Business Growth Lab

Samantha Riley
  • 5.0 (22)
  • ENTREPRENEURSHIP
  • UPDATED TWICE WEEKLY

Coaches, service providers, and visionary entrepreneurs ready to turn big ideas into thriving empires, welcome to your new home. Join Authority Positioning Strategist Samantha Riley, who brings over 30 years of business-building experience. Each week, she pulls back the curtain on strategies designed to grow and scale highly successful businesses. You’ll hear from industry-leading experts revealing what’s working right now, as well as behind-the-scenes business chats with her husband Leon, where they share the unfiltered realities of scaling. This is where bold ideas meet strategic action, so get ready to experiment, scale, and transform your business from the inside out. Share your takeaways and questions on IG with @thesamriley and @leonflitton

  1. Build Your Business For Freedom, Not 90 Hour Work Weeks with Kel Holliday

    2 DAYS AGO

    Build Your Business For Freedom, Not 90 Hour Work Weeks with Kel Holliday

    If your business still needs you every day to survive, it’s time to flip the script and scale for freedom. In this episode, Samantha Riley and Kel Holliday unpack what scaling to freedom really means, and why growth without structure often leads to burnout, tech overwhelm, and businesses that collapse the moment the owner steps back. You’ll hear what needs to come first before systems or technology ever work, how to think about your business when life throws curveballs, and why mindset, planning, and clarity matter more than any shiny new tool. They also dig into how to choose technology that actually supports long-term growth, instead of locking you into constant switching, patching, and relearning. During this conversation we discuss automation, AI, and systems ,with a very clear line drawn around what should be automated and what absolutely shouldn’t. If you work in a people-based business, you’ll hear why relationships still matter more than efficiency, how to use technology without losing your voice, and what really allows a business to keep running when you step away. If you want a business that gives you choice, not one that traps you, this episode will help you see where freedom is really created. It’s not about doing less. It’s about building differently. It’s time for you to design a business that supports your life, not the other way around. Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton Ready to scale to $30k+ months? Apply to join Scale With Soul here

    46 min
  2. You Don’t Have a Growth Problem, You Have a Constraint Problem

    2 FEB

    You Don’t Have a Growth Problem, You Have a Constraint Problem

    If your business looks busy but still feels financially shaky, there’s a good chance you don’t have a growth problem, you have a constraint problem. In this episode of Business Growth Lab, Sam and Leon unpack why so many smart coaches and consultants feel stuck even when they’re doing “all the right things.” The issue isn’t effort, motivation, or another strategy, it’s removing the wrong constraint at the wrong time. You’ll hear why pushing for speed before the foundations are ready creates instability, rebuilds, and unnecessary stress, even when revenue is coming in. Sam breaks down the most common scaling mistakes, why cheap or short-term decisions quietly slow long-term growth, and the exact order to remove constraints so your business can actually hold the next level. This conversation is for business owners who are done chasing breakthrough months and quick wins, and are ready to build something stable, scalable, and sustainable. You don’t need more tactics. You don’t need a miracle month. You need to identify the real constraint, and fix it in the right order. Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton Ready to scale to $30k+ months? Apply to join Scale With Soul here

    48 min
  3. The 20 Hour Week Doesn’t Come From Better Time Management

    26 JAN

    The 20 Hour Week Doesn’t Come From Better Time Management

    If you’ve ever said “I want to work less” and then immediately felt that little surge of panic about money dropping… you’re not broken. You’re just trying to force a time goal onto a business model that can’t hold it. In this episode, Sam and Leon break down why a 20 hour week isn’t something you hustle your way into with better planning. It’s something you build. And it starts by changing the structure underneath your business so it can keep moving without your brain having to carry everything. You’ll hear the five shifts that make reduced hours possible without tanking your income. Moving beyond one on one being the ceiling. Building content that acts like a pipeline, not a hobby. Creating systems and automation that reduce the constant mental load. Locking in a weekly rhythm that shows you what’s actually moving the needle. And bringing in support so you’re not trying to do CEO work with an inbox full of admin. Find the one lever that’s keeping you stuck, then build, calmly and deliberately, without burning yourself out in the messy middle. WHAT YOU’LL DISCOVER IN THIS EPISODE: 00:51 – Why a 20 hour coaching business is a business model, not a time goal05:27 – The leverage move most coaches avoid when income feels unsafe07:43 – Why group coaching can sharpen delivery and improve results13:24 – Content as a pipeline, not a hobby16:08 – Organic plus paid for speed and momentum17:56 – Why long form builds trust faster than short form alone20:30 – The CTA mistake that quietly costs you sales23:24 – When your business runs on your minute to minute decisions31:50 – Weekly KPI rhythm that exposes needle movers and noise34:22 – Why repeatable tasks should stop living in your head37:35 – Why support is not a luxury and how a VA becomes the bridge40:51 – How to pinpoint your real bottleneck fast and choose your next three moves Resources Instantly Discover The #1 Thing Holding You Back From Scaling - The Bottleneck Audit 611: Build Trust To Sell More on Instagram with Brock Johnson596: Mastering Sales With Trust, Not Deals with John Lestera href="https://samanthariley.global/podcast/554/" rel="noopener noreferrer"...

