Flying Solo

Flying Solo
  • 4.8 (60)
  • Entrepreneurship
  • Updated Weekly

The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.

  1. 3 days ago

    How to become known for what you do

    Being good at what you do doesn’t help much if nobody knows you exist. In this episode of Flying Solo, Cec Busby speaks with visibility mentor, author and communications specialist Bec Sands about putting your work in front of the world without becoming someone you’re not. Bec Sands explains why capable people wait for permission to feel ready, how to work through judgment and rejection, and why visibility is less about chasing attention than building trust. She shares the practical system that helped her overcome a three-year resistance to live video, including scheduling visibility work, showing up consistently and choosing platforms where your ideal clients already spend time The conversation also covers healthy personal branding, sharing “from the scar, not the wound,” using AI without losing your personality, and what to do when your first attempts meet nothing but crickets . Bec reflects on building a business through illness, caregiving, IVF and uncertainty, and why there’s no such thing as leaving it too late. Key topics 1. Moving beyond “not ready” Bec Sands says many people wait for a “permission slip” before sharing their work, even after gaining the necessary knowledge and experience 01:57. “I’m not ready” can become a visibility block, especially when client work feels more urgent than building a personal brand 03:41. Visibility can trigger fears of judgment, rejection, failure, and getting things wrong 04:29. Confidence doesn’t need to come first. Bec Sands recommends building evidence that you can handle difficult things by taking practical action 05:45. 2. Making visibility consistent and manageable Bec Sands resisted live video for three years, then improved by going live on Instagram every Friday 07:01. The most practical starting point is scheduling visibility work in the calendar, because it’s important but rarely urgent 10:28. Consistency builds trust. A weekly post, monthly article, or regular podcast appearance is more useful than showing up intensely for one week and disappearing 11:28. Batch content where possible, and focus on the activities most likely to move the business forward instead of trying to use every platform 12:41. 3. Building trust without oversharing Trust comes from doing what you say you’ll do, following up, delivering quality work, and communicating your values through your ideas 16:56. Bec Sands advises sharing “from the scar, not the wound.” Personal experiences should be processed first and shared because they offer value, not simply validation 14:20. Healthy visibility includes personality and uniqueness, but it doesn’t require sharing your deepest personal details 14:20. Cec Busby and Bec Sands discuss how genuine personality helps cut through generic AI-generated content 25:03. 4. Finding your voice and starting before certainty Start where ideal clients already spend time, then choose a format that feels slightly uncomfortable but still achievable, such as audio before video 18:26. Bec Sands says authority develops through action, testing, iteration, and noticing what resonates with both the audience and the business owner 19:27. A quiet response doesn’t necessarily mean the work has failed. Bec Sands recommends reviewing engagement, refining the message, and continuing without taking it personally 21:32. The immediate next step is to schedule recurring time for the idea you’ve been postponing and prioritise the work you “came here to create” 38:29. Time-stanped overview 00:00 Waiting for Permission to Start 04:29 Fears and facing judgment 08:07 Building confidence for visibility 10:28 Prioritizing and scheduling personal brand tasks 15:21 Sharing personal challenges in business 20:21 Finding your passion and starting point 23:26 Engaging with social media posts 25:37 Using AI as a tool 28:44 Sharing positive content online 32:34 Prioritising personal well-being 34:55 Finding joy in business tasks 38:29 Prioritising your creative goals Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. 11 Sept

