The AI Cookbook: AI Tools | Enterprise AI | Leadership

E66: ChatGPT Pulse Feature Review: From Passive Tool to Active Partner

Malcolm Werchota breaks down why OpenAI's ChatGPT Pulse launch yesterday is causing German publishing CEO Marco Parrillo to tell his entire industry to panic. This episode explains how AI just shifted from passive tool to active partner - and why your job might already be obsolete.

Key topics covered:

Malcolm shares his personal ChatGPT Pulse experience where it analyzed his 3-day-old conversation with CoatingAI co-founder Eugenia and created value propositions they never considered. He demonstrates how Pulse generated a hospital triage analogy for his GDPR podcast that he never mentioned, proving AI is now anticipating and creating, not just responding.

The episode examines Marco Parrillo's LinkedIn warning that "klassische Publisher können kaum mithalten" (classic publishers can't compete) and why Ebner Media Group's 200 employees should prepare for a "deutlich schwieriger" future. Malcolm analyzes the competitive bloodbath between Gemini (Google ecosystem), Grok (Tesla integration), Claude (enterprise safety), and why ChatGPT Pulse changes everything.

FOBO (Fear Of Becoming Obsolete) breakdown includes:

  • Gallup data: 22% of workers fear job replacement (up 7 points since 2021)
  • College-educated worker fear jumping from 8% to 20%
  • Why AI completing work before you wake up makes degrees irrelevant
  • The 5-step survival guide: 10x daily AI usage, focus human superpowers, upskill or die
  • Why only premium unreplicable content and real human connections survive

Malcolm connects this to the 2013 movie "Her" - what we laughed at is now reality. Within 6 months, ChatGPT won't just brief you but will be in your ear all day, anticipating needs and solving problems you don't see yet.

The challenge: Tomorrow morning, skip Instagram. Open ChatGPT Pulse. Ask yourself: "Is this my assistant or my replacement?" Then GET TO WORK.

Links:

  • Website: werchota.ai
  • LinkedIn: Malcolm Werchota