    39 min
  4. You’re Not Bad At Marketing, You’re Early with Jeffrey Van Dyk

    20 JAN

    You’re Not Bad At Marketing, You’re Early with Jeffrey Van Dyk

    There’s a particular kind of stuck that hits coaches and consultants when your next offer is emerging, but it doesn’t fit the usual boxes. You can feel it’s right, but the minute you try to market it, everything goes a bit wobbly. You’re not “behind.” You’re early. And there’s a big difference. In this episode, Samantha and Jeffrey Van Dyk breaks down what it really takes to build and sell “emergent work” without forcing it into a recycled funnel or borrowing someone else’s formula. We talk about how to recognise when your old model has no life force left, how to stop looking for validation in marketplaces that are basically echoes of the past, and how to position work that doesn’t yet have a familiar label. You’ll also hear a powerful framework that explains why some entrepreneurs thrive by competing in existing markets, while others are here to create entirely new ones and why getting the wrong kind of business support can quietly sabotage visionary ideas. If you’ve been feeling like you’re “too early” or “too different,” take that as a signal, not a problem. This conversation will help you trust what’s emerging, find the people already hungry for it, and build messaging that makes your work land without you having to push. WHAT YOU’LL DISCOVER IN THIS EPISODE: 02:33 - Building offers and strategy from what’s true, not what’s popular06:07 - The unmistakable sign your business model has expired and how to let it go cleanly11:55 - Why trusting energy can save you from expensive mistakes and protect your capacity for what’s next14:52 - The emergent future versus the marketplace echo21:09 - Balancing spacious creation with decisive action and knowing when to move24:45 - How early clients reveal your next direction and show you exactly what to build next29:05 - Why the new idea often becomes a bigger business opportunity36:31 - Four entrepreneur types (and why most marketing advice fails innovators and visionaries)46:57 - The hidden block behind “I don’t know how to say this” and how to unlock your voice50:06 - How to sell emergent work without convincing by guiding buyers to the obvious yes Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton Ready to scale to $30k+ months? Apply to join Scale With Soul here

    49 min
  5. How To Land Whale Clients with Alex Nghiem

    12 JAN

    How To Land Whale Clients with Alex Nghiem

    Most coaches are trying to “sell Ferraris to broke people” and then wonder why they have sales conversations that go nowhere. In this episode, Samantha sits down with Alex Nghiem to unpack the “whale buyer” concept and why it can completely change how you sell, price, and grow. Not in a hypey way, but in a practical, sanity-saving way that makes your marketing feel lighter and your revenue feel more predictable. You’ll learn what a whale buyer actually is, why they exist in every industry (yes even health, wellness, and relationships), and how the top end of your market quietly drives the majority of profit. Alex breaks down the real reason pricing feels hard for so many coaches and consultants, and why “just raise your fees” is terrible advice if you’re still speaking to the wrong audience. You’ll walk away knowing the green flags that signal someone can comfortably invest at the premium level, the red flag that usually creates messy client relationships, and a simple plan to spark premium conversations within the next seven days. If you want fewer clients, cleaner delivery, and revenue that doesn’t rely on constant hustling, this conversation will help you stop guessing and start targeting the people who can actually say yes. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:18 - What is a whale buyer? 03:14 - Yes, whale buyers exist in every industry 05:22 - Proof that premium pricing works far beyond make-money niches12:47 - Green flags that reveal premium buyers fast 21:47 - How to raise price without doing 10x the work34:14 - The red flag that reveals premium clients you’ll soon regret39:01 - What to do in the next 7 days to start your first premium conversations44:48 - Strategic sponsorships that put you in front of premium buyers46:46 - Where to go next to learn more Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton Ready to scale to $30k+ months? Apply to join Scale With Soul here

    47 min
  6. You Won’t HIt $30K Months If You’re Doing This….

    5 JAN

    You Won’t HIt $30K Months If You’re Doing This….

