Marketing Your Mission

Addy Lopes
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  • Marketing
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Welcome in, friend! This is where your mission becomes your marketing, your calling shapes your content, and your worldview builds a world people feel like they can belong to. For women who feel called to stewardship and service of the platform they've been given.

Episodes

  1. 5 days ago

    Boldly (and strategically) sharing your beliefs as a Christian business owner

    If you're a Christian business owner, you know the tension. You want to speak your truth, but you're afraid of losing people, alienating your audience, or being seen as "too much." So you filter yourself, soften your language, and show up as a smaller version of who you actually are.But what if holding back your worldview is actually what's keeping you from connecting with the people you're meant to serve?In this episode I'm breaking down why boldly sharing your beliefs isn't just spiritually necessary — it's strategically necessary for your business.You'll learn:• How being the light means letting people see your good works and knowing why you do them• Why the worldview layer of resonance is non-negotiable if you want clients who don't require you to filter yourself• The difference between speaking to people with a similar operating system versus constantly translating your values• How surrendering control to God actually gives you the strength and shield to show up with conviction• Why trying to reach people who don't share your fundamental values creates disconnection instead of resonanceThis episode is for Christian business owners who are tired of fragmenting themselves online and ready to build a business with people who actually get why you do what you do. ✉️ Free Cozy Marketing series Join my email list for my incredibly popular 7-day welcome sequence about low-pressure, ethical, people-first marketing 👉 https://encontrocreative.com/subscribe 🌎 Build Your Brand World My $27 mini course where you'll learn the essentials of brand worldbuilding, including a few of my signature marketing frameworks 👉 https://encontrocreative.com/build-your-brand-world 🌱 Inside Out My 6 month group program for the woman of faith who wants to stop relying on her own strength and start building her business with God at the center 👉 https://encontrocreative.com/insideout 📱 Follow me Instagram: https://www.instagram.com/encontrocreative/ Threads: https://www.threads.com/@encontrocreative Website: https://encontrocreative.com/ YouTube: https://www.youtube.com/@EncontroCreative

    20 min

  2. 5 June

    Don't win the moment at the expense of the decade

    Your future is an accumulation of ordinary daily decisions, and most business owners are making the wrong ones.They're chasing quick wins—scaling fast, building huge email lists with freebies, optimizing for 1% conversion rates, getting followers on Instagram. These feel good in the moment, but they're winning the moment at the expense of the decade.In this episode I'm breaking down the difference between short-term-goal-oriented decisions and long-term-goal-oriented decisions, and what happens to your business over a 10-year span when you choose one over the other.You'll learn:• Why "winning the moment" feels like hard mode and keeps you stuck on the treadmill forever• What "winning the decade" actually looks like (and why it's worth the wait)• How time amplifies what you feed it—short-term decisions create short-term results• Real examples of what a decade of compounding looks like in your business• Why your positioning today determines how easy or hard your business feels tomorrowThis episode is for business owners who are tired of chasing tactics and ready to make decisions that compound over time instead of expiring in six months.Resources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe 🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world ☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method 📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

    20 min

  3. 15 May

    Finding your identity as a God-led entrepreneur

    The world tells you your identity comes from your achievements, your business success, or manifesting the right affirmations, but that's not what God says. In this video I'm breaking down what the Bible says about your identity as a God-led entrepreneur and what to look to instead of manifestation and performance. Resources: ✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe 🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world ☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method 📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

    22 min

  4. 8 May

    Your ideal clients aren't on the struggle bus, so stop talking to them like they are

    You're attracting plenty of inquiries, but a noticeable portion of them are from people who aren't ready for your services. They don't have the budget, they're not ready for the transformation, or they don't have the infrastructure to get the results you offer. If that sounds familiar, you're stuck in the struggle bus messaging trap. In this video I'm breaking down what struggle bus messaging is, how to identify if you're stuck in it, and how to get out of it so you can start attracting aligned clients. You'll learn: • What struggle bus messaging is and when it works vs. when it hurts you • How to identify if you're in the trap (unready client inquiries, base-level educational content, generic symptoms) • Why you might be getting content advice from people who aren't in your ideal audience • The A to B gap problem and why making promises that are too big pushes your best clients away • How struggle bus messaging mislabels the door to your world so the right people scroll past you This video is for service providers, educators, and coaches who are really good at what they do but keep attracting people who aren't quite ready for the level they offer. If you want to learn how to clearly label the door to your world so the right people recognize it's for them, sign up for my free email series. Resources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe 🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world ☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method 📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

