The latest in digital marketing news from industry experts to give your business a boost.
EP 64: KAJAL PALA – HOW ‘EDUTAINMENT’ HAS TRANSFORMED LEARNING AND THE CHALLENGES OF BEING A FOUNDER
“When you’ve got a team who are also of the same mindset, who also want to work hard naturally, not by delegation and any other management tools, it really exacerbates growth… You’ve got multiple people that can turn a molehill into a mountain.” – Kajal Pala Kajal Pala is the CEO and Co-Founder of Mindflight7
EP 63: GEOFF STUPAY – THE THREAT OF COUPON GIANTS IN E-COMMERCE AND THE CHALLENGES OF RUNNING A SOFTWARE BUSINESS
“Last click attribution is the worst because you’re basically giving credit to the last person so someone is able to fully steal attribution…if there’s multiple steps along the journey, someone is coming to essentially hijack a piece of it, they’re cutting down on revenue as an influencer that is sending traffic to that brand.” –
EP 62: NATHAN BUSH – HOW TO RETAIN AND ACQUIRE GOOD TALENT, AND RE-PLATFORMING YOUR BUSINESS
“People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” – Nathan Bush Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the facilitator for training programs
EP 61: RAND FISHKIN – REALITY OF ENTREPRENEURSHIP AND OPTIMISING YOUR MARKETING STRATEGY
“Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would
EP 60: CAMERON LAWSON – PANDEMIC MARKETING AND THE CUSTOMER-CENTRIC APPROACH
“The aim of the game is to drive acquisition… everybody’s trying to get that first shot, and then you drive that retention through your own channels” – Cameron Lawson A marketing professional with over a decade of experience across every channel, Cameron Lawson is the person you want to hear from for all things digital
EP 59: LUIGI PRESTINENZI – SALES TRAINING & CREATING CONFIDENCE IN YOUR APPROACH
“Everything that I had gone through in my career, I’d learnt by doing – rejection, putting deals together that fell through, trying to chase enterprise sales…“ – Luigi Prestinenzi With an impressive wrap sheet of appointments throughout his career, Luigi is now heading up his own company, SalesIQ. As CEO, Co-Founder and Head of Growth,
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Great content! Really interesting. Keen to hear more.