fireyfemmes

Sheena Burce

fireyfemmes - where ambition meets freedom.---Educating and empowering women in tech so we can all build wealth, retire early, & build cool & fun projects!Hi, my name is Sheena and I've been in tech since 2016 when WIT (Women in Tech) events had cupcakes 🫠This platform is created to share my thoughts and experience in tech, sharing investment experiences and thoughts and connecting you to smart research to build wealth early.

  1. 2 DAYS AGO

    Navigating Silicon Valley: Practical CFO Advice with Candice Tait

    Send us Fan Mail Building Wealth, Careers, and Culture: Insights with Candice Tait Discover how successful women entrepreneurs and finance leaders build sustainable, growth-oriented businesses while staying true to their values. Candice Tait shares her journey from astrophysics and art to executive finance, her experiences in Silicon Valley, and practical strategies for founders. In this episode: Candice Tait’s unique background in astrophysics, art, and finance The culture and mindset of Silicon Valley companies like LyftThe importance of obsessive attention to small details for business success=Practical CFO advice for founders: organizing legal and financial documentsBuilding long-term financial strategies before seeking investmentHow to develop a narrative that links numbers to your business storyThe rising importance of managing SaaS subscriptions and expensesWhy some founders can succeed without external fundingThe role of curiosity, continuous learning, and leveraging AI toolsTips for young entrepreneurs starting their careers in tech and beyondTimestamps:  01:17 - Candice shares her non-traditional background and childhood passions 02:51 - How art and astrophysics influence her approach to finance 03:48 - Finding flow states through painting and studying planetary formation 04:22 - The mental health benefits of creative outlets like art and astrophysics 05:11 - The vibrant, cult-like energy of Silicon Valley companies 06:17 - Candice’s journey to Silicon Valley and Lyft’s autonomous vehicle team 07:55 - The culture and vision driving Lyft’s success 10:25 - Changes in Silicon Valley's ecosystem and employee culture 12:27 - The importance of cult-like motivation in startup environments 13:24 - The significance of building a strong company culture and employee engagement 16:12 - Key financial advice for founders: legal, legal, legal! 17:02 - The need for proper organization of legal and financial documents 18:26 - How disorganized accounts hinder fundraising and growth 20:48 - The critical role of accurate bookkeeping in business scalability 25:58 - Common traits of successful founders: obsession with small details 28:12 - The power of incremental improvements and enjoying the process 30:44 - Why long-term financial planning is essential for sustainable growth 33:03 - Practical steps to develop a financial story and plan for fundraising 35:38 - Building a business that can grow without external investment 37:23 - The importance of a long-term vision and strategic focus 38:46 - The pitfalls of overemphasizing fundraising and venture capital 41:04 - The rapid evolution of technology and advice for young entrepreneurs 43:04 - Leveraging AI tools responsibly and building supportive developer networks 45:10 - Tips for managing subscriptions and financial automation 46:41 - Wrapping up with gratitude and encouragement for women in business Connect with Candice: https://www.linkedin.com/in/candiceleetait/ Are you in tech, get equity in your compensation and tired tax shocks? Check out www.equitytax.ai  Support the show sheena@fireyfemmes.com

    48 min
  2. 10 APR

    Career Changes from Military Life to Celebrity Chef to Nutritionist Life with Sarah French

    Send us Fan Mail Embracing Habits for Abundant Living with Sarah French Discover how shifting from military discipline to a life centred on joy, self-worth, and sustainable health can transform your perspective and success. Sarah French shares her journey through entrepreneurship, health redefinitions, and the importance of foundational self-care. In this episode: The contrast between military discipline and civilian self-care routinesLessons from Sarah’s entrepreneurial ventures, including Airbnb and investmentsHow health is the true wealth and the importance of proactive self-maintenanceThe power of showing up: discipline, consistency, and resilienceInsights into investing in property, crypto, and shifting away from traditional income-reliant assetsEasy strategies for unwinding and restoring energy in a hectic worldThe significance of boundaries and community for mental and emotional well-beingSarah’s upcoming book and digital offerings for personal growthTimestamps: (00:00) Welcome and overview - embracing a new life paradigm(02:13) Celebrating femininity and authenticity with style(03:33) From high-profile career to soulful wellness journey(07:00) The importance of health as the ultimate asset(09:45) Reactive vs. proactive health strategies(13:05) Business discipline and finding balance(16:27) Daily habits that nurture Sarah’s vibrancy(20:23) Military lessons on resilience and discipline(27:01) What happens when discipline shifts in civilian life(32:30) The pitfalls and realities of Airbnb hosting(40:04) The myths of seamless social media success(45:44) Favorite and least favorite asset classes: crypto and property(52:21) From Litecoin to property: lessons on investment(56:40) Building wealth with wisdom and timing(59:53) Upcoming book and digital products(62:40) How to connect with Sarah and follow her journey(63:54) Final thoughts: showing up & creating abundanceResources & Links: Sarah French InstagramCollective ShiftCrypto EducationEncyclopedia BritannicaBook Coming Soon: Sarah’s Journey (to be released 2023)Beauty Foods Trilogy (eBooks)Connect with Sarah: InstagramTikTok (coming soon)YouTubeWebsiteAre you in tech, get equity in your compensation and tired tax shocks? Check out www.equitytax.ai  Support the show sheena@fireyfemmes.com

