Product Led Growth Leaders

Thomas Watkins
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What separates startups that stall from those that dominate their market often comes down to one thing: product experience. This show is built for startup founders who want to move beyond reactive product decisions and build products that win consistently in the market.  Through solo episodes and interviews with high-performing SaaS founders, the show explores UX strategy, product decisions, hiring, and how to scale without chaos. It’s built for founders who want to move beyond patching problems and start building products that lead their category. The show is hosted by Thomas Watkins, UX designer and founder of 3Leaf,  who has helped series A-C startups build well-structured products, streamline execution from idea to launch, and become preferred choices in their category.

  1. 3 DAYS AGO

    182 - What If Onboarding Let Users Stay In Control? with Karel Papik

    We talk with Karel Papik, co-founder of Product Fruits, about why most products lose users in the first minutes and how better onboarding fixes trial drop-off. We dig into AI-powered user journeys that feel like a seamless, human layer inside your app while still giving product teams clearer feedback and faster insights. • why consumer-style impatience now defines B2B SaaS onboarding and activation • how Product Fruits uses discovery conversations to tailor the in-app experience • using an AI copilot for contextual help, tours, arrows and memory • turning chat and survey feedback into “outcomes” that highlight friction points • why bolting on AI often fails and when rebuilding around AI works • keeping AI answers trustworthy with internal checks and tuning • integrating with analytics tools instead of rebuilding full product analytics • when a complex product with many segments benefits most Go to productfruits.com to check it all out.

    22 min

  2. 30 APR

    181 - Voice AI For Small Businesses with Laurent Cohen

    Voicemail trains your customers to give up, and it trains you to live on your phone. We sit down with Laurent Cohen, CTO of GetOblick, to unpack a sharper idea: not every call deserves an interruption, but no opportunity should be missed. From missed leads to unhappy customers, we talk about why small and local businesses feel the pain of inbound calls more than anyone, and why voice AI is finally good enough to change the default. We dig into what modern voice AI for small businesses actually does beyond “answering the phone”: filtering spam, handling service and pricing questions, supporting multiple languages, and even delivering thoughtful upsells when it makes sense. Laurent explains why the real differentiator is not a flashy voice, but the instruments behind it: the data, the guardrails, and the fallback logic that knows when to hand off to a human. Trust is the unlock, so we discuss a practical rollout path that starts small and scales up as confidence grows. Then we zoom out to the platform bet: GetOblick as a voice-first directory that becomes a voice-only directory. With a growing graph of anonymised interactions, each conversation can improve the system over time, and that same infrastructure opens the door to better local discovery and appointment scheduling by phone. We also explore an unexpected growth lever: on-site voice widgets that increase time on page, improving retention signals that can help with indexing and local SEO visibility. If you care about customer experience, call handling, local business growth, voice AI agents, and SEO retention, this one is built for you.

    22 min

  3. 24 APR

    180 - How Leaders Find Their Real Identity with Kat Perkins

    We talk with leadership strategist Kat Perkins about how people end up living identities shaped by trauma, culture, and even well-meaning family pressure. We explore her framework for identity revelation and why leaders must get clear on who they are before they can build healthy teams.  • what an identity strategist does and why identity gets layered over time  • identity interference and how life scripts form before age 25  • how trauma and love can both distort self-belief  • Kat’s story of steering her son toward medicine before recognising his real calling in the arts  • recognition, permission, and submission as practical steps toward identity revelation  • why inner conflict becomes toxic leadership and damages workplace culture  • Kat’s memoir Girls With Pearls Have Power and the message of resilience  • courses including Empowered By Design and Seven Days To Resilience  https://www.linkedin.com/in/kat-perkins-21543432/

    20 min

  4. 22 APR

    179 - Building the Future: How Companies Can Leverage AI for Sustainable Growth and Innovation with West Stringfellow

    In this episode of Product Led Growth Leaders, your host Thomas Watkins talks to West Stringfellow, Founder and CEO of HowDo. West discusses how AI, especially large language models, can transform business innovation and growth. Drawing on his experience at major companies, West explores the democratization of technology, the critical role of human judgment, and the need for better data and processes. He emphasizes that successful AI adoption requires cultural shifts, continuous learning, and reinvesting gains into talent and technology, offering practical insights for organizations seeking sustainable, AI-driven transformation. Learn more about West's work HERE. Connect with West on LinkedIn HERE.

