It’s True! You can have a profitable and scalable business without overwhelm or exhaustion.
Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business.
Welcome to the HerBusiness podcast.
I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing six and seven-figure businesses.
In this podcast, I show you how to stop “winging it” and finally create your IDEAL business one that gives you reliable income to live the lifestyle you love. single. day.
Every episode I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more).
I also share my own practical experience of having grown five 7-figure businesses from scratch — offline businesses, online businesses, product and service businesses — and coached thousands of women business owners over the last 25+ years.
So, if you’re working hard in your business right now and want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out...
If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling...
If you know that your business has amazing potential to create the lifestyle and the financial rewards you REALLY want...
Then, you are in the right place.
Each week, my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore business success’s inner and outer game.
I’m so glad you’re here.
Suzi Dafnis - CEO, HerBusiness
PS Be sure to hit SUBSCRIBE to get each new episode.
198: From 30 to 700 products and a 122K year! How jewellery retailer Karina Pellicone shifted her business model to see a record year.
Karina Pellicone of Plum Petal hit a six-figure revenue milestone in April 2022. After launching her wholesale website and business model, she’s grown her jewellery business 75% from the previous year.
But this shift in revenue to her jewellery business didn’t happen overnight.
It took seeing some incremental growth in her eCommerce store and then deliberately deciding to work with a new type of ideal client. A change to focus on business-to-business transactions in addition to her direct-to-consumer eCommerce business has significantly shifted her revenue and results.
In this episode, Karina shares:
The two MARKETING STRATEGIES Karina used to go from a five-figure business to over $100k How understanding her ideal client helps Karina SELL MORE of her products What gave her the COURAGE and INSPIRATION to start a whole new income stream in her business Why she no longer does the things she's not good at and how she's building a team that FREES UP HER TIME The roles she considers the MOST important for giving her leverage and time back for herself and her family The unexpected and surprising gift that came out of the pandemic Mentioned in This Episode:
The HerBusiness Network The REACH Retreat in Hawaii You CAN Choose Your Ideal Clients
Visit Karina’s Plum Petal Website for a 10% discount and distinctive statement jewellery that will make you feel confident, beautiful and desirable.
Follow Plum Petal on Instagram
197: How to Stop Being the One Making EVERY Decision in Your Business
To grow your business, you have to stop being the one making every business decision. Making ALL the decisions is exhausting.
And if you've ever gotten to the end of the day and thought… "Oh… I can't even decide what I want for dinner. Someone just feed me, please! And bring me a glass of wine while you're at it."… you might be suffering from decision fatigue.
Being stuck making all the decisions is a common pain point for small business owners (especially if you're a solopreneur). You stop being the one who has to make EVERY SINGLE DECISION by putting the right systems and processes in place for your marketing, planning, your team, and more.
Inside of HerBusiness, we have a framework called the HerBusiness Growth Zones®. It's a framework that helps you focus on what will help your business grow and succeed. And, it is essential to go from being a solopreneur to growing a small business and then on to being an entrepreneur with a growing and scalable business.
We've used these 8 Growth Zones as the basis for our business success. They are also the foundation for our mentoring programs, which we've been running since 1998. So we know they work.
One of those Growth Zones is PEOPLE.
The People Growth Zone incorporates how you hire people, train them, motivate them and even decide when it's the right time to grow or shrink your team.
It also relates to your extended team - consultants, designers, copywriters - your bookkeeper - all the people that support you in getting things done and whom you need to lead and motivate. And you may have experienced some "people" challenges in your business.
Either not having enough people, so you keep getting pulled into doing the low-level work, or not feeling like you can afford people, or not sure how to train them. Or perhaps you are on the brink of hiring a team and want to know how to avoid the heartache and expense that can come when you don't get this right.
Regardless, changing how you think about decisions, what you do (and what you don't) decide and your mindset around getting others to help make decisions is the core of this episode.
Because you can't do everything yourself. Not if you want to grow a sustainable, profitable business.