    18 min

  5. 30 Apr

    I JUST NEED TO WORK HARDER to grow my business! Let go of the "whatever it takes" mindset

    A lot of very successful people say you need to have a "whatever it takes" attitude—grind, push through, do anything to create results. But I don't hold that mindset, and here's why. The whatever-it-takes mindset confuses stretching yourself (which is good, necessary, even holy) with striving (which is driven by fear, ego, or someone else's definition of success). What feels like dedication becomes desperation when you're willing to compromise to get a result. In this episode I'm breaking down what happens when we adopt a whatever-it-takes mindset and why it's actually working against the business you're trying to build. You'll learn:- Why scope creep means you end up with the wrong type of business that's no longer what you set out to build- How focusing on outcomes over people slowly erodes trust and credibility with your audience- Why compromising your values to get results disconnects you from the people who resonate with you most- How the whatever-it-takes mindset makes your work me-centered when really we're vessels for God to work through- Why compromising your boundaries is not God-honoring and what to do insteadI choose to believe that God will multiply my efforts and bring the results meant for me if I'm choosing the path that most glorifies Him. That means releasing control over outcomes and trusting that stretching myself is enough without striving.This episode is for business owners who are tired of the hustle mentality and want to build something sustainable that honors God and serves people well. Resources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe 🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world ☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method 📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

    19 min

  6. 30 Apr

    Brand worldbuilding - everything you need to know

    If you're ready to start building your brand world, join my free email series Build Your Brand World. This series walks you through the foundational pieces of your world, including the controlling idea at the center of it all:https://encontrocreative.com/subscribeWorldbuilding is the future of marketing, and by 2027 you're going to see the word "worldbuilding" everywhere. I'm making this episode so you can be ahead of the curve and start learning this skill during a time when it's going to make you stand out from what everyone else is doing online.In this video I'm breaking down what's happening in the market right now that's leading to this shift, what brand worldbuilding actually is, and how to implement it as a small creative online business like a service provider, educator, or coach.You'll learn:- Why consumer behavior is shifting away from conversion-driven marketing toward genuine connection and belonging- What the latest consumer data reveals (62% say purchases must align with values, trust now equals price as a deciding factor)- Why shallow conversion-first marketing is losing its grip and what people are looking for instead- What a brand world actually is and why it works at every scale, not just for enterprise brands- The 7 elements that go into building a brand world for online solopreneurs (controlling idea, brand strategy, culture, storytelling, customer journey, experience, relationships)- Why now is the right time to build before everyone else catches upThis episode is for established creative entrepreneurs who are tired of marketing that feels like a performance and are ready to build something that reflects the full depth of what they believe. Resources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe 🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world ☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method 📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

    32 min

  7. 30 Apr

    This is how I fell back in love with marketing (and you can too)

    For years, marketing felt exhausting to me because I was constantly trying to optimize every piece of content and follow all the rules everyone had created. But then I discovered worldbuilding and it changed everything. In this episode I'm showing you my brand world model and the three layers of resonance that made me fall back in love with marketing. You'll learn:- The three parts of a brand world (inner world, outer world, distribution hubs) and how people navigate between them- The difference between push marketing and pull marketing, and why pull marketing creates better results- The three layers of resonance people need to hear from you before they decide to purchase- Why most business owners camp out in just one or two layers and how that makes marketing feel harder- How to structure your content so these layers work together like a smoothie instead of trying to hit every layer in every pieceResources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe 🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world ☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method 📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

