19 episodes

Ever wondered why some companies make the news, but others don't? To combat the lack of understanding on how news becomes news, two former journo colleagues Greer Quinn and Jo Stone have joined forces to launch a podcast demystifying the misunderstood professions of public relations and journalism. Greer and Jo speak to an array of journalists, including iconic feature writer and author Trent Dalton, Channel Seven’s Sunrise presenter Tamra Bow, ABC Morning Show host Tom Forbes as well as a range of industry experts and service providers, so you can have all the tools in your kit to score publicity. Asking journos everything from what time they get up in the morning, to pet peeves and favourite yarns, It's PR Darlings pulls back the curtain, to provide an insider's look on how newsrooms and corporate communications work. The duo believes that for media to survive and thrive the era of misinformation and disinformation, there’s a need for greater transparency around the profession. Media cutbacks have left newsrooms under-resourced, so more than ever communications and PR professionals need to step up and make the journo's job easier. Greer and Jo will also delve into crisis management, news values, how to package a pitch and media ethics. And to ensure, you can talk the industry talk, each show of It’s PR Darlings will be brought to you by some of those weird words and jargon that get thrown in the mix like “noddy”, “pre-rec” and “talent”. Great podcast for media, communications professionals, businesses and startups wanting to boost their skills, knowledge and newsworthiness.



See acast.com/privacy for privacy and opt-out information.

It's PR Darlings Greer Quinn + Jo Stone

    • News
    • 4.8 • 16 Ratings

Ever wondered why some companies make the news, but others don't? To combat the lack of understanding on how news becomes news, two former journo colleagues Greer Quinn and Jo Stone have joined forces to launch a podcast demystifying the misunderstood professions of public relations and journalism. Greer and Jo speak to an array of journalists, including iconic feature writer and author Trent Dalton, Channel Seven’s Sunrise presenter Tamra Bow, ABC Morning Show host Tom Forbes as well as a range of industry experts and service providers, so you can have all the tools in your kit to score publicity. Asking journos everything from what time they get up in the morning, to pet peeves and favourite yarns, It's PR Darlings pulls back the curtain, to provide an insider's look on how newsrooms and corporate communications work. The duo believes that for media to survive and thrive the era of misinformation and disinformation, there’s a need for greater transparency around the profession. Media cutbacks have left newsrooms under-resourced, so more than ever communications and PR professionals need to step up and make the journo's job easier. Greer and Jo will also delve into crisis management, news values, how to package a pitch and media ethics. And to ensure, you can talk the industry talk, each show of It’s PR Darlings will be brought to you by some of those weird words and jargon that get thrown in the mix like “noddy”, “pre-rec” and “talent”. Great podcast for media, communications professionals, businesses and startups wanting to boost their skills, knowledge and newsworthiness.



See acast.com/privacy for privacy and opt-out information.

    Humanising tech with The Australian’s David Swan

    Humanising tech with The Australian’s David Swan

    "We have a hard paywall at the Australian. It means that bar is pretty high in terms of me taking the time to tackle something and go really in depth with it. And that often means…if there's a new story, it probably has to be exclusive to us.” – David Swan, Technology Editor, The Australian 
    Considered a rock star among the tech PR peeps, Technology Editor at The Australian David Swan has an uncanny ability to turn the technical into the connectable.
     
    “I used to write for a technology news website for IT professionals, so I could use jargon and get away with it,” David explains.
     
    “Now, anyone on the street could be picking up the Australian and reading one of my stories. So I strip back that tech and say, ‘what will this actually do? What, what will it be used for how it'll be used? How will it impact society?’ The other thing too is every founder I interview has an interesting story about how and why they founded the company – sort of like a superhero origin story, a little bit like Batman or Superman.” 
    Co-hosts Jo Stone and Greer Quinn also probe into the X Factor elements that make David say “yes” to a story within his turf of start-ups, business and technology.
     
    “We really need a news hook,” David said. “I think readers are pretty savvy and know when they're being fed more of an ad or a PR pitch. It has to be a really genuine news hook…it's one of those things where you kind of know it when you see it.” 
    David also discusses some of the media conventions such as exclusives, embargoes and “first dibs” and why transparency is imperative when using these strategies.
     
    Keeping up with Season Three’s "news values" theme, during this episode the Darlings explore the value of “timeliness”, which is all about injecting the new into the news.
     
    It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications. 
     
