The Future of In-House Creative Leadership

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Welcome to The Future of In-House Creative Leadership hosted by Emma Sexton, a podcast brought to you by the Inside Out® Community bringing you everything you need to lead on creativity inside your brand. Sign up for our FREE Insider membership to gain immediate access to our Member Hub and start accelerating your in-house creative leadership journey today, www.theinsideout.community

  1. 52 Lee Bofkin, Chief Executive Office & Janitor at Global Street Art

    4 DAYS AGO

    52 Lee Bofkin, Chief Executive Office & Janitor at Global Street Art

    This time, I am joined by Lee Bofkin, Co‑Founder & CEO of Global Street Art, Europe’s leading mural and hand-painted advertising company. Lee's journey spans unconventional beginnings in breakdancing and finance to earning a PhD in Evolutionary Mathematics from the University of Cambridge. Eventually, Lee co-founded Global Street Art, whose in-house gallery is an out of this world extensive visual archive. Lee talks about how urban creativity can inspire brands which is why he is the Inside Out Community’s official ‘inspiration partner’, so of course I wanted him to join me on the podcast - not only for his creativity but also to talk about how a brand’s archives can be source of inspiration. We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey. If you’re curious more info is here https://theinsideout.community/insider/

    46 min
  2. 5in5 with Emily Hawkerr, Creative Lead at Save the Children UK

    29 APR

    5in5 with Emily Hawkerr, Creative Lead at Save the Children UK

    5in5 is our new mini video series interviewing our Inside Out Visionary Members. Five minutes. Five questions. About their world, their work, and what in-house creative leadership really looks like, right now. This time I am joined by Emily Hawkerr, Creative Lead at Save the Children UK. ----------------------- We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey. If you’re curious more info is here ⁠⁠https://theinsideout.community/insider/⁠⁠ A big thank you to Ride Shotgun, a brand and activation agency and partner of the Inside Out® Community, for producing our 5in5 series.

    10 min
  3. 51 Ekaterina Solomeina, Co-Founder of Future London Academy

    22 APR

    51 Ekaterina Solomeina, Co-Founder of Future London Academy

    This time, I’m joined by Ekaterina Solomeina - designer, creative entrepreneur, educator, and Co-Founder of Future London Academy. For 20 years, Ekaterina worked as a creative and design director in agencies and in-house with icons like Michael Wolff and Donatella Versace and co-wrote a book about British Design. In 2013, she co-founded Future London Academy – a global executive school for creative leaders. Future London Academy's alumni are now thriving in the boardrooms as Chief Creative Officers and lead creative teams at the most iconic companies, including Apple, ECCO, WPP and BMW. Rather than focusing on one discipline or one industry, Ekaterina sits in a unique position: she sees patterns across design, creativity, business and leadership - globally, and over time. ----------- We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey. If you’re curious more info is here https://theinsideout.community/insider/

    49 min
  4. 5in5 with Imogen Almond, Head of Creative at Innocent Drinks

    15 APR

    5in5 with Imogen Almond, Head of Creative at Innocent Drinks

    5in5 is our new mini video series interviewing our Inside Out Visionary Members. Five minutes. Five questions. About their world, their work, and what in-house creative leadership really looks like, right now. This time I am joined by Imogen Almond, Head of Creative at Innocent Drinks. ----------------------- We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey. If you’re curious more info is here https://theinsideout.community/insider/ A big thank you to Ride Shotgun, a brand and activation agency and partner of the Inside Out® Community, for producing our 5in5 series.

    5 min
  5. 50 Sudarshan Waghmare, Creative and Brand Director

    8 APR

    50 Sudarshan Waghmare, Creative and Brand Director

    Sudarshan “Sudi” Waghmare is Global Head of Brand and Creative at Bitpanda, where he leads the company’s global brand strategy, creative direction and visual identity. With a background spanning international agency roles, in-house leadership and creative education, Sudi’s blends strategic thinking with craft-driven execution and fearless experimentation.  This episode is structured slight differently as last time I spoke to Sudi he had some questions he wanted to ask me...so this episode is going to be a mash up! We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey. If you’re curious more info is here https://theinsideout.community/insider/

    1hr 13min
  6. 49 Matthew Knight, Founder of The Independency Co.

    25 MAR

    49 Matthew Knight, Founder of The Independency Co.

    This time, I am joined by Matthew Knight, founder of The Independency Co., a platform of projects supporting freelancers, and those who work with freelancers. With a background spanning digital, creative and media agencies, as well as brands such as LEGO and Klarna, Matthew works with organisations looking for strategic clarity, but perhaps most notably, he has spent the last ten years supporting freelancers and is passionate about improving the relationship between hirers and independent workers to create a more supported and sustainable way of working. ------- We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey. If you’re curious more info is here https://theinsideout.community/insider/

    52 min
  7. 48 Katie Rosen, Global Head of Creative at Gousto

    11 MAR

    48 Katie Rosen, Global Head of Creative at Gousto

    In this episode, I am joined by Katie Rosen, Global Head of Creative at Gousto. Katie is a seasoned creative leader with over 20 years of experience leading in-house creative teams across iconic brands. Previously, she has led global creative at innocent drinks and held senior roles at The Football Association and the Natural History Museum. With a background in typography, graphic communication, and coaching, Katie is passionate about building inclusive, high-performing creative teams.  She specializes in shaping brand experiences across campaigns, packaging, print, digital, social, and events, while nurturing a culture of creativity, collaboration, and strategic impact within organizations. She’s particularly focused on using creativity to deepen customer relationships – driving loyalty, advocacy, and connection across the full customer journey. -------- We offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey. If you’re curious more info is here https://theinsideout.community/insider/

    39 min
  8. BONUS EPISODE Inside Out® Awards Special with Sarah Halfpenny

    4 MAR

    BONUS EPISODE Inside Out® Awards Special with Sarah Halfpenny

    In this bonus episode, I’m joined by my co-founder and business partner, Sarah Halfpenny, Head of Community, Events, and Awards at the Inside Out Community, to discuss the heritage of the awards, what makes them different, and how to put together a standout entry. The Inside Out® Awards - the only independent, accredited awards recognising in-house creative excellence across the globe - are officially open for entries. Originally created in 2013 to champion, celebrate, and recognise the business impact of in-house creative teams on their brands, in the decade since their launch, the Inside Out® Awards have become a go-to destination for in-house creative teams to celebrate and showcase their work.  Regardless of team set-up, size, location, budget or resource, our inclusive award categories give a wide range of opportunities for in-house creative teams to gain the external and internal recognition they deserve.  Sarah has been at the heart of the awards journey from the very early days. So if you're part of an in-house creative team, whether you're small, mighty, global or growing, this episode is your inside guide to why these awards matter, how they work and how to tell your story in a way that truly lands. -------- Learn everything you need to know about entering the Inside Out® Awards from our Awards Information Pack: https://theinsideout.community/awards/how-to-enter#awards-info-pack

    30 min
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About

Welcome to The Future of In-House Creative Leadership hosted by Emma Sexton, a podcast brought to you by the Inside Out® Community bringing you everything you need to lead on creativity inside your brand. Sign up for our FREE Insider membership to gain immediate access to our Member Hub and start accelerating your in-house creative leadership journey today, www.theinsideout.community

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