eCommerce Brand Builders Blossom Media

Doone Roisin, Founder and Host (and Hype Girl) of the internationally acclaimed Female Startup Club podcast, joins me on today's episode! Doone has inspired thousands of small business owners and entrepreneurs from around the world through her relatable girlfriend-to-girlfriend-style chats with inspirational founders, who happen to be women. And as a Digital Marketing Expert, Doone has worked for global brands such as Snapchat, IMG, and The Iconic – Australia’s largest online retailer. 

In today's episode we will cover: 


What the Female Startup Club is and how it was founded 
How Doone used perseverance and grit to get her TikTok strategy 
Lessons learned from female eCommerce startups  
Tips on how to overcome being shy in front of the camera 
Advice for eCommerce businesses owners who are feeling stuck  
Discuss Doone’s community for female e-Commerce founders called Majic (magic with a j).  

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Connect with Doone Roisin on her platforms:  Connect: https://femalestartupclub.norby.live/ Majic waitlist: https://www.femalestartupclub.com/waitlist  Instagrams:  @femalestartupclub @dooneroisin 

 

With so many different ad platforms out there such as Pinterest, Facebook, TikTok, and Google; it can be hard to work out which platform is best suited for your business. On today’s podcast, I touch base on which ad platforms you should be using or trialing for your business.  

In this episode we will cover: 


We will cover Pinterest, TikTok, Facebook, and Google  
What platforms should you be using or trying for your business
What are the differences between the paid ad platforms  
How these platforms impact your marketing funnel  

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Today I am honored to have Kirsty Whybrow, the owner of Kirsty & Co on the podcast. Kirsty is a Virtual Assistant who helps businesses remove the overwhelming parts of their day and supports passionate eCommerce brands, to release the mental load and realise their full potential!  

In this episode we will cover: 


Why Kirsty became a Virtual Assistant and how it all happened 
What is a Virtual Assistant and what can they help with 
The difference between a Virtual Assistant vs an intern or junior  
Discuss the day-to-day tasks Kirsty assists with for larger businesses 
What stage of an E-Commerce business you should look to outsource to a Virtual Assistant 
How a Virtual Assistant can help an E-Commerce business grow and scale their business 
How to find a Virtual Assistant to suit your needs 

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Connect with Kirsty Whybrow  on her platforms:  Website: https://kirstyandco.com/  Instagram: kirsty_andco 

Over the years of working with $1 million worth of ad spend, I've been able to uncover key learnings which allow me to optimise my client's results to the best ability. Join me on my deep dive as I break down each key learning and provide tips along the way. 

In this episode we cover: 


Why strategy is everything 
The importance of having several ad creatives  
Scaling ad-spend slowly is recommended 
Why you shouldn’t change ads for the sake of it 
Facebook support isn’t as supportive as you think 
The importance of having a multi-platform ad strategy 

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

A Commercial Product Photographer, Course Creator, and YouTuber, Amanda Campeanu from Timber Media House joins us on the podcast this week to talk about her journey into becoming a photographer. Amanda and I break down why e-commerce businesses need a balance between UGC and professional photo/video content and more! 

In this episode we cover: 


Why you need great photo and video content for your e-commerce business 
How professional photography fits in with organic and UGC 
How Amanda teaches people how to create their own professional photos 
The different types of photo content that e-commerce businesses need  
Discuss strategy on how to use your professional photos and create a visual content strategy 

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Connect with Amanda Campeanu on her platforms: Website: https://timbremediahouse.com/  Courses: https://courses.amandacampeanu.com/  YouTube: https://www.youtube.com/amandacampeanu  Instagram: https://www.instagram.com/amandacampeanu/  

User-generated content has been a large topic of conversion for the last year and is a topic that isn’t leaving the digital marketing landscape anytime soon. Also known as UGC, it is unpolished content created by your customers rather than you, your team, or a professional photographer/videographer.  

A study I came across said that 90% of consumers say that UGC holds more influence over their buying decision than promotional emails and even search engines - that’s huge and definitely worth considering with your e-commerce content! 

The episode User-Generated Content (UGC) 101 is a great introduction for anyone that is starting to explore UGC and wants to know how to adapt it to their online marketing strategy.  

In this episode we cover: 


What is UGC 
How do you get UGC and adapt this to your marketing funnel  
How can you use UGC across all platforms 
What are the best types of UGC  

Join the eCommerce Brand Builders course here 

Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.  

Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au 

Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.