Who Viewed My Profile Podcast

Adam Houlahan & Chris J “Mohawk” Reed

Your LinkedIn profile is already speaking for you. The only question is whether it’s saying the right things. Who Viewed My Profile is the podcast for founders, executives, consultants, and professionals who are done being invisible on the platform that matters most. Hosted by Adam Houlahan (Prominence Global) and Chris J “Mohawk” Reed (Black Marketing) - two of the sharpest LinkedIn minds in the game - each episode delivers honest, practical strategies to help you build real credibility, real authority, and real opportunity. No vanity metrics. No fluff. Just what actually works on LinkedIn.

Episodes

  1. 14 Sept

    The LinkedIn Company Page Edition

    Why do you need a LinkedIn Company Page? Purpose of the episode: The benefits of having a LinkedIn Company Page and how you should use it. In this episode of Who Viewed My Profile?, Adam and Chris explore the evolving role of LinkedIn Company Pages, why every business should have one, and how Premium Company Pages can strengthen trust, visibility, employer branding, and client acquisition. They also discuss follower growth, newsletters, content strategy, and the common mistakes businesses make when managing their company presence on LinkedIn. Chapters: 00:00 Introduction: Why Company Pages Matter 00:35 Why Every Business Needs a LinkedIn Company Page 01:42 The 1,000 Follower Milestone Explained 02:55 How to Grow Company Page Followers Faster 04:08 Company Page Content vs Personal Profile Content 05:09 Company Page Verification and Trust Signals 06:22 Employer Branding and Recruitment Benefits 07:33 What to Post on Your Company Page 08:43 Company Newsletters and Brand Building 09:19 Company Pages for Products, Brands and Podcasts 10:58 One Global Page or Multiple Local Pages? 13:10 Should Employees Be Visible on Your Company Page? 15:00 Company Pages and Google Search Visibility 16:00 When a Company Page Makes More Sense Than a Personal Brand 17:24 Admin Access, Security and Common Mistakes 19:35 Season One Wrap-Up and What’s Next Talking points: • Why you need to create your own LinkedIn Company Page • Why you need the Premium Company Page Service • The benefits of sharing content on your Company Page • The benefits of having followers on your company page • Employer branding and client acquisition can also happen on your LinkedIn company page • It’s a red flag if you do not have a LinkedIn company page Takeaway: Your LinkedIn Company Page is part of your LinkedIn marketing strategy for you and your business. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube or sign up on www.WhoViewedMyProfilePodcast.com

  2. 31 Aug

    The LinkedIn Profile Makeover: What to Fix First

    Most people do not need a full rewrite. They need to fix the parts costing them trust and clarity. Purpose of the episode: Break down the profile sections that have the biggest impact and explain what to improve first. In this episode of Who Viewed My Profile?, Adam and Chris walk through the LinkedIn profile sections that have the greatest influence on visibility, trust, and conversions. From headlines and banners to recommendations and featured content, they explain what matters most, what can be ignored, and where to focus your efforts first. Chapters: 00:00 Introduction: Why Your LinkedIn Profile Matters 00:48 First Impressions and Search Visibility 01:51 The 80/20 Rule of Profile Optimisation 02:03 What Matters Most Above the Fold 03:27 Choosing the Right Profile Photo 04:40 The Truth About the About Section 05:57 LinkedIn Profile Myths to Ignore 07:01 Banner Best Practices and Visual Branding 08:45 Featured Sections, Services & Newsletters 09:39 How to Structure Your Experience Section 12:16 Why Recommendations Matter More Than Ever 15:44 Recommendations vs Service Reviews 18:11 Do LinkedIn Skills Still Matter? 19:00 Education: What to Include and What to Hide 20:18 Join Our Next Live LinkedIn Q&A Talking points: • Where to start if your profile is underperforming • Headline: how to make it clearer and more valuable • About section: moving beyond a bio into strategic messaging • Experience section: showing outcomes, not just responsibilities • Featured section: using proof instead of empty claims • Profile banner: making visual space work harder • What to leave out • The quickest profile wins most listeners can make today Takeaway: A few smart changes in the right places can transform how people read your profile. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube or sign up on www.WhoViewedMyProfilePodcast.com

