100 episodes

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. Each week, we bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises succeed in a new era.

Fitness + Technology Bryan O'Rourke: Fitness Industry Technology Council

    • Business
    • 5.0 • 3 Ratings

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. Each week, we bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises succeed in a new era.

    Integration Platforms And Why They Matter With Amie Boring, Mike Rucker, & Jarron Aizen

    Integration Platforms And Why They Matter With Amie Boring, Mike Rucker, & Jarron Aizen

    This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators. 
    To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request
    One Powerful Quote:
    19:13: “I think one of the burdens of the fitness industry is there is an aversion to variable cost.”
    4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
    4:13: Bryan opens the show by introducing the panel. 
    5:29: Bryan asks the panel how they are using integration technology in their respective roles.
    11:09: Bryan asks the panel how operators can piece together their data platforms as a single source.
    14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders. 
    21:52: Amie shares her perspective on marketing services as a single source of truth on data. 
    23:26: The panel shares their additional views on integration platforms impacting the fitness industry.
    26:15: The panel shares their observations on integration platform tools for the fitness space. 
    Bullet List of Resources:
    https://www.24hourfitness.com
    https://www.activewellness.com
    https://hapana.com
    https://www.middle.app
    https://www.perkville.com
    Guest Contact Information:
    https://www.linkedin.com/in/amie-boring/
    https://www.linkedin.com/in/michaelrucker/
    https://twitter.com/performbetter
    https://www.linkedin.com/in/jarronaizen/
    https://www.bryankorourke.com/
    https://www.linkedin.com/in/bryankorourke/
    http://www.fittechcouncil.org/
    https://www.youtube.com/user/bko61163

    • 31 min
    Gamification, The Metaverse, & Other Buzzwords With Shay Amir

    Gamification, The Metaverse, & Other Buzzwords With Shay Amir

    This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Shay Amir, Founder & CEO of Spivi. Spivi is an interactive fitness tracking and streaming platform made for gyms to track performance and motivate members both in-studio and at-home. Spivi’s performance tracking, gamification, and visuals help keep engagement and motivation at the forefront of every workout delivered. Today, Shay joins Bryan in a conversation on gamification, the metaverse, and other buzzwords in advance to Bryan’s upcoming talk. 
    To learn more about IHRSA 2022 in Miami, visit the registration page here: 
    https://hub.ihrsa.org/ihrsa-2022-request
    One Powerful Quote:
    29:39: “To be part of all of that, you have to accept technology, or you have to accept that technology is going to be part of your business and not just on the managing side of it.” 
    4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
    2:25: Bryan opens up the show by asking Shay his views on gamification.
    7:55: Shay comments on Bryan’s remarks on the enormity of gaming today. 
    10:31: Bryan asks Shay how he defines the metaverse. 
    16:38: Bryan inquires with Shay about decisions and fair exchanges in the metaverse. 
    24:41: Bryan and Shay talk about the experience around the dynamics of gamification and what solutions can be delivered in this format. 
    29:30: Bryan wraps up the show by asking Shay to impart his final advice to the listeners. 
    Bullet List of Resources:
    https://www.spivi.com
    https://www.linkedin.com/in/shayamir/
    Guest Contact Information:
    https://www.linkedin.com/in/shayamir/
    https://twitter.com/ShayAmirSpivi
    https://www.bryankorourke.com/
    https://www.linkedin.com/in/bryankorourke/
    http://www.fittechcouncil.org/
    https://www.youtube.com/user/bko61163

