15 episodes

In an era of apathy, automation and exponentially-increasing choice, organisations and brands face a significant challenge to create true moments of connection with their target markets. Do you think about who your target audiences are beyond their buying habits, geographic location or job title? Do you create content to serve algorithms or humans? Do you measure success in campaign KPIs, sales or behavioural change? Are you balancing big picture thinking with agile, targeted execution? And...is anyone really listening?

In the IMPACT Insights podcast series, The IMPACT Agency team explores the emerging, evolving and eclectic in the world of marketing and communications. Each episode will consciously-disrupt current thinking. We will unpack and debrief on current issues, trends and opportunities with special guest experts offering their insight into how we can challenge the status quo.

IMPACT Insights The Impact Agency

    • Business
    • 5.0 • 6 Ratings

In an era of apathy, automation and exponentially-increasing choice, organisations and brands face a significant challenge to create true moments of connection with their target markets. Do you think about who your target audiences are beyond their buying habits, geographic location or job title? Do you create content to serve algorithms or humans? Do you measure success in campaign KPIs, sales or behavioural change? Are you balancing big picture thinking with agile, targeted execution? And...is anyone really listening?

In the IMPACT Insights podcast series, The IMPACT Agency team explores the emerging, evolving and eclectic in the world of marketing and communications. Each episode will consciously-disrupt current thinking. We will unpack and debrief on current issues, trends and opportunities with special guest experts offering their insight into how we can challenge the status quo.

    Life out of lockdown

    Life out of lockdown

    Australia is opening up again after the COVID-19 pandemic! Join Nicole and Fry as they discuss the challenges and opportunities for businesses and consumers in a post-lockdown world and why empathy is more important than ever.

    • 24 min
    Young, ineligible woman in ICU and the brady bunch?

    Young, ineligible woman in ICU and the brady bunch?

    IMPACT's dynamic duo are at it again, this time shooting the breeze about the Australian Government's approach to encouraging its citizens to get vaccinated. Listen to Nicole and Frances' latest podcast here

    • 27 min
    Lead Gen versus Brand Building

    Lead Gen versus Brand Building

    A totally unprepared Nicole joins Frances to talk about the world of marcomms and eyeballs. A digital and social led trend they've witnessed over recent years is the strong shift towards lead generation and sales activation marketing over brand building and brand equity marketing. Frances says 60% of a marketing budget used to be spent on brand building and 40% on lead gen. Although some brands leaned into purpose and 'we've got your back' sentiments through the pandemic in 2020, the percentage split is not what is used to be and brands will be all the poorer for it.

    • 26 min
    Wasps and Exploding Pressure Cookers

    Wasps and Exploding Pressure Cookers

    Recording their first podcast together in person, IMPACT's two amigos (CEO Nicole Webb and General Manager Frances Dwyer) shoot the breeze on what's making headlines and why it's getting harder for brands to get cut through when wasps and exploding pressure cookers take up all the airtime.

    • 26 min
    IMPACTInsights Podcast: International Women's Day #ChoosetoChallenge

    IMPACTInsights Podcast: International Women's Day #ChoosetoChallenge

    The gender pay gap, lack of female CEOs on ASX-listed companies, under representation of women in parliament, and the impact of the pandemic are just some of the topics IMPACT's CEO Nicole Webb and General Manager Frances Dwyer discuss in the lead up to International Women's Day.

    • 37 min
    Brand forgiveness: How much goodwill does an organisation need to bank before it can be forgiven?

    Brand forgiveness: How much goodwill does an organisation need to bank before it can be forgiven?

    How long does it take consumers and stakeholders to forgive when you've done something the wrong thing?

    In this episode we look at the 'bank of goodwill' and which brands have enough cache to ride out the storms of 2020.

    For further insights, you can check out our CEO's deep dive on the topic, in her latest article here: Can brands be forgiven? | IMPACT Agency

    Don't forget to follow and leave a review on Apple Podcasts!

    • 25 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

emilynowland ,

Insightful and thought-provoking

Absolutely love these candid conversations that offer great insight into current issues through the lense of senior communications professionals.

Top Podcasts In Business