300 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

eCommerce MasterPlan Chloë Thomas

    • Marketing
    • 3.9 • 11 Ratings

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co

    Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co

    Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales. They are commited to building a sustainable business, and sustainable products by embracing the circular economy. Doing this has led to exponential growth in the business. listen to find out how they've acheived all that!
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min
    How you can grow your business by adding your products to eBay with Kristi Diemoz

    How you can grow your business by adding your products to eBay with Kristi Diemoz

    Kristi Diemoz is the Senior Manager Go to Market Strategy at eBay. She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform. In this episode she's going to be discussing with Chloe why using a marketplace like eBay can be a great way to grow sales, reduce risk, and sell internationally. Plus the different strategies brands are using to successfully get sales from the eBay customer base.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min
    Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi

    Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi

    Heidi Jarvis is the founder of 2 eCommerce businesses – Boutique Heidi and Garage 79. Launched in 2011 and 2013 they’ve experienced rapid growth in 2020 – Garage 79 is up 1,071% and Boutique Heidi up 4,601% year on year.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 39 min
    What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss

    What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss

    Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, Kurt Elster from Unofficial Shopify Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Bix Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once!
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 44 min
    Growing Profits 4x by shifting from a selling to a service mindset with Eye Love's Travis Zigler

    Growing Profits 4x by shifting from a selling to a service mindset with Eye Love's Travis Zigler

    Travis Zigler is the SeeEO at Eye Love, a US DTC retailer of eye health products, who give a portion of profits to ending preventable blindness. Founded in 2015, now in 2020 are on track for over $4m in sales. We discuss how he's developed his business through a lazer focus on content marketing that's enabled him to cut the time he spends working AND increase profits drastically. We discuss a whole host of things - this one is a tip packed episode. Including some great Amazon PPC insights too.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 45 min
    Influencer marketing, Pinterest Ads, and Lead Gen Quizzes with Simon Driscoll from UXB Skincare

    Influencer marketing, Pinterest Ads, and Lead Gen Quizzes with Simon Driscoll from UXB Skincare

    We’re joined for the fourth (and final time) by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been!
    In this episode Simon updates us on his lead generation skincare quiz, using Pinterest Ads to drive sign ups, and his forays into Influencer Marketing. We also talk about lessons learnt and what he's going to be focusing on in 2021.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)
    Hear our first 3 interviews with Simon here:
    https://ecommercemasterplan.com/uxb-skincare-before-podcast/ (255)
    https://ecommercemasterplan.com/uxb-skincare-podcast-2/ (273)
    https://ecommercemasterplan.com/uxb-skincare-podcast-3/ (288)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min

Customer Reviews

3.9 out of 5
11 Ratings

11 Ratings

Lucy Bloomfield ,

Guest or Listener - Amazing!

I've had the pleasure of being on Chloe's podcast a number of times as a guest, but it's still one of my favourite podcasts to listen to as an eCommerce enthusiast. If you want to learn how to build a really successful product business, this is a great place to start.

Dan Waknin ,

The best industry podcast you can find

Chlöe is an excellent podcaster. She's always eager to share her knowledge and understanding of online retail in each one her interviews.

Top Podcasts In Marketing

Listeners Also Subscribed To