The MLO Project

Frazier
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Dismantling the Status Quo, One Episode at a Time.  The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter. Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry.The MLO Project is presented by Empower LO

  1. 20 HRS AGO

    I'll Educate You Whether You Want It or Not w/Hammer Helmer | Ep. 37

    Send us a text Episode Overview Hammer joins the MLO Project for what might be their most offensive (and honest) episode yet. From lock advice to social media strategy, Hammer breaks down what's actually working in today's market - and what's complete garbage. Key Topics Covered: The Rate Game (And Why You're Playing It Wrong) The Emotional Side of Home Buying Business Development Reality Check Social Media Strategy That Actually Works The Consistency Factor The Hard Truth About Discipline Commitment vs. Consistency Notable Quotes "If you're not utilizing rate as a way to go out and find business, you're missing out." "Make me feel comfortable that I'm not making a mistake. Don't try to educate me with seven different reports." "Most originators don't need AI right now. It's a distraction. Go back to basics." "I've seen originators that were total idiots. But they were fun idiots, friendly idiots, nicer than me idiots. And they got loans." Resources Mentioned Grab and Go Social - Hammer's social media content serviceOriginator Success - Hammer's platform for helping LOs get business from Google AI search and social mediaBottom Line Stop overcomplicating everything. Have real conversations. Show up consistently. Be yourself on social media. Focus on the emotional side of home buying. And for the love of God, stop trying to educate people who don't want to be educated. The originators winning right now aren't the smartest ones - they're the ones taking consistent action every single day. Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com

    40 min

  2. 23 SEPT

    Stop Obsessing Over Rates | Ep. 36

    Send us a text Proactivity in Loan Origination: Stop Obsessing Over Rates In this episode of The MLO Project, hosts Frazier and Michael emphasize the importance of focusing on proactive, everyday actions over obsessing about fluctuating loan rates. They argue that industry success hinges on maintaining consistent communication with clients, having solid systems and processes in place, and focusing on long-term relationships rather than reacting to rate changes. Through lively discussion and practical advice, they advocate for a mindset shift towards creating a robust, dependable business strategy that remains effective regardless of market conditions. 00:00 Introduction and Welcome 00:29 Setting the Tone: Energy and Banter 01:10 Main Topic Introduction: Obsession Over Rates 03:05 The Importance of Consistent Business Practices 05:20 Proactive Communication with Clients 07:45 Systems and Processes: The Key to Success 17:34 Final Thoughts and Invitation for Debate

    24 min

  3. 16 SEPT

    Clickbait B.S.: When Media Headlines Lie | Ep. 35

    Send us a text In this episode of the MLO Project, hosts Frazier and Michael discuss the impact of media sensationalism, particularly focusing on a recent headline by HousingWire that inaccurately suggested that Equity Prime Mortgage (EPM) could no longer originate FHA loans. The hosts emphasize the importance of reading beyond headlines and understanding the broader implications of clickbait on both individual behavior and the mortgage industry. They also urge listeners to maintain focus on their roles in serving communities and promoting homeownership while being cautious of the distractions and manipulations often present in media and social media. 00:00 Introduction and Greetings 02:02 Current Events and Media Influence 03:24 The Role of Media in the Mortgage Industry 12:13 Case Study: HousingWire and EPM 23:46 The Importance of Personal Accountability 27:34 Conclusion and Call to Action TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com

    29 min

  4. 9 SEPT

    Build a Million-Dollar Network Without Leaving Your Office | Ep. 34

    Send us a text In this episode of the MLO Project, Frazier and Michael dive into the importance of community in the mortgage industry and announce the launch of MLO Hub - a new platform designed specifically for mortgage professionals to connect, learn, and grow together. The Community Problem Why Facebook groups aren't cutting it for professional growthThe challenge of siloed communities in the mortgage industryHow social media distractions hurt productivityThe need for focused, professional spacesIntroducing MLO Hub A school-like community platform built specifically for mortgage professionalsWhite-labeled solution that keeps everything mortgage-focusedAvailable as a downloadable app (search "MLO Hub" in app stores)Multiple communities under one roofWhy Community Matters The hosts share real examples of how meaningful connections at events like TAG led to: Business partnerships and office movesNew client relationshipsCommunity launches and business pivotsGame-changing conversations that wouldn't happen otherwiseThe MLO Hub Difference Unlike social media platforms, MLO Hub offers: Focused Intent - Everyone there wants to grow professionallyLess Distraction - No political posts or cat videosQuality Control - Better moderation and member screeningIndustry-Specific - Built by and for mortgage professionalsMultiple Communities - Easy access to various specialized groupsNext Steps Download MLO Hub - Search for it in the App Store or Google PlayJoin Early - Be one of the first members for potential perksBecome a Launch Partner - Contact them if you're interested in hosting your own communityLeave a Review - Help the podcast grow by rating and reviewingConnect with the Hosts Email: mloproject@empowerlo.comCommunities: joinhl4.comFeedback: They want to hear what content is valuable to youEpisode Stats Current podcast rating: 4.7-4.8 starsMonthly downloads: Over 1,000Episode count: 30+ episodes and growingThe MLO Project releases new episodes every Tuesday on all major podcast platforms. Remember: This isn't about scarcity - there's room for everyone who wants to grow and contribute to the mortgage community. The goal is bringing like-minded professionals together in one focused space.

