60 episodes

Master eCommerce coach & mentor, Megan Winter shares her experience, knowledge and wisdom on all things eCommerce marketing. Megan has mentored and coached hundreds of online store owners, owns a successful eCommerce agency, and has her own thriving eComm brands… so you could say she knows a thing or two about eCommerce! In the podcast she’s going to lift the hood and share what’s working and what’s not in the world of e-Commerce.

eCommerce Out Loud Megan Winter

    • Business
    • 5.0 • 3 Ratings

Master eCommerce coach & mentor, Megan Winter shares her experience, knowledge and wisdom on all things eCommerce marketing. Megan has mentored and coached hundreds of online store owners, owns a successful eCommerce agency, and has her own thriving eComm brands… so you could say she knows a thing or two about eCommerce! In the podcast she’s going to lift the hood and share what’s working and what’s not in the world of e-Commerce.

    Part 4 - Harness the power of Meta ads series

    Part 4 - Harness the power of Meta ads series

    This episode marks part four of a pivotal series aimed at harnessing the power of Meta ads to escalate your eCommerce business. 
    Magnetic Messaging is not just about crafting messages; it's about creating connections that convert. Through today's episode, we've explored how to speak directly to the heart of your audience's needs, ensuring that your message not only reaches them but resonates on a deeper level.
    If you're on a quest to unearth the secrets behind compelling ads that not only catch the eye but also convert, catching up on the previous episodes will set the stage for today's insights.
    By listening to this episode, eCommerce entrepreneurs will learn:
    The foundational steps to crafting magnetic messages that resonate deeply with their target audience, leading to increased engagement and conversions.
    How understanding your audience's core problems is crucial in tailoring messages that speak directly to their needs and desires.
    The importance of focusing on the benefits and outcomes your product or service delivers, rather than just its features.
    Strategies to create FAB (Features, Advantages, Benefits) statements that succinctly communicate the value of your offerings to potential customers.
    Key Talking Points, Themes, or Takeaways:
    The Essence of Magnetic Messaging: Understanding the magnetic nature of messaging and its power to attract the right customers while repelling those that don't align with your brand's values.
    Audience Clarity: Emphasising the need to get crystal clear on who you're communicating with and what their main pain points are.
    The Shift from Features to Benefits: A crucial pivot from listing product features to highlighting the tangible benefits and outcomes for the customer.
    Creating FAB Statements: A practical guide on formulating FAB statements to effectively convey the value of your products, making your ads irresistible.
    Preparing for Success: An overview of the necessary groundwork before diving into ad creation, ensuring that your messaging aligns with your brand pillars and audience's needs.
    I hope you enjoy the episode.
     
    Links mentioned in the show:
    Previous Episodes
    Part 1 - https://sites.libsyn.com/441627/part-1-harness-the-power-of-meta-ads-series
    Part 2 - https://sites.libsyn.com/441627/part-2-harness-the-power-of-meta-ads-series
    Part 3 - https://sites.libsyn.com/441627/part-3-harness-the-power-of-meta-ads-series
    Be sure to revisit the first three parts of the series for a comprehensive understanding of meta ads, audience identification, and defining your brand pillars.
     
    Megan’s Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter
    Megan's Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
    A deep dive into mastering Meta ads, where you can learn alongside a community of like-minded entrepreneurs.
    Lume Marketing - https://lumemarketing.com/
    Discover more about our mission to enlighten eCommerce business owners in the art of digital advertising through courses, masterminds, and agency services.
     
    As we prepare to dive into 'Creative That Converts' in our next session, remember that the power of your advertising lies not just in what you say, but in how you say it. 
    Join me as I guide you through understanding and application of Facebook ads, paving the way for unprecedented growth and success in your eCommerce ventures.

    • 13 min
    Part 3 - Harness the power of Meta ads series

    Part 3 - Harness the power of Meta ads series

    Part 3 - Harness the power of Meta ads series

    In the third instalment of our enlightening series on mastering Meta ads for eCommerce entrepreneurs, I dive deep into the foundation of any successful Meta ad campaign: understanding and defining your brand pillars. 
    This episode is a treasure trove of insights on identifying what makes your business unique and leveraging these elements across all marketing channels, not just paid media. 
    By listening to this episode, eCommerce entrepreneurs will learn how to harness the power of their brand's core values and messages to amplify their marketing efforts across the board.
    In this episode, eCommerce entrepreneurs will learn:
    The significance of brand pillars in crafting a successful Meta ad campaign and their overarching role in every marketing strategy.
    Step-by-step guidance on identifying and clarifying your brand pillars, with real-life examples from past mastermind students.
    Practical tips and exercises to help you articulate what stands your business apart in the marketplace.
    Insights on applying your brand pillars to not just paid media but enhancing every aspect of your marketing for cohesive and powerful brand messaging.
    Key Takeaways:
    Understanding Brand Pillars: Learn what brand pillars are and why they are crucial for the success of your Meta ads and overall marketing strategy.
    Real-Life Examples: Hear from past mastermind students like Louise from Perky Pod and Chrissy from Gigi Bib, who share their journey in identifying their brand pillars and the transformative impact it has had on their marketing.
    Practical Exercises: Discover exercises and tips to help you identify your brand's unique pillars, ensuring your marketing messages are grounded in what makes your business stand out.
    Applying Brand Pillars Across Marketing Channels: Gain insights on leveraging your brand pillars beyond paid media to strengthen your marketing efforts, from social media posts to email marketing.