    The mentalists guide to avoiding manipulation and bad decisions

    How easy are you to fool? Andy Nunn, an Australian mentalist and TEDx speaker, has spent more than 25 years studying attention, persuasion, and human behaviour. In this episode, Andy explains why intelligence doesn’t always protect us from bad decisions, how confirmation bias helps us defend our assumptions, and why a nine-year-old can sometimes see through a trick more clearly than an engineer Andy Nunn shares his Catch, Challenge, Change framework for solo business owners, reflects on the emotional pressure of working alone, and explores how AI, deepfakes, scams, and “ultra-processed information” are making discernment more important than ever He also offers a clear warning for anyone using AI in their business: let it help spark ideas, but don’t hand over your creativity. Key points 1. Why intelligence doesn’t protect against manipulation Andy Nunn argues that everyone is influenceable, including people who believe they’re highly sceptical, because algorithms can trigger emotions and shape purchasing decisions 06:04. Intelligent people can build sophisticated explanations for why their beliefs are correct, making it harder to change their minds 11:00. Adults often stop investigating once they’ve found a plausible explanation, while children keep asking, “why?” and consider more possibilities 09:47. Discernment depends on staying open to being wrong, not simply on processing information quickly 10:16. 2. A practical method for challenging business assumptions Andy Nunn uses the “Catch, Challenge, Change” framework to examine decisions and reduce bias 13:38. Catch the story you’re telling yourself and identify the assumptions behind it, such as believing a quiet sales period means your website is failing 14:49. Challenge the assumption by asking what else could be true, including changes in the market or wider economic conditions 15:10. Change the level of certainty rather than forcing yourself to reverse your opinion completely. Andy Nunn describes moving from 99% certainty to 70% 15:38. 3. The emotional reality of working alone Leaving employment in 2019 meant Andy Nunn became responsible for every part of the business, with emotional regulation proving especially difficult 12:02. Quiet periods triggered repeated changes to his website, sales copy, emails and advertising, even when the real cause might simply have been a temporary market slowdown 12:59. Therapy became a major support, with Andy Nunn working with a psychologist for nearly two years while building the business 23:40. Reaching out to other performers helped him build a network and realise he didn’t have to do everything alone 24:20. 4. AI, scams and the need for deliberate discernment Andy Nunn says scams are becoming more convincing, including potential voice or video calls that imitate someone you trust 35:38. He recommends verification systems such as a private code word for confirming that a caller is genuine 36:26. AI-generated reports can contain convincing hallucinations and fabricated sources, while people may accept them because of “automation bias” 42:24. AI can support ideas and administration, but Andy Nunn warns against outsourcing creativity and personal communication, especially early client emails 45:23. Time-stamped overview 00:00 Understanding Decision Making Mistakes 04:44 Creating a magic trick method 08:15 Understanding hypnosis and NLP basics 12:02 Challenges of Entrepreneurship 15:38 Adopting flexible cognitive humility 18:32 Struggles of turning art into business 20:07 Early challenges and determination 25:14 Choosing corporate over private events 27:48 Building a Speaking Career 30:51 Using magic in keynote speeches 35:38 Discussing AI and scam risks 38:32 Managing Information Consumption 42:24 AI errors in government reports 46:00 Balancing creativity with AI tools 46:49 Wrapping up and listener requests Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. 3 Sept

    Why checking in shouldn't wait for R U OK Day

    Julie-Anne Whitfield is the Workplace Program Manager at R U OK? She sits down for a chat about building genuine wellbeing and connection into small businesses all year round, not just on R U OK? Day. Julie-Anne explains why supportive workplace cultures matter, especially when business owners are carrying financial pressure, isolation, and responsibility for everyone else. We cover the four-step ALEC framework, recognising early signs of burnout, checking in through texts or phone calls, and supporting someone without trying to fix them. Julie-Anne also shares practical ways for sole traders to create connection. Her central message is simple: “If you’re thinking it, ask it.” Timestamped overview 00:00 Discussing mental health for business owners 04:30 Supporting Chefs with R U OK? 08:19 Addressing workplace mental health challenges 10:49 Discussing "Are You Okay?" question 13:13 Creating a supportive work environment 19:19 Encouraging workplace mental health check-ins 21:09 Small business support and connections 24:42 Recognising signs of burnout 28:16 Creating a supportive workplace culture 31:15 Creating supportive workplace environments 36:13 Sharing resources and episode wrap-up Key Topics Wellbeing Beyond One Day - Julie-Anne Rickford says R U OK? Day should be a springboard for conversations and action throughout the year, not a once-a-year event at - Small businesses face particular pressure from limited time, financial stress, and the absence of formal support structures . - Meaningful wellbeing means creating workplaces where people aren’t left alone with difficult challenges . - Regular check-ins can be as simple as adding “are you okay?” to a weekly meeting agenda or inviting someone for a walk and coffee. How to Ask and Listen - If your gut tells you someone is struggling, ask. Nine out of ten people who are asked “are you okay?” feel a sense of support, even if they aren’t ready to share everything - The ALEC framework means ask, listen, encourage action, and check back in . - The person asking isn’t there to fix someone. The goal is to support them with their next step. - Listening requires resisting fix-it mode and allowing the other person to talk without making the conversation about you . Supporting Solopreneurs - One in two Australians report feeling lonely, with one in six experiencing loneliness severely enough to affect daily life. - Julie-Anne Rickford encourages sole traders to join networks, associations, coworking spaces, and other small-business communities - Connection often needs to be planned, whether that means working from a café, joining a class, or regularly visiting the same local coffee shop - Beyond Blue’s small-business resources can help owners create more structure and connection in their working lives. Recognising Burnout and Building Culture - Pulling away from activities that bring joy, such as exercise, walks, or social outings, can signal that something is wrong. - Julie-Anne Rickford recommends putting restorative activities in the calendar and treating them as priorities, not selfish extras, - Cupcakes and yellow decorations may start a conversation, but support has to continue beyond the event to avoid performative wellbeing - A supportive culture depends on practical, visible, consistent action, not good intentions alone. Learn more about your ad choices. Visit megaphone.fm/adchoices