    26 min

  5. 22 APR

    178 - Connected Care: Using Technology to Deepen Human Relationships in Aging Services with Lindsay Friedman

    In this episode of Product Led Growth Leaders, Lindsay Friedman, Founder of LTCareNav, joins host Thomas Watkins to discuss the challenges of long-term care in the U.S. and how her company uses technology to support seniors and their families. She explains the difference between health care and long-term care, introduces innovative monitoring and planning tools, and shares insights on balancing technology with human connection. Lindsay also highlights rapid growth, B2B partnerships, and offers resources for families navigating care decisions, emphasizing the importance of dignity, privacy, and mission-driven solutions. Learn more about Lindsay's work HERE. Connect with Lindsay on LinkedIn HERE.  Think you'd be a great guest on the show? Apply HERE.

    23 min

  6. 22 APR

    177 - Say Goodbye to Guesswork: How AI is Redefining Ad Campaign Management with Seva Ustinov

    In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Seva Ustinov, founder and CEO of Plurio, an AI platform for performance marketing teams. Seva discusses his journey from digital nomad to tech entrepreneur, the challenges marketers face with fragmented ad data, and how Plurio’s AI agent centralizes and analyzes campaign metrics to optimize for revenue and lifetime value. The conversation also touches on the importance of deep business context for effective AI, high-touch onboarding, and Plurio’s vision for proactive, insight-driven marketing automation. The episode concludes with insights on product design and knowledge management tools. Learn more about Seva's work HERE. Connect with Seva on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    18 min

  7. 22 APR

    176 - Turning Marketing Tools into Small Business Triumphs with Mark Roesler

    In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Mark Roesler, President and Chief Revenue Officer of HubSpark. They discuss how HubSpark empowers small businesses, especially tradespeople like plumbers and electricians, by simplifying digital marketing and SEO. Mark explains HubSpark’s shift from a freemium to a paid model to support a lucrative affiliate program, making the platform affordable and integrated. The conversation highlights HubSpark’s focus on usability, automation, and continuous product updates, helping small business owners grow and compete online without needing technical expertise. Learn more about Mark's work HERE. Connect with Mark on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    23 min
  8. 175 - Unlocking AI Potential: The Key to Seamless Integration in Enterprises with Shay Levi

    26 FEB

    175 - Unlocking AI Potential: The Key to Seamless Integration in Enterprises with Shay Levi

    In this episode of Product Led Growth Leaders, your host Thomas Watkins interviews Shay Levi, Co-Founder and CEO of Unframe, an AI delivery platform. Shay discusses the challenges enterprises face when adopting AI, the limitations of current solutions, and how Unframe’s modular platform delivers tailored AI solutions within a week. The conversation highlights Unframe’s rapid, risk-free approach, focusing on solving real business problems with customizable “lego brick” technology, and offers practical advice for companies looking to integrate AI effectively and efficiently into their workflows. Learn more about Shay's work HERE. Connect with Shay on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

    18 min
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About

What separates startups that stall from those that dominate their market often comes down to one thing: product experience. This show is built for startup founders who want to move beyond reactive product decisions and build products that win consistently in the market.  Through solo episodes and interviews with high-performing SaaS founders, the show explores UX strategy, product decisions, hiring, and how to scale without chaos. It’s built for founders who want to move beyond patching problems and start building products that lead their category. The show is hosted by Thomas Watkins, UX designer and founder of 3Leaf,  who has helped series A-C startups build well-structured products, streamline execution from idea to launch, and become preferred choices in their category.

Information

  • Creator
    Thomas Watkins
  • Years Active
    2024 - 2026
  • Episodes
    182
  • Rating
    Clean
  • Copyright
    © 2026 Product Led Growth Leaders
  • Show Website
    Product Led Growth Leaders