You'll enjoy this episode if you want to:
Stop doing everything yourself Move out of the 'technician' role (where you do everything) to the manager or leader role Spend more time working ON your business than IN your business Stop being exhausted from decision fatigue Have time to do some of the things you don't currently have time for because you're so busy Mentioned in This Episode:
The HerBusiness Network The REACH Retreat
196: My Business Breakthrough Success Strategy
We're doing something a little different in this episode of the HerBusiness podcast.
Recently we ran a free online training called: My Breakthrough Business Success Strategy.
And we had such great feedback that I wanted to share it with you.
Four Business Owners Share the ‘One Thing’ that Made the Biggest Difference When Growing Their 7-Figure Businesses.
As you’ll hear, our four experts are experienced business owners who’ve had BIG breakthroughs in business… and have successfully grown MULTIPLE businesses.
These experts are mentors on our amazing REACH Retreat program - a five-day program for women business owners.
REACH is the program women have called “Life-Changing,” “Transformational,” and “The Best Gift I Ever Gave Myself”.
And it is Back for 2022...
In this training, our mentors share things they usually ONLY reserve for Retreat participants.
And, they share the ‘ONE THING’ that has been the most important part of their business success
You’ll leave with greater insights on:
What to do BEFORE you envision a future (so that you don’t keep repeating the same mistakes) A strategic way to create a vision that pulls you forward What your plan may not be working (and how to think about your business from a high level) The surprising secret behind the most powerful connection you can have inside your business And why YOU need to be the chief flag bearer for your dreams Sound good? Let’s dive in.
Mentioned in This Episode:
The REACH Retreat
195: How Menopause Expert Angela Counsel Made a 400% Revenue Increase and Reached a Six-Figure Milestone
It’s a VERY good day when a business owner you’ve been cheering on hits that magical 6-figure mark!
And naturopath and menopause expert Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up right before she had her BIGGEST breakthrough!).
When Angela Counsel joined the HerBusiness Network, she gave herself and her new business “one year.” She was, in her words, going to either “fold or fly.”
At the time, she struggled to make even $10,000 - $20,000 revenue per year selling her courses aimed at helping women thrive in Menopause. When the opportunity to take part in the 30-Day Mastermind Experience program came up, she grabbed it with both hands…
During those 30 days, she got her marketing strategy dialled in and had a BIG a-ha! about a big mistake she was making with her approach.
Based on those solid foundations, she went on to transform her results, filling her high-dollar embrace program and hitting that magical $100,000 milestone!
Angela completely overhauled her business and marketing approach to have a massive breakthrough with an EXISTING program she had that wasn’t performing. And the results were truly incredible. She went from getting 3 or 4 people each time she ran the program to 40 people!
It was a total TRANSFORMATION and a real thrill to see her do so well.
In this episode, we speak with Angela and discover:
How Angela blew past her goal to reach 1,000 women to grow an email list of 7,000 What she’s outsourcing so that she can focus on her clients. Angela's shift from ‘chasing everything’ to doing things ‘with a purpose’. The ‘Big Kahuna’ that is keeping Angela’s eye on the prize and allowing her to work less How traditional networking events were keeping Angela’s business connections small The collaborations that are helping Angela expand her reach to more and more ideal clients CHECK OUT ANGELA’S FREE MENOPAUSE WORKSHOP
The Secret to Thriving in Menopause
Click here to get all the details
Mentioned in This Episode:
The Marketing Success Mastermind The HerBusiness Network Anita McLachlan - Sequins and Sand Fiona Keary - Style Liberation The FREE HerBusiness Community on Facebook
194: The New Way To Grow Your Business - Chill and Prosper with Denise Duffield-Thomas
In this episode of the HerBusiness podcast, I am joined by best-selling author and leading online business owner, Denise Duffield-Thomas.
We discuss her updated and expanded edition of Chillpreneur - which is titled: Chill And Prosper.
Whether you’re an aspiring entrepreneur, already have your own business, or need a little expert guidance to take the next step, you’ll find simple, actionable advice to help you achieve rewarding results across your whole life.