  4. 27 Aug

    Reinventing Success: Lisa Messenger on Collective Hub, AI, and Balancing Motherhood

    On this episode of Flying Solo, Cec Busby sits down with trailblazing entrepreneur Lisa Messenger, founder of The Collective Hub. Known for her fearless approach to reinvention and disrupting the status quo, Lisa Messenger has built an extraordinary career, from launching a globally celebrated print magazine at the height of “print is dead,” to growing her business from three staff to 36, traversing the highs and lows of entrepreneurship, and making a purposeful pivot to a lean, AI-powered education and community platform for founders. Lisa reflects on business failures, the courage to start and close ventures, lessons learned from scaling too quickly, the power of knowing your purpose, and the importance of adaptability in a rapidly changing world. She shares insights into teaching herself AI, creating digital communities, the joy and challenge of motherhood after a long IVF journey, and her new adventure as a fiction writer. Listeners will get the inside story of how Collective Hub is relaunching for the digital age and practical tips for solopreneurs looking to thrive with fewer resources and greater impact. Key topics 1. Reinvention and Business Evolution Lisa Messenger discussed shifting from running a large team (36 staff, hundreds of freelancers) to now having zero staff, emphasizing that "bigger isn't necessarily better" 02:26. She explored how staying attached to her purpose of "igniting human potential" allowed her to change delivery mechanisms—from print magazine to digital products and an AI-powered platform 05:10. Reinvention involved learning new skills such as AI and collaborating with past team members to relaunch the Collective Hub community and membership 13:10. 2. Lessons from Success and Business Failure Lisa Messenger highlighted the courage it took not only to launch the print magazine but also to close it down publicly, stressing the importance of not letting ego or identity keep you stuck in a failing business 07:06. The rapid growth led to challenges she was unprepared for, like managing 17 different revenue streams and teams in 37 countries, which ultimately was unsustainable 08:20. She emphasised the need for business acumen and possibly bringing in the right COO or 2IC earlier to balance visionary leadership with operational competency 09:09. 3. Embracing and Teaching AI for Solopreneurs Lisa Messenger became a certified prompt engineer and now uses over 50 AI tools, with ChatGPT as her central “motherboard” for orchestrating tasks and business automation 16:02. She runs AI retreats, guiding participants from various backgrounds (including corporate heads) through practical applications, showing skeptics how AI can streamline and empower their businesses 18:17. Practical takeaway: she encourages solopreneurs to simply start with ChatGPT, building familiarity through step-by-step personal “training” of the AI to work as their digital twin and assistant 22:17. 4. Personal Growth, Motherhood, and Work-Life Balance Lisa Messenger reflected on how becoming a mother, after a long IVF journey and surrogacy, fundamentally shifted her priorities and business direction 28:47. She described consciously downsizing her business model for more freedom, focusing on purpose and high-impact tasks rather than scale and staff 26:17. Motherhood changed her outlook: she now blocks out specific time for projects, controls her schedule, and puts family at the forefront, contrasting her earlier years of relentless work 27:49. Time-stamped overview 00:00 Starting a magazine despite skeptics 06:50 Starting and shutting a print magazine 10:22 Building Opportunities and Relaunching with Jade 11:41 Attempting new print format 14:38 Adapting to New Business Challenges 19:52 Building your virtual team 22:17 Getting started with ChatGPT 27:16 Balancing writing projects and freedom 30:32 Balancing career and IVF journey 33:08 Transitioning to traditional publishing 36:01 Finding inspiration from Save the Cat 39:53 Creating digestible content for entrepreneurs 42:04 Creating a community leaderboard Learn more about your ad choices. Visit megaphone.fm/adchoices

