The Law Firm Blueprint

Jay Ruane & Seth Price
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The ondemand version of the Facebook Live show "The Law Firm Blueprint" Featuring Seth Price and Jay Ruane

  1. 3 DAYS AGO

    S09:E14: Your Reputation Against Google Spikes and Review Attacks

    Jay and Seth dive into the shifting world of Google reviews, discussing the search giant's new intolerance for "rockstar" employee mentions and how to handle AI-generated negative review attacks. They pivot to "referral therapy," exploring the strategic danger of 50% fee splits and why every dinner or gift should be accounted for in your marketing budget. Is your review strategy putting your LSAs at risk? Listen now to protect your firm’s digital footprint.   #LawFirmBlueprint #GoogleReviews #LegalReputation #ReferralROI #LawFirmLiability #PracticeManagement #LegalMarketing #LSA #BusinessOfLaw

    38 min

  2. 30 APR

    S09:E13: Nepotism, Referrals, and the Liability of Firm Events

    Jay and Seth tackle the messy, real-world decisions law firm owners face. Seth shares lessons from a 50-lawyer firm on the dangers of nepotism, while Jay asks for advice on when to end long-term referral relationships that are no longer serving clients. The hosts also break down the evolution of firm parties, from open bars to drink tickets. Is your firm's social life a liability? Listen now to learn how to scale your culture without losing control. #LawFirmBlueprint #LegalNepotism #ReferralPartners #LawFirmCulture #LiabilityManagement #DUIStatistics #LegalOperations

    30 min

  3. 23 APR

    S09:E12: Firm Disruptions Through Systems and Strategic Planning

    Jay and Seth tackle the "Lemon to Lemonade" challenge of managing a firm when your head of marketing goes on a six-month leave. They explore how to leverage international labor and AI to "push employees north" into executive functions rather than rote tasks. The hosts also dive into the staggering economics of modern universities, debating whether a "gap year" or "academic redshirting" is the better ROI for the next generation of legal professionals. Is your firm's continuity dependent on one person? Listen now to learn how to build a scalable, redundant engine. #LawFirmBlueprint #LawFirmManagement #MaternityLeave #LegalNetworking #InternationalLabor #LegalSEO #CollegeROI #LawFirmScaling #GapYear

    31 min

  4. 9 APR

    Fixing Your Client Experience and AI Training Avatars

    Jay and Seth dive into the "victimization" of the customer experience, using Jay's recent medical procedure as a cautionary tale for law firms that over-promise and under-communicate. Seth breaks down why Jeff Bezos and One Medical are the future of service standards, while Jay reveals his latest breakthrough: AI Training Avatars. This new tool allows intake trainees to practice on 100 unique AI-generated cases before ever touching a live client call. Is your front desk "guessing" their way through client questions?  #LawFirmBlueprint #ClientExperience #LegalAI #IntakeTraining #LawFirmManagement #OneMedical #LegalTech #GoodToGreat

    18 min

  5. 2 APR

    Finding Operational Therapy Through Masterminds

    Jay and Seth dive into the mechanics of the John Fisher Mastermind, exploring how peer focus groups act as "therapy" for the common struggles of scaling—specifically the transition to a non-lawyer COO. The hosts also break down the viral Afroman "Officer Poundcake" lawsuits and why the criminal justice process itself is often used as a form of "pound of flesh" punishment. #LawFirmBlueprint #LawFirmMastermind #Afroman #CriminalJustice #OfficerPoundcake #LegalOperations #FirstAmendment #LegalEntrepreneur

    17 min

  6. 26 MAR

    S09:E09: Connecting Through Human Stories and Digital Presence

    Jay and Seth analyze a lesson from March Madness: we don't just root for teams; we root for human stories. Jay shares how his firm uses authentic, asynchronous video—like a veteran lawyer’s journey—to build immediate trust with clients. Seth reveals his own social media "mistakes," the power of a "husband and wife" law firm's social strategy, and why the public can smell "fake" marketing from a mile away. Is your marketing too "look at us" and not enough "look at who we are"? Listen now to learn how to connect before you convert. #LawFirmBlueprint #LegalMarketing #Afroman #Mastermind #CriminalJustice #Storytelling

    18 min

  7. 19 MAR

    S09:E08: Analog Moats & Digital Footprints in the Legal Market

    Fresh off a mastermind event with Charley Mann, Jay and Seth go head-to-head in the ultimate debate: Analog vs. Digital Marketing. Jay argues that high-touch community relationships—from sponsoring Little League teams to hitting the local barbershop—create a "moat" that digital algorithms can't touch. Seth counters with a reality check on scalability, arguing that while analog is great for "boutique" comfort, it can't sustain a multi-million dollar firm without a massive digital footprint. #LawFirmBlueprint #LegalMarketing #CommunityOutreach #DigitalSEO #LawFirmScaling #LegalEntrepreneur

    35 min

  8. 26 FEB

    S09:E07: Overcoming Marketing Levers and Staffing Realities

    Jay and Seth dive into the "Google creep" that is pushing organic search further down and forcing law firms into smaller margins through paid ads. Jay details his "Home Depot" strategy—accepting temporary high acquisition costs to push out local competitors—while Seth warns of the "time bomb" facing expensive second-tier universities in an AI-driven economy. The hosts also discuss the startling reality of the current job market, from "phantom" applicants who never respond to the rising unemployment rates for workers over 50. Are you ready for a market where even the elite are being squeezed? Listen now to find your next lever. #LawFirmBlueprint #LegalMarketing #GoogleLSA #StaffingTrends #AIEconomy

    35 min
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About

The ondemand version of the Facebook Live show "The Law Firm Blueprint" Featuring Seth Price and Jay Ruane

Information

  • Creator
    Jay Ruane & Seth Price
  • Years Active
    2022 - 2026
  • Episodes
    220
  • Rating
    Explicit
  • Copyright
    © Jay Ruane & Seth Price
  • Show Website
    The Law Firm Blueprint

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