    It’s PR Darlings 
    www.itsprdarlings.com 
    www.sticksandstonespr.com.au 
    www.forwardcomm.com.au 
    Socials: 
    https://www.instagram.com/itsprdarlings/ 
    https://www.facebook.com/ItsPRDarlings 
    https://www.linkedin.com/company/it-s-pr-darlings/ 
    https://www.linkedin.com/in/jo-stone-youngleson-562809104/ 
    https://www.linkedin.com/in/corporate-communications/ 
    Contacts: 
    jo@sticksandstonespr.com.au 
    greer@forwardcomm.com.au 
     
    We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples. 

    See acast.com/privacy for privacy and opt-out information.

    • 37 min
    Making the most of the spotlight: Advice from Today Show presenter Jessica Ridley

    Making the most of the spotlight: Advice from Today Show presenter Jessica Ridley

    “Media networks are running on the smell of an oily rag – they really are. So there's actually an opportunity there for PRs and for spokespersons to guide and influence the direction of the story.” –Jessica Ridley, Today Show Presenter + BTW Media Founder
     
    This episode of It’s PR Darlings, Jo Stone and Greer Quinn chat with journalist Jessica Ridley whose voice – and face – you’d recognise from national TV reporting roles, news-reading gigs and live crosses.
     
    It’s PR Darlings invited Jess on the podcast for two reasons – one is her years of experience in TV and her insights into post-covid television newsrooms in particular, but also because of her experience in media and presentation training, which is a specialised training that all PR, communications and marketing managers should be doing regularly with clients who have to front the media.
     
    From taking sips of water and regulating your breathing to small-talk before an interview, Jessica provides the media interview tips and tricks that’ll see you invited back.
     
    “Visualise that one person sitting at home, eating their dinner, watching the 6:00 pm news – that's the person you're talking to,” Jessica says.
     
    A chance to hold the microphone on national television presents a rare moment of influence, but talent sometimes falls short through poor preparation or mindset.
     
    “If you get that chance for a couple of minutes on national television, those opportunities are far and few between,” Jessica says.
     
    “I definitely see a lot of people that could have done with just a little bit of preparation, you know, some key messages prep as well, so that they're going in and they're really clear about what they want to say and their position on the issue.”
     
    During Season Four, It’s PR Darlings is providing insight into some journalistic tools to help you hack the newsworthy algorithm to create content the media want to publish and follow. A cornerstone to that is news values, which journalists use every day to measure newsworthiness. This episode’s news value is a journo favourite – it’s “unusual” or “bizarre”.
    It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications. Jessica will be joining Jo and Greer on stage during Mumbrella 360 in July. Please get in touch for tickets and guest discounts.
     
    It’s PR Darlings 
    www.itsprdarlings.com 
    www.sticksandstonespr.com.au 
    www.forwardcomm.com.au 
    Socials: 
    https://www.instagram.com/itsprdarlings/ 
    https://www.facebook.com/ItsPRDarlings 
    https://www.linkedin.com/company/it-s-pr-darlings/ 
    Contacts: 
    jo@sticksandstonespr.com.au 
    greer@forwardcomm.com.au 
     
    We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples. 

    See acast.com/privacy for privacy and opt-out information.

    • 57 min
    Deep dive into Australia’s rapidly changing media and communications landscape

    Deep dive into Australia’s rapidly changing media and communications landscape

    “One of the really key sentiments that came out [of Medianet’s 2022 Media Landscape Report] was the most important aspect of a pitch…is that the story’s original, newsworthy and relevant to that journalist’s specific field of reporting and audience.” -Amrita Sidhu, Director of Media Intelligence, Medianet and Mediaverse
     
    From pet peeves to journalists’ preferred days and ways to receive media releases, the impacts of Covid-19 on reporting to media trolling and gender pay gaps, this episode offers a deep dive into 2022’s complex media landscape.
     
    Taking us through the insights, based on a survey of almost 1,000 Australian journalists, is Medianet and Mediaverse Director of Media Intelligence Amrita Sidhu.
     
    While public relations and communications professionals won’t be surprised Medianet’s report revealed audience relevance was the most widely valued feature of a pitch, there were some surprising and somewhat disappointing findings too, including that 30 per cent of male journalists earn more than $100,000 per annum, compared to just 16 per cent of females and 12 per cent of non-binary journalists.
     
    Also, honouring an embargo is no longer a given within today’s competitive and social media-influenced media world, signalling a continued trend of disruption of media conventions.
     
    It’s PR Darlings Co-hosts Greer Quinn and Jo Stone also ask Amrita to discuss some of the newer or lesser-known features Medianet offers including media call-outs, an editorial service and Mediaverse’s qualitative analysis feature – something that is offering incisive room-reads in the lead up to Australia’s Federal Election.
     
    Following on from the last episode featuring ABC News Breakfast host Lisa Millar, It’s PR Darlings hosts continue the theme of news values during their end-of-segment education session when the duo unlock the news value of “proximity”.
     
