Dish the Dirt

Rebecca Noble

We go in search of flower farmers, to share their knowledge, passion and insights into the flower industry. Having fun along the way! It's going to be blooming fabulous. Season 2026 coming soon. Hosted on Acast. See acast.com/privacy for more information.

  1. 19 hrs ago

    🌸 From the Archives: Petrina Blooms — 8,000 Bulbs in a Suburban Garden

    Some episodes are time capsules. This is one of them. We're rewinding to late 2020, as Victoria emerged from its first long lockdown — gin raised, friends finally allowed over, the whole state breathing out. In the middle of it sits Petrina from Petrina Blooms: a lifelong flower obsessive who turned a suburban Ivanhoe block into a garden of 8,000+ bulbs and 120 roses, and who had just started selling bouquets completely by accident. Petrina has loved flowers since she grew a single perfumed carnation from seed in prep and wrote in her grade-six diary that she wanted to be a florist. She kept that love deliberately un-commercial for decades, working weekends as a florist's "bucket girl" because she never wanted to "curse a flower" by making it her job. Her path wound through years working with people experiencing homelessness, then to the skies as an Emirates flight attendant — earning the nickname "Flower Girl" for smuggling peonies, lilacs and frangipani home in the first-class fridge. After marrying a passenger and trading Dubai's seasonless heat for Melbourne's four seasons, she came home, felt utterly lost, and ordered four thousand ranunculus for a tiny terrace garden. From there it grew: a move to Ivanhoe "for the garden," a 40-year-old wisteria she refused to renovate around, a postnatal depression she gardened her way through, an open garden that welcomed kindergartens and neighbours, and — in lockdown, off a single Facebook message — her first bouquets for sale. A warm, funny, generous chat about old-fashioned flowers, healing and community. What we cover: (04:00) A carnation grown in prep and a grade-six diary entry (06:00) Becoming a florist's "bucket girl" — and keeping flowers casual (08:30) Bluffing her way into Emirates and life as the "Flower Girl" (10:00) Chasing flowers around the world — Switzerland, Munich, Dubai (13:00) Meeting Ricky on a flight to Vienna and the 4,000-ranunculus order (16:00) Henry, postnatal depression, and gardening as a way through (18:00) Buying the Ivanhoe house for its "bones" — and that wisteria (22:00) The open garden as a way to connect a quieter neighbourhood (24:00) Accidentally starting a business in lockdown (26:00) Chemical-free by choice — coffee grounds, bicarb soda, ladybeetles (28:00) Grown vs flown: why local and seasonal matters (34:00) Her best advice: plant what you love, and plant two in case one dies (39:00) The signature question: Pa's wheelbarrow, cosmos seeds, the wisteria (43:00) Rose tips, garden heroes, and a dream of a rose named after her 🌿 Find Petrina: @PetrinaBlooms on Instagram We've since caught up with Petrina five years on — what happened to those secret dahlias, whether the accidental business stuck, and whether Bec ever made it over for that gin. Keep an ear out. Loved it? Subscribe, leave a review on Apple Podcasts, and share it with a fellow flower obsessive. Want to be on the show? No garden is too big or too small — email dishthedirtpodcast@gmail.com. Get out there, do your thing, and be blooming fabulous

    49 min
  2. 18 June

    The Cotton Bunch with Jamie Rother & Caroline Azria

    Dish the Dirt — Show NotesThe Cotton Bunch with Jamie Rother & Caroline AzriaWhat happens when a third-generation cotton farmer and a Paris-born UX designer meet at Disney World, fall in love, and end up growing flowers on the Darling Downs? You get The Cotton Bunch — and one of the most unexpected stories in Australian flower farming. Jamie Rother and Caroline Azria run The Cotton Bunch across two properties near Toowoomba, Queensland. Their journey started as a 3am Sydney Flower Market experiment, survived a pandemic, weathered floods, frosts and a burnt-down farm — and became one of the most exciting growing operations in Southeast Queensland. In this episode we cover their backstory, the leap from corporate life to full-time farming, the radical mindset shift from yield to aesthetic, reviving a fire-devastated wildflower farm in Hampton, and what it actually takes to hit your targets when the black soil turns to sinking sand. Plus their proudest moment, the harvest that brought the whole team to their knees, and what it means to build something like this with the person you love. In this episode: Trading Sydney careers for a cotton farm during COVIDFrom 3am flower market runs to tens of thousands of sunflower stems a weekYield vs aesthetic — why floriculture is a completely different mindsetReviving a 40-acre wildflower farm burned by an arsonist in 2019Joining Wildflowers Australia and finding their grower communityThe Christmas bush harvest that tested everyoneTheir proudest Mother's Day momentLinks & Resources The Cotton Bunch — cottonbunch.com | @thecottonbunchWildflowers Australia — wildflowersaustralia.com.au — tickets now on sale for the 11th National Conference & Expo, Sunshine Coast, 14–15 August 2026. Pre-conference farm tour at The Cotton Bunch, Hampton, 12 August.Madge Goods — madgegoods.com | @madge_goods — use code DIRT15 for 15% off the Stella JumpsuitDish the Dirt goes in search of Australian flower farmers and shares their stories. Hosted by Rebecca Noble. Got a brand that'd love to reach this community? Head to dishthedirt.com.au and hit contact. Until next time — keep being blooming fabulous. 🌸

