Influencing Outcomes

Fabulate
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each week, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve. Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes.

  1. The Rise of the Midlife Creator

    6 DAYS AGO

    The Rise of the Midlife Creator

    In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Carolyn Dicker, content creator and founder of Midlife Creator Club, for a grounded and refreshingly honest look at what it really takes to show up online. From building an audience during lockdown to helping others find the confidence to hit post, Carolyn shares her journey into content creation and how she’s turned it into both a personal outlet and a growing community for midlife creators. The conversation explores the fundamentals that actually drive growth, from the power of consistency and community to why overthinking is often the biggest barrier to getting started. Carolyn breaks down her “3 Cs” approach, content, community and consistency, and why engagement matters more than views when it comes to understanding what’s working. They also unpack the reality of creating at a later life stage, challenging the perception that social platforms are dominated by younger creators. The discussion highlights the value of life experience, relatability and trust, and why there is a growing opportunity for creators who better reflect the audiences brands are trying to reach. The episode dives into the mental side of content creation, from fear of judgment to dealing with online negativity, and why starting before you feel ready is often the only way forward. Carolyn shares practical advice for both individuals and brands, including how to approach TikTok, what makes content resonate, and why entertainment and authenticity go hand in hand. They also touch on a key tension in the creator economy today, the gap between who brands are targeting and who actually holds the spending power, and what this means for representation, opportunity and long term strategy. In this week’s conversation, they unpack confidence, consistency, creator growth, midlife audiences, platform strategy and the evolving definition of who gets to be a creator. This episode is designed for marketers, brands and aspiring creators who want a clearer, more human understanding of what it takes to build momentum in today’s creator landscape. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co

    36 min
  2. YouTube - Creator Marketing’s Blue Ocean

    1 APR

    YouTube - Creator Marketing’s Blue Ocean

    In episode twelve of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis are joined by Rhone Eppelheimer, Head of Partner Growth at Google, for a sharp, inside look at how YouTube is reshaping the future of creator marketing. With over a decade at Google and a recent pivot into influencer and creator strategy, Rhone brings a rare perspective on how platforms are evolving to support brands, creators and partners in a more connected ecosystem. The conversation explores the shift towards deeper infrastructure in creator marketing, from the rise of first party data to the opening up of APIs that give brands unprecedented visibility into creator performance, audience insights and campaign outcomes. Rhone breaks down what this unlocks for brands and why this marks a turning point for how creator marketing is planned and measured. They also dive into YouTube’s unique position in the creator economy, from its multi format ecosystem of long form and short form content to its role as both a content platform and a search engine. The discussion unpacks how creators are operating more like studios, why trust and credibility on YouTube runs deeper, and what that means for brands looking to build meaningful partnerships. The episode highlights the scale of opportunity, from the rapid growth of YouTube Shorts to the untapped audiences that brands are still missing, and why YouTube remains a largely underutilised channel despite its reach and performance. Rhone also shares how brands should be thinking about creator investment in 2026, why business outcomes are becoming the true north for measurement, and how creator partnerships are evolving into longer term, more integrated media strategies. In this week’s conversation, they unpack first party data, platform integration, YouTube’s evolving ecosystem, creator trust, multi format strategy and the future of measurable creator marketing. This episode is designed for marketers, agencies and brands who want to understand where the creator economy is heading next, and how to make smarter, more effective decisions in a rapidly maturing landscape. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co

    41 min
  3. How to Turn Content Into a Real Career That Lasts with Taz Zammit

    25 MAR

    How to Turn Content Into a Real Career That Lasts with Taz Zammit

    In episode eleven of Influencing Outcomes, Nathan Powell and Ben Gunn are joined by creator, entrepreneur and educator Taz Zammit for a candid conversation on what it really takes to build a sustainable career in the creator economy. Best known as one half of Taz and Alessia, Taz shares the story behind their rise from posting during lockdown to building a global audience of more than 1.4 million followers. But this episode goes far beyond growth numbers. It gets into the mindset, structure and decision making required to turn content creation into a real business. The conversation explores how Taz and Alessia evolved from trend led content into a brand built on clear values, strong community trust and long term thinking. Taz opens up about the shift from creator to business owner, the importance of professionalism, and why longevity in this industry depends on more than just going viral. They also discuss the realities behind the scenes, from hiring support and managing finances to protecting headspace, setting boundaries with brands and knowing when to say no. Taz shares her perspective on what makes a great creator partnership, why brands need to be clearer about success metrics, and how stronger collaboration can lead to better outcomes on both sides. The episode also dives into the future of content, including why deeper storytelling may be making a comeback, how creators should think about what comes next, and where AI could start to shape the creator experience. In this week’s conversation, they unpack creator longevity, professionalism, brand alignment, evolving content formats and the business mindset needed to thrive in the creator economy. This episode is designed for creators, marketers and agencies who want a sharper understanding of what sustainable creator careers really look like, and what it takes to build influence that lasts. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co