    53 min
  3. 27 MAR

    Strategies for High-Income Earners: Tax, Investment, and Business Tips with Ryan from Moore and Moore

    Send us Fan Mail In this episode, Ryan shares valuable tips on managing taxes, property investing, and structuring businesses to optimize wealth growth. Whether you're a high-income earner or a business owner, these insights could help you understand how to keep more of what you earn and make smarter investments. Key Topics: The importance of understanding and applying basic financial principles upfront for maximum ROIStrategies around negative gearing, depreciation, and property investment for wealth accumulationThe concept of rent vesting and its suitability depending on personal circumstancesThe significance of spending time on financial planning early, automating investments, and strategic debt repaymentHow high-income earners can leverage investments like shares and property effectivelyTimestamps: 00:00 - Introduction to the episode and guest Ryan's background  02:21 - Surfer's story and intro to Ryan's career journey  04:17 - Using angel investing to decrease tax bills  06:53 - Principles behind effective tax minimization strategies  09:15 - Spending time upfront to maximize ROI in finance and health  11:29 - Recognizing patterns among successful people and providing value  14:46 - Common traits of top earners and successful business owners  16:20 - The importance of business structures and retained earnings  17:55 - Strategies for building wealth through company profits and tax deferrals  19:58 - Managing multiple accounts for business and tax purposes  21:41 - GST, PAYG, and managing tax liabilities for small businesses  23:28 - Interest costs, ATO charges, and the importance of tax planning  25:58 - How public infrastructure and services impact tax perceptions  27:31 - The role of depreciation in property investment and negative gearing  30:01 - Evaluating the capital growth versus after-tax costs of property  33:53 - The benefits and considerations of rent vesting strategies  37:02 - Tips for high-income earners on diversifying investments beyond property  40:55 - Leveraging main residence exemptions and rent hopping strategies  44:01 - The importance of long-term property planning and capital gains  47:02 - Diversification into shares and alternative asset classes  50:38 - Tips for legal structuring and trust planning for advanced tax strategies  53:16 - Franking credits, family trusts, and timing strategies for tax efficiency  56:39 - Ryan’s personal interests and advice to young professionals  57:59 - Final thoughts and how high-income earners can optimize their wealth Resources & Links: Moore and Moore AccountantsNegative Gearing ExplainedFamily Trusts and Asset ProtectionFranking Credits - ATO InfoAustralian Property Depreciation ReportsUnderstanding PAYG Withholding VariationsConnect with Ryan: LinkedIn Moore and Moore WebsiteNote: Always consult with a qualified financial advisor or tax professional before implementing strategies discussed. Are you in tech, get equity in your compensation and tired tax shocks? Check out www.equitytax.ai  Support the show sheena@fireyfemmes.com

    51 min
  4. 20 MAR

    Knowing When to Quit a New Job and How to Outbound for Your Personal Life with Laura Bartkiewicz

