High Performance Business

High Performance
High Performance
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  • Entrepreneurship
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You know the score, but what happens on the pitch is only half the story . Soaring ticket prices. Endless subscription fees. Baffling rule changes. Even the most diehard fans are left wondering: why? Award-winning sports journalists Natalie Pirks & Colin Murray step back from a busy news cycle to deliver the business playbook. Armed with razor-sharp wit and genuine curiosity, they bridge the gap between the sports business and the sport itself, unpacking the power plays shaping global games and decoding what they really mean for people in the stands. From FIFA and F1 to the Premier League and major US sports, High Performance Business delivers top-down clarity straight from the pitch-side, court-side, and paddock. Because when you understand the mechanics behind the machine, you're no longer sitting on the sidelines. No business degree required. Hosted on Acast. See acast.com/privacy for more information.

  1. 25 Aug ·  Video

    Are The New Premier League Finance Rules Fair?

    PSR is gone... Here comes SCR and SSR to take it's place. Colin and Nat go through what the new rules cover, what they leave untouched, and what it means for clubs already punished under the old system. Then, 14 years on from Lance Armstrong's ban, cycling writer William Fotheringham joins them on why cycling has slipped off terrestrial TV in the UK, and how a sport that can't sell tickets runs on sponsorship. IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/IFS_HPB_AU Hosted on Acast. See acast.com/privacy for more information.

    Are The New Premier League Finance Rules Fair?

  2. 19 Aug ·  Video

    The Truth About WSL Wages, Sponsorship & the Lionesses

    Being a Lioness may make you financially comfortable.  Being anyone else in the WSL is a very different reality.  Colin and Nat pull apart the numbers behind English women's football — from minimum wage rules for 18-20-year-olds to what happens when a league's biggest stars retire in their mid-30s with no fallback plan.  They're joined by Beth Fisher, senior advisor to UEFA Vice President and Mary Earps, for an inside look at sponsorship, fandom, and why the WSL still has work to do outside its Lioness elite. Plus: with Gianni Infantino's grip on FIFA under fire, Colin and Nat pick who they'd install as the next president of world football — from real-world contenders to a full-blown fantasy draft, Star Wars comparisons included. IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at https://highpfrmc.com/IFS_HPB_YT Hosted on Acast. See acast.com/privacy for more information.

    The Truth About WSL Wages, Sponsorship & the Lionesses

  3. 12 Aug ·  Video

    The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe

    Why are brands willing to pay £60 million to put their name on a football shirt? Colin Murray and Natalie Pirks explore what makes sports sponsorship so valuable. From a financial services company using a Premier League star to reach new markets to Crystal Palace's unexpected FA Cup sponsorship return, they unpack how brands measure the value of being part of the game. They also look at the Premier League's gambling sponsorship restrictions, why basketball generates less than 1% of Europe's sports revenue, and the billions the NBA is prepared to invest in building its presence across the continent. High Performance Business are also privileged to be joined by sports journalist & special guest Stuart Hodge. IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at https://highpfrmc.com/IFS_HPB_YT We'd love to answer your questions! Send them to @highperformance.business on Instagram. Hosted on Acast. See acast.com/privacy for more information.

    The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe

  4. 5 Aug

    The Failed FIFA World Cup Sale & Is EPL Viewing Changing Forever?

    Colin Murray and Natalie Pirks are joined by football finance expert Kieran Maguire to unpack a week that shook the game. FIFA President Gianni Infantino's proposal to sell stakes in the FIFA World Cup to private investors has met fierce opposition from UEFA and football associations around the world. So what happens next, and what could it mean for the future of the tournament? Plus, the Premier League is quietly building its own direct-to-consumer streaming service. Colin and Natalie debate how soon it could change the way fans watch football, while Kieran breaks down the financial realities behind broadcast rights, club revenues and what's really at stake for the future of the game. We'd love to answer your questions! Send them to @highperformance.business on Instagram. Hosted on Acast. See acast.com/privacy for more information.

    The Failed FIFA World Cup Sale & Is EPL Viewing Changing Forever?

  5. 29 July

    Introducing High Performance Business, with Colin Murray & Natalie Pirks

    First episode out Tuesday 4th August! Behind every transfer, takeover, sponsorship and sporting controversy is a business story. High Performance Business takes you beyond the headlines and inside the boardrooms, negotiations and decisions shaping the world's biggest sports. Every week, sports host Colin Murray and award-winning journalist Natalie Pirks explore the money, power and strategy driving football, Formula 1 and the global sports industry. Through expert insight, in-depth analysis and conversations with the people closest to the action, they uncover the stories behind the biggest headlines, from club ownership and player contracts to media rights, sponsorships and the business empires built by sport's biggest names. Because the sport is only half the story. Hosted on Acast. See acast.com/privacy for more information.

    Introducing High Performance Business, with Colin Murray & Natalie Pirks

  6. 21 July

    World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments

    A special episode where Jake sits with the show’s Producer to discuss some of the most impactful moments and guests from the show so far, before revealing some big news on what is coming soon. XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au Hosted on Acast. See acast.com/privacy for more information.

    World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments

  7. 14 July

    "Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)

    What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook? In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would quietly transform global brands. From saving a snack brand with a single word to helping an airline generate millions through a subtle design change, Rory shares the twists, experiments, and happy accidents that redefined how companies speak to their customers. It’s a masterclass in innovation, risk, and the power of seeing things differently, straight from the man who helped transform marketing with his unconventional insights. XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au Hosted on Acast. See acast.com/privacy for more information.

    "Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)

  8. 7 July

    What's Really Happening Inside OpenAI? | Karen Hao (Re-Release)

    Who is Sam Altman, and what is the real story behind OpenAI? Award-winning journalist Karen Hao takes us inside one of the most secretive companies in the world, drawing on the reporting behind her book to explore the growing influence of OpenAI over governments, the environmental cost of the race for artificial intelligence, and what some former colleagues revealed about Sam Altman's leadership and mysterious personality. XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au Hosted on Acast. See acast.com/privacy for more information.

    What's Really Happening Inside OpenAI? | Karen Hao (Re-Release)
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You know the score, but what happens on the pitch is only half the story . Soaring ticket prices. Endless subscription fees. Baffling rule changes. Even the most diehard fans are left wondering: why? Award-winning sports journalists Natalie Pirks & Colin Murray step back from a busy news cycle to deliver the business playbook. Armed with razor-sharp wit and genuine curiosity, they bridge the gap between the sports business and the sport itself, unpacking the power plays shaping global games and decoding what they really mean for people in the stands. From FIFA and F1 to the Premier League and major US sports, High Performance Business delivers top-down clarity straight from the pitch-side, court-side, and paddock. Because when you understand the mechanics behind the machine, you're no longer sitting on the sidelines. No business degree required. Hosted on Acast. See acast.com/privacy for more information.

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