Get Keen

Daniel Lee
  • 5.0 (6)
  • Entrepreneurship
  • Updated Weekly

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

  1. 3 days ago

    #118 - He Almost Quit Real Estate. Now He's In The Top 1% Of Australia.

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Some agents nearly walk away before they ever hit their stride. In this new episode, Dan sits down with Ethan He, the selling principal and auctioneer at McGrath Clayton in Melbourne, to unpack how he rebuilt from zero, shifted his mindset and rose into the top 1% of Australia. ◼️ The buyer‑first approach that rebuilt his entire career ◼️ How long‑term habits and mindset replaced quick‑win thinking ◼️ The role of auctioneering, vendor management and data in a down market Timestamps: 00:00:00 - Introduction 00:00:45 - Podcast Introduction and Guest Introduction 00:01:17 - Ethan's Achievements and Speaking Engagements 00:01:48 - Ethan's Personality and Energy 00:02:22 - Passion for Real Estate 00:02:49 - Genuine Care in Real Estate 00:03:30 - Ethan's Journey and Challenges 00:04:15 - Experience in China and Mindset Shift 00:05:08 - Differences Between China and Australia 00:06:01 - Starting Over and Focusing on Buyers 00:07:49 - Building Relationships with Buyers 00:08:50 - Providing Value and Building Trust 00:09:12 - Strategies for Getting Listings 00:09:58 - Understanding Client Needs 00:10:47 - Sacrifices and Challenges in Real Estate 00:12:07 - Investment in Career and Intense Work Periods 00:13:14 - Prioritizing Different Stages of Career 00:14:24 - Auctioneering and Its Impact 00:15:46 - Overcoming Personal Barriers 00:17:08 - Vendor Management and Market Changes 00:18:49 - Auction Strategy and Market Conditions 00:20:46 - Communication and Decision Making in Auctions 00:21:16 - Tips for Aligning Vendor Expectations 00:22:48 - Importance of Market Knowledge 00:23:12 - Keeping Vendors Updated with Market Trends 00:25:02 - Prospecting and Quality Conversations 00:26:49 - Dislike for Cold Calling and Alternative Strategies 00:27:14 - Rewards and Trust in Real Estate 00:28:32 - Challenges and Mental Toughness Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Ethan He: https://www.instagram.com/ethanhe_mcgrath/ https://www.facebook.com/ethaniel.he/ https://www.linkedin.com/in/ethan-he-08a038282

    31 min

  2. 16 June

    #117 - The Exact Strategy Chris Nunn Uses To Sell $200M Yearly

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem How do you stand out in one of the most competitive real estate markets in Australia? In this episode, Dan and Chris Nunn from Bresic Whitney reveal the exact strategy behind $200M in yearly sales. This episode covers: ◼️ Why chasing sellers is flawed thinking and how focusing on buyers builds trust ◼️ The role of humility and mentorship in shaping long‑term success ◼️ How genuine service creates raving fans and career‑defining opportunities Timestamps: 00:00:00 - Introduction 00:02:14 - Chris Nunn's Start in Real Estate 00:03:33 - Working with Shannon Whitney 00:05:29 - Shannon Whitney's Leadership Style 00:06:05 - Impact of Mentorship on Success 00:08:01 - Importance of Great Leadership 00:09:50 - Competitiveness in the Sydney Market 00:11:15 - Standing Out in a Competitive Market 00:12:28 - Creating Raving Fans 00:13:10 - Focusing on Buyers vs. Sellers 00:14:05 - Long-term Benefits of Helping Buyers 00:15:08 - Opportunities from Helping Buyers 00:16:01 - Managing Buyer Relationships in Busy Markets 00:17:30 - Qualification Process for Buyers 00:19:09 - Importance of Proper Questioning 00:20:00 - Real Estate as an Apprenticeship 00:20:11 - Blueprint for Success in a New Market 00:21:52 - Owning the Buyer Relationship 00:22:06 - Trust and Buyer Relationships 00:23:03 - Helping Buyers with Other Agents' Properties 00:24:11 - Integrity in Real Estate 00:25:17 - Building Long-term Reputation 00:26:24 - Career-defining Moments 00:28:18 - Creating Hundreds of Moments Over a Career Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Chris Nunn: https://www.instagram.com/chrisnunn_bresicwhitney/ Get in touch: https://bresicwhitney.com.au/agent/chris-nunn-16967?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnAH95vOZNFAvDWs1vRPxP6F3Q07TeeDN8kknHCUZUOzie0rsAQJYaSCxn9VY_aem_ZdXw1bKp_USeESiA2A0lTA

    30 min

  3. 9 June

    #116 - He’s sold 367 In the Last 12 Months!?

