Growth Masters is a fortnightly podcast, created for CEOs, CMOs, entrepreneurs – and anyone invested in the world of digital marketing.
Hosted by Impressive Founder & CEO Robert Tadros, each episode covers the strategies, technology and tools needed to generate demand – and grow businesses.
A mixture of lighthearted chit-chat and serious tactics in an easy-to-follow structure, this is one of those rare business podcasts that’s both entertaining and informative.
Join Tadros as he has conversations with some of the masters in growth marketing.
Ep 53: Kerwin Rae – Business Consulting & Entrepreneurship
Kerwin Rae is an incredibly successful entrepreneur, international speaker and investor, with strict no BS rule when it comes to business. As a high performance specialist resource to over 100,000 businesses across 154 different industries in 11 countries, he knows what it takes to make hugely positive transformations. As one of Australia’s most renowned business coaches and mentors, Kerwin has been through more challenges in the last decade than most people experience in their entire lifetime. His unique approach to life, determination in the face of adversity and true grit is where his inspiration to help others comes from and this is testament to the leader he has become today. Join our host, Robert Tadros, in conversation with Kerwin Rae on everything business growth and securing the right mindset to reach these goals.
Ep 52: Erika Geraerts – Startups, People and Growth
“It’s no longer that you’re able to sell your product to 10 people in the room. It’s that there are 50 people trying to sell to those 10 people” – Erika Geraerts Erika comes with years of experience in building multiple successful businesses. She’s the co-founder of renowned brands like frank body and Willow &
Ep 50: Deryck Wills – Inside Programmatic Advertising
Deryck Wills is a digital marketer with decades of experience in the space. Since 2018, he’s served as Managing Director for Engine Media Exchange, helping to build the future of programmatic advertising at this exciting international company. Working across the industry in a variety of roles, he’s grappled with the challenges facing programmatic advertising from every angle. Growth Masters is excited to offer him a platform to share his experience and insight.
Ep 49: Andrea Wan – Personalising SMS Marketing
In 2021, personalised SMS marketing is crucial to providing a world-class customer experience. With over 98% of messages being read within the first 3 minutes, and great call-to-action potential, it simply can’t be ignored. As the Head of SMS at Klaviyo, an industry-leading marketing automation platform, it’s safe to say that Andrea Wan knows a thing or two about hitting the send button. Join the conversation as we discuss the future of personalised SMS marketing with Andrea Wan from Klaviyo, and our host, Robert Tadros.
Ep 48: Louis Grenier – Everyone Hates Marketers
Founder of popular contrarian marketing podcast Everyone Hates Marketers Louis Grenier has made a name for himself busting marketing myths. Part-time podcaster and part-time consultant, Louis splits his time between the microphone and the boardroom, helping business-owners cut through the bull and develop effective strategies built on common-sense and transparency. With experience at firms from Dropbox to Hotjar and a loyal global following of CEOs and founders through his workshops and consulting, Louis brings his unique viewpoint on marketing to Growth Masters.
Ep 47: Jack Slade – Monetising your content-driven business
Managing director of Luxity Media and Founder of Boss Hunting, Jack Slade, built one of Australia’s fastest growing media companies from the ground up and founded Australia's most engaged with men’s lifestyle publications. Slade says he never really planned to be an entrepreneur and instead just fell into it. The business that started from his bedroom has now equated to over 250k Facebook fans, 170k Instagram followers and over 1 million page views a month on-site. Slade and Tadros sit down to talk about Boss Hunting, attracting an audience, sourcing a talented team and building out his content-focused business beyond social media channels.
Authentic, no BS content with actionable insights
Great content! Really interesting. Keen to hear more.