Online Store Success with Jodie Minto

Jodie Minto
  • 5.0 (25)
  • Marketing
  • Updated Weekly

Ready to take your e-commerce brand to the next level? Online Store Success is the go-to podcast for fashion and lifestyle founders who want to scale sustainably, sell more, and finally feel in control of their growth. Hosted by award-winning entrepreneur, e-commerce coach, Facebook Ads expert, and former 7-figure fashion brand founder Jodie Minto, each episode is packed with actionable strategies, powerful marketing insights, and behind-the-scenes advice you won’t hear anywhere else. If you're serious about growing a profitable, freedom-filled business, this is your weekly dose of inspiration and strategy.

  1. 151. Are Meta (Facebook) ads dead in 2026?

    2 days ago

    151. Are Meta (Facebook) ads dead in 2026?

    There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running. But is that actually true? In this episode, I’m unpacking what’s really happening with Meta Ads right now, including the recent Andromeda conversation, why your results may look different inside Ads Manager, and why ads still play such a powerful role in driving traffic and sales for e-commerce brands. If you’ve been wondering whether Facebook and Instagram ads are still worth the investment, this episode will help you look at the bigger picture and understand where your focus needs to be now. What we cover in this episode: Why the “Facebook ads are dead” narrative needs more context How Meta’s attribution window changes have impacted the results you see inside Ads Manager Why your ads may look worse on paper, even if your overall sales haven’t dropped What Andromeda really means for e-commerce brands Why your ad creative now does more of the targeting than your audience settings The importance of testing hooks, angles, formats and messaging Why better ads and stronger landing pages need to work together The role Meta Ads can still play in driving 60 to 90 percent of monthly sales for many e-commerce brands The bottom line? Facebook ads are not dead. But the way we run them has changed. Instead of spending hours building complicated interest-based audiences, the real work now happens at the ad level, with stronger creative, sharper copy, better messaging and a clearer understanding of your customer. If you’re ready to stop guessing and finally feel confident managing your own Meta Ads, eComm Ads Academy is now open for early enrolment. When you enrol before 30 June, you’ll get instant access to the curriculum, plus a bonus 60 minute 1:1 coaching call with me, valued at AUD $990. Learn more and enrol here: https://www.jodieminto.com/eaa

    19 min

  2. 15 June

    150. The Meta Ads 'Funnel Feeder' strategy and when to use it

    Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did. This is especially true if you sell higher-ticket products, considered purchases, or non-essential items, where customers may need more time before they are ready to buy. In this episode, I’m breaking down a Meta Ads strategy I’ve been testing inside my mastermind called a funnel feeder campaign. It’s a low-cost, top-of-funnel campaign designed to introduce new people to your brand, build engagement and create a warmer audience before asking for the sale. This is not a replacement for your purchase campaigns. It sits above them, helping feed your funnel with new prospects, stronger engagement signals and more social proof. In this episode, I cover: What a funnel feeder campaign is and where it sits in your Meta Ads strategy Why top-of-funnel purchase campaigns can be harder to convert right now How to use engagement or video view campaigns to bring new people into your world Why exclusions matter if you’re trying to reach genuinely new audiences How this strategy can help build social proof on your existing ad posts When to test a funnel feeder campaign, especially if your account is new, low volume or struggling with top of funnel sales When not to bother with this strategy and where to put your budget instead The key metric I’d add to your Ads Manager dashboard when testing this campaign If your ads are feeling a little flat, this is a practical strategy worth testing. It gives Meta more signals, helps grow your warm audiences and can support the purchase campaigns already running in your account. Ready to feel more confident with your Meta Ads? If this episode has you thinking about your own ad account and what you could be testing next, eComm Ads Academy is now open for early enrolment. It’s my 8-week small-group coaching program for e-commerce founders who want to understand their Meta Ads properly, make smarter decisions and stop relying on guesswork. You’ll get instant access to the full learning hub when you join, plus live coaching, ad account reviews and support once the live round begins. Early enrolment is now open, and the first 10 people who enrol before 30 June also receive a bonus 1:1 call with me. Learn more and join here:https://www.jodieminto.com/eaa