    Links mentioned in the show:
    Previous Episodes
    Part 1 - https://sites.libsyn.com/441627/part-1-harness-the-power-of-meta-ads-series
    Part 2 - https://sites.libsyn.com/441627/part-2-harness-the-power-of-meta-ads-series
    For newcomers, it's recommended to listen to the first two parts of the series to fully grasp the context and build a comprehensive understanding of Meta ads.
     
    Megan’s Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter
    Megan's Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
    A deep dive into mastering Meta ads, where you can learn alongside a community of like-minded entrepreneurs.
     
    Lume Marketing - https://lumemarketing.com/
    Discover more about our mission to enlighten eCommerce business owners in the art of digital advertising through courses, masterminds, and agency services.
     
    This episode demystifies the process of identifying and applying your brand pillars in Meta ads and beyond, offering a roadmap to more effective and resonant marketing. 
    Understanding and articulating what makes your business unique is not just about standing out in a crowded marketplace; it's about creating a connection with your audience that goes beyond the transactional. 
    Join me as I guide you through this crucial step in your journey to becoming a self-sufficient, successful online entrepreneur.

    • 14 min
    Part 2 - Harness the power of Meta ads series

    Part 2 - Harness the power of Meta ads series

    This is Part Two of my series on how to create, set up and run successful Meta ads. 
    Today, we’ll talk about an important aspect of ad creation: understanding your audience. Because, let's face it, creating ads that truly resonate begins with knowing who we're speaking to.
    So if we want to create ads that resonate with our audience, we need to know who our audience is and that's what we're diving into today.
    I hope you enjoy the episode.
     
    Links mentioned in the show:
    Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter
    Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
     

    • 17 min
    Part 1 - Harness the power of Meta ads series

    Part 1 - Harness the power of Meta ads series

    Today’s episode marks the beginning of our 12-part journey together. This series is designed to teach you exactly how to create, setup, run, analyse and optimise your own successful Meta ads like a pro. 
    By listening to each episode of this really practical and tactical series, I'm going to lift the hood and take you through the exact process that I use in my done-for-you Meta Ads agency, Lume Marketing. And this is also the exact same process that I teach my students in my course and my masterminds so that they can learn how to do and run successful Facebook and Instagram ads. 
    I'm bringing this wealth of knowledge directly to you through this podcast series so that you can take it and apply it into your own business. Whether you're looking to refine your existing strategy or starting from scratch, I'm here to ensure you have the tools and insights needed to make your e-commerce business thrive.
    I hope you enjoy the episode. 
     
    Links mentioned in the show: 
    Facebook Ads Success Metric Tracking Sheet - https://meganwinter.ck.page/5947090b8f
    Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
     

    • 38 min
    Double Your Facebook Ads Results Instantly: Stop Using Top, Middle & Bottom of Funnel

    Double Your Facebook Ads Results Instantly: Stop Using Top, Middle & Bottom of Funnel

    In today's episode, I’m excited to share a groundbreaking strategy we've developed in our agency and Mastermind group. This new approach to Facebook ads can double, triple, or even more, your ad results instantly. It's a total game-changer!
    By listening to this episode, you'll have a peek into our agency’s latest discoveries in Facebook advertising, and compare the traditional funnel approach with our innovative method.
    This episode is packed with insights and actionable tips. Hear about the success stories and outcomes from using this new strategy and learn about the new way of doing Facebook ads and how it's bringing incredible results. 
    I hope you enjoy the episode. 
     
    Links mentioned in the show: 
    Megan’s Instagram - https://www.instagram.com/meganwinter/ 
    Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
     

    • 16 min
    Why Every Website Needs to Install the Facebook Pixel (even if you aren’t running Facebook Ads)

    Why Every Website Needs to Install the Facebook Pixel (even if you aren’t running Facebook Ads)

    In today's episode, we're going to unravel the mysteries of the Facebook pixel. What is it, really? How can we tell if it's working? And do we need it even if we're not running ads yet? Spoiler alert: the answer is definitely yes.
    By listening to this episode, you’ll learn exactly what the Facebook pixel is and why it's important. I'll show you how to see if your Facebook pixel is working correctly. Let’s find out why it's important to have the pixel set up even before you start running ads.
    This episode is going to be insightful and full of practical advice. It might get a bit technical, but it's packed with valuable info for your online store.
    I hope you enjoy the episode. 
     
    Links mentioned in the show: 
    Megan’s Instagram - https://www.instagram.com/meganwinter/ 
    Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

    • 16 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Nicki Scib ,

Wealth Of Knowledge

Megan is an absolute wealth of knowledge when it comes to Meta Ads and building Ecom businesses. Her podcasts are easy to follow and practical. Highly recommend.

katbon2018 ,

Refreshing podcast without the usual marketing fluff

Megan is a wealth of knowledge in eCommerce and Marketing and always brings fresh ideas and her own tested experience to the table. She’s a great strategic thinker and has a way of explaining things very structured and easy to understand.

meganwinter ,

Listen & learn

This was a joy to create. Thanks for joining me here 🎉

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