    Download Medianet’s 2022 media landscape report here.
     
    Undertake It’s PR Darlings/Medianet’s collaborative crisis communications micro-course here.
     
    It’s PR Darlings is produced by Jo Stone from www.sticksandstonespr.com.au  and Greer Quinn from Forward Communications. 
     
    It’s PR Darlings 
    www.itsprdarlings.com 
    Socials: 
    https://www.instagram.com/itsprdarlings/ 
    https://www.facebook.com/ItsPRDarlings 
    https://www.linkedin.com/company/it-s-pr-darlings/ 
    We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples. 

    See acast.com/privacy for privacy and opt-out information.

    • 34 min
    Lisa Millar unpacks what ABC News Breakfast looks for in a story

    Lisa Millar unpacks what ABC News Breakfast looks for in a story

    “Michael and I get in about 3:30am. We have a staff meeting at about 5:00am where we run through the show – what's planned, what our top story is, what we're going to tease, what our best vision is for the day...” -Lisa Millar, ABC News Breakfast 
    Australia’s breakfast TV wars have been dominated by Channel Nine’s Today Show and Seven’s Sunrise. Other stations have tried but these two early morning juggernauts have had decades of loyal followers always battling for the top spot – until now. The ratings have become a closer race during the past two years after one of ABC’s most experienced foreign correspondents, Walkley award-winning journalist and author of a new memoir called Daring to Fly Lisa Millar took the helm alongside reporter Michael Rowland. For the first time during its 14 years on air, ABC’s early morning flagship News Breakfast program has toppled the traditional big guns.
     
    And for those in public relations and communications, this means looking at the program with fresh eyes and assessing when and how to pitch what stories.

    “The biggest one is that the audience is way more used to seeing people on Zoom and Skype and they don't mind that it looks a bit rough and ready,” Lisa says.
    Inclusion and diversity are key to ABC’s charter, so PRs should consider gender, ethnicity, location and socio-economic diversity in their pitches.
     
    “The first question that the producers will ask someone who might've pitched something is, ‘Do you have a woman?’…because we are committed to a 50/50 gender target that we have to reach on a daily basis.” 
    Lisa also shares moments from her memoir Daring to Fly which tracks the journey of a kid from a tiny Queensland town who goes on to cover some of the world’s most impactful events, including September 11, all while battling a fear that almost grounded her career.
    It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications. 
     
    Contacts: 
    jo@sticksandstonespr.com.au 
    greer@forwardcomm.com.au 
    We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples. 
     

    See acast.com/privacy for privacy and opt-out information.

    • 1 hr 4 min
    News.com.au's Oliver Murray explains why quirky's out and SEO is in

    News.com.au's Oliver Murray explains why quirky's out and SEO is in

    Quirky is out and Search Engine Optimisation (SEO) trends are in according to NewsCorp’s news.com.au's Editor Oliver Murray, or "Oli", as he prefers.
     
    Oli spent several years working in regional news and local Sydney papers before joining news.com.au and moving up through the ranks to step into the top job.
     
    Kicking off Season Three of it’s PR Darlings, Ollie lets co-hosts Jo Stone and Greer Quinn pick his brains about the best ways PRs can assist the digital behemoth cover the stories that make its audience tick (and click).
     
    “If it’s a question we’re asking, it’s usually something Australia is asking,” Oli explains. "The big mistake PRs make when they pitch to us is they say, ‘I think this is going to be a great story from news.com because it's quirky’, but as a site, we've sort of moved past that.”
     
    He recommends PRs watch what people are searching for on Google because that’s what news.com.au will be following up on for its audience.
     
    Oli also reveals news.com.au’s current demographics and why the platform has onboarded a youth editor to drive the outlet’s youth strategy.
     
    “We have about 12 million Australian readers every month, which is one in two Aussies,” he says. “The average reader for us is someone who wants to come to our site and just get the news in a very easy to understand way. They want to leave our website informed about the big news of the day, but they also want a little bit of distraction. And I think that's what we do a little bit better than other sites. It's not to just go to a site and get all the COVID news…but it's also, 'what are the big talking points from reality TV last night', or 'what's happening in crypto'?” 
     
    In this episode, It’s PR Darlings hands the “demystifying” mic to Ollie who unpacks the newsroom term “sell”.
     
    It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications. 
     
    It’s PR Darlings 
    www.itsprdarlings.com 
    www.sticksandstonespr.com.au 
    www.forwardcomm.com.au 
    Socials: 
    https://www.instagram.com/itsprdarlings/ 
    https://www.facebook.com/ItsPRDarlings 
    https://www.linkedin.com/company/it-s-pr-darlings/ 
    Contacts: 
    jo@sticksandstonespr.com.au 
    greer@forwardcomm.com.au 
     
    We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples. 