    19 min
  3. 149. What e-commerce brands need to know about SEO right now - with Flick from Hotel SEO

    1 June

    149. What e-commerce brands need to know about SEO right now - with Flick from Hotel SEO

    SEO can feel overwhelming at the best of times. Add AI into the mix, and a lot of online store owners are wondering if SEO even matters anymore. In this week’s episode, I’m joined by Flick from Hotel SEO to break it all down in a way that actually makes sense for product-based business owners. We talk about what SEO really is, how it’s changing with AI search, and the simple things online store owners can do to improve their visibility, attract more organic traffic, and make their product pages more helpful for both humans and search engines. This is a really practical conversation, especially if SEO has always felt confusing, technical, or like something you keep putting in the “I’ll deal with it later” basket. What we cover: What SEO actually means for e-commerce brands How AI search is changing the way customers find products Why your product pages need to answer real customer questions How FAQs can help Google, AI tools, and shoppers understand your products Why natural language matters more than corporate-style wording The role of blogging and helpful content in your SEO strategy Simple ways to improve your visibility without becoming an SEO expert Example FAQ resource for Shopify product pages As mentioned in the episode, Flick shared a simple example of FAQs you could add to a Shopify product page. Example product: pink fluffy dog jumper 1. What size pink fluffy dog jumper should I get for my dog? Measure your dog's chest at the widest point and along the back from the base of the neck to the base of the tail. A jumper should sit snug around the chest without restricting movement, and end just before the tail. If your dog is between sizes, go up rather than down. Fluffy knits have less stretch than cotton, so a tight fit will pull and pill faster.   2. Are pink fluffy dog jumpers warm enough for winter? Yes, fluffy knit jumpers are designed for cold weather and suit most small to medium breeds through a Melbourne or Sydney winter. They work best on short-haired dogs like greyhounds, whippets, and chihuahuas, who feel the cold more than double-coated breeds. For sub-zero conditions or wet weather, layer a waterproof coat over the top.   3. Can I machine wash a fluffy dog jumper? Machine wash cold on a gentle cycle, inside a mesh laundry bag, with a wool-safe detergent. Don't tumble dry. Lay flat to dry to keep the shape and stop the fluff from matting. Washing after every two or three wears is plenty unless your dog has rolled in something.   4. Will the pink dye run or fade? No, the jumpers are colourfast and won't bleed in the wash when you follow cold wash instructions. Fading happens with hot water, direct sun drying, or harsh detergents, so avoid all three. The pink will hold its tone through dozens of washes with normal care.   5. Do fluffy jumpers irritate dogs with sensitive skin? The inner lining is smooth against the skin, so dogs with allergies or sensitive coats generally tolerate them well. If your dog has a known wool allergy, check the fibre composition before buying. Most fluffy jumpers use a polyester or acrylic blend rather than wool, which suits sensitive dogs better. The key takeaway here is that the questions are phrased the way someone would actually type or ask them, rather than using stiff wording like “What are the sizing recommendations?” Each answer also gives a clear direct response upfront, then adds detail. That makes it much easier for shoppers, Google, and AI search tools to understand and use the information. Here are the resources and tools we mentioned:Heat mapping: clarity.microsoft.com Semrush free trial: semrush.comSchema markup helper: google.com/webmastersGoogle Search Console: search.google.com/search-consoleGoogle Analytics: developers.google.com/analytics Connect with Flick from Hotel SEO Website: hotelseo.auEmail: hello@hotelseo.auInstagram: @hotelseohi If you’ve ever wondered whether SEO is still worth focusing on in 2026, this episode is a great place to start. Listen to the full episode here: jodieminto.com/podcast