    Send us Fan Mail From startups to scale-ups: Laura's journey on finance, investing, and life design What does it truly take to navigate a career across startups, scale-ups, and remote life while managing finances and investments? Main topics: * Transitioning from recruiting to tech startups and scale-ups * The power of networking, cold outreach, and resilience * Personal finance tips: investing in stocks, diversifying, and tax strategies for expats * Balancing career growth and mental health through intentional life design * The significance of early savings, work breaks, and mindfulness practices like meditation * Managing equity, IPO exposure, and long-term investment planning * Tips for young professionals entering the tech and sales space Timestamps: 00:00 - Introduction and podcast overview 00:42 - Catalysts for Laura’s career shift into startups and scale-ups 01:44 - The impact of early networking and cold outreach success stories 03:27 - Transition from recruiting to sales and tech leadership 05:02 - Navigating startup risks and the importance of cultural fit 06:29 - The benefits and challenges of working in scale-ups 08:04 - The value of quick decision-making and trial periods in careers 09:27 - Investing in stocks: diversifying, risk management, and news sources 11:12 - The role of financial planning for expats living abroad 13:09 - Strategies for handling taxes as a US citizen abroad and avoiding surprises 15:14 - The importance of paying professionals to handle complex tax matters 16:41 - How market fluctuations influence long-term investment strategies 18:45 - The significance of diversifying investments across tech sectors 20:25 - Using news and AI for investment decision-making 22:07 - Managing equity, IPOs, and exercise options with financial advisors 24:45 - The psychological aspect of market volatility and holding assets long-term 27:11 - Building a financial network and trusted advisors 28:45 - Tips on risk management in tech stocks and cycles 30:09 - Aligning investments with personal values and long-term goals 33:00 - Realities and strategies for exercising stock options and RSUs 36:24 - Building a life around intentional career moves and savings 38:35 - Managing the risk in tech investment and gut feeling during downturns 42:51 - The importance of diversification and scheduled exit strategies 45:00 - Reality checks: selling vs holding, and emotional control in investment decisions 48:45 - Reflections on the stress and psychology of wealth and stock fluctuation 50:42 - Hidden passions and activities outside LinkedIn profiles 51:08 - Meditation and mental health practices that support decision-making in high-stakes environments 52:45 - Advice to young professionals: values-based career choices and resilience 55:00 - The value of work breaks and financial preparedness for life’s uncertainties 56:42 - How past routines built resilience and planning for future freedom 58:46 - Practical tips on prospecting, outreach, and building sustainable sales pipelines 59:09 - Closing thoughts and gratitude for shared stories Resources & Links: * Glassdoor * LinkedIn * Microsoft Stocks * Figma IPO overview * Vedic Meditation * The Book "Feel the Fear and Do It Anyway" Connect with Laura: * LinkedIn Note: Always consult with a financial advisor or tax specialist, especially for expat tax planning and stock options personal strategies vary greatly based on circumstances. Are you in tech, get equity in your compensation and tired tax shocks? Check out www.equitytax.ai  Support the show sheena@fireyfemmes.com

    57 min
  5. 10 MAR

    Leadership & Solo Parenting in Tech with Karis Dorrigan

    Send us Fan Mail Navigating Career Growth, Leadership, and Work-Life Balance with Karis Dorrigan In this episode, Karis Dorrigan shares her inspiring journey from early days in product management to leading innovations at Qantas and Freely. We explore themes of intentional career design, overcoming systemic workplace gaps for women and solo parents, and reimagining the future of work to foster greater inclusivity and wellbeing. Karis is a Head of Product in InsurTech, Coach and Solo Parent.  Karis has led companies to their first million dollars of revenue and led product billion dollar enterprises, shifting  organisations to customer-first, product-led and outcome driven. She is a coach for mid career women in product and tech, looking to step into senior roles. Her mission is simple - to help more women get into leadership roles on their terms. Holding ambition and life together. When we have more women at the top, systems change, customers win, the economy grows Key Topics: Karis’s background growing up as a solo parent and the systemic challenges women face in the workforceThe importance of persistence and learning from failures in career growthHow intentionality, networking, and self-promotion can accelerate your careerInnovating in large enterprises through customer-led thinking and continuous improvementLessons from launching digital initiatives at Qantas, including voice experiences and international check-insNavigating public speaking nerves and practicing for impactful presentationsThe systemic gaps faced by solo parents in workplaces post-COVID and advocating for flexible, inclusive work rolesTheory and practice of gratitude as a tool for mental wellbeing and maintaining ambitionPractical ideas for rethinking workplace design: asynchronous work, core hours, four-day work weeks, and role flexibilityAdvice for young professionals: building networks, choosing impactful work, and focusing on outcomes rather than busy workKaris’s upcoming project helping product managers elevate into leadership roles Timestamps: 00:00 - Introduction and Karis’s career overview 02:05 - Personal background and systemic challenges for women and solo parents 03:23 - How early career experiences shaped her approach to product management 05:07 - Advice for those uncertain about their career path 07:10 - Transition into travel at Qantas and key innovations 09:06 - The power of persistence and dealing with rejection 12:00 - Keys to career acceleration at Qantas 13:54 - Networking, visibility, and self-promotion strategies 16:04 - Overcoming public speaking nerves and practicing effectively 18:11 - Solo parenting challenges and systemic gaps in workplaces 20:07 - Post-COVID workplace redesign and flexibility solutions 22:37 - The importance of inclusive role design to retain women in tech 26:35 - Future of work: four-day workweek and impact-based pay models 28:38 - Practicing discomfort and testing innovative ideas in the workplace 29:57 - Cultivating gratitude and balancing ambition with mindfulness 35:07 - Advice to young people entering tech and the importance of relationship-building 36:01 - The value of focusing on impactful work over busywork 37:13 - Upcoming initiatives and how to connect with Karis Resources & Links: Karis Dorrigan on LinkedIn : https://www.linkedin.com/in/kdorrigan/Connect with Karis: LinkedIn : https://www.linkedin.com/in/kdorrigan/https://www.ambitionandlife.com/  Are you in tech, get equity in your compensation and tired tax shocks? Check out www.equitytax.ai  Support the show sheena@fireyfemmes.com

