In-House Insights

In-House Agency Council
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

As a podcast built by in-house professionals for in-house professionals, we go beyond the surface to discuss what is shaping our industry. Hosted by Abby Blackmore, Head of IHAC and Chris Maxwell, IHAC's Executive Chairman and CEO of -lution, each week we dive into the latest industry news, celebrate standout work, and hear compelling stories from the biggest names in in-house. In-House Insights is your go-to resource for in-house. Follow our podcast so you don't miss an episode, and follow us on LinkedIn for bonus content.

Episodes

  1. 6 DAYS AGO

    Warren Marenco Chase: Why the Best In-House Agencies Are Acting Like External Shops | In-House Insights

    Most in-house teams are pigeonholed into a box of speed and efficiency, often sacrificed at the expense of high-level creativity. But what if your internal agency could win creativity awards whilst operating at a scale traditional shops can’t touch? In this episode, Warren Marenco Chase, VP Managing Director of Copper Giants (Liberty Mutual’s in-house agency), joins us to share his blueprint for building world-class internal teams. From his early days scaling Verizon’s creative org to 200+ people to his current work at Liberty Mutual, Warren breaks down the "In-House but Out of the Box" philosophy. We discuss the benefits of taking on external clients, the No A'holes Policy that protects culture, and why AI is about to trigger a hockey stick of content deliverables. Enjoyed this insight? Subscribe!

    43 min

  2. 27 APR

    IHAC Awards 2026: The Best of the Best In-House Agencies | In-House Insights

    The latest IHAC Awards prove that internal agencies are no longer just executing, they are leading the charge in innovation. In this episode of In-House Insights, Abby and Chris recap the highlights from the recent IHAC Awards. They break down why Optus took home the AI trophy for streamlining "boring" workflows, how One NZ is mastering integrated media, and why Treasury Wine Estates (Splash) swept the board. Whether you’re looking for a blueprint for cultural impact or curious about the future of media in-housing, this recap celebrates the talent and grit of the in-house community. Don't miss out on the next community deep dive—subscribe to the podcast and join the movement at ihac.com.au. #InHouseInsights #CreativeOperations #InHouseAgency #MarketingStrategy #marketingawards

    20 min

  3. 20 APR

    Kevin Frank: Why Your Best Creatives Are Quitting (And How to Fix It) | In-House Insights

    Most creative directors are just frustrated creatives in disguise, focusing on the work while their team’s culture withers. If you’re leading an in-house agency, are you actually managing, or are you just competing with your own staff? In this episode, we sit down with Kevin Frank, author of Raising Creative Teams and former creative leader at Apple and LinkedIn. Kevin shares his journey from the leading edge of the in-house revolution, to mastering the art of the death of the ego. We explore why leading creative people requires a specific type of empathy, the power of over-communication, and how to transition from making the work to creating the environment where work thrives. Don't forget to subscribe for more insights from industry leaders. #CreativeOperations #InHouseAgency #MarketingStrategy

    37 min

  4. 13 APR

    Why Global Brands are In-Housing the Big Wins | In-House Insights

    Think in-house teams are just for designing HR posters? Think again. The world’s biggest brands are now trusting their internal studios with Super Bowl spots and global media buying. In this premiere of our new 'Moves and News' podcast stream, Abby and Chris dive into the rapid evolution of the in-house landscape. From beverage giant Celsius launching a full-service agency to Procter & Gamble’s Mark Pritchard leading the charge on in-house media, we explore why speed, agility, and creative origination are becoming the new internal gold standards. Also in this episode: The Global Shift | Why brands like Virgin and Instacart are hiring big gun ECDs to move creative work further upstream. Media: The New Frontier | How closing the feedback loop between production, creative, and media is driving massive ROI for PNG and Treasury Wine Estates. GEO & Generative AI | A look at how top-tier brands are moving beyond the AI buzz to implement Generative Engine Optimisation. The 2026 Benchmark | Why participating in the IHAC AI survey is the only way to truly see where your team stands against the competition. Ready to stay ahead of the curve? Subscribe to the In-House Insights podcast.

    20 min

  5. 6 APR

    Maya Dukes: Moving from Order-Taker to Strategic Creative Partner | In-House Insights

    If your in-house agency is struggling to get a seat at the leadership table or is tired of being treated like an order-taker, this conversation is a must-listen. In this episode, we sit down with Maya Dukes, Managing Director of Global Brand Creative and Agency Operations at Delta Airlines. Maya shares her incredible journey of scaling a small, scrappy creative team into a strategic powerhouse within one of the world's largest brands. She opens up about leading through the adversity of COVID-19, the intentional steps she took to rebuild team culture, and how she shifted the dynamic with internal stakeholders from clients to true business partners. Don’t forget to subscribe for more insights from industry leaders.

    47 min

  6. 30 MAR

    Why the Future of Creative is In-House | In-House Insights

    It's official: Australia's In-House Agency Council is starting a podcast. Welcome! 👋 The traditional agency-client relationship is undergoing a massive shift, yet many internal teams are still struggling to find their seat at the leadership table. Most marketers know in-housing is a game-changer, but few are talking about how to actually harness that power to drive real results. In this pilot episode of In-House Insights, we go on the record to discuss our passion behind the in-house movement. We’re pulling back the curtain on why this shift is happening now and how this show will shine a light on the innovators who are successfully transforming corporate creative departments into world-class agencies. Subscribe to In-House Insights on your favourite platform and visit ihac.com.au to join the community of leaders redefining the creative industry.

    25 min
  • 6 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

As a podcast built by in-house professionals for in-house professionals, we go beyond the surface to discuss what is shaping our industry. Hosted by Abby Blackmore, Head of IHAC and Chris Maxwell, IHAC's Executive Chairman and CEO of -lution, each week we dive into the latest industry news, celebrate standout work, and hear compelling stories from the biggest names in in-house. In-House Insights is your go-to resource for in-house. Follow our podcast so you don't miss an episode, and follow us on LinkedIn for bonus content.

Information

  • Creator
    In-House Agency Council
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © In-House Agency Council
  • Show Website
    In-House Insights

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