  5. 21 Aug

    How to use storytelling as a business advantage: Lessons from Four Pillars Gin

    Matt Jones is  co-founder of Four Pillars Gin—the brand that launched from a $30K crowdfunding campaign and rose to become Australia’s most awarded craft gin before being sold in 2023. Since then, Matt has authored a bestselling book, advised business leaders, and created the new podcast “Storywork,” which explores howa compelling story is a business’s greatest competitive advantage—especially in the age of AI-generated content. Cec and Matt unpack the essential ingredients of building a brand that stands out, the role of authentic storytelling in business success, and how founders can harness the power of their story to connect with customers, staff, and investors. Tune in for actionable insights and inspiring stories from one of Australia’s leading voices in branding and storytelling. Key topics 1. The Power of Storytelling in Business Matt Jones emphasizes that genuine storytelling is a major competitive advantage, especially in an AI-driven world where generic content is easy to produce. Distinguishes between product quality and the storytelling needed for others to recognize and value that quality 02:56. Businesses should focus on both excelling at what they do and communicating those differences effectively to inspire others to spread the story 03:11. 2. Building a Brand: The Four Pillars Gin Experience Matt Jones and his co-founders recognized the tension between product excellence and narrative, utilizing both to grow Four Pillars 02:56. Emphasizes inspiring others to tell your story as a crucial growth lever, especially when budgets are tight 04:06. Launched Four Pillars through a presales crowdfunding campaign, validating that people were buying into their story and ambition early on 10:09. 3. The Role of Founders and Leaders in Storytelling Matt Jones argues that business leaders must become their company’s "storytellers-in-chief" to build trust and credibility 24:21. Founder visibility is important both for proactive brand building and for crisis communication 22:20, 23:27 Customers look for genuine human presence—having founders visible creates authenticity and makes the business more believable 22:18. Practical Advice on Crafting and Sharing the Right Story Begin by clarifying your business strategy and understanding what sets you apart before developing external narratives 13:25. Use a "butterfly" Venn diagram model: identify what the world needs and what is special about you, and tell your story at the intersection 17:29. Don’t outsource your authentic voice to AI—use technology to amplify your real advantages, not to generate bland, generic content 25:16. Matt Jones encourages business owners to stay curious, consume resources about brand storytelling, and write down insights to clarify and improve their own story 35:56. Time-stamped overview 00:00 Building Four Pillars Gin 04:06 Difference between earned and paid media 06:57 Choosing Leaders and Brands with Purpose 11:03 Importance of Visual Storytelling 15:33 Defining the business narrative 17:29 Finding your unique value proposition 19:56 Importance of introspection and feedback 26:02 Valuing storytelling and AI potential 30:11 Highlighting Australian Success Stories 33:21 Facing Facebook News Threat 36:48 Matt's new podcast Storywork Learn more about your ad choices. Visit megaphone.fm/adchoices