    See acast.com/privacy for privacy and opt-out information.

    • 36 min
    Wrapping up Season Two + a shameless plug for Medianet X IPRD crisis comms webinar

    Wrapping up Season Two + a shameless plug for Medianet X IPRD crisis comms webinar

    Wrapping up Season Two and a shameless plug for our upcoming webinar in partnership with Medianet
    🦠 During this wrap-up of Season Two Co-hosts Jo Stone and Greer Quinn have heard from journalists and industry leaders about the way the pandemic is changing work lives, media content, newsworthiness and even shaping how our news is delivered.
    🦠 It’s becoming clear that Covid-19 isn’t going away within the foreseeable future and businesses need crisis management plans that can adapt as quickly as mutant strains. So during this mini-episode, Greer and Jo also talk about an upcoming collaboration with Medianet to present a webinar with live Q+A on the topic “Crisis Communications for a Covid World”. Event link here: https://www.eventbrite.com.au/e/crisis-communications-for-a-covid-world-tickets-168883459975
    COVID is the gift that keeps on giving.
    Greer: We’ve found that even 18 months on, we’re still helping clients with crisis strategies and internal and external communications issues almost every month,” Greer says. The pandemic isn’t going away and if you think that because you’ve managed to dodge a COVID catastrophe so far that you’re in the clear, think again.
    Jo: It’s awful because we sometimes get calls in the evenings or on the weekend from organisations desperately seeking PR help because a crisis never seems to happen during office hours during the week does it! And more often than not, they’ve never even thought ahead about how to handle adverse media coverage or a COVID-10-caused crisis.
    Greer: In recent weeks we’ve seen influencers breaching COVID-19 restrictions for parties and brands then subsequently publicly dropping them. We’ve even seen well documented super-spreader events that have led to humiliation and reputation damage for attendees and organisers.
    Jo: Yes, we’ve also seen organisations facing staff backlash over mandatory vaccinations.
    Greer: So in this short podcast, we’re wrapping up Season Two with some of the top takeaways from our guests and we’ll end with our top three tips for PR crisis planning in the pandemic.
    Jo: Let’s start with Andrew Drummond from AAP – that was a great insight into this vital Australian news wire service, which is a bit of a secret weapon to have in your PR tool kit.
    Greer: The news deserts he was talking about across Australia are only broadening after all the COVID closures, so Andrew’s pitching brief will be a huge help if you want some AAP traction. NewsCorp’s AT Home magazine flipbook is a direct response to the pandemic and Editor Kelly Baker told us that PR people need to know that while it’s lifestyle-focussed, it’s still anchored in news values.
    Jo: And it was magic talking to Mel Carrero from Spell – talk about a brand at the cutting edge. What they’ve been doing with content creation has been so innovative – there are a lot of ideas in that chat PR’s can learn from. It was also great to hear from Starts At 60 founder Bec Wilson. Her platform is the largest in the country for the over 60’s and there is a lot of pent up demand in the travel sector particularly so that’s a consumer group that shouldn’t be overlooked for lifestyle and travel products.
    Greer: And of course, there was the interview with Daniel Doody from Studio 10. He was all about the media release and the pitch – and there are amazing national opportunities for the right story.
    Jo: In each episode, we demystify a little bit of jargon from the media world – things like noddies, embargo and backgrounding and in this episode we are turning the tables a bit, but I guess the jargon term for this segment could be COVIDIOT – someone who ignores or breaks public health orders. And if you are in a comms role for any business or organisation, you know that it only takes one COVIDIOT to cause a crisis. So with this in mind, we thought we would give you the PR Darlings top three top tips for crisis communications plans in the era of COVID

    • 9 min

Customer Reviews

4.8 out of 5
16 Ratings

16 Ratings

elpitato ,

Resource for PR and journalists alike

This is a great podcast for media industry professionals who really want to “talk shop” at that granular level. The interviews with journalists are particularly jam-packed with insights.

Ange64785368 ,

So good!

One of my new favourite podcasts! Lots of great advice, tips and BTS perspective from a journos viewpoint. Love it!

Jell83 ,

Great insights of PR fundamentals

Such good listening from proven journalists and PR professionals about the power of PR and how to grow your brand. I enjoyed the tips and tricks! Great takeaways 👏

Top Podcasts In News

The Australian
7NEWS Podcasts
APM Reports
The New York Times
The Australian
BBC World Service

You Might Also Like