
How to Navigate The Fragmented Programmatic Advertising Ecosystem
The programmatic advertising ecosystem is fragmented and continually evolving which can present challenges for marketers looking to achieve the optimal media mix. In this episode of Life in Programmatic DOOH Amanda Robertson, Programmatic Account Director, Numodo, and Dan Ward, Programmatic Account Director, Numodo talk to Dave Mullan, Account Director – Programmatic, JCDecaux UK about their experiences running programmatic DOOH campaigns in an omnichannel context.
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Information
- Show
- FrequencyUpdated Fortnightly
- Published19 November 2024 at 10:36 am UTC
- Length36 min
- Season4
- Episode5
- RatingClean