    January has this sneaky way of making smart coaches accidentally sabotage their own growth. You set bigger goals, then panic-add tactics, templates, lead magnets, funnels, and more content. Somehow, you end up busier, more overwhelmed, and you’re not making any more money. In this episode, Samantha Riley and Leon Flitton break down a faster way to scale that most people resist at first: the Subtraction Strategy. You’ll learn how to spot the real constraint holding your revenue back, strip out the non-essential work that’s quietly draining your time and energy, and build a simple sequence that moves you from point A to point B without the chaos. If you’re a coach or consultant who wants growth that’s repeatable and sustainable, this conversation will help you stop collecting tactics and start building a business that scales with clarity. And if 2026 is the year you finally say “enough is enough”, we invite you to book a scale session where we’ll help you identify the #1 bottleneck holding your business back, and we’ll map your next steps so you can move forward with clarity. Click here to book your free 30-minute Scale Session. WHAT YOU’LL DISCOVER IN THIS EPISODE: 04:32 - The Subtraction Strategy explained and why January growth plans often backfire 07:15 - Building momentum by fixing the constraint instead of stacking tactics9:24 - Why self diagnosing fails and how to spot the bottleneck you can’t see 13:05 - How to design the lowest friction path to revenue15:06 - The boring truth about hitting consistent 30k months 16:52 - Strategy vs tactic and the three step method to stop winging it19:12 - Questions you can ask yourself to reveal your real bottleneck 22:57 - What you must stop doing to create leads, sales and delivery excellence28:08 - How to “stress test” your plan and move faster 31:41 - What actually matters in January and how to get a clear next-move plan Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton Ready to scale to $30k+ months? Apply to join Scale With Soul here

    36 min
  7. Is Your Office Quietly Blocking Your Business Growth? with Annette Farha

    29/12/2025

    Is Your Office Quietly Blocking Your Business Growth? with Annette Farha

    Your space is influencing your clarity, confidence, energy, and income whether you realise it or not. In this episode, Intuitive Design Coach Annette Farha, breaks down how your office and recording space quietly shape how you show up, how grounded you feel, and how easily clients connect with you. This isn’t about making things look pretty or following design trends. It’s about understanding the relationship between your nervous system, your environment, and your ability to lead, sell, and scale. You’ll learn how to read what your space is telling you, why clutter and misalignment drain momentum, and how small, intentional shifts can change how focused, calm, and expansive you feel in your work. If you’ve ever felt scattered, overwhelmed, or oddly blocked despite doing “all the right things,” this conversation will help you look in a completely different direction for answers. Your office isn’t just where you work. It’s a partner in how you think, lead, and grow. When your space is aligned, decisions feel clearer, energy lasts longer, and momentum becomes easier to sustain. This episode will help you start listening to what your environment has been trying to tell you all along. WHAT YOU’LL DISCOVER IN THIS EPISODE: 00:00 - How your environment influences confidence, energy, and leadership02:58 - Intentionally designing your space for how you want to live and work06:38 - Shaping your workspace so you feel grounded, empowered, and in control11:31 - Using natural elements to balance your energy16:31 - Preparing your space for high-energy growth cycles21:48 - The abundance corner and hidden energy leaks26:06 - Trusting intuitive nudges in your environment32:22 - Practical ways to shift energy through colour, texture, and movable elements38:15 - Aligning your space with who you’re becoming next Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton Ready to scale to $30k+ months? Apply to join Scale With Soul here

    41 min
  8. The 20-Minute Year-End Reset That Stops January Chaos Before It Begins

    22/12/2025

    The 20-Minute Year-End Reset That Stops January Chaos Before It Begins

    If you’re trying to switch off but your mind won’t stop spinning, this episode is for you. As the year winds down, many business owners slow their workload but never truly switch off. The problem isn’t effort. It’s unfinished mental loops that keep your nervous system on high alert, even when you’re meant to be resting. In this episode, Leon and I break down why open loops drain your energy, steal your focus, and quietly sabotage your ability to reset for the year ahead. You’ll learn a simple, practical framework to clear mental clutter, park unfinished tasks without anxiety, and remove friction so January doesn’t feel chaotic before it even starts. If you want to close your year with clarity, protect your energy, and return refreshed, focused, and ready to lead at a higher level in the New Year, this conversation is for you. WHAT YOU’LL DISCOVER IN THIS EPISODE: 00:45 - Why slowing down isn’t the same as switching off01:52 - How open loops keep your nervous system on edge04:55 - The real cost of unfinished tasks09:52 - How to clear fast wins from your inbox and task list so they stop living rent-free in your head12:04 - How to park unfinished work without creating anxiety15:20 - Setting up your future self with simple decisions already made18:07 - Why rest is a strategy, and not a reward21:00 - How to fully switch off without guilt so you can return clear and energised Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton Ready to scale to $30k+ months? Apply to join Scale With Soul here

    22 min
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5
out of 5
22 Ratings

About

Coaches, service providers, and visionary entrepreneurs ready to turn big ideas into thriving empires, welcome to your new home. Join Authority Positioning Strategist Samantha Riley, who brings over 30 years of business-building experience. Each week, she pulls back the curtain on strategies designed to grow and scale highly successful businesses. You’ll hear from industry-leading experts revealing what’s working right now, as well as behind-the-scenes business chats with her husband Leon, where they share the unfiltered realities of scaling. This is where bold ideas meet strategic action, so get ready to experiment, scale, and transform your business from the inside out. Share your takeaways and questions on IG with @thesamriley and @leonflitton

Information

  • Creator
    Samantha Riley
  • Years Active
    2018 - 2026
  • Episodes
    721
  • Rating
    Clean
  • Copyright
    Samantha Riley © 2018 - 2024
  • Show Website
    Business Growth Lab