Wear Who You Are

Natalie Tincher
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  • FASHION & BEAUTY
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Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you. Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media. You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working with clients who want their wardrobes to truly support their lives. This podcast isn’t about chasing trends or copying someone else’s style. It’s about giving you the knowledge and perspective to make thoughtful decisions about what you wear. Because when your clothing feels like an extension of you, getting dressed becomes one less thing to overthink—and one more way to show up as yourself.

  1. 4 DAYS AGO

    Hot Outside, Freezing Inside: Summer Work Style

    Summer work style comes with a unique challenge: it’s sweltering outside and freezing inside—and you still need to look polished. In this episode, Natalie is joined by custom womenswear designer Farida Raafat to answer your real questions about what actually works for summer office dressing. From navigating temperature swings and summer suiting to exploring color (even if you’re hesitant) and yes, whether black still has a place, this is a practical conversation to help you get dressed with more ease, intention, and alignment this season. Episode Notes & Resources: Follow DALYA on Instagram and visit the website to create your summer custom clothingGet my Dress for Your Day guide to help you make practical and thoughtful decisions when getting ready every morning. Submit style questions you’d like answered in a future Wear Who You Are episode. Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    13 min

  2. 22 APR

    Landed Your First Office Job? Here's How to Start Building Your Professional Wardrobe

    Starting a new role and tempted to buy an entirely new wardrobe overnight? Take a breath. Natalie breaks down what actually matters, what to buy first, and how to build a professional wardrobe that fits your environment and still feels like you. Episode Notes & Resources: Read more on our website: "How to Navigate Dress Codes at the Office: A Personal Stylist’s Guide"Sign up for the BU Style monthly newsletter to get more style tips straight to your inbox. (I promise, we don't spam you every day . . . or even every week!) Submit your style questions to be answered in a future Nat Chat Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    7 min

  3. 8 APR

    What Should Spring Workwear Actually Cost?

    How much should you really budget for spring workwear? Natalie gives you tips on how to create a plan that works for you. We'll walk through a real scenario using the cost per wear and the Strategic Shopping List framework to help you spend intentionally, prioritize what matters, and avoid chaotic seasonal shopping this spring.  Episode Notes & Resources: Revisit episode 32 of Wear Who You Are: "How to Calculate Cost Per Wear to Shop Smarter"Read more on "How to Apply the Cost Per Wear Formula"Join BU Style Circle to get your own Strategic Shopping List tool and size guide along with other useful resources for your style journey. Submit your style questions to be answered in a future Nat Chat Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    7 min

  4. 25 MAR

    Not Everyone NEEDS a White Button-down

    Every list says you need a white button-down. Natalie says: not necessarily. In this episode, she shares versatile alternatives to wear under blazers and other layers . . . or solo, so your workwear foundation actually reflects your personal style while aligning to the dress expectations Episode Notes & Resources: Check out our 'Core'drobe Style Guide to help you create your own unique wardrobe foundationJoin BU Style Circle to get more style resources, live Q&A sessions with Natalie, and moreSubmit your style questions to be answered in a future Nat Chat Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    6 min

  5. 11 MAR

    How to Look Luxe for Less

    Looking polished doesn’t have to mean spending more. In this episode, Natalie breaks down how to look luxe on a budget—from fit and fabric to finishing details—and why intention (not price) is what actually elevates your style. Episode Notes & Resources: Revisit episode 11 of Wear Who You Are: "What's the Deal with 'French Chic'?"Visit BU Style's Wardrobe Care Heroes catalog for tools to keep you looking polished, no matter how long you've had an item Join BU Style Circle to get more style resources, live Q&A sessions with Natalie, and moreSubmit your style questions to be answered in a future Nat Chat Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    8 min

  6. 25/06/2025

    Try It On, Be Cool: Fitting Room Rules That Matter

    We need to talk about fitting rooms. Not the lighting (okay, maybe a little), but what actually happens inside—the habits, the hang-ups, the helpful tips, and the unspoken rules that no one teaches you. In this episode, we’re pulling together insights from both sides of the dressing room door. You’ll hear what sales associates wish shoppers would stop doing, what most of us are guilty of (yep, even stylists), and the five key things I teach clients to make the fitting room a more empowering experience. Because trying clothes on shouldn’t feel like a test—it should feel like a tool for discovery. Let’s make it work for you. Resources:  —Join the BU Style Circle to get access to our curated shopping guides, exclusive resources, and more.  Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    26 min

  7. 21/05/2025

    How to Know If You’re Ready to Work with a Personal Stylist (and How to Find the Right One for You)

    Personal stylists are more visible than ever—but if you’ve never worked with one, you might be wondering: Is it worth it?Is it only for celebrities or fashion people?Will someone really get my style—or just try to make me over?In this episode, Natalie breaks down what personal styling actually is (and isn’t), how to know if you’re ready, and how to find a stylist who’s the right fit for you. She walks through common industry terms (hello, fashion stylist, image consultant, and personal shopper), red and green flags when researching stylists, and listener-submitted questions about budget, virtual services, and what to expect from the process. Whether you’re curious, cautious, or already style-committed, this episode will leave you feeling empowered and informed. Resources:  —Free Spring/Summer Layering Guide: tips, picks, and strategies to layer smartly this season —Instagram Giveaway: Win a Year of BU Style Circle: follow BU Style, like the giveaway post, and tag two friends to enter! Ends May 25; winner announced May 30 —Join the BU Style Circle: the membership for real-world wardrobe strategy, community Q&As, exclusive guides & more Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    35 min

  8. 16/04/2025

    Dress the Way You Want to Be Addressed with Farida Raafat: The Power of Bespoke Style

    This episode is as engaging as it is educational. I am joined by Farida Raafat, founder of DALYA, for a rich conversation about personal style, the meaning behind materials, and the art of intentional design. We talk about what it looks like to “dress the way you want to be addressed,” the bespoke process she’s created specifically for women, and how she builds silhouettes that balance strength and ease. Farida also pulls back the curtain on the business side—sharing the complexities of working across borders, navigating tariffs, and staying grounded in your values while growing a brand. Whether you love fashion or just want to feel more like yourself when you get dressed, this one’s full of insight and inspiration. Show Notes:  —Visit DALYA's website and follow on Instagram —Connect with Farida on LinkedIn —Join our newly launched BU Style Circle paid membership and resource hub -- Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    54 min
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Trailer

About

Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you. Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media. You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working with clients who want their wardrobes to truly support their lives. This podcast isn’t about chasing trends or copying someone else’s style. It’s about giving you the knowledge and perspective to make thoughtful decisions about what you wear. Because when your clothing feels like an extension of you, getting dressed becomes one less thing to overthink—and one more way to show up as yourself.

Information

  • Creator
    Natalie Tincher
  • Years Active
    2023 - 2026
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © 2026 Natalie Tincher

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