    • 33 min
    Digitization In The Fitness Industry With Alister Rollins

    Digitization In The Fitness Industry With Alister Rollins

    This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes good friend, Alister Rollins to the show. Alister is the Founder & CEO of Move Technologies, a firm that provides clients with innovative branded digital products, all of which are designed to better monetize customer bases while keeping members physically active and connected with their brand and community. Today, Alister joins Bryan in an open conversation about digitization, tech trends, hyper-personalization, and entrepreneurship in the industry space. 
    To learn more about IHRSA 2022 in Miami, visit the registration page here: 
    https://hub.ihrsa.org/ihrsa-2022-request
    One Powerful Quote:
    20:50: “I think trust is such a key word, and all brands need to be so focused on trust, and I believe trust is built of alignment, autonomy, and transparency. I think if you can deliver those three things to the consumer and to your potential future members and members, then you develop trust.” 
    4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
    2:56: Bryan opens the show by asking Alister about his general views on digitization in the fitness industry space.
    8:08: Alister talks about why brands need expertise to help them understand the nuisances in digitization for their business. 
    9:54: Bryan asks Alister about his inspiration for the foundation of Move Technologies.
    14:44: Bryan inquires with Alister about his thoughts in best practices on hyper-personalization. 
    17:17: Bryan continues the conversation with Alister on other dynamics in digitization and the implications for brands and their consumers. 
    23:28: Alister imparts his pearls of wisdom to listeners on what to consider for their technology and digitization strategy. 
    27:58: Bryan and Alister talk about entrepreneurship and the sustainability in venture capital investments coming into the market.
    31:59: Bryan wraps up the show with Alister sharing his final thoughts to the listeners. 
    Bullet List of Resources:
    https://www.linkedin.com/in/alister-rollins-151b8a1/
    https://www.movetech.cc/
    Guest Contact Information:
    https://www.linkedin.com/in/alister-rollins-151b8a1/
    https://twitter.com/alisterrollins
    https://www.linkedin.com/in/bryankorourke/
    http://www.fittechcouncil.org/
    https://www.youtube.com/user/bko61163

    • 33 min
    Personalizing Nutrition As A Fitness Necessity With Monique Nadeau

    Personalizing Nutrition As A Fitness Necessity With Monique Nadeau

    This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Monique Nadeau to the show. Monique is the founder of EatLove, a San Francisco based digital health company specializing in personalized nutrition. Prior, Monique was an investment banker, the youngest Managing Director globally at Dresdner Kleinwort Wasserstein and did political work including advising on presidential campaigns and for other national leaders, developing moderate, results driven economic policies. Today, Monique joins Bryan in a conversation on EatLove and the intriguing technology behind it for personalizing nutrition. 
    To learn more about IHRSA 2022 in Miami, visit the registration page here: 
    https://hub.ihrsa.org/ihrsa-2022-request
    One Powerful Quote:
    23:56: “I see the continuation of several of these trends only magnified where personalization is table-stakes.” 
    4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
    3:33: Bryan opens the show by asking Monique why she started EatLove. 
    5:26: Monique describes the uniqueness of the EatLove platform.
    7:30: Bryan asks Monique to tell the story behind the algorithms of EatLove. 
    12:04: Bryan inquires with Monique about her challenges in building her concept of EatLove. 
    15:37: Bryan and Monique talk about fitness partners and how brands can coalesce their business solutions to create more value.
    21:02: Monique shares her experiences about her clients. 
    23:55: Monique expresses her thoughts on sustainability and where the future of nutrition is going. 
    28:00: Bryan wraps up the show by asking Monique to impart her final pearls of wisdom to the listeners. 
    Bullet List of Resources:
    https://www.linkedin.com/in/moniquenadeau/
    https://www.eatlove.is
    Guest Contact Information:
    https://www.linkedin.com/in/moniquenadeau/
    https://www.linkedin.com/in/bryankorourke/
    http://www.fittechcouncil.org/
    https://www.youtube.com/user/bko61163

    • 32 min
    Bagels In NYC And More On Content & Digital In Fitness With Allison Rand

