Meta Ads: Under the Hood

Megan Winter
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let's dive in!

  1. 10/12/2025

    3 must-have video ads for successful meta ads

    Meta ads love video. Especially authentic, scroll-stopping content that feels real and connects instantly. I've created this episode to help you create videos that capture attention, build trust, and drive results. I cover my pro tips, plus highlight different types of video you can create today to create high-converting meta ads.    Resources, Links & Mentions: Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download Learn how to run your own ads like a pro: Meta Ads Course Let us take the wheel and run your ads for you: Done-for-you Meta Ads  Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing

    29 min

  2. 07/09/2025

    Part 2: 10 Meta Ad Mistakes (and how to avoid them)

    To download the playbook that goes alongside this episode click here: https://www.lumemarketing.com/mistakes In this episode, I take you through 6-10 mistakes small business owners make with their meta ads - and what to do instead.   I've audited hundreds of meta ad accounts and I've seen the same mistakes being made with Facebook and Instagram ads again and again, so I'm recording this episode to lift the hood on these mistakes so you can steer clear.  This is part two of a two-part series so be sure to listen to last week's episode to discover the other 5 mistakes small business owners make when running meta ads.    Resources, Links & Mentions: Part 1 Episode - Listen here  Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download Learn how to run your own ads like a pro: Apply to learn from me Let us take the wheel and run your ads for you: Done-for-you Meta Ads  Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing

    21 min

  3. 31/08/2025

    Part 1: 10 Meta Ad Mistakes (and how to avoid them)

    To download the playbook that goes alongside this episode click here: https://www.lumemarketing.com/mistakes In this episode, I take you through the first 5 mistakes small business owners make with their meta ads - and what to do instead.  I've audited hundreds of meta ad accounts and I've seen the same mistakes being made with Facebook and Instagram ads again and again, so I'm recording this episode to lift the hood on these mistakes so you can steer clear. This is part one of a two-part series so be sure to come back and listen next week to discover the other 5 mistakes small business owners make when running meta ads.  Resources, Links & Mentions: Free Download - 10 meta ad mistakes small business owners make (and how to avoid them): Download Learn how to run your own ads like a pro: Apply to learn from me Let us take the wheel and run your ads for you: Done-for-you Meta Ads  Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing

    21 min

  4. 26/05/2025

    The 4 Principles of Successful Meta Ads

    If your Facebook ads aren't making you money, they're costing you. And I'm not talking about a few clicks and conversions that look good on a report—I mean actual, bottom-line profit. I've worked with dozens of eCommerce brands inside The ROAS Lab, and every time I see a struggling ad account, it comes down to the same thing: lack of strategy. Want profitable Facebook ads? You need a solid framework. Struggling to make your Facebook ads profitable? In this episode, I share the exact 4-rule framework I use to run high-performing Meta ads that drive real eCommerce growth. Resources, Links & Mentions: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing

    24 min

  5. 19/05/2025

    You Don't Need More Followers. You Need More Trust.

    In this powerful and heartfelt episode, Megan Winter is joined by Claire Goldsworthy, founder of The Fashion Advocate, to explore one of the most underrated elements of successful marketing: trust. Together, they dive deep into how eCommerce brands—especially those with purpose at their core—can build, nurture, and sustain trust with their customers in a saturated and often unethical marketplace. From the environmental and human cost of fast fashion to the transformational power of purpose-led storytelling, Claire offers real-world insights and strategies that any values-driven business can implement right away. This conversation is both inspiring and practical, filled with empathy, truth-telling, and actionable takeaways. By listening to this episode, eCommerce entrepreneurs will learn how to build trust in meaningful and authentic ways that turn customers into loyal advocates. You'll discover how trust impacts the success of your Meta ads, why slow and purpose-led brands have a unique opportunity to stand out, and exactly what you can do—starting today—to connect with your customers on a deeper level. Whether you sell fashion or tea, this episode will help you transmute connection into conversion. Resources, Links & Mentions Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing The Fashion Advocate: www.thefashionadvocate.com Claire Goldsworthy: @thefashionadvocate

    44 min

  6. 12/05/2025

    It's not how much value you offer, it's how much value people THINK you offer

    Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did. Together, we'll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you. This episode is packed with insights on how to communicate the true value of your products and make your online store more successful.  I hope you enjoy the episode.  Resources, Links & Mentions: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing

    16 min

  7. 14/04/2025

    3 Reasons People Aren't Buying From You: And How To Fix It

    As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today's episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales.  This episode can help you analyze your own marketing and see if you are making these mistakes. Resources, Links & Mentions: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing

    20 min

  8. 07/04/2025

    How Much is a New Customer Worth to You

    In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this! Resources, Links & Mentions: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing

    17 min
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About

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let's dive in!

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