  6. 14 Aug

    Rewriting your money mindset for independence

    Amir Rodnia is a licensed financial planner, wealth strategist, and author of the new book Freedom Game Plan. Amir shares his personal journey from working long hours as a kitchen hand—risking his life for $100 during a Brisbane flood—to achieving true financial freedom. Amir introduces practical frameworks like the “Freedom Score” and the “RICH Trifecta” to help business owners shift their mindset, build more buffers, reduce risk, and ultimately create a life on their own terms. He explores why so many entrepreneurs end up swapping one boss for hundreds of clients, how to break out of the “wage cage,” and why net worth alone doesn't guarantee happiness or flexibility. Whether you’re a soloist, business owner, or just looking for a new approach to wealth, this episode offers inspiring stories and actionable advice to help you rethink what financial success really means. Key topics 1. Redefining Financial Freedom and the "Wage Cage" Many business owners end up working harder for themselves than they did as employees, often becoming trapped in what is described as the "wage cage" 00:28. Financial success should be measured not just by how much you earn, but by how much freedom your income buys you 00:41. The ability to choose how you spend your day, rather than being forced by financial obligations, is positioned as the ultimate form of freedom 06:54. Soloists and small business owners are just as susceptible to the wage cage as employees, especially when the business cannot run without them 07:12. 2. The Freedom Score and Pathways to Independence The Freedom Score is introduced as a way to measure financial freedom: it tracks the percentage of living expenses covered by passive income 09:11. Achieving a 100% Freedom Score means you can choose whether or not to work, with your lifestyle sustained by passive income 09:33. Financial freedom differs from financial independence; the focus shifts from simply building wealth to maximizing life choices 10:07. Increasing your Freedom Score involves building passive income streams, such as investments, alongside active business income 12:16. 3. The RICH Trifecta: A Decision-Making Model The RICH Trifecta is a framework for evaluating investments and business decisions, standing for Risk, Income, Capital, and Hassle 12:48. Reviewing your business through this lens helps identify vulnerabilities, such as dependence on a single client or lack of systems 13:10. It encourages business owners to transition income from high-risk, high-hassle business activities to lower-hassle, diversified investments like shares or property 13:56. The framework promotes the use of surpluses from strong months to create long-term stability and freedom 13:56. 4. Practical Wealth-Building Steps and Common Mistakes Suggestions for moving towards financial security include taking inventory, making a plan, and using tools such as insurance and buffer capital 17:03. Diversification is advised for preservation, but focusing intensely on your core business makes sense while building wealth 19:47. Business owners frequently neglect superannuation, a critical mistake that can undermine long-term security 22:55. Systemizing business operations and developing passive income streams (such as online courses or investments) are vital for reducing risk and eventually creating a saleable business asset 35:03. Time-stamped overview 00:00 Overworking and risky decisions 05:36 Turning point in financial mindset 08:41 Explaining the Freedom Score 11:20 Achieving financial independence balance 13:24 Managing Risks and Income Fluctuations 16:43 Assessing Business Challenges and Solutions 20:11 Balancing reinvestment and diversification 25:42 Benefits of an offset account 27:12 Current property market insights 32:39 Evaluating AI and influencer reliability 34:42 Making a business buyer-friendly 40:09 Podcast outro and subscription reminder Learn more about your ad choices. Visit megaphone.fm/adchoices

  7. 7 Aug

    Building social courage: Lessons From 500 lunches with strangers

    Nick Bendel is the author of The 500 Lunches Effect. Nick  transformed his life and career by inviting 500 strangers to lunch over six years. Despite identifying as an introvert, Nick challenged himself to step out of his comfort zone in an experiment he calls “social courage.” In this episode, we dive into what he learned from hundreds of conversations with people from all walks of life—entrepreneurs, politicians, creatives, and more—and what these experiences taught him about networking, building genuine relationships, and overcoming fears and hesitation that is holding you back. Whether you struggle with confidence, hate networking events, or simply want to make more meaningful connections, this episode shares insights on how small interpersonal risks can lead to big personal and professional rewards. Key topics 1. Social Courage and Overcoming Hesitation Social courage is about taking action before you feel ready, even if it means risking embarrassment or failure Confidence is built through action, not the other way around The habit of talking yourself out of opportunities can compound negative effects over time, while practicing social courage leads to more happiness and success Social courage is like a muscle—developed through repetition and must be maintained 2. Building Genuine Relationships Through Networking Networking should focus on building good conversations rather than immediate sales or transactions Many people at networking events desire meaningful connections but aren’t sure how to achieve them Asking genuine questions and showing real interest in others fosters deeper relationships. Becoming a good listener and allowing others to share helps create trust and rapport. 3. The 500 Lunches Experiment Nick committed to meeting people from all walks of life, not just potential clients, to expand his social skills and mindset The project took six years instead of the planned five and involved people aged 18 to 95 and from diverse professions. Initial outreach was mostly via LinkedIn, and most people did not reply, but Nick learned to manage rejection. Some meetings, like with a hostage negotiator, were almost abandoned due to nerves, underscoring the effort needed to push past comfort zones. 4. Practical Advice for Soloists and Small Business Owners Changing your internal narrative is crucial—don’t be too hard on yourself and realize everyone has insecurities. Growth in social courage and networking comes from taking small, regular steps, such as reaching out to one new person per. Don’t follow someone else’s exact method; find a stretch activity that fits your personality and goals. Business opportunities often arise from authentic relationships formed through these courageous actions, not from directly seeking transactions. Time-stamped overview 00:00 Overcoming introversion for business success 04:21 Connecting with diverse individuals 09:22 Understanding social courage 10:08 Building Confidence Through Action 16:33 Understanding Nervous Conversation Habits 17:46 Overcoming rejection when networking 20:59 The power of curiosity 24:05 Meeting people while managing work 28:07 Overcoming fear of rejection 30:38 Closing remarks by Cec Learn more about your ad choices. Visit megaphone.fm/adchoices