  3. 17 Aug

    Vanity Metrics vs Real Opportunity

    More impressions do not automatically mean more opportunity. It is easy to get caught up in the numbers LinkedIn puts in front of you: Views. Likes. Comments. Follower growth. Impressions. But popularity is not always the same as progress. In the latest episode of Who Viewed My Profile?, we look at the difference between vanity metrics and real opportunity — and how to focus on the LinkedIn signals that actually matter. Chapters: 00:00 Introduction: Vanity Metrics vs Real Opportunity 00:40 Understanding the 360 Brew Algorithm 02:55 Which LinkedIn Metrics Actually Matter? 05:28 Can Low-Engagement Content Still Deliver Results? 06:36 Attracting the Right Audience, Not the Biggest Audience 08:18 Connection Strategy and Content Quality 09:10 The 1-9-90 Rule Explained 11:02 Turning Content Into Leads and Opportunities 12:45 Why Content Is Essential for LinkedIn Success 14:09 The Truth About the Golden Hour 17:15 How Often Should You Post on LinkedIn? 18:26 Can You Post Too Much? 19:10 Why Friends and Family Are Not Your Target Audience 19:50 Join Our Next Live LinkedIn Event In this episode, you’ll learn: • Why vanity metrics are so seductive • The difference between activity, visibility, and real commercial or career value • Which LinkedIn metrics matter more than impressions • Why profile views, inbound messages, referrals, invites, leads, and recruitment interest tell a stronger story • How to judge whether LinkedIn is actually working for you • Why low-engagement content can still create real opportunities • The hidden value of being seen by the right audience • What LinkedIn success should look like for founders, consultants, executives, and professionals The key takeaway? The real measure of LinkedIn success is not popularity. It is relevance and opportunity. Listen or watch the latest episode. Subscribe on Spotify, Apple Podcasts, or YouTube Or sign up to get future episodes at: www.WhoViewedMyProfilePodcast.com The goal is not to win the algorithm. It is to create the right signals with the right people. Cheers, Adam & Chris

  4. 3 Aug

    Content That Builds Authority, Not Just Attention

    A post can get views and still do nothing for your reputation. Purpose of the episode: Show listeners how to think about content strategically so it builds authority and trust over time. In this episode of Who Viewed My Profile, Adam and Chris unpack what separates content that builds authority from content that simply chases attention. They explore content strategy, the 4-1-1 framework, common mistakes professionals make on LinkedIn, and how to create content that attracts the right audience while reinforcing your personal brand. Chapters: 00:00 Introduction: Content That Builds Authority, Not Just Attention 00:41 The Biggest Content Mistakes People Make 02:22 The 4-1-1 Content Marketing Strategy Explained 02:35 The Truth About Links in LinkedIn Posts 04:45 How Long Should Your LinkedIn Content Be? 06:59 Why Content Performance Differs by Audience 08:19 Views vs Authority: The Vanity Metrics Trap 09:55 Building a Long-Term Content Strategy 10:59 The 360 Brew Algorithm and Why Conversations Matter 11:23 Defining Your Content Pillars 12:24 How Location and Audience Affect Content Reach 14:39 The Best Times to Post on LinkedIn 16:35 Why Every Content Strategy Must Be Personalised 19:56 How to Build Consistency as a New Creator Talking points: • The difference between content for engagement and content for authority • Why not every post should try to go viral • What kinds of content build professional trust • Educational versus opinion-led versus story-led content • 4-1-1 content marketing strategy • The importance of consistency in topic and message • How content reinforces profile positioning • Common content mistakes: being too broad, too safe, or too self-focused • How to know whether content is attracting the right audience Takeaway: The best content does not just get attention - it shapes perception. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube or sign up on www.WhoViewedMyProfilePodcast.com

