Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Wednesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.
The Legacy Of A Family Franchise with Anne Huntington Sharma of Huntington Learning Center
Anne Huntington Sharma talks growing up in a franchising family: learning from her franchisor parents, pivoting during a national crisis, and the future of Huntington Learning Center.
Franchising Mighty Dog Roofing, With Founder Jon Sabo
On this episode of the Franchise Secrets podcast, Erik is joined by another member of the Mighty Dog Roofing family -- founder Jon Sabo. The guys talk about the partnership between Mighty Dog Roofing and Horsepower Brands, why Jon chose Erik and Horsepower Brands and what sets them apart from the others, the decision to start franchising the company, and forming an emerging brand.
The 6 Essential Traits Of Successful Entrepreneurs With ‘Traction’ Author Gino Wickman
On this episode of the Franchise Secrets podcast, Erik is joined by Gino Wickman. You might know Gino as the author of “Traction” and the creator of the Entrepreneurial Operating System (EOS). His decades of experience offer an amazing insight into what makes a successful entrepreneur. Erik and Gino go into great detail about the six traits that entrepreneurs have and how to know whether you’ve got them. Gino also shares his views on glimpse, clarity, and path to help entrepreneurs become more success
The Mighty Dog Roofing Franchise Journey With New Franchisee Chris Rahill
On this special episode of the Franchise Secrets podcast, Erik talks with one of Mighty Dog Roofing’s newest franchisees, Chris Rahill. In what will be a multi-part series, Erik and Chris will go through every step of the franchise process -- From discovery day and buying the franchise, and eventually operating the business.
Talking Sales, Marketing, And Recruiting With Guest Tommy Mello Of A1 Garage Door Service
On this episode of the Franchise Secrets podcast, Erik is joined by Tommy Mello, the founder of A1 Garage Door Service and the host of the Home Service Expert podcast. Erik and Tommy do a deep dive into sales, marketing, and recruiting for service-based companies. As Tommy and Erik detail in this episode, investing in your processes, your research, and your employees can allow an entrepreneur to make decisions based on facts, not feelings.
103: Franchise Marketing: What Successful Marketing Looks Like
On this episode of the Franchise Secrets podcast, Erik is joined by Jennie Wolff, the chief marketing officer at Sola Salon Studios. Erik and Jennie discuss what makes a successful franchise marketing strategy. Jennie details her experiences in marketing -- both for an agency and for Sola Salons -- to explain what good marketing looks like and how franchises can find more success by knowing their story.