49 episodes

Ryan Martin - Founder of Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business. Remarkable Digital - https://www.remarkabledigital.com.au/We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business. With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce. 

eCommerce Australia Ryan Martin

    • Business
    • 5.0 • 11 Ratings

Ryan Martin - Founder of Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business. Remarkable Digital - https://www.remarkabledigital.com.au/We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business. With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce. 

    eCommerce Australia Success Stories: Rebecca Tischler - Milky Goodness

    eCommerce Australia Success Stories: Rebecca Tischler - Milky Goodness

    Ever wondered how a home baker's passion for creating lactation cookies blossomed into a booming e-commerce business?

    Join Ryan Martin, founder of Remarkable Digital (eCommerce SEO agency) as he interviews Rebecca Tischler, the founder and CEO of Milky Goodness, shares her extraordinary ascent from whipping up treats in her kitchen to empowering breastfeeding mothers nationwide. 

    Our heartfelt conversation with Rebecca is a blend of candid anecdotes and strategic insights, illustrating how an unyielding entrepreneurial spirit can turn a personal mission into a widespread success.

    As we sit down with Rebecca, her stories transport us through the milestones and stumbling blocks of building Milky Goodness. 

    She openly discusses the initial lack of business acumen, her reliance on her husband Jeff's support, and the pivotal shift to online sales that catapulted her brand into over 150 stores. But it's not just about scaling up—it's about the community of mothers nurtured along the way and the genuine connections forged through every batch of cookies. 

    Rebecca's dedication shines as she highlights the growth strategies and consumer-centric approaches that have shaped Milky Goodness into a brand synonymous with trust and quality.

    Wrapping up our illuminating exchange, Rebecca emphasizes the transformative power of customer feedback, harnessed through social media and surveys, in steering her brand towards the future. 

    She emphasises the role of customer reviews in shaping product offerings and company direction, a testament to the importance of two-way communication in business evolution. 


    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

    • 38 min
    Retail Fest 2024 - Andrew Wells reveals what to expect this year!

    Retail Fest 2024 - Andrew Wells reveals what to expect this year!

    Prepare to unlock the secrets of thriving in the ever-evolving e-commerce landscape with Andrew Wells, marketing maestro at Retail Global, as he takes us behind the scenes of the bustling RetailFest event. 

    Feel the pulse of the industry as we explore the convergence of influential brands and top-notch speakers like Simon Beard and Kai Sakakibara, who are set to ignite the stage with their expertise. 

    This episode promises a wealth of insights, from the power of community in the digital marketplace to the  journey from RetailFest attendee to Marketing Manager of one of the most anticipated e-commerce gatherings in Australia this year! 

    Get ready to navigate the Gold Coast's premier retail event through the eyes of someone who's seen it all. 

    Andrew sheds light on how to maximise every encounter, from tailor-made educational sessions to invaluable networking opportunities that could spell the next big leap for your business. 

    We talk agency partnerships, career opportunities for the up-and-coming, and the indelible impact of personal growth spurred by events like RetailFest. By the end of our chat, you'll be marking your calendar, eager to join the community-driven celebration of online growth and innovation at RetailFest, where the future of e-commerce is not just discussed—it's shaped.
    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

    • 23 min
    James King - Metrics that matter most to eCommerce business leaders

    James King - Metrics that matter most to eCommerce business leaders

    Embark on a journey through the dynamic world of e-commerce analytics with the wizardry of James King, the seasoned pro from Data Made Simple. On the Ecommerce Australia Podcast, we capture the essence of data-driven transformation with James, who narrates his personal evolution from a shelf-stocker in the UK to an analytics powerhouse down under. We navigate the challenges of combining creativity with hard data, dwelling on the essential skill of data literacy within teams—a skill paramount for e-commerce victory.

    This episode is a treasure trove for marketers and business owners alike, as we dissect the complexities of e-commerce performance metrics. The debate of Shopify analytics versus Google Analytics 4 is unraveled, with James guiding us on leveraging these tools to the fullest. We tackle the impending cookie-less future head-on, boasting strategies involving UTM parameters and post-purchase surveys that promise to keep brands ahead of the curve. Supermetrics, Funnel, and the sheer brilliance of stitched data come to light, paving the way for strategies that resonate in a perplexing digital landscape.

    The conversation culminates with the revelation of server-side tracking—our beacon in the twilight of third-party cookies. James highlights the inevitable rise of first-party data and the burgeoning potential of SMS marketing as keys to unlock customer engagement. We unpack the methods to nurture brand loyalty through post-purchase experiences, emphasizing the early capture of first-party data and the mastery of email flows and educational content. Tune in to arm your e-commerce endeavors with the insights of a true data aficionado, ensuring your strategy doesn't just follow trends but sets them.
    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

    • 37 min
    The episode that makes you money - Conversion Rate with Ilan Hurwitz

    The episode that makes you money - Conversion Rate with Ilan Hurwitz

    We speak with the Conversion Rate King himself Ilan Hurtwitz, who runs a conversion rate optimisation business called Clever Conversions.

    Unlock the secrets to e-commerce success with Ilan Hurwitz of Clever Conversions, a maven in the art of turning browsers into buyers.

    Our enlightening chat with Ilan traverses his evolution from conventional marketing to the innovative frontier of conversion rate optimisation, emphasising how critical data and targeted research are in amplifying profits without the need for additional traffic.

    You're in for an education on tailoring your online venture to the modern consumer—expect to learn about adapting your business model for diverse client needs, from small businesses to dynamic startups, and the significance of creating a robust foundation for your digital marketplace.

    Embark on a deep dive into e-commerce profitability tactics with pointers on integrating seamless post-purchase cross-sells that don't just inflate your average order value but also heighten customer satisfaction.

