What Would They Do? The Customer Experience Podcast For Online Business

Nadine Nethery | Customer Experience Strategist & Copywriter
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Welcome to What Would They Do?, the customer experience podcast for online business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for online business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on customer retention, email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!

  1. 5 DAYS AGO

    63. 12 Retention strategies that increased revenue, engagement & loyalty

    If you’ve ever thought… “I just need more leads.” “Why aren’t people sticking around?” “There has to be a smarter way to grow this…” …this episode is your snack platter of ideas. In this special teaser episode, I’m giving you a behind-the-scenes look at the upcoming Retention Games from 12-15 May 2026 (grab your free ticket here), my completely reimagined virtual event where 20 retention strategies go head-to-head. You’ll hear directly from the contestants as they share raw, unscripted previews of the strategies they’ll be revealing inside the Games. We’re talking: 172% retention increases 99% conversion strategies $66K in additional revenue from one tweak High-retention memberships running for years If retention has been your blind spot, this episode will give you 12 specific ideas on how to fix it. What we cover: How one membership increased retention by 172% while reducing launchesA 20-minute gamification strategy that boosts engagement instantlyA 3-part “retention engine” that turns retention into your main growth driverA high-touch strategy that generated $66K in extra revenuePersonalisation strategies that make customers feel seen (and stay)An offboarding sequence with a 99% conversion rate View the episode transcript here. GRAB YOUR FREE RETENTION GAMES TICKET RIGHT HERE 🎟️ Where to from here? Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here! Find out how you can get my strategic customer experience brain on your brand here. Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here! Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

    19 min

  2. 27 APR

    62. Discounts, deadlines and bad habits & what it takes to fix these sales patterns

    Ever feel like your audience only buys when there’s a discount, countdown timer, or last-minute panic email? You might unintentionally have trained them to do exactly that. In this episode, I unpack the uncomfortable truth behind discount-driven sales cycles and why your audience isn’t unpredictable, but simply responding to the patterns you’ve created. This episode dives into the concept of rewarded behaviour in your business and how to shift from reactive, pressure-based sales to intentional, sustainable buying patterns. What we cover: How you’re unintentionally training your audience’s buying behaviourThe psychology behind waiting, disengaging, and last-minute buyingWhy discounts create long-term problems (even if they “work”)What behaviours you should be rewarding insteadHow to build a business people don’t learn to “game” View the episode transcript here. GRAB YOUR FREE RETENTION GAMES TICKET RIGHT HERE 🎟️ Where to from here? Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here! Find out how you can get my strategic customer experience brain on your brand here. Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here! Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

    12 min

  3. 20 APR

    61. Pricing psychology, business confidence & client experience with Jasmine Parasram

    Feel like you’re undercharging, but also low-key terrified to raise your prices? In this episode, I’m joined by pricing strategist and self-declared “Pricing Queen” Jasmine Parasram to unpack what’s really going on when you price your services too low. Spoiler: it’s not just about money. It’s about mindset, emotional baggage, customer perception, and the kind of clients you end up attracting. Together, we explore how undercharging doesn’t just hurt your income, it quietly erodes your confidence, your boundaries, and your customer experience. What we cover: Why undercharging isn’t a pricing problemThe hidden link between pricing and customer experienceThe psychological barriers stopping you from charging moreHow to communicate your pricing without sounding unsure or apologeticA practical starting point for recalculating your pricing Connect with Jasmine Parasram: Website: https://creativebusinesskitchen.com/ Instagram: https://www.instagram.com/yourpricingqueen/ View the episode transcript here. GRAB YOUR FREE RETENTION GAMES TICKET RIGHT HERE 🎟️ Where to from here? Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here! Find out how you can get my strategic customer experience brain on your brand here. Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here! Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

    46 min

  4. 13 APR

    60. The invisible churn killing your sales

    Your traffic is solid. People are clicking, subscribing, even engaging. And yet: Crickets when it comes to sales. In this episode, I flip the usual narrative on its head and challenge the default advice of “just get more visibility” or “nurture harder.” Because what if the problem isn’t attracting people, but quietly losing the right ones before they ever buy? This episode dives into the concept of invisible churn, the silent drop-off happening when your best-fit clients don’t see themselves clearly enough in your messaging, offers, or customer journey. If your funnel looks good on paper but still isn’t converting, this is the episode that will make you rethink what’s really going on. What we cover: Why traffic and engagement don’t automatically lead to conversionsWhat invisible churn is (and how it’s affecting your business)The real reason your best-fit clients aren’t buyingThe subtle messaging mistakes that quietly push people awayHow to diagnose where your customer journey is breaking down View the episode transcript here. GRAB YOUR FREE RETENTION GAMES TICKET RIGHT HERE 🎟️ Where to from here? Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here! Find out how you can get my strategic customer experience brain on your brand here. Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here! Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