  8. 30 July

    High performance without burnout: Lessons from elite sports for business owners

    Jessica Spendlove is a high-performance coach and author whose new book For the Long Run explores how sustainable success depends as much on rest, daily habits, and energy management as it does on ambition. Drawing on over 15 years’ experience working with elite athletes, military personnel, and business leaders, Jessica shares practical strategies for soloists and small business owners to avoid burnout, build healthy work rhythms, and prioritise self-care without guilt. Tune in as we unpack the myths around "optimisation," learn how to identify your personal domino habit, and discover simple changes you can make to boost your performance and wellbeing for the long haul. Key topics 1. High Performance and Sustainable Success Jessica Spendlove challenges the “work harder” mindset and promotes long-term habits and systems over constant hustle Her experience with elite athletes, military, and business leaders shows the importance of recovery and personal energy management Sustainable performance is achieved through prioritisation, not endless optimisation or habit stacking 09:53Error! Filename not specified. 2. Personalisation and the “Operating System” Approach Advocates for customising routines based on individual needs, goals, and current life season—not copying others’ regimens Introduces the concept of a personal operating system built on five “rhythms”: nutrition, movement, sleep, stress/recovery, and connection Emphasises consistency-with-flexibility (“rhythm”) over rigidity for better energy and stress management 3. Practical Habits to Prevent Burnout Identify and protect a “domino habit” each morning that positively sets the day’s tone Take intentional, stimulant-free “brain breaks” two or three times daily to support focus and recovery Reframe breaks and self-care as essential investments that enhance—not diminish—business performance 4. Managing Boundaries in Modern Work Life Working from home can blur lines between work and personal life, requiring proactive routines and boundaries Suggests shutting down devices, creating rituals to open/close the workday, and removing technology from the bedroom Encourages realistic self-compassion and gradual habit changes for lasting results 5. Key Takeaway: Prioritise What Works for You Focus on what’s possible on your busiest days rather than benchmarking against your “best self” Customisation and self-prioritisation benefit both individual wellbeing and everyone around you Sustainable success comes from small, meaningful shifts—not grand overhauls Time-stamped overview 00:00 Introducing Jessica Spendlove 05:11 Mentorship leading to career opportunities 08:54 Athletes and entrepreneurs' common goals 12:30 The problem with being busy 14:05 Finding Your Morning Domino Habit 19:40 Writing the book concept 22:09 Customising routines and personal rhythms 26:57 Balancing work intensity and rest 30:18 Prioritising self-care for productivity 33:32 Creating work-life balance rituals 36:55 Adapting to Your Current Season   Learn more about your ad choices. Visit megaphone.fm/adchoices

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4.8
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About

The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.

Information

  • Creator
    Flying Solo
  • Years Active
    2014 - 2026
  • Episodes
    514
  • Rating
    Clean
  • Copyright
    © 2026 Private Media. All rights reserved. Unauthorised reproduction, distribution, or use of this podcast, in whole or in part, is strictly prohibited.