    45 min
  3. 11 June

    Building the Flower Summit: Jess on Courage, Community & Backing Each Other

    Some people don't just start businesses — they start movements. This week I sit down with Jess, the powerhouse founder of the Flower Summit, the Newcastle Food & Flower Markets and the Newcastle Flower School. We go right back to the beginning: the entrepreneurial kid who landed her first job at thirteen, started her first company at twenty-three with a hundred chair covers sewn in her auntie's garage, and went on to bring Australian Bridal Fashion Week to the country. From there, Jess found flowers — and never looked back, now running around two hundred weddings a year. But the heart of this episode is the spark behind the Flower Summit: a trip to the US, a community of female growers who cheer each other on instead of competing, and the courage to bring that same generous spirit home to Australia. In this episode: • Growing up entrepreneurial and starting a business at 23 • Bringing Australian Bridal Fashion Week to Australia • Falling in love with flowers and building a wedding business • Coming home to launch the Newcastle Food & Flower Markets • Tall-poppy culture vs. the "you go, girl" spirit she found in the US • How the Flower Summit was born (and named before her plane even landed) • Why it's for everyone — growers, designers, men and women alike • The Australian grower-led flower pricing guide she's building for the industry 🌸 The Flower Summit — a two-day celebration of women in floriculture (everyone welcome) with world-class speakers and hands-on workshops. 📅 24–25 November 2026 📍 Stanley Park, just outside Newcastle 🎟️ Tickets & details: flowersummit.com.au This episode is proudly sponsored by the Flower Summit, and Dish the Dirt is the official podcast and media partner — I'll be there capturing all the stories, so come and say hello. Enjoyed this one? Follow Dish the Dirt, leave a review, and share it with a flower-loving friend.

    49 min
  4. Meadowbrook Flower Farm - Brookes story.

    27/11/2025

    Meadowbrook Flower Farm - Brookes story.

    We’re closing out 2025 with a soulful, grounded, and beautifully honest conversation with Brooke Stewart of Meadowbrook Flower Farm. Set between Port Fairy and Warrnambool, Brooke’s six-acre farm is shaped by wind, weather, family, and the deep desire to build something meaningful from home. Brooke shares how flower farming became the anchor she needed during motherhood, a FIFO lifestyle, raising a child with Williams Syndrome, and the isolation of early COVID. What started with a handful of Aldi dahlias, a cottage garden, and a suggestion to “go for a walk and listen to a podcast” has grown into a thriving, seasonal farm that reflects her resilience, curiosity, and huge heart. This episode is rich with learning, laughter, and the kind of honesty that reminds us why Dish the Dirt exists: to celebrate the growers, the stories, and the small everyday triumphs happening on farms across Australia. As the final episode of the year, it feels fitting, grounding, and full of hope. Thank you to every listener who has tuned in, shared an episode, spread the word, and supported local flower farmers in 2025. This community is a gift. 🌿 What We Talk AboutHow Brooke discovered flower farming through motherhood and a well-timed podcast recommendationBuilding a flower farm around FIFO schedules & family lifeMoving from a 120-year-old cottage to six acres of possibilityFloods, droughts, crickets, windbreaks & the unpredictable reality of farmingHer love for bulbs (especially gladioli!) and planning crops around life, not perfectionSoil regeneration, composting & reducing inputsThe power of showing up at conferences and finding your flower farming “village”Overcoming imposter syndrome and claiming the title “farmer”Community dinners, local networks & the importance of women supporting women💐 Brooke’s Quick-Fire Answers3 things she’d take if she had to leave quickly: Her zero-turn mowerA sunflower head for seedsA handful of trusty snipsOne flower to repopulate an empty island: Bells of Ireland (or Gladioli!)Flower hero: Lisa Mason Ziegler ✨ End-of-Year NotesThis is the final Dish the Dirt episode of 2025. Thank you for: every listenevery shareevery messageevery time you’ve supported a grower featured on the showYour support builds this community, lifts up our growers, and keeps these stories alive. I can’t wait to bring you more voices, more farms, and more beauty in 2026. 📣 Connect with BrookeAdd any links here if you’d like @meadowbrookeflowerfarm Hosted on Acast. See acast.com/privacy for more information.

    41 min
4.9
out of 5
88 Ratings

About

We go in search of flower farmers, to share their knowledge, passion and insights into the flower industry. Having fun along the way! It's going to be blooming fabulous. Season 2026 coming soon. Hosted on Acast. See acast.com/privacy for more information.

You Might Also Like