Humans of Agriculture

We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.

  1. Blair Davies has spent 50 years in the wool industry…and still learning everyday

    6 DAYS AGO

    Blair Davies has spent 50 years in the wool industry…and still learning everyday

    In this episode of Humans of Agriculture, Oli Le Lievre sits down with Blair Davies, Assistant Commercial Manager at Zentera (formerly New Zealand Merino Company), for a conversation that spans five decades in the wool industry. Blair’s story is one of deep industry knowledge, long-term commitment, and an enduring passion for natural fibre. From working in wool stores as a student to spending 23 years with the same company, he’s witnessed firsthand the evolution of wool, from manual classing to data-driven testing, and from local markets to global brand partnerships. Recorded in the Christchurch wool stores, this episode explores how the industry has changed, what still matters when assessing a fleece, and why, despite disruption and competition from synthetics, wool continues to hold a powerful place in the future of textiles. This conversation is about experience, perspective, and a lifelong belief in the value of wool. Key insights from the conversation: Blair Davies’ 50-year journey in the wool industryWhat’s changed (and what hasn’t) in wool classing and fibre assessmentThe evolution from visual appraisal to data-driven testingWhy natural fibres like wool are regaining consumer attentionThe role of growers and ownership in shaping the industryHow Zentera is evolving into a global brand beyond New ZealandWhy relationships with growers remain at the heart of the businessSkills and pathways for young people entering the wool industryChapters: 00:00 Intro & Blair’s Journey 02:10 Early Days & Industry Evolution 05:54 Working with Growers 06:54 How to Assess a Fleece 08:29 Skills for the Next Generation 09:23 The Shift to Zentera & Future Vision

    11 min
  2. Inside Sustainable Wool: Data, Traceability and Trust with Sarah McDonald

    27 APR

    Inside Sustainable Wool: Data, Traceability and Trust with Sarah McDonald

    (Image: Supplied) In this episode of Humans of Agriculture, Oli sits down with Sarah McDonald, Head of Sustainable Impact at Zentera (formerly New Zealand Merino) to unpack the reality behind sustainable wool. Sarah sits at the intersection of growers and global brands, her role is to translate what’s happening on farm into credible, measurable data that brands can trust and consumers can believe. From regenerative frameworks and biodiversity metrics to digital traceability and global legislation, this conversation explores how wool is being repositioned in a rapidly evolving sustainability landscape. Sarah unpacks the tensions between profitability and expectations, the challenge of comparing natural and synthetic fibres, and why clear communication across the value chain is more important than ever. This is a deep look into the systems, science and strategy shaping the future of wool. Key insights from the conversation Why wool sits at the centre of a complex global system connecting growers brands and sustainability expectations across continentsWhat ZQ and ZQ+ actually measure on farm from biodiversity and soil health to credible market ready dataThe balancing act between farmers and brands navigating productivity and rising sustainability demandsWhy sustainability is really about risk driven by banks insurers and legislation more than consumersThe challenge of measuring impact in agriculture with seasonality and long timelines versus short term expectationsHow technology is transforming traceability by tracking wool from farm to garment using digital systemsNatural versus synthetic fibres and why emissions accounting can disadvantage wool Chapters: 00:00 Intro & episode overview02:15 Sarah’s role & measuring on-farm sustainability03:13 What Zentera (NZ Merino) does04:18 Bridging farmers and global brands05:07 Farm reality vs global expectations07:21 Sustainability timelines: short vs long term08:15 How sustainability is measured on farm09:35 Global pressure, risk & regulation12:16 Differences across NZ, AUS & South Africa13:53 The challenge of data collection15:17 Food vs fashion sustainability gap17:42 Tech, traceability & supply chains20:48 Natural vs synthetic fibres debate23:25 Careers in sustainability & Sarah’s journey29:51 Animal welfare, mulesing & industry pressure36:43 Outro & closing remarks

    37 min
  3. Tom & Mick: Trading Livestock, Grazing Systems and the Long Game with Nigel Kerin

    20 APR

    Tom & Mick: Trading Livestock, Grazing Systems and the Long Game with Nigel Kerin