    39 min
  6. 2 MAR

    Why Soft Skills Beat Tech Skills in 2026 Tech

    Send us Fan Mail Understanding Change, Communication, and Career Growth #Unlocking Success in Technology and Communication: An Interview with Ashley Allen Discover practical insights from Ashley Allen's extensive experience in the tech and communication space. Whether you're starting your career, planning a family, or navigating leadership, her advice on soft skills, adaptability, and industry opportunities is invaluable. In this episode, we discuss: Ashley's unique blend of theater background and tech expertiseThe importance of communication and presentation skills in tech rolesCareer progression tips for women in the channel and tech industriesHow to thrive during industry changes and digital transformationBuilding long-term relationships in channel and partnership managementManaging work-life balance and career planning as a working parentThe evolving channel ecosystem and opportunities within GSI partnershipsPractical strategies for upskilling, observing leaders, and self-developmentTimestamps:00:00 - Ashley Allen's journey from theater to technology leadership 02:11 - How your background can enhance communication skills in tech 05:10 - Developing confidence and reading your audience in presentations 07:45 - The impact of theater skills on sales and stakeholder engagement 12:41 - Managing career and family: the importance of planning and flexibility 15:11 - Inside channel sales: roles, growth, and key skills to develop 17:28 - Understanding GSIs and their role in digital transformation efforts 19:43 - The expanding channel ecosystem and emerging partnership models 21:18 - Why sales experience is crucial for career advancement 23:53 - The impact of industry evolution: from physical boxes to AI and digitalisation 27:28 - Continuous upskilling and soft skills development in a fast-changing world 30:03 - Observing and mimicking effective leadership styles 33:01 - Turning problems into solutions: proposing actionable ideas 36:43 - Building empowered teams that bring solutions to the table 39:01 - Tips for rapid career growth and securing your next opportunity 42:17 - Advice for young women entering tech today 44:22 - The importance of sharing knowledge and empowering women in tech 45:36 - Final thoughts: fostering community and continuous learning Resources & Links: Ashley Allen on LinkedInBlueJeans (Cisco)Zoom Video CommunicationsAvayaPWCKPMGDeloitteTata CommunicationsGSI - Global System IntegratorsAI and Digital TransformationConnect with Ashley Allen: LinkedIn: https://www.linkedin.com/in/ashleymdallen/Enjoy this inspiring conversation on thriving in tech, enhancing communication skills, and building impactful careers! Are you in tech, get equity in your compensation and tired tax shocks? Check out www.equitytax.ai  Support the show sheena@fireyfemmes.com

    47 min
  7. 9 FEB

    Episode 45: Mastering Personal Finance & Investing. Insights from a Financial Advisor