    Bagels In NYC And More On Content & Digital In Fitness With Allison Rand

    This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Allison Rand to the podcast. Allison is a digital marketing and content executive who has worked with a variety of brands on creative campaign development, content creation and distribution, social media, product development, and design. She is currently the VP of Marketing for YouFit Gyms, and today, Bryan discusses with her the principles of marketing and understanding its practicality in today’s business world. 
    To learn more about IHRSA 2022 in Miami, visit the registration page here: 
    https://hub.ihrsa.org/ihrsa-2022-request
    One Powerful Quote:
    6:53: “Everything’s changed, but nothing’s changed because, while the mediums have become more sophisticated and the content is allowed to be more sort of casual, we still yearn for community at home and in club. The way we create and the way we publish has completely evolved, but we’re still all looking for the exact same thing.” 
    4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
    3:53: Bryan opens the show by introducing Allison’s background into marketing. 
    6:31: Bryan asks Allison her perspective on content and the digitization of content. 
    7:44: Bryan and Allison talk about trust in community and the tools for influencer marketing. 
    10:42: Bryan and Allison talk about having the right partners and right attitude to avoid big mistakes and false assumptions. 
    12:52: Bryan and Allison discuss marketing as an integral part of business.
    17:43: Bryan inquires with Allison about how operators should manage member’s data. 
    21:53: Allison shares her advice to listeners on what they should think about with third party vendors and data. 
    23:32: Allison shares her thoughts on content and content production for clubs and brands. 
    32:48: Bryan and Allison talk about attending IHRSA 2022. 
    34:42: Bryan wraps up the show by asking Allison to impart her final pearls of wisdom to the listeners. 
    Bullet List of Resources:
    https://www.linkedin.com/in/allisonrand/
    https://www.youfit.com
    Guest Contact Information:
    https://www.facebook.com/allison.rand
    https://www.linkedin.com/in/allisonrand/
    https://www.linkedin.com/in/bryankorourke/
    http://www.fittechcouncil.org/
    https://www.youtube.com/user/bko61163

    • 37 min
    2021 Innovation Award Presentation For Fit Tech Innovation With Accenture

    2021 Innovation Award Presentation For Fit Tech Innovation With Accenture

    This week, on the Fitness + Technology podcast, host Bryan O’Rourke announces the Innovation Award Winners for Most Innovating Fitness Pro, Fitness Facility, and Fitness Supplier! Bryan is joined by the Accenture Team who selected the winners as they discuss each unique candidate and how they demonstrated using new, innovative technology solutions to serve others in unique and better ways. Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Accenture offers strategy and consulting, interactive, technology, and operations services and delivers on the promise of technology and human ingenuity. We sincerely thank the Accenture team in helping us in our selection process and award presentations.  To learn more about IHRSA 2022 in Miami, visit the registration page here: 
    https://hub.ihrsa.org/ihrsa-2022-request
    One Powerful Quote:
    8:11: “The purpose of this is to help people think about innovation and be motivated by the stories around these successes that are really roadmaps. They are great examples of what everyone should be thinking of the future.” 
    4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
    2:17: Bryan opens the show by explaining the award presentations and introducing the Accenture team. 
    5:04: The Accenture Team explains their selection process as an unbiased party for selecting the winners.
    7:53: Bryan encourages listeners to participate in next year’s innovation awards and why they should.
    8:37: Bryan and the Accenture team announce Basic-Fit as the Fitness Facility Award Winner and share their comments. They give special recognition to GoFit as an honorable mention.
    13:30: Bryan and the Accenture team announce MultiBall as the Fitness Supplier Award Winner and share their comments. They give special recognition to CIPIO.ai as an honorable mention. 
    19:58: Bryan and the Accenture team announce Sara Kooperman as the Fitness Professional Award Winner and share their comments. They give special recognition to Edward Navan as an honorable mention.
    26:20: Bryan wraps up the show by thanking the Accenture team and recapping the winners. 
    Bullet List of Resources:
    http://www.fittechcouncil.org/fitc-innovation-award-2021
    https://www.accenture.com/us-en
    https://www.basic-fit.com
    https://www.gofit-gym.com.my/en/
    https://www.evolutionwellness.com
    https://multi-ball.com
    https://cipio.ai
    https://sarakooperman.com
    https://www.linkedin.com/in/edward-navan-2171bb3b/#experience
    https://regymenfitness.com/
    Guest Contact Information:
    https://www.linkedin.com/in/bryankorourke/
    http://www.fittechcouncil.org/
    https://www.youtube.com/user/bko61163

    • 29 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

jamiedownunder ,

How to be a fitness disruptor, not a disrupt victim!

We're living in a time when all industries are being disrupted. The choice for fitness operators is whether to be disrupted or to be a disruptor, learning the latest technologies and tech-strategies to grow their businesses, make them more efficient and at the same time serve their customers (whose tech expectatins are changing) better. The Fitness + Technology podcast and their brilliant show notes are a "must subscribe, listen and read" for fitness entrepreneurs who want to survive and thrive.

Mel Tempest ,

Greg Skloot

I listened to Greg Skloot and actually took a few points from it and created some marketing around it. Was a great listen. I look forward to listening to Dan's.

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