Get Keen

Daniel Lee
  • 5.0 (6)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

  1. 3 DAYS AGO

    #99 - Brutally Honest 18-Year Blueprint To Becoming A Top 1% Earner

    Want to know how a top 1% agent built a multi-million dollar real estate business from scratch? Johnny Lin shares the exact blueprint he used to go from commission-only rookie to managing director of one of Australia's most successful independent agencies. In this episode, Johnny Lin reveals: ◼️ How he went from zero to top performer in his first year (without natural talent). ◼️ The brutal work ethic that separates successful agents from everyone else. ◼️ Why paying minimum wage to new agents is killing the real estate industry. ◼️ The partnership principles that built a business with zero arguments in 20 years. ◼️ How to scale to 400+ sales per year while taking 100 days of holidays. Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Timestamps: [00:00:00] - Introduction [00:02:42] Early success in real estate. [00:06:30] Success in real estate industry. [00:08:00] Leaving a stable career. [00:10:37] Grit and daily determination. [00:14:29] Productivity in daily routines. [00:19:51] Business is not about money. [00:21:48] Business relationships as family. [00:24:43] Building a positive workplace culture. [00:27:18] Business ownership and recruitment challenges. [00:31:17] Work-life balance and purpose. [00:36:05] Working remotely while on holiday. [00:38:25] Health is essential for success. [00:40:17] Inspirational friendship and life choices.

    41 min

  2. 5 FEB

    The Uncomfortable Truth About Real Estate Business Ownership

    Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://www.plumpartners.com.au/book-a-call Struggling to break through in real estate? The problem isn't your scripts or CRM—it's your mindset. Discover the 4 pillars of the unstoppable 'warrior mindset' that separates top agents from everyone else. In this episode, Daniel Lee reveals: ◼️ The #1 reason most agents fail (and it's not what you think ). ◼️ How to develop the laser focus of a seven-figure earner. ◼️ The simple work ethic hack to outwork your competition effortlessly. ◼️ How to build the mental toughness to never quit, even when deals fall through. ◼️ The secret to staying radically consistent when motivation fades. Timestamps: 00:00:00 - Introduction 00:00:21 - Personal Background: My Journey in Business 00:00:32 - Early Career: Real Estate Agent Experience 00:00:42 - Life-Changing Advice: A Conversation with My Mom 00:01:24 - The Reality Check: No Free Rides 00:02:06 - Shifting Perspective: The Hard Truth 00:03:09 - The Pressure of Business: Constant Challenges 00:04:02 - Embracing Challenges: The Reality of Business 00:04:23 - The Myth of Easy Success: Hard Work Required 00:05:06 - The Reward: Gains Through Pressure 00:05:27 - Final Thoughts: Pain and Sacrifice 00:05:38 - Conclusion: Let's Get What We Want Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/

    6 min

  3. 3 FEB

    #098 - How To Get Ahead of 99% of Real Estate Agents

    Struggling to break through in real estate? The problem isn't your scripts or CRM—it's your mindset. Discover the 4 pillars of the unstoppable 'warrior mindset' that separates top agents from everyone else. In this episode, Daniel reveals: ◼️ The #1 reason most agents fail (and it's not what you think ). ◼️ How to develop the laser focus of a seven-figure earner. ◼️ The simple work ethic hack to outwork your competition effortlessly. ◼️ How to build the mental toughness to never quit, even when deals fall through. ◼️ The secret to staying radically consistent when motivation fades. Timestamps: [00:00:00] You Don't Need Motivation, You Need Discipline [00:01:14] Mindset of a warrior. [00:06:55] Focus and Distraction Management. [00:10:10] Hard work leads to success. [00:15:44] Consistency is the key. [00:17:21] Warrior mindset for success. Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://www.plumpartners.com.au/book-a-call Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/

    19 min

  4. 27 JAN

    #097 - How to Start Your Own Real Estate Agency in 2026 - The Complete Guide

    Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan unpacks the real numbers, risks, and blueprint behind starting your own real estate agency, and why most agents get it wrong. ◼️ The 10 reasons agents start their own agency (and which ones actually hold up) ◼️ Why fixed costs and commission splits crush most new owners ◼️ How agency ownership adds 20–30 hours to your week ◼️ The $300K trap every new agency faces in year one ◼️ The Plum Partners model that helps agents earn more, stress less, and grow faster Timestamps: 00:00:00 Introduction 00:01:36 - Reasons Agents Choose to Start Their Own Agency 00:03:25 - Essential Requirements for Starting Your Own Business 00:10:01 - Challenges of Going Solo in Real Estate 00:12:52 - Administrative Tasks and Responsibilities 00:15:01 - The Importance of Mentorship and Community 00:16:25 - The Financial Reality of Starting Your Own Agency 00:17:10 - Plum Partners 00:21:07 - The Benefits of Partnering with Plum Partners Follow Daniel: https://www.instagram.com/dan_lee_plum/ https://www.facebook.com/danleeproperty?mibextid=LQQJ4d https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw DISCLAIMER This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

