefully some of these lessons help shorten the learning curve. And if you’re looking to accelerate your growth alongside other ambitious pet care business owners, I’d love to have you at the DogCo Business Summit this October. 👉 https://dogcosummit.com ⏱️ Timestamps 0:00 – Looking back at who I was five years ago 1:35 – Belief #1: Success is not primarily luck 3:39 – How data changed the way I lead a business 5:55 – Belief #2: Feedback is a kindness, not a burden 7:01 – From reactive leadership to proactive coaching 8:17 – Belief #3: Thinking in inputs and outputs 10:12 – Belief #4: Time is more valuable than money 11:43 – Belief #5: I’m not bad at it, I’m just unpracticed 13:03 – Reflection and listener challenge 🧠 Key Takeaways • Data creates clarity when circumstances feel uncertain • Business outcomes are influenced more by decisions than luck • Feedback is one of the most valuable gifts a leader can provide • Proactive coaching outperforms reactive correction • Inputs drive outputs, both in business and in life • Personal performance can be improved through intentional inputs • Time is often a business owner’s highest-leverage resource • Resource allocation matters more than resource accumulation • Most skill gaps are practice gaps, not talent gaps • Growth often begins with changing the stories we tell ourselves 🚀 Join Me at the DogCo Business Summit If you’re serious about becoming a stronger leader, building a more resilient business, and learning from some of the best minds in the pet care industry, I want you in the room at the DogCo Business Summit. October 2nd–4th in Winston-Salem, North Carolina. In-person and digital tickets available here: https://dogcosummit.com -M

    13 min
See All (126)

About

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.

Information

  • Creator
    Michelle Kline
  • Years Active
    2025 - 2026
  • Episodes
    126
  • Rating
    Explicit
  • Copyright
    © 2026 Michelle Kline
  • Show Website
    DogCo Secrets

You Might Also Like