    The Tom & Mick show continues with a practical conversation on livestock trading, grazing systems, business resilience and long-term decision making. Tom and Mick are joined by Nigel Kerin, CEO of Kerin Ag, to unpack how his business approaches livestock trading, forward contracts, pasture management, Wagyu, and the systems that drive profitability through both dry and strong seasons. From the role of grass budgets and forward pricing to lessons from drought, inflation and on-farm technology, Nigel shares a grounded look at what it takes to build a resilient livestock business. In this episode: Nigel’s background and Kerin Ag Central west NSW grazing business based south of DubboKerin Ag founded through succession in 2007Built around Merinos, a newer Wagyu seedstock arm, and a growing trading enterpriseHow the trading business works Trading introduced as a pressure valve for seasonal variability and cashflowDecisions driven by grass budgets, not headline market pricesFocus on securing the sell price first, then finding the buyForward contracts used to remove emotion and manage downside riskWhy relationships matter The value of strong relationships with agents, commission buyers, financiers, processors and transportersCreating win-win outcomes across the supply chainWhy trust and consistency matter when operating at speed in trading marketsThe 2020 lamb trade Locking in a $9/kg dressed weight JBS contract as drought brokeContracting 15,800 lambs before owning any of themHow forward pricing protected the business when the spot market later fell sharplyA defining trade that helped get the business back in the blackShould every livestock producer trade? Nigel’s view: absolutely notWhy trading needs systems, rules, finance and disciplineThe danger of trading without forward pricing or without enough grassTechnology and grazing systems Regular pasture analysis every 10–14 days in growing periodsUsing OptiWeigh, soil moisture probes and grazing data to drive decisionsThe emergence of a new grazing app Nigel describes as potentially “the auto-steer for grazing”Why Kerin Ag moved into Wagyu Return on grass as a major driverLower adult cow weight and efficiency compared with larger framed alternativesTaking a long-game view on Wagyu economics rather than reacting to short-term cyclesInflation and on-farm economics Nigel’s estimate that on-farm inflation has run at 7.8% annually post-COVIDWhy understanding business cost inflation is critical to decision makingThe importance of introducing structural change in good times, not when under pressureKey business lessons Systems matter more than goals on their ownFeed efficiency and speed of turnover are central to profitIn agriculture, long-term averages matter more than short-term noise“Don’t run out of grass” remains one of the core rules of a successful trading business This episode is full of practical insight for livestock producers, graziers, advisors, seedstock operators and ag businesses thinking about risk, trading, pasture utilisation and long-term business performance. It’s a valuable conversation on how to build guardrails, use data well, and make better decisions through changing seasons and volatile conditions.

    46 min
  4. Fuel, Fertiliser & Feeds: How Charlie Blomfield Is Rewriting Ag’s Public Narrative

    13 APR

    Fuel, Fertiliser & Feeds: How Charlie Blomfield Is Rewriting Ag’s Public Narrative

    Charlie Blomfield isn’t just building a farm business, he’s building a voice that agriculture can’t afford to ignore. In this episode of Humans of Agriculture, Oli sits down with Charlie Blomfield at Boridgeree, just outside Canowindra in Central West NSW. Farmer, business owner, marketer and one of the most talked-about voices in Australian agriculture right now, Charlie shares what’s driving him, how he’s built GreatHAY, and why he’s chosen to step so publicly into conversations around ag, media and advocacy. From growing up in a tough era for agriculture, to working across Northern Australia and the Middle East, to building a modern mixed farming and hay business from the ground up, Charlie’s story is shaped by curiosity, conviction and a willingness to back himself. But this conversation goes beyond the farm gate. It explores the role agriculture must play in telling its story better, why traditional industry communication is falling behind, and how humour, clarity and honesty are helping Charlie connect with audiences far beyond agriculture. This episode is about leadership, relevance, building teams, making hard decisions under pressure, and why the future of agriculture depends on more people being willing to speak in ways the rest of the country can actually understand. Key insights from the conversation How Charlie went from asset management and private equity to building BoridgereeWhy water security and flexibility shaped their move to CanowindraThe evolution of Boridgeree from mixed farming into a branded hay businessWhy GreatHAY was built around simplicity, clarity and cut-throughHow social media became more than marketing and turned into a platform for advocacyWhat agriculture gets wrong when it tries to communicate with the broader publicWhy humour, character and storytelling are powerful tools for building trustHow Charlie thinks about leadership, team culture and accountability on farmThe value of coaching, perspective and creating time for what matters mostWhy agriculture needs more voices that are credible, human and willing to say what they really thinkChapters:00:02 Introduction and why this conversation matters02:03 Who Charlie is and what drives him05:13 Growing up in ag and forging his own path06:21 Global experiences and gaining perspective10:30 Starting in business and backing himself early12:00 Moving into farming and building Boridgeree14:16 Water strategy and evolving the farm business17:35 Building GreatHAY and the power of simplicity20:27 Social media, storytelling and cutting through22:57 Building teams, culture and leadership27:47 Coaching, performance and managing priorities34:31 Stepping into media and why ag comms is broken40:10 Using influence to drive change in agriculture46:28 Momentum, opportunity and staying relevant53:18 Decision-making, perspective and what matters most01:00:05 Advice for the next generation and future of ag