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem How do you sell more than one property every single day? In this episode, Dan and Daniel Harris from Real Estate Central explore the systems, energy, and emotional intelligence that make it possible. This episode covers: ◼️ Why referrals and authenticity outperform cold prospecting ◼️ How emotional intelligence separates great agents from average ones ◼️ The discipline of saying no to out‑of‑area listings ◼️ How energy and structure drive consistent high‑volume sales ◼️ Why strong personal branding builds attraction and referral business Timestamps: 00:00:00 - Introduction 00:01:53 - Dan's Role at AREC 2026 00:02:09 - Dan's Journey in Real Estate 00:04:46 - Light Bulb Moments and Taking Real Estate Seriously 00:05:39 - Becoming a Director and Business Owner 00:06:48 - Building a Strong Personal Brand 00:07:18 - The Importance of Authenticity and Referrals 00:08:22 - Team Structure and Roles 00:09:42 - Team Members and Their Contributions 00:10:39 - Prospecting and Referral Business 00:11:16 - Building Rapport and Energy in Open Homes 00:12:09 - Emotional Intelligence in Real Estate 00:12:48 - The Role of Listening and Emotional Intelligence 00:13:05 - Enjoying the Job Through Emotional Intelligence 00:14:05 - Emotional Intelligence with Colleagues and Clients 00:15:06 - Importance of Team and Work-Life Balance 00:16:12 - Current Market Conditions in Darwin 00:18:03 - The Role of Emotional Intelligence in Real Estate 00:19:53 - Dan's Market Knowledge and Success 00:20:57 - Why Choose Dan Harris 00:21:25 - Growth and Learning to Say No 00:22:00 - Focusing on Core Areas 00:22:16 - Avoiding Out-of-Area Listings 00:25:01 - Energy Management and Career Progression 00:26:39 - Importance of Planning Holidays 00:28:08 - Structuring Listings Around Holidays 00:29:30 - Reinforcing Authority Through Content 00:30:02 - Future Goals and Maintaining Balance Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Daniel Harris: https://www.instagram.com/danielharris.realestate/ Get in touch: https://www.recentral.com.au/pages/real-estate/agent/26150/daniel-harris

    31 min

  4. 2 June

    #115 - Secrets to Winning Listings in a Competitive Real Estate Market

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Cold calls are dead, and buyers are tired of empty promises. In this episode, I sit down with Matthew Paxton from McGrath South Brisbane, who has built his success on efficient systems, tight databasing and genuine nurturing. With 62 sales in the past year, Matthew shares exactly how he manages his database, qualifies buyers, and makes open homes stand out. ◼️ Why cold calls without relevance fail ◼️ How to build a tight, effective database ◼️ The buyer work that agents often miss ◼️ Making open homes memorable and productive ◼️ Non‑negotiables that drive consistent growth Timestamps: 00:00:00 - Introduction 00:01:24 - Guest Introduction: Matthew Paxton 00:02:31 - Matthew's Real Estate Journey 00:04:31 - Defining and Managing a Database 00:05:53 - Call Strategies and Relevance 00:07:09 - The Death of Traditional Cold Calls 00:08:55 - Conjuncting with Other Agents 00:09:21 - Mail Marketing and Social Media 00:10:21 - Effective Open Homes 00:13:01 - Building a Database from Scratch 00:15:44 - Non-Negotiables in Real Estate 00:17:44 - Qualifying Buyers 00:18:07 - Structuring Buyer Follow-ups 00:22:02 - Ensuring Follow-up Consistency 00:25:08 - Importance of Buyer Qualification 00:26:11 - Criteria for Prioritizing Buyers 00:28:05 - Database Building and Seller Prospecting 00:30:07 - Strategic Text Messaging 00:32:01 - CRM and Data Management 00:33:52 - Case Studies and Demonstrating Value 00:35:18 - Providing Client References Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Matthew Paxton: https://www.instagram.com/mattpaxton.mcgrath/ https://www.linkedin.com/in/matthew-paxton-71b0697a/ Book an appointment: https://www.mcgrath.com.au/agents/matt-paxton-a1VRE000003ffWx2AI

    37 min

  5. 26 May

    #114 - Is the Australian Property Market About To Collapse?

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan tackles the question dominating headlines: is the Australian property market actually on the edge of collapse, or are we being played by sensationalism again? After living through the GFC, the Brisbane floods and COVID, he breaks down what’s really happening beneath the noise. ◼️ Why today’s “crash talk” doesn’t match what a real crash looks like ◼️ How media fear cycles distort the market and trigger emotional decisions ◼️ The real forces cooling the market right now, and what they actually mean ◼️ Why buyers who act during uncertainty historically come out ahead ◼️ The skills agents must sharpen to survive the next 12-18 months Timestamps: 00:00:00 - Introduction 00:01:43 - A Walk Down Memory Lane: Real Estate Experience 00:03:55 - Understanding Market Crashes vs. Softening 00:05:20 - The Role of Media in Real Estate Perception 00:08:40 - Current Market Analysis: What to Expect 00:10:40 - Key Factors Driving Market Changes 00:12:48 - The Importance of Timing in Real Estate 00:14:25 - Market Dynamics: Luxury vs. Entry-Level Properties 00:15:35 - Opportunities for Agents in a Changing Market 00:18:30 - The Long Game: Building a Sustainable Career 00:20:50 - Advice for Sellers in a Declining Market 00:22:30 - Advice for Buyers: Timing and Strategy 00:24:50 - The Critical Role of Agents in Negotiation 00:26:40 - Educating Sellers and Buyers 00:28:30 - Reestablishing Connections and Prospecting 00:30:50 - Mindset and Longevity in Real Estate Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/

