Mumbrellacast

Mumbrella
  • 4.3 (45)
  • Marketing
  • Updated Twice Weekly

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

  1. 1 day ago

    Karl Stefanovic out at Nine, live from Cannes Lions, and does sport belong to the public or the highest bidder?

    Welcome to the latest episode of the Mumbrellacast. Today, we're joined by Tommy Robinson to discuss whether or not those bloody—oh wait, our lawyers have advised us to drop that segment, so we will instead start by discussing Karl Stefanovic's perfectly played-out cancellation from Nine. Today, after 20 years behind the Today desk, Karl Stefanovic has finally been axed by Nine, after months of ramping up the right-wing content on his independent video podcast The Karl Stefanovic Show until he hit breaking point with far-right agitator Tommy Robinson, who Karl openly declared his love for. What's next for Karl's career? Can he make his millions without falling into bed with a major media company? Who will replace Karl on Today? Will Karl's new ARN radio show with controversy-free pundit Eddie McGuire go live at 1pm tomorrow afternoon, as scheduled? Will it still be uploaded to 9now if it does? Has Karl pushed his public persona too far to be a safe bet for a Nine competitor looking to snap up a heavyweight free agent? Will advertisers go near him after this? Will the witches stop waving their wands at Nine? Will Karl have to pay for his own table at the Logies? These aren't rhetorical questions. We ask and answer them all. A decent portion of our listeners may be tuning in from Cannes Lions in France, as they take a break from the relentless champagne, sunshine, and trophies to check back in with what's happening back home. Matt Jones, founder of Four Pillars Gin, Mumbrella columnist, and intrepid traveller, reports back from his very first Cannes Lions and tries to make sense of it all. And finally, we look at the current race for the NRL broadcast rights, the most drawn out negotiations since Waco. It seems to be down to Foxtel and Nine, who are both trying to take the entire rights package, and box the other out, after 28 years of peacefully co-hosting the NRL. During the week, we asked whether Foxtel's bid for the prize is even legal, with the anti-siphoning laws dictating that free-to-air broadcasters need to have the first bite of the cherry when it comes to major sporting competitions. Today, we take this discussion even further, and debate whether the anti-siphoning laws should just be abandoned altogether. We flip a coin, take opposing sides of that coin, and fight it out, primary-school debate-style. No fourth speakers or rebuttals allowed! As with most debates, free speech is the real winner. Karl and Tommy will be very proud of us... Happy listening! Get the latest episodes here. Podcast edit by Abe’s Audio.

    28 min

  2. 2 days ago

    Great job, terrible results! Purpose Disruptors on advertising's heavy footprint

    Six years ago, Rob McFaul launched UK-based non-profit Purpose Disruptors with an aim to help the advertising and marketing industry move towards sustainability. Purpose Disruptors has just launched in Australia, with former OMD and Mindshare boss James Greet as its local boss. On this week's Mumbrellacast, Tim Burrowes speaks to McFaul and Greet about the non-profit's mission in Australia, and how changing the mindset around client briefs so they understand how climate change is impacting marketers, and how marketers are impacting climate change. Greet and McFaul said that most advertising clients aren't aware of the emissions impact their campaigns have on the environment. "Climate change and biodiversity loss isn't a future problem, it's right here, right now," Greet tells Burrowes. "It's a problem for businesses right here. All businesses are seeing a massive impact because of the impact of the climate crisis and biodiversity loss on their supply chains. That's happening now. Australians are feeling the impact of that through cost of living and increase in pricing on food and insurance and so forth. Which has to mean, if it's affecting consumers and all businesses now, it's got to be a problem for marketers. "The challenge we have here is that I still don't think many marketers understand that or see the connection yet, let alone actually understand what's the relevant way in which they can get involved." Greet said he was compelled to make a difference after realising he had spent the best part of four decades religiously following briefs for clients without thinking about the wider impact. "You suddenly realise the better I am at my job, the worse I'm making the stuff I really care about, which is nature and environment."

    42 min

  3. 18 June

    SCA skips breakfast, Sandilands settles, and should we ditch SBS?