    26 min

  5. 20 JAN

    #096 - How To Make $1,000,000/Year As A Solo Agent

    Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan sits down with Brett Andreasson, twice REIQ Salesperson of the Year and Plum Property’s 2020 winner, to unpack how he scaled his solo operation with just a V.A. ◼️ Why transparency in sales changed the game for Brett ◼️ How the “time sale” method creates fairness for buyers and sellers ◼️ The power of community marketing and building trust locally ◼️ Why working solo can be more profitable than running a big team ◼️ Lifestyle design: Fridays off, 4pm finishes, and still hitting $850K Timestamps: 00:00:00 Introduction 00:01:24 - Adopting the Time Sale Process 00:02:53 - Understanding the Time Sale Method 00:04:42 - Transparency in Real Estate Offers 00:06:48 - Presenting the Time Sale to Sellers 00:08:48 - The Benefits of Time Sale for Buyers and Sellers 00:10:00 - Marketing Strategies for Community Engagement 00:16:00 - Building Community Connections 00:20:05 - Working Solo vs. Team Structure 00:22:04 - Efficiency in a Solo Business Model 00:24:01 - Setting Boundaries and Work-Life Balance 00:27:54 - Understanding Market Dynamics 00:29:39 - Utilizing E-Marketing for Seller Leads Follow Daniel: https://www.instagram.com/dan_lee_plum/ https://www.facebook.com/danleeproperty?mibextid=LQQJ4d https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw DISCLAIMER This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

    36 min

  6. 13 JAN

    #095 - 10 Ways Agents Are Ruining Their Business

    Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 87% of agents quit in 5 years. Here's why. ◼️ The 10 silent business killers sabotaging agents from the inside out ◼️ Inconsistency, short-term thinking, and blaming the market ◼️ Skipping the gym, drowning in admin, avoiding social media ◼️ The blueprint to build a million-dollar business that lasts Timestamps: 00:00:00 Introduction 00:01:00 - Why 87% of Agents Quit in 5 Years 00:01:17 - The 10 Silent Business Killers 00:02:10 - Career Killer #1: Playing the Short Game 00:04:47 - Career Killer #2: Inconsistency 00:06:26 - Career Killer #3: Blaming Everything Else 00:08:00 - Career Killer #4: Taking Calls for Granted 00:09:38 - Career Killer #5: Looking for the Easy Way Out 00:12:05 - Career Killer #6: Going to Bed Late and Skipping the Gym 00:14:28 - Career Killer #7: Worrying About Things You Can't Control 00:20:46 - Career Killer #8: Being Self-Conscious About Posting on Social Media 00:25:00 - Career Killer #9: Drowning in Admin Instead of Prospecting 00:27:36 - Career Killer #10: Thinking Too Small Follow Daniel: https://www.instagram.com/dan_lee_plum/ https://www.facebook.com/danleeproperty?mibextid=LQQJ4d https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw DISCLAIMER This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

    31 min

  7. 6 JAN

    #094 - What It Really Takes to Sell $130M (The Sacrifice No one Talks About)

    In this episode of the Get Keen Podcast, Dan sits down with Jason Song, one of Brisbane’s highest‑performing agents and a top performer across the Ray White network, to reveal the hidden sacrifices and standards behind selling $130M in property. Jason opens up about the near‑collapse of his marriage, the mindset hacks that pulled him out of the victim zone, and the daily awareness practices that keep him growing. He shares how he builds a team culture of loyalty and hard work, the red flags that signal someone isn’t the right fit, and why attitude matters more than hours. From late‑night negotiations and rewarding dedication, to the mental battles agents rarely talk about, this episode is packed with raw lessons on resilience, leadership, and the personal cost of high performance. A must‑listen for agents who want to understand what it really takes to reach the very top of real estate without losing what matters most. Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Follow Daniel: https://www.instagram.com/dan_lee_plum/ https://www.facebook.com/danleeproperty?mibextid=LQQJ4d https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw Follow Jason Song: https://www.facebook.com/jason.song.902604 https://www.linkedin.com/in/jason-song-22a913133/ Timestamps 00:00:00 - Introduction 00:01:15 - Jason's Impressive Sales Achievements 00:03:27 - Sacrifices for Success: Family and Work 00:06:39 - Learning from Real Estate to Improve Relationships 00:08:07 - Tony Robbins' Relationship Advice 00:14:01 - Including Family in the Business 00:16:07 - The Role of Counseling in Real Estate 00:18:01 - Using Physical Actions to Change Mental State 00:22:08 - Choosing Your Hard: Success vs. Failure 00:26:43 - Turning Challenges into Opportunities 00:27:17 - Talent vs. Hard Work 00:30:24 - Rewarding Dedication and Hard Work 00:32:22 - Red Flags in Team Members 00:34:02 - Evaluating Team Members' Fit 00:35:07 - The Importance of Self-Motivation

    37 min

  8. 30/12/2025

    #093 - The 6 Most Difficult Conversations in Real Estate

    In this episode of the Get Keen Podcast, Dan breaks down the six conversations that will either make or destroy a real estate career. These are the conversations most agents avoid, the ones that cost them money, listings, confidence, and long‑term growth. From negotiating your commission split, to handling overpriced listings, to firing clients, to leaving the wrong agency, Dan reveals the psychology, scripts, and frameworks behind each one. This episode is a must‑listen for agents who want to raise their standards, protect their value, and build a long-term career they’re proud of. Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Follow Daniel: https://www.instagram.com/dan_lee_plum/ https://www.facebook.com/danleeproperty?mibextid=LQQJ4d https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw Timestamps 00:00:00 - Introduction 00:01:44 - Conversation 1: Commission Split Negotiation 00:06:01 - Conversation 2: Discussing Overpriced Listings with Sellers 00:12:42 - Conversation 3: Firing a Difficult Client 00:16:02 - Conversation 4: The Decision to Leave Your Agency 00:20:46 - Conversation 5: Delivering Bad News to Buyers 00:25:21 - Conversation 6: Handling Commission Negotiations at Listing Presentations 00:29:30 - Conclusion: Mastering the Six Conversations

    31 min
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5
out of 5
6 Ratings

About

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

Information

  • Creator
    Daniel Lee
  • Years Active
    2024 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Daniel Lee
  • Show Website
    Get Keen

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