In Real Time with Millie

Millie Ettenfield
  • 5.0 (11)
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  • Updated Weekly

Business Podcast but not as you know. For the founders figuring out how to get through. 

  1. 3 days ago

    In discussion - Sophie Founder Seoul Tonic. Everything you need to know about building!

    Sophie is the founder of Seoul Tonic an eastern-inspired wellness brand built on Korean ginseng and pear extracts that she co-created with Mr. Park, a Korean producer in Jeonju, using his grandfather's extraction method. What started as a silver pouch in the Australian beverage fridge has grown into a global brand stocked in beauty stores, hotels, delis, recovery facilities, and — most recently a boutique in the Hamptons that led to a sell-out Bethany Frankel video. In this episode, Sophie and Millie sit down in New York to talk about what it actually takes to bootstrap a physical product brand across three markets simultaneously, why she's been able to go where competitors haven't by thinking of Seoul Tonic as a fashion accessory rather than a drink, and how she spent 18 months relentlessly chasing the W Hotel before they finally said yes. They get into the messy realities of international freight, navigating tariffs and Trump's administration as a foreign founder, and why she and her fiancé showed up in New York with no jobs and no plan and made it work anyway.

    46 min

  2. 15 June

    In discussion with Lily - VC raising? Breaking the beauty industry? NYC?

    Lily is an Adelaide-born beauty industry insider who cold-emailed her way into Sydney, built a market research agency while finishing a computer science degree, and then turned a two-week business trip to New York into a full life pivot. Now she's four months into building Unfiltered a beauty social platform and app described as "Letterboxed for beauty" and she's raising her first real round in Manhattan. In this episode, Lily and Kaarme get into the wild, unfiltered reality of being a first-time female founder in the US venture world, why fundraising is literally just dating, and what happens when you delete your entire codebase in week four of your accelerator. They talk about the beauty industry's data problem, why big brands win on distribution not innovation, and how a viral TikTok about blush hex codes led to 100 women in a WhatsApp group which led to a complete pivot.

    1 hr

  3. 8 June

    Shoot Your Shot: Building Ambition, Culture & Community with Zara Jarvis

    Zara is a marketing powerhouse who went from teaching singing lessons in Ballarat, to running her own music school, to climbing the agency world and then cold-emailing Stephen Bartlett and landing a role managing his personal brand in London. In this episode, she and host Kame sit down (in London!) for one of the most honest, high-energy conversations about what it actually takes to build a career and a brand with intention. They cover the messy reality of chasing big opportunities (hint: it involves living in a Harry Potter attic with no air con), why culture is never "set and forget," the difference between community and belonging, and why saves and shares are the metrics you should actually care about. Plus: a masterclass on T-shaped careers, paid ads for founders, and why being called a "try hard" is the highest compliment.

    1hr 14min

  4. 1 June

    Deep dive into Australias largest fashion brand - Sabbi the store

    A deep dive into growing a major fashion brand in Australia. A founders dream in a podcast!  Instagram - Sabbi_thestore

    59 min

  5. 26 May

    BEHIND THE CURTAIN OF KAARME - With Kat (Kaarme General Manager)

    @Kaarmejewels_

    1hr 1min

  6. 18 May

    In Discussion with Laura Liles - Co Founder of KINGA CSILLA and CIAO CIAO VACATION

    In Real Time with Millie

    51 min

  7. 11 May

    Scaling business, Hiring the right staff and how Kaarme has had numerous sell out launches!

    A deep dive with Millie - Founder of Kaarme Jewels answering all your burning questions!

    44 min

  8. 4 May

    Content is the NO.1 way to grow your brand - Hannah Sands (Socially Sands)

    In this episode, I sit down with Hannah, the founder of Socially Sands a business built from the ground up with one clear mission: helping others grow, scale, and show up powerfully online. We dive into what it really takes to build a brand in today’s digital world beyond the aesthetics. From growing social platforms with intention, to navigating the pressure of being “always on,” Hannah shares the honest, behind-the-scenes reality of building a business centred around social media. If you’re a founder, creator, or someone trying to grow online, this episode will give you both the strategy and the mindset shifts you actually need.

    1hr 2min
See All (21)

5
out of 5
11 Ratings

About

Business Podcast but not as you know. For the founders figuring out how to get through. 

Information

  • Creator
    Millie Ettenfield
  • Years Active
    2K
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 All Rights Reserved
  • Show Website
    In Real Time with Millie

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