    45 min
  4. 148. A simple Instagram strategy to grow your followers and feed your Meta ads funnel

    25 May

    148. A simple Instagram strategy to grow your followers and feed your Meta ads funnel

    Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences. In some accounts, purchase campaigns are leaning heavily towards warm audiences, while retargeting is suddenly performing better than it has in a long time. So in this episode, I’m sharing a small but mighty Instagram strategy that can help bring new people into your world, grow your following, and support the rest of your Meta ads ecosystem. This is an updated version of a strategy I first shared back in episode 104, and it’s especially useful right now if your top-of-funnel purchase campaigns have felt a little unpredictable. In this episode, I cover: Why some broad Meta campaigns may still be spending heavily on engaged and existing audiences Why growing your Instagram audience can still support your broader sales and marketing strategy How to choose the right organic posts to boost Why your boosted post should be created from Instagram.com, not the app The objective I recommend using if follower growth is your goal How to set up your audience, budget and ad account connection properly What to track inside Ads Manager so you can see what’s working If your purchase campaigns are struggling to find fresh people, or your Instagram reach feels painfully low, this episode will give you a simple, low-cost strategy to test alongside your existing Meta ads. 🎧 Listen to the full episode here: Want more support with your e-commerce growth strategy? You can explore my current programs, courses and coaching options here:Work with me You can also listen back to episode 104, where I first shared the original version of this boosted post strategy:Listen to episode 104

    11 min

  5. 18 May

    147. Meet the Founder Marlena Gabriel from Horizon Athletic

    Building a fashion or activewear brand from scratch takes far more than a beautiful product idea. It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to understand what your customers actually want. In this Meet the Founder episode, I’m joined by Marlena, founder of Horizon Athletic, a sustainable swimwear and activewear brand originally founded in Australia and now growing across international markets. Marlena shares how her background in sport, business and finance led her into fashion, why sustainability and responsible production have been central to the brand from the beginning, and what it really looks like to grow a lean, international product-based business. From Australian-made swimwear to Italian-made activewear, European marketplaces, rebrands, product refinement and even losing stock in a fire, this is such a grounded and honest conversation about the realities of building a brand for the long term. In this episode, we cover: How Marlena first started Horizon Athletic while working in accounting The role her auntie played in helping her understand design, sampling, patterns and production Why Australian-made swimwear is still such an important part of the brand The challenges of manufacturing locally and sourcing sustainable fabrics How Horizon Athletic expanded into Europe through marketplaces Why building momentum takes time, patience and consistent refinement The importance of understanding your true customer, not just the customer you thought you were selling to How Marlena bounced back after a fire impacted her Australian stock Why customer feedback and seeing people genuinely love the product has been one of her biggest wins What’s next for Horizon Athletic, including international expansion and new product categories This episode is a beautiful reminder that building a brand is rarely instant. It is built through small decisions, consistent action, customer feedback, product refinement and the resilience to keep going when things do not go to plan. Listen to the full episode now. Links mentioned:Horizon Athletic websiteHorizon Athletic InstagramListen to the episodeLearn more about my programs here And remember, I'd be so grateful if you could leave me a review on Apple Podcasts! Your reviews make my day.  See you next week!

    28 min
  6. 146. The 4 x e-Commerce growth strategies every online store owner needs to know

    11 May

    146. The 4 x e-Commerce growth strategies every online store owner needs to know

    If your business feels busy but not necessarily growing, this episode will give you a reset. Because doing more isn’t the answer. It’s about knowing what to focus on, and when. Inside this episode, I’m breaking down a simple framework I use with my clients to bring clarity and direction to their growth strategy, especially when things start to feel scattered or stagnant. You’ll walk away knowing exactly where to focus your time and energy over the next 30 to 90 days, without trying to do everything at once. What we cover: The 4 core e-commerce growth strategies and how they actually work in real life Why trying to do everything at once is slowing your growth How to identify which strategy you’re currently focused on (and if it’s the right one) The difference between scaling with existing products vs launching new ones When it makes sense to expand into new markets, like international or wholesale Why product development often creates more pressure than progress How to choose one or two clear priorities for the next 30 to 90 days If you’ve been feeling pulled in too many directions or unsure what your next move should be, this will help you simplify and refocus. Listen to the full episode here. If you’re ready for personalised support to map out your growth strategy and scale your business with clarity, you can apply to work with me inside the mastermind. Or explore my programs at jodieminto.com