    35 min

  6. 19 May

    #113 - The High Performers Blueprint

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan sits down with high performer Mikaela Crone to break down the habits, systems and mindset behind consistent results in a shifting market. With over 80 transactions in the past 12 months, Mikaela shares how buyer work, team communication and community presence compound into long term success. This episode covers: ■ How high performers stay upbeat and competitive ■ Why team communication creates a better seller experience ■ The buyer work strategies that turn into future listings ■ How community involvement becomes real lead flow ■ What keeps agents mentally grounded under pressure Timestamps: 00:00:00 - Introduction 00:02:06 - Mikaela's Background in Real Estate 00:03:10 - Transition to Leading Her Own Team 00:04:21 - Characteristics of High Performing Agents 00:05:38 - Importance of a Positive Office Environment 00:06:27 - Customer Experience in Real Estate 00:08:17 - Effective Communication with Sellers 00:09:22 - Utilizing Group Chats for Updates 00:10:26 - Community Involvement as a Marketing Tool 00:12:20 - Prospecting Strategies for Lead Generation 00:15:29 - Importance of Working with Buyers 00:16:38 - Balancing Buyer and Seller Focus 00:18:49 - Building Relationships with Buyers 00:20:00 - Long-Term Client Relationships 00:21:42 - Starting Again as an Agent 00:23:17 - Advice for New Agents 00:24:50 - Managing Stress in Real Estate Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Mikaela Crone: https://www.instagram.com/mikaelacrone_place/ https://www.facebook.com/mikaelacroneplace/?ref=NONE_xav_ig_profile_page_web

    28 min

  7. 12 May

    #112 - The 10 Laws of Successful Leadership

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Leadership fails when it’s built on tactics instead of principles. In this episode, Dan breaks down the laws that determine whether a team grows, stalls or fractures. This episode covers: ■ Why integrity is the foundation every other skill depends on ■ How EQ shapes outcomes more than technical skill ■ The difference between clarity and certainty in vision ■ What real empowerment looks like inside a team ■ Why your inner circle determines your ceiling as a leader Timestamps: 00:00:00 - Introduction 00:00:32 - Law 1 00:03:44 - Law 2 00:07:12 - Law 3 00:09:23 - Law 4 00:12:23 - Law 5 00:14:29 - Law 6 00:18:41 - Law 7 00:20:27 - Law 8 00:23:16 - Law 9 00:25:05 - Law 10 00:27:12 - Conclusion: Continuous Leadership Journey Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/

    28 min

  8. 5 May

    #111 - The Exact Blueprint He Used To Build 150 Rentals From Scratch

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Most agents talk about building a rent roll, but very few have actually done it from zero. In this new episode, Dan sits down with Adam Saitta to unpack the real journey behind growing 150 rentals organically while running sales, managing a team and building a brand from the ground up. In this episode, you’ll learn: ■ How he built 150 rentals without a dedicated BDM ■ Why speed, consistency and follow‑up shaped his growth ■ The support structure that kept the business moving ■ How he balanced sales, rentals and ownership ■ What he learned about people, roles and retention Timestamps: 00:00:00 - Introduction 00:01:09 - Special Guest: Adam Saitta from Benchmark Realty 00:02:04 - Adam's Background and Experience 00:02:29 - Challenges of Running a New Business 00:03:18 - Managing Multiple Roles 00:04:04 - Support Systems and Outsourcing 00:04:24 - Balancing BDM and Sales Roles 00:05:15 - Building a Rent Roll 00:06:08 - Acquiring Rentals and Leads 00:07:20 - Lead Generation Strategies 00:07:40 - Importance of Speed and Consistency 00:08:22 - Effective Follow-Up Processes 00:09:02 - Support Team and Role Evolution 00:09:32 - Benefits of Owning a Business 00:10:16 - Work-Life Balance 00:11:04 - Handling Leads and Personal Time 00:12:06 - Client Relationships and Business Growth 00:13:33 - Building a Valuable Asset 00:14:09 - Long-Term Vision and Legacy 00:15:06 - Office Location and Logistics 00:16:05 - Starting Small and Growing 00:17:12 - Owning Your Own Real Estate Business 00:17:43 - Concerns About Changing Brands 00:18:28 - Transitioning to Own Business 00:20:05 - Lessons Learned as a Business Owner 00:22:47 - Adapting to Change and Growth 00:24:16 - Evolving Roles and Team Strengths Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Adam Saitta: https://www.facebook.com/Benchmarkrealestatecairns https://brecairns.com.au/testimonials/

    28 min
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5
out of 5
6 Ratings

About

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

Information

  • Creator
    Daniel Lee
  • Years Active
    2024 - 2026
  • Episodes
    119
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Daniel Lee
  • Show Website
    Get Keen

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