    1hr 6min
  5. Optiweigh, Succession, Markets & Ag Supply Chains: 4 Voices from CommBank Cultivate:

    9 APR

    Optiweigh, Succession, Markets & Ag Supply Chains: 4 Voices from CommBank Cultivate:

    This is a special Humans of Agriculture “radio-style” episode recorded at CommBank’s Cultivate event in the Hunter Valley — bringing together voices from across the agricultural supply chain. Across four mini-conversations, we unpack the key forces shaping modern agriculture:  Innovation and ag tech adoption  Succession and family business transition  Financial strategy and risk  Market dynamics and global demand This episode captures the energy of the room — where farmers, advisors, innovators, and financiers are all working toward a stronger, more resilient industry. 👥 Featured Guests Roddy Brown (CommBank) — Why Cultivate exists and the importance of next-generation farmers Bill Mitchell (Optiweigh) — Turning a farm frustration into a global ag tech business Glenn Calder (Viridian Financial Group) — Practical realities of succession, structure, and long-term planning Tash Greenwood (CommBank) — Supply chain insights and why there’s still strong optimism in agriculture 🔑 Key Themes  Why bringing the right people together matters more than ever  The shift from intuition to data-driven decision-making  The reality of ag tech adoption — and why effort still matters  Succession as the most important (and often avoided) conversation in farming  Structuring farm businesses for long-term success and risk management  The role of global markets and why demand for Australian agriculture remains strong  The growing importance of communication, leadership, and peopleChapters:00:00 Introduction and context from CommBank Cultivate 02:10 Roddy Brown on why Cultivate exists and next generation focus 07:20 Innovation in agriculture and the role of technology 08:10 Bill Mitchell on building Optiweigh from a farm problem 12:30 Lessons in ag tech adoption and customer-driven insights 16:30 Why succession remains agriculture’s biggest challenge 17:40 Glenn Calder on structuring farm businesses and managing risk 20:40 Practical steps to start succession and investment conversations 23:00 Empowering teams and building scalable businesses 25:50 Tash Greenwood on supply chains and market confidence 28:00 Global demand, volatility, and optimism in agriculture 30:40 Reflections on community, collaboration, and the future of ag 32:30 Final takeaways from CommBank Cultivate

    34 min
  6. How This Sydney School Built Australia’s Largest Ag Cohort with Scott Graham

    6 APR

    How This Sydney School Built Australia’s Largest Ag Cohort with Scott Graham

    What if agriculture’s biggest opportunity isn’t on farm, but in the classroom? In this episode of Humans of Agriculture, Oli sits down with Scott Graham, Head of Agriculture at Barker College in Sydney. From a a student base that’s almost entirely from the city, Scott has built the largest Year 12 agriculture cohort in Australia, completely reshaping how young people see the industry. Scott isn't focused on just one school, he is also completing a PhD focused on engaging metropolitan students in agriculture, and what he’s learned challenges how the entire industry thinks about talent, careers and perception. This conversation dives into what’s holding agriculture back from attracting the next generation and what needs to change if we’re serious about building the workforce of the future. Key insights from the conversation Why agriculture needs to move beyond farming stereotypes to attract urban talentHow Barker turned agriculture into one of the most in-demand courses in the schoolThe missed opportunity: 70% of ag careers exist off-farm, yet most students never see themWhy “plate to paddock” is a more powerful way to teach agriculture than traditional approachesWhat Scott’s PhD through Charles Sturt Uni reveals about the biggest barrier to students choosing agHow parent perceptions can make or break subject selectionThe rise of agribusiness, agtech and city-based careers among studentsWhy even small increases in student numbers can have a huge impact on the future workforceChapters:00:00 Introduction and why this conversation matters02:17 Scott’s journey and influence as an educator04:15 Reimagining agriculture for urban students08:39 Purpose, passion and careers in agriculture10:54 Transforming Barker’s agriculture program13:54 Changing perceptions and building credibility17:56 The role of industry in showcasing careers21:28 Off-farm opportunities and the future workforce24:44 What today’s students are interested in27:44 The rise of agribusiness and agtech pathways32:29 Scott’s PhD and understanding student engagement36:31 Barriers to scaling agriculture in urban schools39:30 Rethinking how agriculture is introduced to students42:17 “Plate to paddock” and making ag relatable46:55 Key findings from Scott’s research50:29 Why narrative matters for the future of ag52:34 What keeps Scott motivated