  5. 20 July

    Turning Visibility Into Opportunity

    LinkedIn visibility is only useful if it leads somewhere meaningful. Purpose of the episode: Close the season by connecting visibility to tangible outcomes like leads, referrals, speaking, hiring, and partnerships. In this episode of Who Viewed My Profile, Adam and Chris explore how to turn LinkedIn visibility into real-world opportunities. They discuss the difference between being seen and being remembered, how to qualify engagement, and why consistent content, profile strength, and follow-up are essential for generating meaningful business outcomes. Chapters: 00:00 Introduction 00:30 What Visibility Actually Means on LinkedIn 01:54 Quality vs Quantity: Why Targeting Matters 03:16 Do Comments Lead to Opportunity? 04:57 Are LinkedIn Polls Worth Using? 06:19 The Reality of Building a LinkedIn Strategy 07:33 How Much Time Should You Spend on LinkedIn? 08:56 Following Up on Profile Views and Smart Links 10:08 Why Most People Miss Opportunities in Their Inbox 11:39 Managing Connection Requests Effectively 12:20 How Many Connection Requests Should You Send? 15:22 Setting Realistic Expectations for LinkedIn Success 18:20 The Three-Part Formula for Opportunity Generation Talking points: • What opportunity really looks like on LinkedIn • Why visibility without positioning creates weak results • How credibility, content, and profile strength work together • Turning profile visits into conversations • How to make it easier for the right people to take the next step • Why inbound opportunity is often the result of consistent signals over time • Realistic expectations: what LinkedIn can and cannot do • Season recap: the strongest lessons from the first ten episodes Takeaway: The goal is not to be seen by everyone. It is to be remembered by the right people. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube or sign up on www.WhoViewedMyProfilePodcast.com

  6. 6 July

    Social Selling and Sales Navigator Advanced

    Social Selling is not about sending out cold inmails. Purpose of the episode: How does social selling work and why is it all linked to your personal brand and authentic content? In this episode of Who Viewed My Profile, Adam and Chris break down what social selling actually means on LinkedIn, why most people get it wrong, and how combining a strong personal brand, content strategy, and Sales Navigator Advanced can help you build trust and generate qualified opportunities. Chapters: 00:00 What is Social Selling on LinkedIn? 00:42 Why Your Profile Must Be Complete First 02:36 Why Sales Navigator Advanced Beats Core & Premium 04:04 Social Selling is About More Than Sales 04:38 The Real Cost of Not Using Sales Navigator Advanced 07:32 Saved Searches vs Lead Lists 10:00 Smart Links Explained: The Ultimate Qualification Tool 12:09 Content Marketing and Social Selling 12:42 Should You Put Links in LinkedIn Posts? 14:17 Why Most Sales Posts Fail 16:20 The 90/10 Content Strategy That Works 18:02 Why Smart Links Alone Don’t Generate Sales 19:53 Final Thoughts on Social Selling Success Talking points: • Complete your LinkedIn profile first and here is why • People trust a completed, verified and active profile • Why use Sales Navigator Advanced (not Core or Business) and Smartlinks • Your Custom Button should be a LinkedIn Smartlink and this is why • Your services should be LinkedIn Smartlinks and this is why • This is why creating a content marketing strategy enables you to engage with potential clients who wouldn’t read your inmail on LinkedIn • Create a SmartLink CTA in all your content on LinkedIn and this is why • Then and only then message people who view your smartlinks, view your profile and are generated by your saved searches on SNA that fulfil your perfect ICP and this is why Takeaway: Social selling is a three-pronged strategy on LinkedIn: Personal profile completion Content marketing strategy Social selling strategy with Smartlinks Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube or sign up on www.WhoViewedMyProfilePodcast.com

  7. 22 June

    What Makes People Trust You on LinkedIn

    Trust is not built by saying you are good at what you do. It is built by what your profile and presence prove. In this episode of Who Viewed My Profile, Adam and Chris explore the visible trust signals that shape credibility on LinkedIn. From recommendations and proof points to content, comments, and consistency, they unpack what makes people trust you online - and what can quickly damage that trust. Chapters: 00:00 Introduction 00:54 Building Trust Through Profile Proof Points 02:39 Authentic Content Creates Credibility 04:08 Why Consistency Matters More Than Perfection 06:19 The Role of Comments, Engagement & Reputation 08:25 Managing Negative Comments and Conspiracy Theories 10:15 Strategic Commenting to Build Trust and Visibility 12:14 Trust vs Vanity Metrics 14:23 Why Overclaiming Damages Credibility 17:32 How to Get More Recommendations on LinkedIn 18:28 Who Should You Ask for Recommendations? 19:24 Join Our Live LinkedIn Q&A Event Key topics covered: • The psychology of trust on professional platforms • What makes someone look credible online • Recommendations, endorsements, client logos, proof points, and featured content • Why consistency matters more than perfection • How language can either build trust or damage it • The role of comments, engagement, and reputation by association • Why trust is often lost through overclaiming Takeaway: Credibility comes from evidence, consistency, and alignment — not self-promotion alone. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube, or sign up at www.WhoViewedMyProfilePodcast.com