    Send us Fan Mail Financial Disclaimer for 'fireyfemmes' Podcast Episode "This podcast episode featuring a financial advisor is for informational and entertainment purposes only. It does not constitute financial, investment, tax, legal, or professional advice. The views expressed by the host, guest, and audience questions are their own and not endorsements. Listeners should consult qualified professionals before making financial decisions. The host, podcast, and guest disclaim all liability for any losses or actions taken based on this content." Discover practical strategies and mental models for building wealth, investing wisely, and planning for the future. In this episode, Emily shares her expertise on navigating the financial industry, avoiding common pitfalls, and aligning your financial goals with your values. In this episode: The evolution of the financial planning industry post-Royal Commission The parallels between fitness goals and financial habits How to motivate young people to start investing early The power of compound interest and micro-investing apps Strategies for diversification and risk management Insights into employee share schemes and tax implications Common pitfalls for tech professionals and how to avoid them The importance of regular financial plan reviews Addressing fears about market downturns and timing investments Long-term planning: property vs stocks and the role of leverage How social media influences financial decision-making and misconceptions about assets Timestamps: 00:00 - Welcome and intro to the episode 02:32 - Emily's background and industry overview 03:47 - Industry changes since Royal Commission 04:17 - Trends in financial education and youth engagement 05:16 - Personal goal: running a half marathon 06:56 - Mental resilience in fitness and finance 08:06 - Motivating young investors & starting early 09:40 - Resources for beginner investors 10:48 - Micro-investing apps and roundup features 12:17 - How much to invest with limited income 14:09 - Managing market volatility and emotional decision-making 16:00 - The importance of a long-term investment horizon 17:39 - Property vs shares: which to prioritise 19:01 - Common traps for tech professionals & share schemes 21:24 - Tax implications of employee shares 22:54 - Planning for unlisted company options 24:42 - Diversification and reducing concentration risk 26:02 - Avoiding default mentalities in money management 27:52 - Recognising lifestyle creep and managing cash flow 28:58 - Personal finance forecasting & household budgeting 32:14 - Prioritising spending & saving based on values 33:28 - Reaching financial independence early 36:57 - Traits of high-achieving investors 37:27 - The value of regular review & plan adjustments 39:13 - Index investing vs active fund managers 41:04 - Building wealth after setbacks Resources & Links: Money Smart - Financial Tools - https://moneysmart.gov.au/ Raiz - Micro Investing App - https://raizinvest.com.au/ Spaceship - Investment Platform - https://www.spaceship.com.au/ Connect with Emily LinkedIn: Emily Djekovic Via Email: emily@securedwealth.com.au This episode offers actionable insights for anyone looking to understand wealth strategies, avoid common pitfalls, and plan for a secure financial future. Whether you're a beginner or seeking to refine your approach, Emily's experience cuts through the noise to deliver clear, research-backed advice. Are you in tech, get equity in your compensation and tired tax shocks? Check out www.equitytax.ai  Support the show sheena@fireyfemmes.com

    42 min
  8. 2 FEB

    Episode 44: Navigating Health, Tech, and Career Transitions with Nicole Butler

    Send us Fan Mail From infertility, endometriosis, how it affects earning capacity and everything else! In this episode, we explore women’s health with Nicole Butler, the future of work, and how technology particularly femtech is transforming careers, wellbeing, and long-term financial outcomes. From AI and layoffs to fertility, hormones, and menopause, this conversation highlights why women’s health literacy is critical in modern work and life. Nicole is a tech & software leader who is passionate about femtech. Key Topics Women’s health and career progressionAI, ChatGPT, and the future of workLayoffs, redundancy, and workforce shiftsHormonal health: fertility, endometriosis, menopauseFemtech and women’s health technology trendsCycle syncing and hormonally aligned productivityWearable health tech (Oura Ring)Menopause support in the workplaceGender pay gap and health-related career impactFemTech Australia and the future of women’s wellness Resources Oura Ring – wearable health trackingFemTech Australia – women’s health tech ecosystemOvium AI – data-driven women’s health toolsChatGPT – AI tool referencedResources & Links: Oura Ring - Wearable for tracking sleep, temperature, and health patterns: https://ouraring.com FemTech Australia - connecting women with health tech innovations Ovium AI - Data-powered tools supporting women’s health diagnosis https://www.askovum.com/ ChatGPT - AI tool mentioned for everyday use and personal growth Connect with Nicole Butler: LinkedIn: https://www.linkedin.com/in/nicolebutlerprofile/ FemTech Australia newsletter: https://www.linkedin.com/newsletters/7390931796407787521/?displayConfirmation=true Are you in tech, get equity in your compensation and tired tax shocks? Check out www.equitytax.ai  Support the show sheena@fireyfemmes.com

    56 min
5
out of 5
11 Ratings

About

fireyfemmes - where ambition meets freedom.---Educating and empowering women in tech so we can all build wealth, retire early, & build cool & fun projects!Hi, my name is Sheena and I've been in tech since 2016 when WIT (Women in Tech) events had cupcakes 🫠This platform is created to share my thoughts and experience in tech, sharing investment experiences and thoughts and connecting you to smart research to build wealth early.