    21 min

  8. 30 Apr

    You have to release control if you want people to buy from you in 2026

    If you've been taught that people need their hand held through every step of the buying process, that without carefully crafted sequences and urgency tactics no one will take action, I have good news for you. The customer buying journey is not linear, and when you release control and let people explore at their own pace, they become more engaged, more invested, and more likely to buy.In this episode I'm breaking down the non-linear buying journey and why understanding this completely changes how you structure your content, your offers, and your entire marketing system.You'll learn:• What Google's "messy middle" research reveals about how people actually make buying decisions in 2026• Why funnels increase the length of customer journeys by 15 to 20 percent by creating friction• How the non-linear buying journey works in a brand world (with infinite paths to the sale)• Why releasing control and optimizing for relationships instead of transactions actually makes it easier for people to buy from you Resources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe 🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world ☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method 📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

    18 min

  9. 29 Apr

    I quit funnels and started worldbuilding 🙌 Here's why my marketing feels easier than ever

    Many business owners are still using funnels to structure their marketing, but most people are exhausted with the tactics that come with them. I ditched funnels in my business and decided to do my marketing completely opposite. I've been in business for 6 years and I've never had more engagement, more interest, or more results.In this episode I'm introducing you to worldbuilding — a way to structure your marketing that doesn't rely on pressure, deadlines, or discounts, and allows people to enroll and move at their own pace.You'll learn:• Why funnels treat people as a commodity and measure success by output• How worldbuilding puts people at the center instead of treating them as the product of your marketing• Why worldbuilding requires less volume but creates better customer lifetime value and retention• How growth works differently when you're building relationships instead of generating transactionsThis episode is for business owners who are looking for a marketing strategy that works in 2026 without requiring constant pressure and volume. Resources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe 🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world ☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method 📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

    14 min

  10. 29 Apr

    Stop marketing to the WRONG people, and find the ones who *already* want what you offer

    Most business owners are trying to create demand for their offers through pressure tactics and urgency, but there's a completely different approach that not only feels better but actually works better with how people are buying in 2026. Instead of creating demand, you can capture it. And once you understand how this works, your entire marketing becomes more enjoyable for you and for your audience.In this episode I'm walking you through exactly what it means to capture demand instead of creating it, and I'm giving you three specific ways to make sure you're doing this in your business.You'll learn:• Why speaking to what people are already experiencing works better than trying to convince them they have a problem• The difference between enrollment and pushing, and why one creates warm audiences while the other creates resistance• How to structure your marketing so the right people raise their hand and the wrong people move on• Real examples of what this looks like in practice (including my own lead filter page)By the end of this episode, you'll understand why capturing demand is so critical right now and how it sets you up for something even more powerful called worldbuilding.Resources: ✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe 🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world ☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method 📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

    20 min

  11. 29 Apr

    Marketing is changing - How to do low pressure, ethical marketing in 2026

    You've probably noticed that things have shifted majorly with online marketing over the last couple of years. Funnels feel tired. Complex launch strategies are making people unsubscribe. The "girl boss" and "guru" names who used to be huge are now feeling more irrelevant to the general public. And it's because buyer behavior has shifted in a very significant way. People want brands they can trust, approaches that resonate with them, and businesses who share their values. In this episode, I'm breaking down the marketing strategy that's actually working in 2026, and why most people are still stuck in convincing mode when they should be focusing on resonance.You'll learn:• Why convincing-based marketing requires constant pressure tactics to work• The difference between arguing with people and meeting them in agreement• Why resonance creates warm audiences who stay longer and invest more• Why to capture existing demand instead of exhausting yourself trying to create itThis episode is for business owners who are tired of marketing that feels icky, performative, or like you're just adding to the noise online. Resources: ✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like *you*👉 https://encontrocreative.com/the-cozy-marketing-method📱 Follow me Instagram: https://www.instagram.com/encontrocreative/ Threads: https://www.threads.com/@encontrocreative Website: https://encontrocreative.com/ YouTube: https://www.youtube.com/@EncontroCreative

    11 min
  • 11 Episodes

About

Welcome in, friend! This is where your mission becomes your marketing, your calling shapes your content, and your worldview builds a world people feel like they can belong to. For women who feel called to stewardship and service of the platform they've been given.

Information

  • Creator
    Addy Lopes
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Addy Lopes
  • Show Website
    Marketing Your Mission