    10 min

  5. 6 APR

    59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick

    Is there a way to sell that doesn’t exhaust you or your audience? In this guest episode, I am joined by launch strategist Kelsey McCormick, founder of Coming Up Roses, to unpack what sustainable selling actually looks like for creative business owners. If you feel like you’re redesigning your course or service launch from scratch every time, if you open cart and hope for the best, and if you’re chasing new followers instead of nurturing the ones you already have… this conversation is your reset. Together, we explore repeatable sales systems, campaign thinking, trust-building before a launch, and why you don’t need a massive audience to sell out your offers. What we cover: The concept of “campaign thinking” and why monthly revenue chasing keeps you stuckHow to create launches that work with your energy, not against itThe power of waitlists and warm-up sequencesWhy follower count is overrated (and warmth is everything)The mindset work behind hitting bigger launch milestonesWhy community and in-person connection may be the future of launchesThe growing tension between being a service provider vs. being a creator in the AI era Connect with Kelsey McCormick: Website: https://cominguproses.co/ The Warm Waitlist Week: cominguproses.co/www Podcast: cominguproses.co/warmup View the episode transcript here. GRAB YOUR FREE RETENTION GAMES TICKET RIGHT HERE 🎟️ Where to from here? Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here! Find out how you can get my strategic customer experience brain on your brand here. Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here! Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

    36 min

  6. 30 MAR

    58. The 3 Levels of Personalisation every online business needs

    In today’s episode, we embark on a customer experience adventure… straight into my rural Sydney coffee scene. Because nothing reveals the truth about customer loyalty faster than a café. Let’s break down the 3 levels of personalisation every online business owner should understand, especially if you want more repeat buyers, more engagement, and less churn. If personalisation in your business currently looks like “Hey {first_name}”… this episode will lovingly show you what’s possible and open your eyes to a new way of thinking.  What we cover: The difference between personalisation that feels helpful vs personalisation that feels creepyThe 3 levels of personalisation (coffee shop edition)How to apply this to your online business View the episode transcript here. GRAB YOUR FREE RETENTION GAMES TICKET RIGHT HERE 🎟️ Where to from here? Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here! Find out how you can get my strategic customer experience brain on your brand here. Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here! Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

    17 min

  7. 23 MAR

    57. The real reason your list isn’t converting into sales

    In this episode, I tackle a listener question that hits a little too close to home for many online business owners: “I’ve shown up so much more over the past few months, and grown my email list considerably, but I’m still not selling my offers. How do I work out what’s still stopping people from buying?” And the answer is simple (but inconvenient): More visibility doesn’t automatically mean more sales. If your customer journey is broken, more traffic just means more people entering a leaky funnel… and quietly disappearing. Let’s break down what a broken customer journey actually looks like, why “just getting more eyeballs” is not the fix you think it is, and how to identify the exact points where your audience loses confidence, clarity, or momentum. What we cover: The real reason your audience might not be buying, even if your list is growingWhat a broken customer journey actually looks like in an online businessWhy friction kills momentum (and momentum is what drives conversions)How to create a strategic customer journey that reduces churn and increases lifetime value View the episode transcript here. Learn more about the CX Catalyst here. GRAB YOUR FREE RETENTION GAMES TICKET RIGHT HERE 🎟️ Where to from here? Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here! Find out how you can get my strategic customer experience brain on your brand here. Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here! Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

    14 min

  8. 16 MAR

    56. From personal brand to customer loyalty & what actually builds trust with Suz Chadwick

    In today’s guest episode, I‘m joined by brand coach Suz Chadwick to unpack a big, timely question: “In the age of AI slop, what does an authentic personal brand actually look like? And how do you create a customer experience that still feels real?” Together, we explore what personal branding truly means in 2026, why authenticity is becoming a competitive advantage, and how AI can either amplify your voice… or dilute it entirely. If you’re an expert who knows your stuff but still feels like you’re hiding behind your business, this conversation is your gentle nudge to make some big moves. What we cover: What a personal brand actually is (beyond the buzzword)Why memorability and reputation matter more than everHow AI is impacting personal branding — for better and worseHow to “chunk down” your expertise so your audience can digest itHow authenticity strengthens the entire customer journey Connect with Suz Chadwick: Website: https://suzchadwick.com/ Podcast: https://suzchadwick.com/podcast/ Instagram: www.instagram.com/suzchadwick View the episode transcript here. GRAB YOUR FREE RETENTION GAMES TICKET RIGHT HERE 🎟️ Where to from here? Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here! Find out how you can get my strategic customer experience brain on your brand here. Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here! Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

    34 min
See All (67)

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to What Would They Do?, the customer experience podcast for online business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for online business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on customer retention, email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!

Information

You Might Also Like