    Welcome to a very radio-heavy Mumbrellacast, where we discuss Kyle Sandilands' big settlement with ARN, SCA's sacking of three regional breakfast show, and even attempt to take Pauline Hanson's side on an issue or two (actually, just one). Best of all, we are joined by Lauren Joyce, who spent some time inside ARN, dealing with some of Kyle's mad fucking detractors. We begin with Kyle Sandilands' settlement with ARN, which will see him take home $12m plus change, millions in advertising, and Smallzy's collection of Reeboks. It's hard to see who won, ultimately, aside from activist group Mad Fucking Witches. But, with Sandilands and ARN still in business through a revenue share agreement, will this public separation be enough to see the MFW back off ARN? Southern Cross Austereo is the latest media company forced into "rightsizing" as business-types call the sacking of humans. The newly merged media company has cancelled three of its regional radio shows as it looks to cut 250-300 jobs across the entire company, and save $150m. It's a big mission, but isn't regional breakfast radio the wrong area to look for savings, especially as the gulf between the monolithic tech giants, and local DJs discussing the weather between No Doubt tunes continues to grow wider? What has SCA lost by getting rid of its local talent? This week Google flew marketing legend Les Binet to Sydney where he revealed the secret to marketing. His take? The more you spend, the better your results. Not surprisingly, such a simplistic take received a little push back from the Mumbrella team. And finally, following Pauline Hanson's declaration that she would axe the SBS and use that money to invade Greenland or something, Hal Crawford and Tim Burrowes take opposing sides and debate whether the multicultural broadcaster should exist at all. Oh, and did we mentioned -- we've got an exclusive snippet of Kyle Sandilands talking about-- well, you'll just have to listen in. Happy listening! Get the latest episode every Thursday. Podcast edit by Abe’s Audio.

    35 min

  4. 11 June

    Vinyl Group's latest land rush, radio ratings, and the problem with short-term marketing

    On this week's Mumbrellacast, we dive into today's radio ratings and look at who will fill the Kyle-sized hole in the Sydney breakfast market, debate Vinyl Group's masterplan, and chat to Nicky Barton from Mutinex about why brands are cutting marketing spend to long term channels. We start with today's radio ratings, and the race to secure the Sydney breakfast radio crown now that Kyle and Jackie O are doing their broadcasts live from the Federal Court. Triple M, ABC Breakfast, Smooth, Nova, and Gold all enjoyed increases in audience share for the timeslot, with Nova's new breakfast duo Ricki-Lee Coulter and Tim Blackwell managing to net the station's best breakfast ratings in 17 years, and Christian O'Connell starting to build an audience in his newest market. Tim also shares some interesting info about the most-listened-to shows nationally, and finds that all that glitters may well be Gold. This week, Vinyl Group took over Pedestrian Group from Nine, and the licence for Time Out Australia and, according to CEO Josh Simons, did both deals for the price of a latte. It's the latest land rush for the aggressively minded media company, but does buying and bundling a bunch of once-hip, loss-making, youth-targeted media titles add up to a profitable business or are you just left with a stack of once-hip, loss-making, youth-targeted media titles? I guess we shall see. And finally, marketing effectiveness company Mutinex has released data that shows how Aussies brands are crowding into marketing channels that are already saturated, while cutting spend in those that build long-term memories, such as television, talkies, and the wireless. Mutinex head of marketing science Nicky Barton joins the Mumbrellacast to discuss the findings and to be peppered with a barrage of questions from Hal and Tim. Happy listening! Get the latest episode every Thursday. Podcast edit by Abe’s Audio.

    31 min

  5. 4 June

    Untrustworthy brands, untrained marketers, and unrest in the out-of-home industry

