Project B might become one of the biggestdisruptors women’s basketball has ever seen. But what actually is it? In this exclusive interview, WNBA legend and Project B Chief Basketball Officer Alana Beard explains the real visionbehind Project B — player ownership, global basketball, premium experiences and why they believe basketball can become the number one sport in the world. Beza and Tony sit down with four-time WNBA All-Star and Project B executive Alana Beard for a deep dive into one of the most talked-about developments in global basketball. Alana shares: • The “why” behind Project B • Why athlete ownership and equity matter • How Project B plans to create a premiumbasketball ecosystem • Why the league wants to be additive — notcompetitive • The importance of global fan access andstreaming • How women athletes are becomingbusinesses and brands • What she sees in players like SophieCunningham and Alanna Smith • Why Australian basketball talent standsout globally • The biggest misconceptions surroundingProject B The episode also includes: • Rapid Fire questions • Future expansion discussions • Startup and business challenges • Reflections on leadership, mentorship andlegacy If you want to understand where women’sbasketball could be heading over the next decade, this conversation is essential viewing. Timestamps 0:00 — “What is the why of Project B?” 2:00 — How Project B first captured Alana’s attention 6:00 — Why today’s athletes think differently about business 8:40 — Building a premium global basketball experience 11:15 — Access, streaming & global fan engagement 17:30 — How Project B plans to work with existing leagues 21:10 — The challenges of building a startup sports league 24:15 — Collaboration vs competition in women’s basketball 26:30 — What is it about Sophie Cunningham 30:05 — Alanna Smith & Australian basketball talent 33:20 — Rapid Fire questions 35:45 — Biggest misconception about Project B 37:35 — Which player would Alana sign tomorrow? 38:15 — “This is not just a women’s basketball league” 38:45 — Bec Allen’s question: “What is your why?” 40:25 — Final reflections & outro #ProjectB, #AlanaBeard, #WNBA,#WomensBasketball, #SophieCunningham, #AlannaSmith, #WNBL, #BasketballPodcast,#WomensSports, #GlobalBasketball Project B basketball, Alana Beardinterview, women’s basketball podcast, WNBA future, Sophie Cunningham ProjectB, Alanna Smith basketball, global basketball league, women athlete ownership,WNBA analysis, Sixth Women Podcast