Greg Healy spent more than 30 years inside the global surf and action sports industry with Quiksilver and Boardriders, running regions across Asia Pacific, North America, and Europe. Before that, he was the youngest ever captain of an AFL football club in Australia, leading a team onto the Melbourne Cricket Ground in front of 100,000 people. We cover a lot of ground here. Greg talks about what team sport taught him about resilience, what it felt like to go from critic to accountable when the board handed him the keys to fix North America, and the honest truth about leading through Chapter 11. He speaks candidly about the Rossignol acquisition, what hubris costs, and what Oaktree Capital taught him about quality growth over growth for its own sake. "Sometimes it's never as good as you think it is. Alternatively, it's never as bad as you think it is. You're only one bad decision away from life being in a very different position than it was yesterday." We get into the Billabong integration, the cultural friction of merging two fierce competitors, and what it actually takes to build trust across a divided team. The COVID section is probably the most honest part of our conversation. Greg was projecting confidence he did not always feel, and he is straight about that gap. "Your coach's talks every morning just got us through. We just needed to hear someone say: we're going to be right, keep on path, just keep doing what you're doing, and we'll get through." We also dig into founder ego, when to bring in an operator, the challenge small brands face entering markets owned by the majors, and why Greg, at 60, still wants to be in the game. "Financially, I don't need to work, but emotionally, I certainly do. I'm not ready to hang the boots up yet." If you are building something or running something, there is a lot in this one. --- Greg spent nearly 30 years with Quiksilver and Boardriders, covering Asia Pacific while stepping into the Americas and Europe when needed. His tenure covered the Quiksilver restructuring, Chapter 11 and transition to Oaktree Capital, and the Billabong integration. Former Boardriders CEO Dave Tanner called him a natural leader, culture carrier, and talent builder. He stepped down as CEO of APAC at Liberated Brands in August 2024. Chapters: 00:00 Introduction 00:51 Meet Greg Healy 02:03 AFL Captain Lessons 03:33 Resilience From Sport 04:40 Fixing North America 05:40 Culture Shock Moment 07:46 Chapter 11 Reset 10:03 Ego Debt And Humility 11:54 Quality Growth Playbook 13:21 Turnaround Team Values 14:32 Cabo Momentum Shift 16:08 Acquiring Billabong 17:28 Merging Cultures Trust 21:35 Founders Ego and Operators 22:01 Leading Through COVID 26:23 Leases and Survival Detail 27:50 Lockdown Family Perspective 33:03 Quiksilver Cultural Heyday 35:25 When Global Brands Fracture 38:19 Small Brands and Channels 43:10 Why Work After Success 45:51 Advice For Stuck Founders 47:39 Global Expansion Nuances 50:24 Proudest Moments Legacy 52:03 How He Wants to Lead 53:09 Next Team And Farewell