    15 min

  7. 5 May

    145. What to do when your business feels harder than it should

    In this episode, I’m sharing something a little more personal. After two weeks away in Bali, I came home questioning everything. Not just how I was running my business, but whether I even wanted to keep doing it at all. And if you’ve ever had one of those moments where everything feels heavy, frustrating, or just harder than it should… this one will likely hit close to home. Because what I realised wasn’t what I expected. It wasn’t that I’d fallen out of love with my business. It wasn’t that I needed to burn everything down and start again. It was something much simpler, and much more fixable. Inside this episode, I walk you through what actually came up for me, what I was getting wrong, and the shift I’m making moving forward. We also talk about the different seasons of business, why these “I want to quit” moments happen more often than you think, and how to respond without making reactive decisions you’ll regret. If your business has been feeling harder than it should lately, this is your reminder to pause before you pivot. There’s usually a smarter solution sitting right in front of you. In this episode, I cover: What triggered me to question my entire business Why time off didn’t give me the clarity I expected The real reason things started to feel overwhelming How growth can quietly create new pressure points The difference between a business problem and a support problem Why these feelings are often seasonal, not permanent The simple shift I’m making instead of walking away If this episode resonated, I’d love to hear from you. Send me a message on Instagram or share it to your stories and tag me so I can say thank you. And if you’re ready for more support inside your business, you can explore ways to work with me at jodieminto.com

    12 min
  8. 144. What to Do When Your Meta Ads Aren’t Working, 5 Common Problems and How to Fix Them

    13 Apr

    144. What to Do When Your Meta Ads Aren’t Working, 5 Common Problems and How to Fix Them

    If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you. Inside this episode, I’m breaking down some of the most common Meta ads problems I’m seeing right now across e-commerce brands, and what to actually do about them. From ads that start strong and then slow down, to campaigns that are spending but not converting, I’m walking you through the key things to check before you panic, turn everything off, or assume your ads are broken. I also share why low ROAS is not always a Meta problem, what can cause new ads not to spend at all, and why your website might be the real issue if people are clicking but not buying. In this episode, I cover: What to do when your ads were working, then suddenly dropped off Why low ROAS often points to an average order value or website issue What to look at when you’re getting some sales, but not enough volume Why do some new ads not spend at all What it usually means when your ads get clicks but no purchases The difference between a Meta ads issue and a website conversion issue Why reading the numbers matters more than reacting emotionally This is a practical troubleshooting episode to help you step back, assess what the data is actually saying, and make smarter decisions inside Ads Manager. If you enjoyed this episode, come and say hi on Instagram at @iamjodieminto. And if you’d like my help with your e-commerce business, you can learn more about my programs and coaching at jodieminto.com/work-with-me.

    21 min
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5
out of 5
25 Ratings

About

Ready to take your e-commerce brand to the next level? Online Store Success is the go-to podcast for fashion and lifestyle founders who want to scale sustainably, sell more, and finally feel in control of their growth. Hosted by award-winning entrepreneur, e-commerce coach, Facebook Ads expert, and former 7-figure fashion brand founder Jodie Minto, each episode is packed with actionable strategies, powerful marketing insights, and behind-the-scenes advice you won’t hear anywhere else. If you're serious about growing a profitable, freedom-filled business, this is your weekly dose of inspiration and strategy.

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