In an era of apathy, automation and exponentially-increasing choice, organisations and brands face a significant challenge to create true moments of connection with their target markets. Do you think about who your target audiences are beyond their buying habits, geographic location or job title? Do you create content to serve algorithms or humans? Do you measure success in campaign KPIs, sales or behavioural change? Are you balancing big picture thinking with agile, targeted execution? And...is anyone really listening?
In the IMPACT Insights podcast series, The IMPACT Agency team explores the emerging, evolving and eclectic in the world of marketing and communications. Each episode will consciously-disrupt current thinking. We will unpack and debrief on current issues, trends and opportunities with special guest experts offering their insight into how we can challenge the status quo.
Christmas wrap: final podcast for 2020
CEO, Nicole Webb, and General Manager, Frances Dwyer are back for one last chat for 2020.
They discuss their personal and professional successes, failures of 2020 and what they are looking forward to in 2021.
Ever wondered what CEO, Nicole Webb would do if she was Prime Minister? This week Nicole and General Manager, Frances Dwyer, discuss Australia's future as innovators, including IMPACT's tips to stay nimble and relevant in uncertain times.
Don't forget to leave us a review on Apple Podcasts and subscribe wherever you get your podcast fix!
Sorry not sorry - the lost art of the true apology
September appears to be 'sorry' month with US talk show host, Ellen, apologising for the show's workplace culture, while embattled journalist, Miranda Devine, said sorry ahead of her defamation settlement. Both fell flat.
This week CEO, Nicole Webb, and General Manager, Frances Dwyer, discuss the anatomy of a true apology.
You can find a list of all our sources below:
The new futurists: Frances and Nicole's scarily accurate 2020 predictions
Feeling reflective? Our CEO, Nicole Webb, and General Manager, Frances Dwyer are. This week they look back at their crystal ball predictions for 2020 and see how things have panned out so far.
From politics, to social behaviours, have Frances and Nicole seen what was going to happen next all along?
Don't forget to follow and leave us a review on Apple podcasts!
For a copy of the predictions email the IMPACT Team on firstname.lastname@example.org
CEOs where the bloody hell are you?
IMPACT CEO, Nicole Webb and General Manager, Frances Dwyer discuss the role of the CEO, and their frustrations with a lack of presence from many CEOs.
From what CEOs should be doing and how taking a stance will have a positive flow on effect to some surprise little friends, this episode has it all.
Don't forget to leave us a review on Apple Podcasts and drop us a line anytime at email@example.com
You can also find the blog Nicole talks about at https://impactagency.com.au/ceos-missing-in-action/
Are we in the rise of a less informed Australia?
In this episode IMPACT CEO, Nicole Webb, and General Manager, Frances Dwyer chat about the changing media landscape, pondering how and where we will get our news from as so many trusted media outlets close down.
Will we turn to Facebook community groups to be our source of news? Are we staring down the barrel of a future of misinformation?
Customer ReviewsSee All
Insightful and thought-provoking
Absolutely love these candid conversations that offer great insight into current issues through the lense of senior communications professionals.