    26 min

  5. 2 SEPT

    Why Every LO Is Talking About Go High Level (and Why You Should Too) | Ep. 33

    Send us a text Empowering Loan Officers with HighLevel CRM Solutions In this episode of the MLO Project, hosts Frazier and Michael dive deep into the benefits of using HighLevel CRM for mortgage professionals. They discuss the value of HighLevel as a single platform for managing leads, marketing, and daily workflows, aiming to make it the number one CRM in the mortgage industry. They also introduce HL4 (HighLevel for Mortgage Pros), a comprehensive support community for loan officers using HighLevel, and share exciting announcements including partnerships, speaking engagements, and an invite-only mastermind event. The episode emphasizes the mission to empower loan officers with effective tools and support for growing their businesses. 00:00 Introduction and Welcome 00:57 Today's Topic: Go High Level 02:38 The Mission and Value of High Level 07:02 Community and Support for Loan Officers 18:38 Exciting Announcements and Future Plans 25:12 Conclusion and Final Thoughts Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com

    27 min

  6. 26 AUG

    You're Either All-In or You're All-Out w/Darren Copeland | Ep. 32

    Send us a text In this episode of the MLO Project, Michael and Frazier are joined by special guest Darren "DC" Copeland, owner and founder of Summit Lending. The discussion covers a range of topics including overcoming obstacles, the importance of being coachable, and leveraging AI and modern marketing tactics to stay ahead. DC shares his insights from over 22 years in the mortgage industry, emphasizing the need for discipline, planning, consistent efforts, and the importance of personal branding and online presence. He also highlights the diminishing middle ground in the industry, urging loan officers to go 'all in' or risk being left behind. This episode is an essential listen for loan officers looking to elevate their careers and stay competitive in an ever-evolving market. 00:00 Introduction and Banter 01:42 Meet the Guest: DC Darren Copeland 04:39 The Importance of Being Coachable 09:03 Consistency and Routine in the Mortgage Industry 13:41 Time Management and Goal Setting 16:43 The Importance of CRM and Data Management 18:02 Leveraging AI for Business Success 19:26 The Power of Reviews and Online Presence 20:04 Commitment to Business Growth 21:44 Adapting to Changing Buyer Journeys 23:51 Principles of Success and Marketing 28:56 Future Positioning and Vision 33:44 Final Thoughts and Takeaways

    37 min

  7. 19 AUG

    Real Talk: Our Hard Lessons From Failure | Ep. 31

    Send us a text In this episode of the MLO Project, hosts Frazier and Michael dive deep into the topic of failure. They share personal stories of significant setbacks, exploring how these experiences have shaped their professional lives and perspectives. Frazier recounts the collapse of his business relationships and the subsequent reputational damage that forced him to rebuild from the ground up. Similarly, Michael shares his experience of getting expelled from college and the life-changing effects it had. The episode underscores that while failure is a painful and inevitable part of the journey to success, it also serves as a unique catalyst for personal growth and transformation. The hosts emphasize the importance of not allowing the fear of failure to paralyze you and reiterate that true resilience lies in the ability to bounce back stronger. 00:00 Welcome to the MLO Project 00:47 Discussing Failure and Its Realities 02:51 Personal Stories of Failure 08:02 Lessons Learned and Moving Forward 27:40 Concluding Thoughts on Failure Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com

    32 min

  8. 12 AUG

    What's Up Niches! | Ep. 30

    Send us a text In this episode of the MLO Project, Frazier and Michael discuss the importance of loan officers niching down to maximize their expertise and business opportunities. They hit on common misconceptions about limiting income potential by focusing on a niche market. They share personal experiences and insights on how becoming an expert in a specific area can lead to broader business opportunities and industry recognition.  Michael also touches on Empower LO's journey from being perceived as a general lead generation service to becoming the go-to experts in high-level CRM for mortgage professionals. This episode serves as a valuable guide for loan officers looking to overcome fears of specialization and highlights the magnetic effect of being an expert in a niche market.00:00 Introduction and Episode Overview 00:33 Welcoming the Co-Host 00:56 YouTube Presence and Struggles 01:39 The Importance of Niching Down 04:30 Expertise and Perception 13:55 Empower LO's Journey and Niching Strategy 27:21 Final Thoughts and Takeaways Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com

    30 min
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About

Dismantling the Status Quo, One Episode at a Time.  The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter. Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry.The MLO Project is presented by Empower LO

Information

  • Creator
    Frazier
  • Years Active
    2018 - 2025
  • Episodes
    37
  • Rating
    Explicit
  • Copyright
    © 2025 The MLO Project
  • Show Website
    The MLO Project

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