    This conversation is a treasure trove of consumer-centric approaches, exploring the magic of impactful copywriting and the importance of listening to your customers' post-purchase sentiments.

    As we navigate the choppy waters of 2024's e-commerce challenges, including rising costs and fluctuating consumer habits, our focus pivots to the resilient triad of SEO, email marketing, and conversion finesse that can help safeguard your business against the unpredictability of paid advertising.

    Strap in for a peek into the future of e-commerce, where AI and personalization are the new sheriffs in town.

    We dissect how AI tools, like tailor-made GPTs, are reshaping the customer experience, crafting content that resonates deeply and enhances engagement.

    The conversation doesn't stop at technology; it also covers the seismic shifts in social selling, particularly TikTok's burgeoning influence, and how augmented reality is set to revolutionise customer interaction.

    Ilan imparts a goldmine of actionable advice for small businesses looking to skyrocket their Shopify conversion rates and underscores the timeless power of word-of-mouth marketing.

    Grab this opportunity to get ahead of the game with expert insights and the offer of a free audit, only a play button away.

    For the Chat GPT prompts, check out Ilan's LinkedIn post where he outlines them all. 
    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

    • 45 min
    Daniella Cohen - WelleCo Head of eCommerce

    Daniella Cohen - WelleCo Head of eCommerce

    Unlock the future of e-commerce with Daniella Cohen, the head of ecommerce at WellCo, in a candid conversation that will leave you both informed and inspired.

    Daniella, who's gearing up for a major move to Sydney, recounts her journey through the industry's evolution, from handling Providoors exponential growth during the pandemic to kick-starting her own project, Supper Supply. 

    The episode is sprinkled with her insights on navigating customer behaviour shifts post-COVID, and the personal anecdotes she shares are as enlightening as they are engaging, providing listeners with a unique perspective on the ever-changing e-commerce landscape.

    This episode is a treasure trove for anyone keen on understanding the interplay between internal teams and external agencies in e-commerce. 

    Daniella divulges the inner workings of WellCo's lean team dynamics complemented by global partners, while also shedding light on the brand's strategic differentiation and the significance of genuine customer reviews in building credibility. 

    As she details the balance of technical and strategic expertise necessary for success, listeners will gain valuable knowledge on fortifying a brand's integrity and fostering connections with their consumer base.

    Finally, brace yourselves for a deep dive into the nitty-gritty of SMS marketing effectiveness and the art of influencer collaborations. 

    Daniella underscores the meticulous curation of content and the critical metrics that matter, such as Customer Acquisition Cost and Lifetime Value. 

    Moreover, we prognosticate on the anticipated impacts of AI on creative processes and the ever-evolving role of paid media agencies. 

    To top it off, we celebrate WellCo's inclusive ethos, debunk gender stereotypes in health products, and tease a tantalising new evening elixir product set to take 2024 by storm. 


    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

    • 35 min
    Commerce with Content - Founder of Vudoo Nick Morgan

    Commerce with Content - Founder of Vudoo Nick Morgan

    Join us on a captivating journey from Sydney to Melbourne, with digital marketing guru, Nick Morgan. 

    In this enthralling conversation, we travel down memory lane, tracing Nick’s path from the corporate world to the dynamic field of digital marketing. 

    We explore the early days of his career, his transformational role in digital marketing and e-commerce, and his unique philosophy of work-life integration. 

    As he opens up about his pioneering experiences in digital marketing, he also highlights how he navigated the changing landscape and how the arrival of the iPhone ignited new opportunities in the digital realm.

    Venture with us into the transformative world of Vudoo, Nick Morgan's exceptional interactive video company. 

    Hear first-hand how Nick transformed what he calls a 'race to the bottom' product into an immersive, authentic experience that led to a significant brand uplift. 

    Offering pearls of wisdom from his extensive experience, Nick explains the power of interactivity in crafting compelling narratives that keep users spellbound.

    In the concluding part of our discussion, we delve into the intriguing future of social platform shopping. 

    We examine the growth of Vudoo, the potential shifts in the industry over the next few years, and how major tech companies are steering us towards integrated shop and checkout features on social platforms. 

    As we unpack the implications for consumer behaviour, we also highlight the limitations of traditional e-commerce websites, offering you valuable insights into the evolving e-commerce landscape. 

    Wrap up this gripping conversation learning about the immense benefits of Vudoo for e-commerce, substantiated by compelling data, and how this technology can be harnessed by brands of all sizes.
    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

    • 36 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

MauCarbone ,

Well done

Ryan
Well done on your Podcast.
From someone that works in Digital Marketing and eCommerce I found your guests (and your hosting) very professional and most importantly extremely useful.
There is nothing better than hearing from successful employees and entrepreneurs, who share their thoughts, successes and failure with humility and honesty.
Keep up the great work
Maurizio

69JT69..... ,

Milky Goodness

I found Ryan’s podcast early in 2022 and as a result have implemented several new structures in our business throughout the year. Great knowledge and powerful content.
Great work!

Cheers
Jeff Tischler

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
Backstage with Cooper & Matty Johns
JOHNS MEDIA
She's On The Money
Victoria Devine
Straight Talk with Mark Bouris
Mentored.com.au
Chanticleer
Australian Financial Review
Motley Fool Money
LiSTNR

You Might Also Like

The Mentor with Mark Bouris
Mentored.com.au
The Digital Marketing Podcast
Ciaran Rogers, Daniel Rowles and Louise Crossley
eCommerce Fuel
Andrew Youderian | e-Commerce Entrepreneur
How I Made It
The Australian Financial Review
Perpetual Traffic
Tier 11
Shopify Masters
Shopify