Why saying NO to opportunities is essential to getting the most results for the least effort The ‘working hard’ myth that has been imprinted on so many of us and how to work around it (and not burn out) The role of others in your business - getting people around you to support you in your business, so that you’re not having to make every decision and you can stop being a bottleneck Designing your business around your life (and not the other way around). Sound good? Let’s dive in.
Mentioned in This Episode:
HerBusiness LIVE Online The HerBusiness Network
193: You CAN Choose Your Ideal Clients
In this episode of the HerBusiness podcast, I share with you how to discover WHO your IDEAL Client is so that you can easily find MORE ideal clients just like them and know exactly where to look for them and have them buy from you sooner.
Because now you finally feel clear and confident about what products and services to offer and who you serve.
EVERYTHING in your business becomes clearer and more focused when you know who your Ideal Client is.
It helps you answer one of THE MOST important questions you will ever ask in your Business which is:
“How do I get MORE clients?” Discovering who your IDEAL Client is STARTS with CHOOSING your IDEAL Client.
Yep, getting clear on WHO you want to work with and who you don’t.
Because while working with the wrong clients may not be life-threatening, it can make you pretty miserable!
And I’m going to take you through that process in today’s episode so that you can channel your time and focus on your ideal clients.
Even if you’ve been in Business for a while and you ALREADY have a fair idea of who your perfect customer is, this process will still benefit you.
In this podcast, I will also share the universal process every one of your IDEAL clients goes through when thinking about buying from you… and how you can use that inside knowledge to ensure MORE people buy from you MORE often.
Once you know this universal process that everyone goes through whenever they buy ANYTHING, you’ll have this knowledge FOR LIFE, and you can apply it again and again.
It’s like seeing inside your customer’s mind.
It’s such an essential piece of the puzzle to have a marketing strategy that works.
It’s like someone has already given you the answers to an exam or revealed the secret code to a puzzle. And it puts you SO far ahead.
Because when you can get a repeatable, reliable marketing system in place, you have the cornerstone of your IDEAL Business…
Because regular clients mean regular income, you can stop the stress of having up and down lumpy cash flow - that pattern of good months and bad months that we so often experience as small business owners.
AND you have a solid financial base which means you can make confident decisions on things like…
How and when to get some support and grow your team When to step back a little and not work so hard or whether you will expand into that new office or buy that extra piece of equipment And a thousand other decisions become EASIER and CLEARER because you’ve got that regular, reliable income coming in day in and day out.
So, to recap… I’ll show you how to get clear on your IDEAL Client AND crack the code on the buying process every single one of your customers goes through when thinking about buying from you…
Sound good? Let’s dive in.
Mentioned in This Episode:
The HerBusiness Network Content Sells Podcast Episode 192 - The Ideal Marketing System for Your Business Finding Your Marketing Mountain (podcast episode) The Buyer’s Journey
Episode 182. Getting out of the rut.
So needed to hear this podcast today driving to review residents in an aged care facility with diabetes. Id been frustrated for a week or so re inadequate remuneration for the time it takes me to get to know, assess, and write up recommendations for these vulnerable people. I knew I had to start something I wanted to do years ago - start a membership to teach aged care nurses how to confidently manage these residents. Suzi when you mentioned team, as I’m a solopreneur in my Freedom Diabetes business, I spoke to the manager about how I was feeling about these challenges, and about the membership idea. She loved it and was instantly supportive. I mentioned what you’d just said in the podcast and she gave me a high 5 and said ‘I’m on your team’. Felt so good!! 💃🏾💃🏾💃🏾
Authentic, Inspiring and worth investing your time to listen.
Suzi is such a wealth of knowledge and continues to introduce amazing guests both from within the network and so many professional experts. I have learnt extensively from being part of this network and continue to enjoy this podcast every fortnight. Karina Pellicone
My new go to podcast for small biz tips
Suzi Dafnis over delivers as per usual in this podcast. I love that each episode is succinct and on point. A great way to get juicy business bites any time anywhere. Thanks Suzi! I’m subscribed.
Choose the ‘Tude - it’s all about choosing positive attitudes!