    49 min
  4. Who Owns the Moment: Creators, AI and the Shift in Media

    18 MAR

    Who Owns the Moment: Creators, AI and the Shift in Media

    In episode ten of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation on sports rights, AI powered shopping and the growing commercial maturity of creator marketing. The episode opens with a big question: what happens when broadcasters are paying huge sums for exclusive rights, while creators, athletes and platforms are increasingly shaping the cultural moment around that content? The team explores the growing tension between ownership, distribution and influence, and what it could mean for the future of sport, media and advertising. They also unpack Meta’s reported AI shopping feature and why creators may become one of the most important signals in how AI tools recommend products. If social search is already changing how people discover what to buy, what happens when AI starts learning directly from creator behaviour? The conversation then turns to Indonesia’s under 16 social media restrictions, before closing on one of the creator economy’s biggest questions: how creator marketing should actually be priced. Using new ANA data, the team explore transparency, benchmarking and why this moment feels a lot like the early days of programmatic. In this week’s TLDR, they unpack sports rights, Meta’s AI shopping push, Indonesia’s social media ban and the pricing models shaping creator marketing’s next chapter. This episode is designed for marketers, agencies and creators who are thinking about infrastructure, scale and the future of monetisation in the creator economy, and who want to understand where technology meaningfully fits into that equation. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | YoutubeVisit our website: www.fabulate.co Timecodes (01:11) Creator marketing fees report & industry growth discussion introduced (01:49) Formula One and the rise of creator-driven sporting events (06:03) Broadcasters vs creators: who owns content and distribution? (08:59) Meta’s AI shopping tool and creator influence on recommendations (14:24) Social media bans and global regulation trends (Indonesia case) (20:49) Influencer marketing economics, transparency, and industry maturity

    41 min
  5. Tuck and Roll: Creator Strategy, AI Scale and the Future of Talent Management

    11 MAR

    Tuck and Roll: Creator Strategy, AI Scale and the Future of Talent Management

    In episode nine of Influencing Outcomes, Nathan Powell is joined by co-hosts Eliza Lewis and Ben Gunn for a conversation that explores the strategic tensions shaping creator marketing today, from global brand investment decisions to the expanding role of AI in scaling creator ecosystems. The episode also features a special guest interview with Pru Corrigan, founder of One Daydream and one of the most respected leaders in creator talent management. This week’s discussion begins with a debate that has sparked strong opinions across the marketing industry. After Unilever announced a major shift toward a “social first demand model,” moving roughly half of its media investment into creators and influencers, marketing commentator Mark Ritson publicly challenged the strategy. The team unpack what sits beneath the headline, exploring whether the real question is not social versus traditional media, but how creators can be engineered into large scale reach strategies that still drive brand penetration. They also reflect on the AiMCO Summit in Sydney, where more than 800 creators, marketers and agencies gathered to discuss the future of the industry. Nathan shares insights from Fabulate’s presentation on the “Dead Creator Theory,” which examines the risks of leaning too heavily on generative AI in creator marketing. Drawing parallels with the “Dead Internet Theory,” the conversation explores what happens when content becomes infinitely scalable, and why trust, authenticity and human creativity may become the most valuable assets in an AI saturated media environment. In the second half of the episode, the conversation shifts to a feature interview with Pru Corrigan. With more than two decades of experience shaping talent and culture, Pru shares her perspective on the evolution of the creator economy and the realities of building founder led talent businesses. From co founding Two Birds Talking to building One Daydream into one of Australia’s leading creator talent agencies, she reflects on the strategic decisions, pivots and instincts required to navigate an industry that continues to evolve at speed. The discussion covers how talent agencies identify creators who are commercially ready, how the definition of success has shifted for creators and brands, and why mentorship and long term career thinking are becoming increasingly important as the creator economy matures. In this week’s TLDR, the team unpack Mark Ritson’s criticism of Unilever’s creator strategy, insights from the AiMCO Summit and the implications of the “Dead Creator Theory,” and the launch of a new AI driven talent agency attempting to scale creator ecosystems through automation. This episode is designed for marketers, agencies and creators who are trying to understand how creator marketing is evolving as a strategic growth channel, and how technology, talent and authenticity will shape the next phase of the creator economy. Follow, Subscribe and Stay Connected.Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.co Timecodes (08:53) AMCO Summit in Sydney – industry trends and “Dead Creator Theory” discussion on AI and authenticity (10:25) The rise of AI-generated content and concerns about the future of authentic creator marketing (15:09) New AI-powered creator agency “Devotion” and the debate about scaling influencer marketing with algorithms (17:49) Interview begins with Pru Corrigan – building One Daydream and the evolution of talent agencies (24:38) Why Pru pivoted from PR to talent management and the rise of the creator economy (33:23) What brands and agencies look for in creators: engagement, consistency and commercial readiness (42:42) The power of long-term brand partnerships and storytelling in creator marketing