  8. 8 June

    Stop Looking Generic: Position Yourself Properly on LinkedIn

    If your profile sounds like everyone else in your industry, you are giving people no reason to remember you. In this episode of Who Viewed My Profile, Adam and Chris explore why so many LinkedIn profiles blend into the background and what it takes to stand out for the right reasons. Learn how to position yourself clearly, communicate your value effectively, and build a profile that people actually remember. Chapters: 00:00 Introduction 01:09 Your Headline, Banner & First Impressions 04:30 Why Generic Language Hurts Your Profile 05:22 Overcoming Imposter Syndrome & Standing Out 07:48 Authenticity Beats Perfection 10:38 The Power of Niche Positioning 12:18 Becoming Recognisable on LinkedIn 14:19 Why Niche Experts Win More Business 15:29 Standing Out When You Work for a Corporate 17:28 Checking Your Company Social Media Policies 18:56 Why Reposting Company Content Doesn’t Work 19:45 Submit Your Questions for Future Episodes Key topics covered: • Why most LinkedIn profiles blend into the market • What positioning actually means in a LinkedIn context • The danger of vague language and empty descriptors • How to communicate who you help, what you do, and why it matters • Why being broad often makes you less attractive, not more • The role of niche, perspective, and voice • Examples of weak versus strong positioning statements Takeaway: People remember clear positioning. They ignore generic expertise. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube, or sign up at www.WhoViewedMyProfilePodcast.com

  9. 24 May

    Your Profile Speaks Before You Do

    Hook: Before someone replies, refers, hires, or buys from you, they usually check your profile first. Purpose of the episode: Help listeners understand how first impressions are formed on LinkedIn and what makes someone appear credible at a glance. Talking points: What people notice in the first few seconds on a LinkedIn profile The role of profile photo, banner, headline, and featured section Why confusion kills credibility The difference between looking active and looking credible Common first-impression mistakes professionals make How to make your profile clearer without overcomplicating it Quick audit framework listeners can apply immediately Timestamps: 00:00 Introduction 01:00 Profile photos and first impressions 03:00 Headlines, banners, and positioning 06:00 Mobile optimisation mistakes 07:00 Featured sections and profile setup 08:00 LinkedIn verification and trust 09:00 Writing a strong About section 10:00 Experience section mistakes 12:00 Education and profile settings 14:00 Recommendations and social proof 17:00 Looking active vs looking credible 18:30 Final profile audit advice Takeaway: A stronger first impression comes from clarity, relevance, and credibility — not more words. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube or sign up on www.WhoViewedMyProfilePodcast.com

  10. 5 May

    Why We Created Who Viewed My Profile

    Why launch a podcast about LinkedIn now — and why does your profile matter more than ever? Purpose of the episode: Introduce Adam and Chris, explain the purpose of the show, connect it to the upcoming online event series, and give listeners one fast, practical takeaway. Talking points: Why Adam and Chris decided to create the podcast Why LinkedIn has become more important than most professionals realise Why first impressions now happen online before conversations happen offline The problem with treating LinkedIn like a static online resume What listeners can expect from the podcast and event series Short practical segment: the first 3 things people judge when they land on your profile Why this show is about outcomes, not vanity metrics Timestamps: 00:00 Introduction 02:00 Why LinkedIn still matters 03:00 Your LinkedIn profile is your first impression 04:00 Fake profiles, verification, and trust 06:00 Common LinkedIn mistakes 10:00 Why LinkedIn Premium matters 13:00 LinkedIn beyond job searching 16:00 AI, layoffs, and fractional work 18:00 Outcomes vs vanity metrics  Takeaway: Your LinkedIn profile is already speaking for you — the question is whether it is saying the right things. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube or sign up on www.WhoViewedMyProfilePodcast.com

  • 10 Episodes

About

Your LinkedIn profile is already speaking for you. The only question is whether it’s saying the right things. Who Viewed My Profile is the podcast for founders, executives, consultants, and professionals who are done being invisible on the platform that matters most. Hosted by Adam Houlahan (Prominence Global) and Chris J “Mohawk” Reed (Black Marketing) - two of the sharpest LinkedIn minds in the game - each episode delivers honest, practical strategies to help you build real credibility, real authority, and real opportunity. No vanity metrics. No fluff. Just what actually works on LinkedIn.

Information

  • Creator
    Adam Houlahan & Chris J “Mohawk” Reed
  • Years Active
    2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Adam Houlahan & Chris J “Mohawk” Reed
  • Show Website
    Who Viewed My Profile Podcast