    56 min
  7. “For New Zealand to remain relevant on a global ag stage…” with Jack Ternouth

    30 MAR

    “For New Zealand to remain relevant on a global ag stage…” with Jack Ternouth

    In this episode of Humans of Agriculture, we sit down with Jack Ternouth, Head of Commercial Operations at Zentera (formerly New Zealand Merino Company), for a conversation that captures what’s possible when curiosity, grit, and opportunity collide in agriculture. Jack didn’t grow up on a farm, but through sheer determination and a willingness to learn, he’s built a career from the ground up in one of the most complex and globally connected parts of the ag industry. From classing wool and working alongside growers to now leading commercial conversations with global brands, his journey is a powerful example of what’s possible in ag today. On this episode, we explore what it takes to build a career in agriculture without a traditional background, the critical role of mentorship, and why value creation - not scale - is the future for countries like Australia and New Zealand. Jack also shares how Zentera is helping create more certainty for growers in a volatile market through traceability, long-term contracts, and global brand partnerships. This episode is about ambition, learning on the go, and the next generation shaping agriculture’s future. Key insights from the conversation: Jack Ternouth’s journey from outsider to commercial leader in the wool industryWhy curiosity, hunger, and alignment matter more than backgroundThe power of mentorship in accelerating a career in agricultureHow Zentera is creating stability for growers in volatile marketsWhy storytelling still matters in a data-driven worldThe shift from commodity to value-added agricultureThe importance of traceability, certification, and global consumer trustOpportunities for young people to build careers in ag without farming rootsChapters:00:00 Intro & Why This Conversation Matters01:48 Jack’s Background: From Zimbabwe to New Zealand04:10 Starting at NZ Merino & Learning the Wool Industry06:30 Moving Into Commercial & Global Brand Relationships08:05 Advice for Young People Entering Agriculture09:40 Learning the Industry Without a Farming Background11:30 Storytelling vs Data in Modern Agriculture12:45 Zentera’s Growth & Global Strategy14:40 Certifications, Traceability & Market Access16:20 Supporting Growers & Moving Away from Mulesing18:10 Volatility, Contracts & Creating Certainty20:15 The Future of Wool & Global Demand22:10 Long-Term Vision for the Industry24:10 Opportunities for the Next Generation in Ag25:45 Wrap Up

    26 min
  8. “If we don’t fight for wool, we’ll become a cottage industry” with Zentera CEO Angus Street

    23 MAR

    “If we don’t fight for wool, we’ll become a cottage industry” with Zentera CEO Angus Street

    (Image: Supplied) In this episode of Humans of Agriculture, Oli and Mick Corcoran sit down with Angus Street, CEO of Zentera (formerly New Zealand Merino), for a full-circle conversation on leadership, legacy, and the future of wool. From growing up on a farm in northern NSW to navigating job loss during the GFC, launching startups in China, and leading major ag businesses, Angus shares an honest reflection on a career shaped by curiosity, risk, and relationships. Now at the helm of Zentera, Angus unpacks the company’s evolution from a grower-led wool collective into a global, purpose-driven brand focused on traceability, sustainability, and premium markets. He explains why the wool industry must fight for relevance in a synthetic-dominated world, and how consumer trends in Europe, China, and the US are creating new opportunities. The conversation dives deep into leadership, what it takes to step into an existing culture as CEO, why “discovery before diagnosis” matters, and the importance of putting people at the centre of transformation. This episode is equal parts strategy, storytelling, and self-reflection - grounded in agriculture but globally relevant. Key insights from the conversation Angus Street’s journey from journalism to global ag leadershipLessons from failure and starting businesses in ChinaThe evolution of New Zealand Merino into ZenteraWhat “whakapapa” means in a business contextHow wool is competing in a synthetic-dominated marketLeadership lessons: curiosity, culture, and managing changeWhy the future of wool depends on collaboration and storytellingChapters:00:00 Intro & Why This Conversation Matters02:10 Meet Angus Street03:50 Early Career, China & AuctionsPlus Journey08:00 From NZ Merino to Zenterra: The Rebrand11:30 What Zenterra Does & Global Brand Partnerships14:40 Moving to NZ & Leading an Existing Team18:05 First 90 Days as CEO: Curiosity Over Action21:00 Culture, Change & Leadership Lessons26:40 Global Wool Demand & Market Trends30:45 Premiums, Growers & Industry Challenges33:40 The Future of Wool: Niche or Opportunity?35:20 Dream Job, Family & Life on the Land38:40 Wrap Up

    40 min
4.8
out of 5
139 Ratings

About

We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.

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