    49 min
  6. TikTok, Commerce, and the Creator Economy Shift

    12 FEB

    TikTok, Commerce, and the Creator Economy Shift

    In episode eight of Influencing Outcomes, Nathan Powell is joined by co hosts Eliza Lewis and Ben Gunn for a conversation that connects platform earnings, creator monetisation and the role of AI infrastructure in shaping what comes next. They are also joined by Fabulate co founder and CTO Sachin Singh for a deep dive into how technology is quietly redefining the operating system of creator marketing. This week’s discussion begins with Q4 earnings from Snap and Alphabet, where one signal stands out: short form, long form and connected TV are no longer behaving like separate products. With YouTube Shorts now driving more than 200 billion daily views and generating higher revenue per watch hour than long form in the US, the team unpack what this convergence means for creators, brands and media investment strategies in 2026. They also explore the rapid expansion of live commerce in China, where creators are generating billions in transactions in a single stream, and examine how TikTok’s logistics mandates in the US suggest commerce is becoming a default behaviour rather than an optional feature. If creator marketing has historically been built on reach, what happens when transactions become the primary monetisation path? In the second half of the episode, Sachin shares the technical philosophy behind building Fabulate as modular, integration led infrastructure rather than another dashboard tool. The conversation moves beyond AI hype to practical application, including brand safety at scale, content compliance, translation and dubbing, and the recent integration of TikTok Symphony directly into the Fabulate workflow. Together, they discuss how AI should compound creator effort, not replace it, and why platforms must influence what happens next rather than simply report on what has already happened. In this week’s TLDR, the team unpack Snap and Alphabet’s earnings results, Fabulate’s integration of TikTok Symphony, and the structural shifts in global live commerce that could reshape the competitive landscape between TikTok and Amazon. This episode is designed for marketers, agencies and creators who are thinking about infrastructure, scale and the future of monetisation in the creator economy, and who want to understand where technology meaningfully fits into that equation. Timecodes (01:13) – Platform trends: Snap & Alphabet results, short- vs long-form, and shifting video consumption (05:00) – TikTok Symphony AI and how generative tools scale creator output without replacing creators (10:00) – Creator monetization future: live commerce, China vs West, and TikTok’s commerce evolution (15:00) – Interview: tackling fragmentation in influencer marketing and the value of unified platforms (30:48) – Closing: AI mindset, experimentation, and why this is the “worst AI will ever be” Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au

    34 min
  7. How Creators Are Changing the Way We Discover Everything

    4 FEB

    How Creators Are Changing the Way We Discover Everything

    In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creators are reshaping the way live sport is covered, experienced and commercialised, from the Australian Open through to the World Cup and the Super Bowl. They unpack why creators are now being treated more like media partners than guests, how this shift is changing the on ground experience at major events, and what it means for brands looking to show up in sport in more cultural and lifestyle led ways. The conversation looks at how creators are extending the life of live moments well beyond the broadcast, and why this is opening the door for new categories and new audiences. The team also discusses the launch of Fabulate’s Fab 100, a data led list built from close to a million searches, profile views and shortlists, revealing the creators brands consistently returned to in 2025. They break down what stood out, from the rise of mid tier creators to the growing importance of reliability, audience relevance and professionalism over raw scale. Nathan then shares insights from the TikTok Partner Summit in Singapore, including why TikTok search is becoming impossible for brands to ignore, what branded search hubs mean for discovery, and what’s coming next for TikTok Shop and live commerce. This episode is designed for marketers, agencies and creators who want to understand where creator marketing is heading next, and how sport, platforms and data are reshaping the way influence actually works. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au

    35 min
  8. The ROI Reckoning for Creator Marketing

    28 JAN

    The ROI Reckoning for Creator Marketing

    In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creator marketing is evolving as expectations around performance and accountability continue to rise. They discuss why the channel is being treated with increasing scrutiny, how perceptions of value are shifting, and what this means for the way brands think about investment, pricing and long term impact. As creator marketing matures, the conversation looks at what needs to change for it to sit alongside other established channels. Nathan also shares his perspective on a wider industry challenge emerging as creator marketing scales, particularly around how insights and learnings are captured and used over time. They touch on the growing role of technology in shaping future decisions, and why having the right foundations in place will matter more as the space continues to develop. The episode wraps with a look at where creator marketing is heading next, and what will separate the brands and teams that are set up to succeed as the industry moves forward. This episode is designed for marketers, agencies and creators who are thinking beyond short term wins and are focused on building creator strategies that deliver clarity, confidence and long term value. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au

    39 min
See All (13)

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each week, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable results. If you care about the mix of creativity, strategy, and performance, this is your place to learn, laugh, and stay ahead of the curve. Hosted by Nathan Powell and Ben Gunn, Co-Founders of Fabulate, this duo knows the influencer world inside out. Nathan brings a strategic mind that connects creativity with data, while Ben’s experience in business development and digital media fuels his passion for building partnerships and driving growth. Together, they bring smart conversations, fresh insights, and genuine curiosity to every episode of Influencing Outcomes.

Information

  • Creator
    Fabulate
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Copyright
    © All material is owned by Fabulate
  • Show Website
    Influencing Outcomes

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