    On this week's Mumbrellacast, Roy Morgan CEO Michele Levine joins the team to discuss a variety of topics, including her company's latest survey, which saw Optus pass Woolworths as Australia's most distrusted brand -- quite a dubious honour, indeed. There's a Paul Kelly lyric: "To be good takes a long time, but to be bad no time at all." We saw that song play out when Qantas went from an untouchable Aussie icon to a national disgrace during the pandemic, and we've seen it happen to the once-sparkling reputations of Optus, Coles, and Woolworths over the past few years, which we discuss. We also look at the continuing downturn in advertising spend in Australia through the lens of the new Guideline SMI figures, and try very hard to find a bright spot amongst all the diving lines on dot graphs. This week, a friend of Mumbrella passed along an email from Elizabeth McIntyre -- the CEO of the Outdoor Media Association, a peak body that does exactly what its name suggests -- to her own board, blasting the country's largest outdoor media operator, Ooh Media, for making some dubious claims using OMA's Move measurement data. We love a good internal fight between stakeholders, so we unpack all the drama here. And speaking of drama, this week was meant to signal the deadline for networks to make their first bids for the National Rugby League broadcasting rights, and it could go one of several different ways. Will the league's chairman Peter V'landys get the record deal he has been bleating about for several years? (Spoiler: He probably won't). Will Seven swoop in and take the two biggest footy codes? Will Nine box out Foxtel? Will Foxtel box out Nine? Will an American streaming service take a punt on a sport that calls 'punts' 'kicks'? Why are there so many songs about rainbows? We attempt to answer some of these questions. And finally, there is seemingly a lack of basic training in the marketing industry, as Mark Ritson revealed at Mumbrella360 last week. He gave marketers a simple ten-part, multiple-choice quiz -- and most professionals couldn't get a pass mark, despite the test featuring what Ritson dubbed "basic sub-undergraduate questions". Worse still, 75% of those who failed rate themselves as "above average" in their field. Gulp! Get the latest episode every Thursday. Podcast edit by Abe’s Audio.

    25 min

  6. 2 June

    Rohan Lund's first major interview since becoming SCA chief

    Rohan Lund, the newly minted CEO of SCA, joins Tim Burrowes on stage at the Mumbrella360 conference for his first major public interview since becoming boss of the media company. Lund joined the board of SCA in March, was appointed CEO in April, and officially started in his new job on May 1. Four weeks later, he jumped onto the M360 stage for a wide-ranging chat about a newly merged company in flux. Lund speaks about his first month in the role, the biggest differences between the cultures at SCA and Seven, whether he will bid for the NRL, the predictable perils of having Gina Rinehart as a new financial backer, and how he plans to build his executive team. “I don’t think the media is ready for these horizontal views," he said. "I think TV, radio, and publishing are very different businesses. They have different customer strategies and different cultures today." Podcast edit by Abe’s Audio.

    35 min

  7. 28 May

    Mumbrellacast: Live and sweaty at M360

    This week's Mumbrellacast was recorded live at Mumbrella 360 at Carriageworks in Sydney, with a six-person panel featuring our host Abe Udy, special guest Vinne Schifferstein Vidal, and regulars Eleanor Dickinson, Nathan Jolly, Hal Crawford, and Tim Burrowes. We open with a selection of quotes from day one of the conference, with luminaries such as marketing leadership guru Thomas Barta, Ebiquity CEO Ruben Schreurs, Henry Innis and Nicky Barton from Mutinex, and Maura Touhy di Muro of Roblox speaking on redundant terminology, marketing mix modelling, artificial intelligence, leadership, and what Barta calls "the evil twins of marketing stupidity". Tim spoke with SCA's newly minted CEO Rohan Lund, who was very honest about the "duplication" and "inefficiency" in merged companies such as the one he has been running for the past 28 days. He unpacks what he learned from that conversation. Abe also runs a live demonstration of his new AI-built sales-enablement tool that turns a few quick prompts into a fully-produced radio advert, with music, and real voice-over talent from the Abe's Audio stable. It's quite remarkable, even if the live demo went slightly askew... And we drag down the celebratory mood of the conference by discussing the bleak economic conditions, and how they are impacting marketers. Sorry! Get the latest episode every Thursday. Podcast edit by Abe’s Audio.

    25 min

  8. 19 May

    BYD's CMO on building one of Australia’s fastest-rising car brands

    BYD Australia CMO Kate Hornstein joins the Mumbrellacast to discuss the brand’s rapid rise from new EV entrant to one of the country’s top-selling automotive players, and the marketing strategy behind it.

    28 min
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4.3
out of 5
45 Ratings

About

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Information

  • Creator
    Mumbrella
  • Years Active
    2009 - 2026
  • Episodes
    401
  • Rating
    Explicit
  • Copyright
    © Licensed under Creative Commons: By Attribution 3.0 License
  • Show Website
    Mumbrellacast

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